| dc.contributor.advisor | 林佳瑩 | zh_TW |
| dc.contributor.advisor | Lin, Chia Ying | en_US |
| dc.contributor.author (Authors) | 吳文欣 | zh_TW |
| dc.contributor.author (Authors) | Wu, Wen Hsin | en_US |
| dc.creator (作者) | 吳文欣 | zh_TW |
| dc.creator (作者) | Wu, Wen Hsin | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 19-Sep-2009 13:34:00 (UTC+8) | - |
| dc.date.available | 19-Sep-2009 13:34:00 (UTC+8) | - |
| dc.date.issued (上傳時間) | 19-Sep-2009 13:34:00 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095254004 | en_US |
| dc.identifier.uri (URI) | https://nccur.lib.nccu.edu.tw/handle/140.119/37397 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 社會學研究所 | zh_TW |
| dc.description (描述) | 95254004 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 本研究以台灣衛生棉條科技網絡的開展為例，目的在於探討使用者的力量如何帶動一個社會技術網絡的擴充。衛生棉條引進台灣已逾30年，但卻因為台灣社會文化脈絡中根深蒂固的價值觀腳本，再加上法令、市場與知識等結構性障礙的阻力，讓衛生棉條這項技術物與使用衛生棉條的價值觀無法順利擴散。當政府當局與權力宰制都間接「不鼓勵」使用衛生棉條，台灣的生理用品市場現況與價值觀腳本又阻礙著衛生棉條科技網絡的開展時，推廣型使用者選擇從台灣主流的經期處理中方式出走，藉由推動生理教育與傳遞相關知識來打破傳統的價值觀腳本，利用創造多元選擇與開拓流通管道來掙脫台灣限縮的衛生棉條市場。台灣衛生棉條科技網絡的開展以「使用者」作為主要行動者，打破專家知識由上而下的擴散模式，創造出使用者主導的社會結構模型。當社會環境與市場機制處於「獨占」的情況，再加上傳統主導創新擴散的權威機構都處在反對的角色時，實際使用產品與經歷生理期的使用者為了追求更佳的身體經驗與取得產品的管道，便發揮她們改變社會技術環境的能動性並進行社會創新。性別結構的鬆動與新式觀念的出現也幫助推廣型使用者改寫台灣衛生棉條科技的社會腳本，台灣近年來開拓女性身體的潮流與社會價值觀漸趨開放的訊號，讓社會創新與社會文化風氣的轉變相輔相成，再加上網際網路所帶動的多元知識生產與資訊流通的跨國性質，讓推廣型使用者成功帶動一個日常生活科技的知識革命。凡妮莎等推廣型使用者的出現也型塑出新的常民專家文化，開啟另一種呈現社會技術網絡擴充的方式。本研究期望藉由使用者為衛生棉條科技網絡開展所作的努力，提供政府政策、教育單位、醫療權威與所有台灣民眾一個認識衛生棉條的機會與反思的空間，希望透過友善的政策環境與生理教育的配合，能夠成功改寫台灣女性的經期處理習慣與傳統的價值觀腳本。 | zh_TW |
| dc.description.abstract (摘要) | The purpose of this case study “Network of Tampon Technology in Taiwan” is to explore how users can do to expand a social-technical network. Tampon has been introduced to Taiwan over 30 years. However, this technical object and tampon usage cannot be spread successfully because of the deep-rooted script of values and the structural barriers of law, market and knowledge. As government and authority discourage indirectly from tampon usage, the restricted feminine hygiene products market and the script of values both disadvantage expansion of tampon technology, Promoter-Users choose to run away from the main menstrual management. They break the traditional script of values by strengthening physical education and delivering relevant knowledge, free themselves from the restricted tampon market by creating multiple choices and developing commodity circulation channels. “Users” are primary actors in network of tampon technology in Taiwan. They break the expert-oriented distribution model and create another user-driven structural model. As social environment and market mechanism are both monopolized, plus traditional authority in charge of distributing innovations is on the opposite side, users who use products and experience menstruation can still show their agencies and promote social innovations in order to pursue better body experiences and commodity channels. Loosening of gender structure and emergence of modern values help Promoter-Users rewrite the social scripts of tampon technology in Taiwan. Liberation of female body and unrestricted social climate make social-cultural transformation complement social innovations well. Diversified knowledge and international communication allow Promoter-Users to advocate a revolution of everyday-life technology. Promoter-Users such as Vanessa also initiate a new culture of lay-experts and offer another way of expanding a social-technical network. This study expects to provide governmental policy, educational organization, medical authority and the pubic an opportunity to know more about tampon and a space for introspection by introducing Promoter-Users’ efforts. We look forward to a more friendly policy environment and better physical education in order to rewrite the fixed menstrual management and the traditional script of values. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究動機 1第二節 問題意識 3第二章 理論探討與文獻回顧 5第一節 社會腳本／社會創新與擴散 5第二節 日常生活科技的使用者力量 8第三節 打破使用者與專家的界線 10第四節 科學知識的生產 14第五節 國內相關文獻 18第三章 研究設計與方法 26第一節 研究設計 26第二節 研究方法 28第四章 衛生棉條科技在台灣推廣的歷史脈絡 33第一節 解不開的心結，打不開的市場：初期推廣過程 33第二節 曙光乍現：網際網路拓荒時期 37第三節 企業的跟進：嬌生的市場測試與網路推廣 39第四節 開花結果：推廣型使用者的全力出擊 45第五節 小結 49第五章 衛生棉條科技網絡開展的社會文化背景 51第一節 根深蒂固的價值觀腳本 51第二節 創新擴散過程中的結構性障礙 61第三節 開拓女性身體的新文化風氣 73第四節 網際網路帶動的日常生活科技革命 79第五節 小結 81第六章 推廣型使用者改寫衛生棉條科技的社會腳本 84第一節 社會技術網絡開展的新視野 84第二節 社會創新的層次與徵召同盟的過程 88第三節 推廣型使用者如何改寫既有的社會腳本 96第四節 常民專家打破專家與使用者的界線 107第五節 小結 113第七章 結論 116第一節 研究結果與討論 116第二節 研究建議與限制 123參考書目與文獻 126附錄 130 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095254004 | en_US |
| dc.subject (關鍵詞) | 衛生棉條 | zh_TW |
| dc.subject (關鍵詞) | 使用者 | zh_TW |
| dc.subject (關鍵詞) | 社會創新 | zh_TW |
| dc.subject (關鍵詞) | 社會腳本 | zh_TW |
| dc.subject (關鍵詞) | 常民專家 | zh_TW |
| dc.subject (關鍵詞) | 凡妮莎 | zh_TW |
| dc.subject (關鍵詞) | tampon | en_US |
| dc.subject (關鍵詞) | user | en_US |
| dc.subject (關鍵詞) | social innovation | en_US |
| dc.subject (關鍵詞) | social script | en_US |
| dc.subject (關鍵詞) | lay-expert | en_US |
| dc.subject (關鍵詞) | Vanessa | en_US |
| dc.title (題名) | 推廣型使用者的社會創新：常民專家如何改寫台灣衛生棉條科技的社會腳本 | zh_TW |
| dc.title (題名) | Social innovations of promoter-users: How lay-experts rewrite the social scripts of tampon technology in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
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