| dc.contributor.advisor | 黃淑麗 | zh_TW |
| dc.contributor.author (Authors) | 游鳳怡 | zh_TW |
| dc.creator (作者) | 游鳳怡 | zh_TW |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 9-Apr-2010 13:00:21 (UTC+8) | - |
| dc.date.available | 9-Apr-2010 13:00:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 9-Apr-2010 13:00:21 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0957520071 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/38534 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 心理學研究所 | zh_TW |
| dc.description (描述) | 95752007 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 介面設計是重要的議題，好的介面減低使用者與介面互動所需的時間及認知資源，進而樂於使用該功能。近年來互動式數位電視的使用漸增，卻未有既定的使用介面。本研究試圖探討應如何呈現該功能選單，較能有效與介面互動。本研究共三個實驗。實驗一採單因子參與者間實驗設計，獨變項為「提示項目類型」，含「圖示」、「文字」、「圖示加文字」三種；以強迫選擇再認作業，比較以不同方式呈現初次接觸的提示項目，是否造成學習上的差異；達相同學習程度後，不同呈現類型是否導致各組間行為反應有所差異。實驗二排除了使用者接收文字或圖示刺激時，各組別的參與者形成不同程度的雙重編碼；操弄目標項目類型，即「文字」或「圖示」。以強迫選擇再認作業觀察同時呈現「文字」、「圖示」兩提示項目，使用者初次接觸時較傾向以何種訊息作判斷。除紀錄反應時間及正確率外，亦計算眼動反應指標。實驗三欲探討「經驗效果」，依呈現項目類型分為三組，觀察各組參與者與不同熟悉程度之介面互動時，表現是否會有所差異。採三因子混合設計，「呈現項目類型」為參與者間變項，可分為「圖示」、「文字」及「圖示加文字」三種；「時間變項」及「區段變項」則是參與者內變項，前者指本實驗中的不同日期；後者則為各次實驗中的不同區段。依變項則為參與者完成作業的反應時間、反應正確率及眼動資料。研究結果顯示在實驗一中，學習新的功能項目時，具文字敘述之組別表現會較佳；達相同學習程度後，具圖示訊息的組別之反應較只有文字的組別佳。實驗二中，參與者與陌生功能項目互動初期，同時呈現圖示及文字兩種形式的提示項目時，使用者會較傾向以文字訊息判斷。實驗三則顯示在互動時普遍依賴圖示訊息，呈現圖示項目的組別整體而言皆表現得較好；但在互動前期同時呈現「圖示加文字」組的表現與「文字」組較相似，互動後期則與「圖片」組較相似。以上研究結果，可供未來電視功能選單呈現方式設計之參考。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究動機與目的 1第二節 文獻回顧 5第三節 研究推論 21第四節 研究目的及假設 26第二章 研究方法 29第一節 實驗刺激 29第二節 實驗儀器 32第三節 實驗一A 38第四節 實驗一B 45第五節 實驗二 48第六節 實驗三 59第三章 綜合討論與建議 78第一節 研究結果討論 78第二節 提示項目及介面設計之建議 85第三節 研究限制 86第四節 後續研究建議 89第五節 研究貢獻 90第六節 結論 92參考文獻 93附 錄 98附錄一：練習階段之實驗材料 99附錄二：前測材料功能項目 101附錄三：前測問卷─功能圖示與功能配對問卷 103附錄四：各實驗訓練階段及測試階段之實驗材料 105附錄五：實驗一詳細流程說明 107附錄六：實驗一A及實驗一B參照資料 110附錄七：實驗二詳細流程說明 111附錄八：實驗二參照資料 114附錄九：實驗三詳細流程說明 115附錄十：實驗三參照資料 118附錄十一：實驗二問卷 122 | zh_TW |
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| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0957520071 | en_US |
| dc.subject (關鍵詞) | 雙重編碼理論 | zh_TW |
| dc.subject (關鍵詞) | 互動電視介面設計 | zh_TW |
| dc.subject (關鍵詞) | 眼動儀 | zh_TW |
| dc.subject (關鍵詞) | 強迫選擇作業 | zh_TW |
| dc.subject (關鍵詞) | 介面設計建議 | zh_TW |
| dc.title (題名) | 電視功能選單圖形介面呈現形式之探討 | zh_TW |
| dc.type (資料類型) | thesis | en |
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