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政大圖書館

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題名 在馬拉威開設有機餐廳的商業企畫書
Exporting the mediterranean organic restaurant business model to the malawian market
作者 陸美樂
貢獻者 吳文傑
Wu, Jack
陸美樂
關鍵詞 馬拉威
日期 2008
上傳時間 18-Sep-2009 20:29:34 (UTC+8)
摘要 在馬拉威開設有機餐廳的商業企畫書
參考文獻 1. Government of Malawi 2008. Ministry of Trade and Economic Development. Malawi Trade and Development Report 2008
2. Government of Malawi 2008. Sustainable development report for Malawi 2008
3. Malawi Council for the Handicapped. Malawians with disabilities act, 1998.
4. Market position survey
5. http://www.iexplore.com/dmap/Malawi/Dining
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
96933060
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096933060
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 陸美樂zh_TW
dc.creator (作者) 陸美樂zh_TW
dc.date (日期) 2008en_US
dc.date.accessioned 18-Sep-2009 20:29:34 (UTC+8)-
dc.date.available 18-Sep-2009 20:29:34 (UTC+8)-
dc.date.issued (上傳時間) 18-Sep-2009 20:29:34 (UTC+8)-
dc.identifier (Other Identifiers) G0096933060en_US
dc.identifier.uri (URI) https://nccur.lib.nccu.edu.tw/handle/140.119/37022-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 96933060zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 在馬拉威開設有機餐廳的商業企畫書zh_TW
dc.description.tableofcontents 1. Executive summary 5
1.1 Mission Statement 6
1.2 General Information 7
1.3 Description of Business 8

2. Background 9

3. Goals 9
3.1 Personal goals 9
3.2Business goals 9

4. Marketing 10
4.1 Overview 10
4.2 Benefits of product and service 10
4.3 External factors 11
4.5 Customer profile 11
4.6 Market segmentation 11
4.7 Competitors 12
4.8 Competitors profile 12

5. Marketing plan and sales strategy 13
5.1 Market penetration 13
5.2Marketing strategy 13

6. Research results 14

7. SWOT Analysis 18

8. Production 19
8.1Job descriptions 19
8.2 Employee training and education 22
8.3 Systems and controls 22
8.4 Compensation and incentives 22
8.5 Restaurant equipment and fixtures 22


9. Sales forecast 23

10. Start up summary 24

11. Sales strategy 25
11.1 Personnel plan per year 26

12. Regulations and by-laws 27

13. Risk management plan 28
13.1Long term development and exit plan 29

14. Financial plan 30
14.1Breakeven analysis 31
14.2 Projected profit and loss 31
14.3 Projected cash flow 32
14.4 Projected balance sheet 32
14.5 Sales forecast by month 33
14.6 General assumptions 36
14.7 Pro forma cash flow 38
14.8 Pro forma balance sheet 40

15. References 41		zh_TW
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dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096933060en_US
dc.subject (關鍵詞) 馬拉威zh_TW
dc.title (題名) 在馬拉威開設有機餐廳的商業企畫書zh_TW
dc.title (題名) Exporting the mediterranean organic restaurant business model to the malawian marketen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Government of Malawi 2008. Ministry of Trade and Economic Development. Malawi Trade and Development Report 2008zh_TW
dc.relation.reference (參考文獻) 2. Government of Malawi 2008. Sustainable development report for Malawi 2008zh_TW
dc.relation.reference (參考文獻) 3. Malawi Council for the Handicapped. Malawians with disabilities act, 1998.zh_TW
dc.relation.reference (參考文獻) 4. Market position surveyzh_TW
dc.relation.reference (參考文獻) 5. http://www.iexplore.com/dmap/Malawi/Diningzh_TW