| dc.contributor | 傳播學院 | en |
| dc.contributor | 新聞學系 | en |
| dc.creator (作者) | Ran Wei | en |
| dc.creator (作者) | Ven-hwei Lo | en |
| dc.date (日期) | 2008 | - |
| dc.date.accessioned | 8-Apr-2010 16:58:43 (UTC+8) | - |
| dc.date.available | 8-Apr-2010 16:58:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Apr-2010 16:58:43 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/38425 | - |
| dc.description.abstract (摘要) | Examining voter learning in the 2006 US midterm elections, this study explores the relationships among motivation, media exposure, attention, elaboration, and knowledge gain in an expanded cognitive mediation model. The model characterizes voter learning from the news as a process driven by motivation, necessitated by exposure, and enhanced by attention and elaboration. With data collected from a sample of 455 respondents, the study tested the proposed model. Media exposure was found to have direct and indirect effects on attention, elaboration, and knowledge about the elections. The model was basically supported. Theoretical implications of the findings are discussed. | en |
| dc.language | zh_TW | en |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | International Journal of Public Opinion Research, Vol. 20, Issue 3, pp. 347-362, 2008 | en |
| dc.title (題名) | News media use and knowledge about the 2006 U.S. Midterm elections: Why exposure matters in voter learning | en |
| dc.type (資料類型) | article | en |
