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題名 汽車公司在台子公司之縱剖圖
Profile of an automobile company subsidiary
作者 劉力群
Liu, Richard
貢獻者 何小台
Ho, Chester
劉力群
Liu, Richard
關鍵詞 汽車公司
日期 2008
上傳時間 18-Sep-2009 20:28:48 (UTC+8)
摘要 汽車公司在台子公司之縱剖圖
Profile of an Automobile Company Subsidiary
By
(Richard Liu)




In 2008 Audi, the German Automotive company, decided to expand their operations to Taiwan and by doing so initiated a series of decisions that lead them on a path to create the infrastructure detailed within. This paper will seek to describe the process and the tools needed to establish the subsidiary, including the process of which these employees sought to establish themselves.
The first portion describes the timeline and environment at the time, including Audi’s financial position at the end of 2007, leading to their decision to enter the Taiwan market.
The second portion describes each core value, detailing why each value was selected, and ultimately how that drives the company to achieve the goals set before them.
Finally the last portion details each position and its main drivers, including processes and targets.
In the conclusion, the paper will look toward the future and assess how well the company has been achieving its goals, and speculate on the success of the subsidiary in this market.
參考文獻 References
Wei, Daniel. Personal INTERVIEW. February 2009.
Daniel Khoo, Managing Director . Personal INTERVIEW. February 2009.
CheeCheng Hong, Finance Director. Personal INTERVIEW. February 2009.
Bing Chen, Business Development Director. Personal INTERVIEW. February 2009.
Charles Wu, Product and Pricing Manager. Personal INTERVIEW. March 2009.
Dietmar Wuest, Product and Pricing Manager . Personal INTERVIEW. March 2009.
Andrea Lo, Logistics Manager. Personal INTERVIEW. March 2009.
Daniel Wei, Area Sales Manager. Personal INTERVIEW. March 2009.
Wynonna Chen, Service Marketing Manager. Personal INTERVIEW. March 2009.
Chelsea Hou, Communications Manager. Personal INTERVIEW. March 2009.
Helen Huang, Parts Manager . Personal INTERVIEW. April 2009.
Stephanie Huang, Business Development Manager. Personal INTERVIEW. April 2009.
Irene Hung, Events Manager . Personal INTERVIEW. April 2009.
Jenny Lai, Logistics. Personal INTERVIEW. May 2009.
Andy Ping, Homologation Manager. Personal INTERVIEW. May 2009.
Kerry Chung, After Sales Specialist. Personal INTERVIEW. May 2009.
All research done for this paper was original research obtained via interviews and observation conducted from 9/23/2008 – 6/4/2009
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
96933042
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096933042
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 劉力群zh_TW
dc.contributor.author (Authors) Liu, Richarden_US
dc.creator (作者) 劉力群zh_TW
dc.creator (作者) Liu, Richarden_US
dc.date (日期) 2008en_US
dc.date.accessioned 18-Sep-2009 20:28:48 (UTC+8)-
dc.date.available 18-Sep-2009 20:28:48 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:28:48 (UTC+8)-
dc.identifier (Other Identifiers) G0096933042en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/37017-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 96933042zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 汽車公司在台子公司之縱剖圖zh_TW
dc.description.abstract (摘要) Profile of an Automobile Company Subsidiary
By
(Richard Liu)




In 2008 Audi, the German Automotive company, decided to expand their operations to Taiwan and by doing so initiated a series of decisions that lead them on a path to create the infrastructure detailed within. This paper will seek to describe the process and the tools needed to establish the subsidiary, including the process of which these employees sought to establish themselves.
The first portion describes the timeline and environment at the time, including Audi’s financial position at the end of 2007, leading to their decision to enter the Taiwan market.
The second portion describes each core value, detailing why each value was selected, and ultimately how that drives the company to achieve the goals set before them.
Finally the last portion details each position and its main drivers, including processes and targets.
In the conclusion, the paper will look toward the future and assess how well the company has been achieving its goals, and speculate on the success of the subsidiary in this market.		en_US
dc.description.tableofcontents 1. Introduction …………………………………………………………………..1
2. Core Values ……………………………………………………………………6
2.1. Premium Image
2.2. Result Driven
2.3. Cost Efficiency
2.4. Integrity
2.5. Customer Focus
3. Timeline ………………………………………………………………………..9
4. External Parent Company Relationship…………………………………….11
4.1. Managing Director
4.2. Expatriated Employees
4.2.1. Expatriate Employees: After Sales Director
4.2.2. Expatriate Employees: The Marketing Director
4.2.3. Expatriate Employees : Product and Pricing Manager
5. Corporate Set up……………………………………………………………..14
5.1. Sales
5.1.1. Product and Pricing Manager
5.1.2. Logistics
5.1.3. Area Sales Manager
5.2. Business Development
5.2.1. Business Development Project Manager
5.3. Marketing / Communications
5.3.1. Communications
5.3.2. Public Relations and Events
5.4. AfterSales
5.4.1. Area Service Manager
5.4.2. Service Marketing Manager
5.4.3. Parts Manager
5.4.4. Technical and Warranty
5.5. Finance, General Administration and Information Technology
5.5.1. Accounting and Controlling
5.5.2. General Administration and Human Resources
5.5.3. Information Technology
6. Rollout ………………………………………………………………………44
7. Conclusion and looking forward……………………………………………46
8. References……………………………………………………………………50		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096933042en_US
dc.subject (關鍵詞) 汽車公司zh_TW
dc.title (題名) 汽車公司在台子公司之縱剖圖zh_TW
dc.title (題名) Profile of an automobile company subsidiaryen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Referenceszh_TW
dc.relation.reference (參考文獻) Wei, Daniel. Personal INTERVIEW. February 2009.zh_TW
dc.relation.reference (參考文獻) Daniel Khoo, Managing Director . Personal INTERVIEW. February 2009.zh_TW
dc.relation.reference (參考文獻) CheeCheng Hong, Finance Director. Personal INTERVIEW. February 2009.zh_TW
dc.relation.reference (參考文獻) Bing Chen, Business Development Director. Personal INTERVIEW. February 2009.zh_TW
dc.relation.reference (參考文獻) Charles Wu, Product and Pricing Manager. Personal INTERVIEW. March 2009.zh_TW
dc.relation.reference (參考文獻) Dietmar Wuest, Product and Pricing Manager . Personal INTERVIEW. March 2009.zh_TW
dc.relation.reference (參考文獻) Andrea Lo, Logistics Manager. Personal INTERVIEW. March 2009.zh_TW
dc.relation.reference (參考文獻) Daniel Wei, Area Sales Manager. Personal INTERVIEW. March 2009.zh_TW
dc.relation.reference (參考文獻) Wynonna Chen, Service Marketing Manager. Personal INTERVIEW. March 2009.zh_TW
dc.relation.reference (參考文獻) Chelsea Hou, Communications Manager. Personal INTERVIEW. March 2009.zh_TW
dc.relation.reference (參考文獻) Helen Huang, Parts Manager . Personal INTERVIEW. April 2009.zh_TW
dc.relation.reference (參考文獻) Stephanie Huang, Business Development Manager. Personal INTERVIEW. April 2009.zh_TW
dc.relation.reference (參考文獻) Irene Hung, Events Manager . Personal INTERVIEW. April 2009.zh_TW
dc.relation.reference (參考文獻) Jenny Lai, Logistics. Personal INTERVIEW. May 2009.zh_TW
dc.relation.reference (參考文獻) Andy Ping, Homologation Manager. Personal INTERVIEW. May 2009.zh_TW
dc.relation.reference (參考文獻) Kerry Chung, After Sales Specialist. Personal INTERVIEW. May 2009.zh_TW
dc.relation.reference (參考文獻) All research done for this paper was original research obtained via interviews and observation conducted from 9/23/2008 – 6/4/2009zh_TW