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題名 光電系統整體研究計畫
Photovoltaic Systems Integrator Business Plan
作者 丁安迪
Dickinson- Andrew
貢獻者 劉助
Liu-James
丁安迪
Dickinson- Andrew
關鍵詞 光電
日期 2009
上傳時間 8-Apr-2010 17:03:42 (UTC+8)
摘要 光電系統整體研究計畫
SUNRG! is a complete Photovoltaic (PV) systems integrator targeting Public School Districts in the USA. SUNRG!’s initial market is the Albuquerque Public School District (APS) in Albuquerque, New Mexico targeting primary and secondary schools. SUNRG!’s product is a standardized 500kW PV roof mounted system generating approximately 950,000kWh annually. SUNRG!’s business model creates value by combining a highly price competitive project with advantageous supplier terms and a reasonable client payment schedule resulting in a 40%+ return for the School District, a committed supplier relationship and a 20%+ four year average profit margin for SUNRG!.
參考文獻 1. Aarkstore Enterprise . "Global Solar Photovoltaic Market Analysis and Forecasts to 2020." PRLog Free Press Release. 3 13, 2009. http://www.prlog.org/10198293-global-solar-photovoltaic-market-analysis-and-forecasts-to-2020.html (accessed 08 2009).
2. Albuquerque Public Schools Report # 07-10. "Report To Legislative Finance Committee ." October 20, 2007. http://legis.state.nm.us/LCS/lfc/lfcdocs/perfaudit/APS%20Oct%2007%20_Usha_.pdf (accessed 09 10, 2009).
3. Childress, Marjorie. New Mexico Independent. 3 25, 2009. (accessed 08 2009).
4. CPS Energy. Who We Are. http://www.cpsenergy.com/About_CPS_Energy/Who_We_Are/.
5. EIA. -Forecast-Perspectives-on-US-Solar-Market. 8 13, 2009. http://www.docstoc.com/docs/9886479/Solar-Energy-Industry-Forecast-Perspectives-on-US-Solar-Market (accessed 8 2009).
6. Energy Efficiency and Renewable Energy eere. EERE State Activities and Partnerships: States with Renewable Energy Portfolio Standards . http://apps1.eere.energy.gov/states/maps/renewable_portfolio_states.cfm.
7. Energy Information Administration (EIA). Energy Information Administration, Form EIA-826, “Monthly Electric Sales and Revenue with State Distributions Report". EIA.
8. GREENPEACE & European Photovoltaic Industry Acssociation. Solar Generatio V - 2008. GREENPEACE & EPIA, 2008.
9. Groom, Nichola. "Suntech sees U.S. solar tripling in 2010." REUTERS. 6 2, 2009. http://www.reuters.com/article/GlobalEnergy09/idUSTRE55173D20090602 (accessed 08 2009).
10. Homes 101. Albuquerque Public School District Information and School Reports.
11. Matney - Frantz. CREBs FAQs. http://www.matneyfrantz.com/crebs/crebs-faqs#how-do-crebs-work.
12. McLiney and Company. United States Stimulus Act Guide to Tax Credit Bonds. www.taxcreditbonds.org.
13. National Center for Education Statistics. Total and current expenditures per pupil in fall enrollment in public elementary and secondary education, by function and state or jurisdiction: 2005–06. http://nces.ed.gov/programs/digest/d08/tables/dt08_182.asp.
14. OPTI-Solar. OPTI-Products. http://www.opti-solar.com/EN/products_module_OS6PV216.en.html.
15. PNM. ABout PNM. http://www.pnm.com/about/home.htm.
16. .PNM. Large Solar PV Solar Energy Incentives for large PV systems. http://www.pnm.com/customers/pv_large/home.htm?source=smallpv.
17. .PNM. The PNM Solar Energy Incentive Program for Homes and Business. http://www.pnm.com/customers/pv/program.htm.
18. Ryan Wiser, Galen Barbose, Carla Peterman. Tracking the Sun, The Installed Cost of Photovoltaics in the US from 1998 - 2007. Laurence Berkely National Labratory, February 2009.
19. Solar Enerergy Industries Association . "2008 US Solar Industry Year in Review." SEIA. 03 31, 2009. http://www.seia.org/galleries/pdf/2008_Year_in_Review-small.pdf (accessed 06 2009).
20. Turner, Chris. "Solar Goes Supernova." Solar Focus. 2 14, 2009.
http://solarfocus.blogspot.com/2009/02/solar-goes-supernova.html (accessed 08 2009).
21. Wikipedia. Limited Liability Company.
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
96933041
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0969330411
資料類型 thesis
dc.contributor.advisor 劉助zh_TW
dc.contributor.advisor Liu-Jamesen_US
dc.contributor.author (Authors) 丁安迪zh_TW
dc.contributor.author (Authors) Dickinson- Andrewen_US
dc.creator (作者) 丁安迪zh_TW
dc.creator (作者) Dickinson- Andrewen_US
dc.date (日期) 2009en_US
dc.date.accessioned 8-Apr-2010 17:03:42 (UTC+8)-
dc.date.available 8-Apr-2010 17:03:42 (UTC+8)-
dc.date.issued (上傳時間) 8-Apr-2010 17:03:42 (UTC+8)-
dc.identifier (Other Identifiers) G0969330411en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/38447-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 96933041zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 光電系統整體研究計畫zh_TW
dc.description.abstract (摘要) SUNRG! is a complete Photovoltaic (PV) systems integrator targeting Public School Districts in the USA. SUNRG!’s initial market is the Albuquerque Public School District (APS) in Albuquerque, New Mexico targeting primary and secondary schools. SUNRG!’s product is a standardized 500kW PV roof mounted system generating approximately 950,000kWh annually. SUNRG!’s business model creates value by combining a highly price competitive project with advantageous supplier terms and a reasonable client payment schedule resulting in a 40%+ return for the School District, a committed supplier relationship and a 20%+ four year average profit margin for SUNRG!.en_US
dc.description.tableofcontents 1. Executive Summary 1

2. General Company Description 3
2.1. Industry Description 4
2.2. Changing Landscape & Industry Trends 5

3. SUNRG! Strengths and Core Competencies 11
3.1. SWOT Analysis 14

4. Company Structure 15

5. Products and Services 17

6. Marketing Plan 20
6.1. Barriers to Entry 26
6.2. Customers & Competition 28

7. Strategy 30

8. Critical Project Points 36

9. Financial Plans 40

10. Bibliography 49



Appendices
A. : Specs for a 500kW Non-Residential Array 51
B. APS Leadership Team Organization Chart 54
C. Clean Renewable Energy Bonds details 55
D. Major competitors: Albuquerque Market 60
E. RETSCreen Analysis 62
F. San Antonio, Texas, Bandera County market research 63
G. SUNRG!’s secondary Revenue Stream 69

List of Tables and Figures
1. SUNRG! 4 year Projection 2
2. Historical and Projected Experience Curve for PV Modules 4
3. Projected Market for PV Energy 6
4. US Average Price of Retail Energy 2007 7
5. Forecasted US Average Grid Electricity Rates in cents 8
6. Grid Parity of Solar Energy 8
7. Forecasted PV Costs 9
8. Value of PV market (annually) up to 2030 10
9. Figure 9: Display of a large roof mounted PV Array 18
10. Photovoltaic Resource of USA 20
11. Example of roof mounted PV system 25
12. SatCon’s 500kW PowerGate Inverter 27
13. Estimated annual electricity usage per pupil in the APS system 30
14. RETSCreen analysis 31
15. PNM Incentives 32
16. SUNRG!’s 500kW system’s contribution; average School 33
17. SCHOOL’S Financial Return 35
18. Figure 18: Project Decision Tree 39
19. Break Down of Project Expenses 40
20. SUNRG!’s First Year Cash Flow 40
21. Break Down of SGA Expenses 41
22. Dynamics of a 500kW Deal 42
23. SUNRG! 4 year Projection 43
24. SUNRG! 4 year EBIT 43
25. Non-Residential PV System 44
26. Balance Sheet & Income Statement Year 1 45
27. Balance Sheet & Income Statement Year 2 46
28. Balance Sheet & Income Statement Year 3 47
29. Balance Sheet & Income Statement Year 4 48

Appendices List of Tables and Figures
1. Diagram of 500kW system 51
2. Specs for a 500kW Non-Residential Array 52
3. Albuquerque Public School Leadership Team 2009 54
4. RETScreen Analysis 62
5. Residential Customer Profile 73
6. Residential PV System 74
7. SUNRG Financial Breakdown 5kW Residential system 75
8. Specs for a 5kW Residential Array 76		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0969330411en_US
dc.subject (關鍵詞) 光電zh_TW
dc.title (題名) 光電系統整體研究計畫zh_TW
dc.title (題名) Photovoltaic Systems Integrator Business Planen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Aarkstore Enterprise . "Global Solar Photovoltaic Market Analysis and Forecasts to 2020." PRLog Free Press Release. 3 13, 2009. http://www.prlog.org/10198293-global-solar-photovoltaic-market-analysis-and-forecasts-to-2020.html (accessed 08 2009).zh_TW
dc.relation.reference (參考文獻) 2. Albuquerque Public Schools Report # 07-10. "Report To Legislative Finance Committee ." October 20, 2007. http://legis.state.nm.us/LCS/lfc/lfcdocs/perfaudit/APS%20Oct%2007%20_Usha_.pdf (accessed 09 10, 2009).zh_TW
dc.relation.reference (參考文獻) 3. Childress, Marjorie. New Mexico Independent. 3 25, 2009. (accessed 08 2009).zh_TW
dc.relation.reference (參考文獻) 4. CPS Energy. Who We Are. http://www.cpsenergy.com/About_CPS_Energy/Who_We_Are/.zh_TW
dc.relation.reference (參考文獻) 5. EIA. -Forecast-Perspectives-on-US-Solar-Market. 8 13, 2009. http://www.docstoc.com/docs/9886479/Solar-Energy-Industry-Forecast-Perspectives-on-US-Solar-Market (accessed 8 2009).zh_TW
dc.relation.reference (參考文獻) 6. Energy Efficiency and Renewable Energy eere. EERE State Activities and Partnerships: States with Renewable Energy Portfolio Standards . http://apps1.eere.energy.gov/states/maps/renewable_portfolio_states.cfm.zh_TW
dc.relation.reference (參考文獻) 7. Energy Information Administration (EIA). Energy Information Administration, Form EIA-826, “Monthly Electric Sales and Revenue with State Distributions Report". EIA.zh_TW
dc.relation.reference (參考文獻) 8. GREENPEACE & European Photovoltaic Industry Acssociation. Solar Generatio V - 2008. GREENPEACE & EPIA, 2008.zh_TW
dc.relation.reference (參考文獻) 9. Groom, Nichola. "Suntech sees U.S. solar tripling in 2010." REUTERS. 6 2, 2009. http://www.reuters.com/article/GlobalEnergy09/idUSTRE55173D20090602 (accessed 08 2009).zh_TW
dc.relation.reference (參考文獻) 10. Homes 101. Albuquerque Public School District Information and School Reports.zh_TW
dc.relation.reference (參考文獻) 11. Matney - Frantz. CREBs FAQs. http://www.matneyfrantz.com/crebs/crebs-faqs#how-do-crebs-work.zh_TW
dc.relation.reference (參考文獻) 12. McLiney and Company. United States Stimulus Act Guide to Tax Credit Bonds. www.taxcreditbonds.org.zh_TW
dc.relation.reference (參考文獻) 13. National Center for Education Statistics. Total and current expenditures per pupil in fall enrollment in public elementary and secondary education, by function and state or jurisdiction: 2005–06. http://nces.ed.gov/programs/digest/d08/tables/dt08_182.asp.zh_TW
dc.relation.reference (參考文獻) 14. OPTI-Solar. OPTI-Products. http://www.opti-solar.com/EN/products_module_OS6PV216.en.html.zh_TW
dc.relation.reference (參考文獻) 15. PNM. ABout PNM. http://www.pnm.com/about/home.htm.zh_TW
dc.relation.reference (參考文獻) 16. .PNM. Large Solar PV Solar Energy Incentives for large PV systems. http://www.pnm.com/customers/pv_large/home.htm?source=smallpv.zh_TW
dc.relation.reference (參考文獻) 17. .PNM. The PNM Solar Energy Incentive Program for Homes and Business. http://www.pnm.com/customers/pv/program.htm.zh_TW
dc.relation.reference (參考文獻) 18. Ryan Wiser, Galen Barbose, Carla Peterman. Tracking the Sun, The Installed Cost of Photovoltaics in the US from 1998 - 2007. Laurence Berkely National Labratory, February 2009.zh_TW
dc.relation.reference (參考文獻) 19. Solar Enerergy Industries Association . "2008 US Solar Industry Year in Review." SEIA. 03 31, 2009. http://www.seia.org/galleries/pdf/2008_Year_in_Review-small.pdf (accessed 06 2009).zh_TW
dc.relation.reference (參考文獻) 20. Turner, Chris. "Solar Goes Supernova." Solar Focus. 2 14, 2009.zh_TW
dc.relation.reference (參考文獻) http://solarfocus.blogspot.com/2009/02/solar-goes-supernova.html (accessed 08 2009).zh_TW
dc.relation.reference (參考文獻) 21. Wikipedia. Limited Liability Company.zh_TW