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題名 在薩爾瓦多開設BERETTA射擊公司的商業企畫書
BERETTA: SHOOTING RANGE IN EL SALVADOR
作者 關大衛
Quan, David R.
貢獻者 吳文傑
Wu, Jack
關大衛
Quan, David R.
關鍵詞 商業企畫書
日期 2008
上傳時間 18-Sep-2009 20:29:26 (UTC+8)
參考文獻 APPENIDIX A: REFERENCE LINKS
Primary Reference
• D&L Sports Inc. on Wyoming, USA (http://www.dlsports.com/range_for_sale.html)
Secondary Reference
• The Manchester Firing Line Range in Manchester, N.H., an indoor range where we often go shooting
• The Boston Gun Range in Worcester, Mass., an indoor range where we`ve also been shooting
• The Woburn Sportsmen`s Association in Beford, Mass., a private club where we`ve gone trap shooting
• Sources on the Second Amendment, a web site maintained by Prof. Eugene Volokh of UCLA Law School
• Articles by gun scholar John Lott, who spoke to the club on April 5, 2002, on "More Guns, Less Terrorism?"
• Self-Defense: A Basic Human Right, a fascinating site maintained by Oleg Volk
• Gun Owners` Action League, the official Massachusetts state firearms association
• MassGunLaw.com, a source on Massachusetts gun laws maintained by local lawyers
• National Rifle Association
• Harvard Shooting Club, one of Harvard`s oldest clubs (founded in 1883), which mainly does trap and skeet shooting
• The National Society of Pershing Rifles, a group of ROTC cadets and interested civilians at Harvard/MIT/Tufts/Wellesley
• The Brady Center to Prevent Gun Violence
• National Sports Shooting Foundation, “Environmental Aspects of Construction and Management of Outdoor Shooting Ranges”, 1997
http://www.rangeinfo.org/resource_library/facility_mngmnt/environment/EAofCMofOSR.PDF
• National Association of Shooting Ranges
http://www.rangeinfo.org/resource_library/resLibDetl.cfm?CAT=Facility%20Management
• National Rifle Association – Range Source Book must be ordered
http://www.nrahq.org/shootingrange/sourcebook.asp
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
96933059
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096933059
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 關大衛zh_TW
dc.contributor.author (Authors) Quan, David R.en_US
dc.creator (作者) 關大衛zh_TW
dc.creator (作者) Quan, David R.en_US
dc.date (日期) 2008en_US
dc.date.accessioned 18-Sep-2009 20:29:26 (UTC+8)-
dc.date.available 18-Sep-2009 20:29:26 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:29:26 (UTC+8)-
dc.identifier (Other Identifiers) G0096933059en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/37021-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 96933059zh_TW
dc.description (描述) 97zh_TW
dc.description.tableofcontents 1.Executive Summary ……………………………………………...4
a. Objectives………………………………………………........5
b. Mission…………………………………………………….......6
c. Keys to Success…………………………………………......6

2.What is a Shooting Range?.........................7
a. Specific Laws……………………………………………......7
b. Type………………………………………………………........7
c. Firing point……………………………………………….....9
d. Targets…………………………………………………........9
e. Butts/Backstop…………………………………………..…...9
f. Wind flags……………………………………………….......10
g. Common safety practices………………………………..10

3.Industry Analysis………………………………………...11

4.Why El Salvador?..................................16

5.The Company: Beretta -Shooting Range-………………...21
a. Company Ownership……………………………………........21
b. Start-up ………………………………………………….......21
c. Specialized classes and licenses……………………...23
d. Cost, expenses and investment…………………………...23
e. Services ………………………………………………….......29
f. Basic range fees (product & services)………………..29
g. Training - Basic Handgun:………….……………………...32
h. Other advantages…………………………………………......34
i. Facility…………………………………………………….......36
j. Best Management Practice for Shooting Ranges …...36
k. Lead Considerations…………………………………….......37
l. Safety………………………………………………………........39

6.Staff and Organization…………………………………….....41
a. Staff Plan……………………………………………….........41

7.Business Model………………………………………………......43
a. Profit Centres…………………………………...…….......43
b. Competitors ……………………………………...…….......43
c. Range Suppliers and Outsourcing ………………........45
d. Social Issues against Gun…………………………........46

8.Marketing………………………………………………...........47
a. Competitive Edge…………………………………............47
b. Marketing Promise ………………………………............47
c. Target market…………………………………………..........48
d. Market Segment Strategy…………………………...........49

9.SWOT Analysis…………………………………………............51
a. Strengths of the Business……………………………........51
b. Weaknesses of the Business………………………….........51
c. Opportunities in the Marketplace…………………........51
d. Threats in the Marketplace………………………….........52

10.Limitations and Considerations......................53

11.Financial Statements…………………………………….......54
Table 2: Sales Forecast………………………………...........54
Table 3: Sales Forecast Monthly………………………........55
Table 4: COGS………………………………………................56
Table 5: Payroll Projected……………………………..........57
Table 6: Marketing Budget………………………….............58
Table 7: Income Statement………………………..…….........60
Table 8: Cash Flow Projection……………….…………........61
Table 9: Balance Sheet Projection…………..………….......62
Table 10: Financial Ratios Projection….…………….......64
Table 11: Break Even Analysis………………………….........66

12.Appendix………………………………………………………........68		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096933059en_US
dc.subject (關鍵詞) 商業企畫書zh_TW
dc.title (題名) 在薩爾瓦多開設BERETTA射擊公司的商業企畫書zh_TW
dc.title (題名) BERETTA: SHOOTING RANGE IN EL SALVADORen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) APPENIDIX A: REFERENCE LINKSzh_TW
dc.relation.reference (參考文獻) Primary Referencezh_TW
dc.relation.reference (參考文獻) • D&L Sports Inc. on Wyoming, USA (http://www.dlsports.com/range_for_sale.html)zh_TW
dc.relation.reference (參考文獻) Secondary Referencezh_TW
dc.relation.reference (參考文獻) • The Manchester Firing Line Range in Manchester, N.H., an indoor range where we often go shootingzh_TW
dc.relation.reference (參考文獻) • The Boston Gun Range in Worcester, Mass., an indoor range where we`ve also been shootingzh_TW
dc.relation.reference (參考文獻) • The Woburn Sportsmen`s Association in Beford, Mass., a private club where we`ve gone trap shootingzh_TW
dc.relation.reference (參考文獻) • Sources on the Second Amendment, a web site maintained by Prof. Eugene Volokh of UCLA Law Schoolzh_TW
dc.relation.reference (參考文獻) • Articles by gun scholar John Lott, who spoke to the club on April 5, 2002, on "More Guns, Less Terrorism?"zh_TW
dc.relation.reference (參考文獻) • Self-Defense: A Basic Human Right, a fascinating site maintained by Oleg Volkzh_TW
dc.relation.reference (參考文獻) • Gun Owners` Action League, the official Massachusetts state firearms associationzh_TW
dc.relation.reference (參考文獻) • MassGunLaw.com, a source on Massachusetts gun laws maintained by local lawyerszh_TW
dc.relation.reference (參考文獻) • National Rifle Associationzh_TW
dc.relation.reference (參考文獻) • Harvard Shooting Club, one of Harvard`s oldest clubs (founded in 1883), which mainly does trap and skeet shootingzh_TW
dc.relation.reference (參考文獻) • The National Society of Pershing Rifles, a group of ROTC cadets and interested civilians at Harvard/MIT/Tufts/Wellesleyzh_TW
dc.relation.reference (參考文獻) • The Brady Center to Prevent Gun Violencezh_TW
dc.relation.reference (參考文獻) • National Sports Shooting Foundation, “Environmental Aspects of Construction and Management of Outdoor Shooting Ranges”, 1997zh_TW
dc.relation.reference (參考文獻) http://www.rangeinfo.org/resource_library/facility_mngmnt/environment/EAofCMofOSR.PDFzh_TW
dc.relation.reference (參考文獻) • National Association of Shooting Rangeszh_TW
dc.relation.reference (參考文獻) http://www.rangeinfo.org/resource_library/resLibDetl.cfm?CAT=Facility%20Managementzh_TW
dc.relation.reference (參考文獻) • National Rifle Association – Range Source Book must be orderedzh_TW
dc.relation.reference (參考文獻) http://www.nrahq.org/shootingrange/sourcebook.aspzh_TW