| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Jack Wu | en_US |
| dc.contributor.author (Authors) | 歐東尼 | zh_TW |
| dc.contributor.author (Authors) | Antonio Ortiz | en_US |
| dc.creator (作者) | 歐東尼 | zh_TW |
| dc.creator (作者) | Antonio Ortiz | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 18-Sep-2009 20:29:10 (UTC+8) | - |
| dc.date.available | 18-Sep-2009 20:29:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Sep-2009 20:29:10 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096933054 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/37019 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 96933054 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 智利酒行銷中國之商業計畫 | zh_TW |
| dc.description.abstract (摘要) | AbstractChilean wine is not well known in China so I want to study this and look at how it can be promoted more in China. Today Chile and the P.R.C. have multiples exchange channels like Free Trade Agreements (FTA) which offer both countries many benefits. This document will be how I can facilitate interaction between Chilean producers of wine and Chinese consumers of wine. Firstly I will examine the market of Chilean wine in China with a special focus on market share, ranking, competition, strengths and weakness; and overall strategy. Secondly I will analyze the FTA between Chile & China with respect to the wine market share and the scope for the coming years. Finally, I will analyze the consumption of wine in Greater China and how the wine consumption behavior has changed in recent years. | en_US |
| dc.description.tableofcontents | Table of Contents 1. Chapter I Introduction …………........……………….……......…..52. Chapter II Chilean wine Background.…….....………........................9• Brief introduction ……………..…….………...................….…........9• Historical approach to wine production ……………….…..…...…...10• Recent milestones wine production …………………..…................11• Chile & China Free Trade Agreement (FTA)………..……....…......12• Summary …………………………………….….….........................173. Chapter III Chinese wine market.......................................................20• Consumption of wine in china...........................................................21• Foreign wine in china.........................................................................25• Chinese market environment.............................................................27• Summary............................................................................................294. Chapter IV Introduction Chinese consumer behavior…………...…31• Review of Consumer Behavior in China………………..……….…32• Brand Effect…………………………………………………..….…35• Selling to the middle class……………………………………..…...36• Summary………………………………………..……………..…....375. Chapter V Conclusions………………………………………..…....40• The Chinese market of wine………………………………..…..…..40• Opportunities…………………………………………………..…...41• Tariffs, regulations and customs……………………………………42• Industry standards……………………………………………....…..43• Marketing your wine and services………………………………......44• Distribution channels………………………………………………..46• Extra Information: Basic marketing plan………………………...…466. Bibliography.......................................................................................48 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933054 | en_US |
| dc.subject (關鍵詞) | 智利 | zh_TW |
| dc.title (題名) | 智利酒行銷中國之商業計畫 | zh_TW |
| dc.title (題名) | Commercialization of Chilean wine in China | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Bibliography | zh_TW |
| dc.relation.reference (參考文獻) | 1. Anderson, Kym. 2004. The world’s Wine Markets Globalization at work. | zh_TW |
| dc.relation.reference (參考文獻) | 2. Botos, E.P. 1990.Vine and wine economy.Amsterdam: ELSEVIER. | zh_TW |
| dc.relation.reference (參考文獻) | 3. Cambell, Gwyng, Guibert, Nathalie. 2007. Wine, society and globalization Multidisciplinary perspective on the wine industry. | zh_TW |
| dc.relation.reference (參考文獻) | 4. Eisenman, Joshua, Heginbothan, Eric and Mitchell, Derek. 2007. China and the Developing world, Beijing strategy for the Twenty first century. Armonk, N.Y.: M.E. Sharpe. | zh_TW |
| dc.relation.reference (參考文獻) | 5. Naughton, Barry. 2007. The Chinese economy: transitions and growth. Cambridge, Mass.: MTI Press. | zh_TW |
| dc.relation.reference (參考文獻) | -Other References | zh_TW |
| dc.relation.reference (參考文獻) | 1. Cabrera, Pablo. 2007. “Chile y China reflexiones para una agenda integral” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl | zh_TW |
| dc.relation.reference (參考文獻) | 2. Chilean Government. 2007. “La primera fase de negociaciones del tratado de libre comercio entre Chile y China (Bienes)” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl | zh_TW |
| dc.relation.reference (參考文獻) | 3. Chilean Government.2008. “La segunda fase de negociaciones del tratado de libre comercio entre Chile y China (servicios e inversiones)” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl | zh_TW |
| dc.relation.reference (參考文獻) | 4. Chilean Government.2008. “Relaciones economicas entre Chile y China: Evaluacion a 2 años del TLC” Working Paper Series, edited by National Bureau of Economic Trade Chile. http://www.direcom.cl | zh_TW |
| dc.relation.reference (參考文獻) | 5. China Chamber of International Commerce. 2008. “Market analysis imported wine” Working paper Series CCPIT Specialized Sub-Council of Agriculture, edited by China Chamber of commerce. | zh_TW |
| dc.relation.reference (參考文獻) | 6. Gouzheng, Lu. 2006. “Las Relaciones Económicas y Comerciales entre China y Chile en su Etapa de Desarrollo Maduro.” in Chile y China: Reflexiones para una Agenda Integral, edited by Embajada de Chile and Instituto de Relaciones Internaciones Contemporáneas de China.26-43. | zh_TW |
| dc.relation.reference (參考文獻) | 7. Gutiérrez, Hernán. 2006. “Nuevas Perspectivas para la Cooperación Sino-Chilena Sugerencias.” In Chile y China: Reflexiones para una Agenda Integral, edited by Embajada de Chile and Instituto de Relaciones Internaciones Contemporáneas de China. 44-46. | zh_TW |
| dc.relation.reference (參考文獻) | 8. Jiang, Tingsong and Mckibbin, Warwick J. 2008. “What Does a Free Trade Area of the Asia Pacific mean to China.” Brookings Global Economy and Development, working paper 23. http://www.brookings.edu/papers/2008/08_trade_china_mckibbin.aspx | zh_TW |
| dc.relation.reference (參考文獻) | 9. Matus, Mario. 2006. “La Política Comercial de Chile.” En Chile y China: Reflexiones para una Agenda Integral, edited by Embajada de Chile and Instituto de Relaciones Internaciones Contemporáneas de China. 21-25. | zh_TW |
| dc.relation.reference (參考文獻) | 10. Reiss.Stephen.2005. “The Chinese Wine Market, an Industry Analysis” Working paper Series first US Wine Delegation to P.R. China , edited by US wine association. | zh_TW |
| dc.relation.reference (參考文獻) | 11. Ryde.Robert P. 2007. “International workshop on Chinese wine market” Working paper Series Wine Industry Report, edited by USA Chamber of commerce. | zh_TW |
| dc.relation.reference (參考文獻) | 12. Vertumne international &Associes.2004. “The Chinese wine market Opportunities and threats” http://www.vitisphere.com/elettre/pdf_fichiers/China_report_200ppdf. | zh_TW |
| dc.relation.reference (參考文獻) | 13. Workman. Daniel.2008. “Imported China Wine Trade Leads” Working Paper Series, edited by US wine association. | zh_TW |
| dc.relation.reference (參考文獻) | http://www./multinationalexpansion.suite101.com/article.cfm/imported_wine_trade_leads_in_china / () | zh_TW |
| dc.relation.reference (參考文獻) | -Other Sources | zh_TW |
| dc.relation.reference (參考文獻) | 1. Asia-Pacific Economic Cooperation (APEC) http://www.apec.org/ | zh_TW |
| dc.relation.reference (參考文獻) | 2. China Alcohol Industry Association. | zh_TW |
| dc.relation.reference (參考文獻) | http://www.cada.cc/detail.asp?id=1544 | zh_TW |
| dc.relation.reference (參考文獻) | 3. Dirección de Promoción de Exportaciones (Pro-Chile) http://www.prochile.cl/ | zh_TW |
| dc.relation.reference (參考文獻) | 4. Economic Commission for Latin America and the Caribbean, United Nations (ECLAC) http://www.eclac.org/default.asp?idioma=IN | zh_TW |
| dc.relation.reference (參考文獻) | 5. General Directorate for International Economic Affairs Chile (DIRECON) http://www.direcon.cl/ | zh_TW |
| dc.relation.reference (參考文獻) | 6. Ministry of Foreign Affair Chile http://www.minrel.gov.cl/prontus_minrel/site/edic/base/port/home.php | zh_TW |
| dc.relation.reference (參考文獻) | 7. Ministry of Foreign Affairs People Republic of China http://www.fmprc.gov.cn/eng/ | zh_TW |
| dc.relation.reference (參考文獻) | 8. National Customs Service Chile http://www.aduana.cl/prontus_aduana_eng/site/edic/base/port/home.html | zh_TW |
| dc.relation.reference (參考文獻) | 9. Pacific Economic Cooperation Council (PECC) http://www.pecc.org/mainpage.htm# | zh_TW |
| dc.relation.reference (參考文獻) | 10. Trade association Wines of Chile. | zh_TW |
| dc.relation.reference (參考文獻) | www.winesofchile.org/news/51 | zh_TW |
| dc.relation.reference (參考文獻) | -Newspapers (Printed and online editions) | zh_TW |
| dc.relation.reference (參考文獻) | 1. China.org.cn, online newspaper (http://www.china.org.cn/) | zh_TW |
| dc.relation.reference (參考文獻) | 2. El Mercurio (www.elmercurio.com) | zh_TW |
| dc.relation.reference (參考文獻) | 3. People’s Daily (http://english.people.com.cn) | zh_TW |
| dc.relation.reference (參考文獻) | 4. The China Post (http://www.chinapost.com.tw) | zh_TW |
| dc.relation.reference (參考文獻) | 5. The Wall Street Journal (www.wsj.com) | zh_TW |
