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題名 新聞報導和公關稿之主題框架及風險訊息差異：以腸病毒為例
Issues frames and risk messages of news releases and news coverage during the Epidemic of Entrovirus
作者 姜采蘋
貢獻者 陳憶寧
姜采蘋
關鍵詞 腸病毒
公關稿
框架
內容分析
風險訊息
日期 2008
上傳時間 9-Apr-2010 14:43:04 (UTC+8)
摘要 本研究以腸病毒為案例，分析腸病毒新聞報導的主要消息來源和新聞觀點為何，並比較疾管局公關稿和新聞報導對腸病毒的論述框架和訊息脈絡。此外，本研究亦配合「風險」概念，分析公關稿和新聞報導在腸病毒的各項風險相關資訊上，提供的頻率和資訊類別是否有所差異。透過上述分析比較，本研究旨在探討在專業訊息比例特別高的健康傳播領域中，新聞會以那一類消息來源為主，以及公關稿和新聞報導在同一健康議題的內容陳述和訊息提供上，是否會有所不同。
     
     本研究選擇病情最嚴重的2005和2008年作為分析時間，共蒐集56則疾管局公關稿和929則新聞報導進行內容分析。研究結果發現：1. 腸病毒新聞的主要消息來源為政府單位（包括中央和地方政府）及醫護人員。2. 腸病毒新聞最常出現偏向政府單位的新聞觀點。3. 腸病毒新聞的主要框架為「疫病的流行病學描述」，其次為「相關疫病的預防和保健資訊」；腸病毒公關稿則最常以「相關疫病的預防和保健資訊」為主要框架，其次為「相關疫病概論」和「疫病的流行病學描述」；公關稿比新聞更重視腸病毒的醫學概論和預防保健等偏重知識性和專業性的訊息。4. 新聞報導最常以風險訊息為主要訊息脈絡，公關稿則最常以預防訊息作為主要訊息脈絡。5. 新聞報導和公關稿最常提供的腸病毒相關風險訊息為疫區、感染人數、易受感染族群、相關病理概念、預防方式和建議、以及治療方式和可採行的措施；就總體而言，腸病毒公關稿所提供的腸病毒相關風險訊息，比新聞報導多。
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描述 碩士
國立政治大學
新聞研究所
93451006
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093451006
資料類型 thesis
dc.contributor.advisor 陳憶寧zh_TW
dc.contributor.author (Authors) 姜采蘋zh_TW
dc.creator (作者) 姜采蘋zh_TW
dc.date (日期) 2008en_US
dc.date.accessioned 9-Apr-2010 14:43:04 (UTC+8)-
dc.date.available 9-Apr-2010 14:43:04 (UTC+8)-
dc.date.issued (上傳時間) 9-Apr-2010 14:43:04 (UTC+8)-
dc.identifier (Other Identifiers) G0093451006en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/38350-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞研究所zh_TW
dc.description (描述) 93451006zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 本研究以腸病毒為案例，分析腸病毒新聞報導的主要消息來源和新聞觀點為何，並比較疾管局公關稿和新聞報導對腸病毒的論述框架和訊息脈絡。此外，本研究亦配合「風險」概念，分析公關稿和新聞報導在腸病毒的各項風險相關資訊上，提供的頻率和資訊類別是否有所差異。透過上述分析比較，本研究旨在探討在專業訊息比例特別高的健康傳播領域中，新聞會以那一類消息來源為主，以及公關稿和新聞報導在同一健康議題的內容陳述和訊息提供上，是否會有所不同。
     
     本研究選擇病情最嚴重的2005和2008年作為分析時間，共蒐集56則疾管局公關稿和929則新聞報導進行內容分析。研究結果發現：1. 腸病毒新聞的主要消息來源為政府單位（包括中央和地方政府）及醫護人員。2. 腸病毒新聞最常出現偏向政府單位的新聞觀點。3. 腸病毒新聞的主要框架為「疫病的流行病學描述」，其次為「相關疫病的預防和保健資訊」；腸病毒公關稿則最常以「相關疫病的預防和保健資訊」為主要框架，其次為「相關疫病概論」和「疫病的流行病學描述」；公關稿比新聞更重視腸病毒的醫學概論和預防保健等偏重知識性和專業性的訊息。4. 新聞報導最常以風險訊息為主要訊息脈絡，公關稿則最常以預防訊息作為主要訊息脈絡。5. 新聞報導和公關稿最常提供的腸病毒相關風險訊息為疫區、感染人數、易受感染族群、相關病理概念、預防方式和建議、以及治療方式和可採行的措施；就總體而言，腸病毒公關稿所提供的腸病毒相關風險訊息，比新聞報導多。		zh_TW
dc.description.tableofcontents 中文摘要………………………………………………………………1
     英文摘要………………………………………………………………2
     第一章 序論…………………………………………………………3
     第一節 研究動機與背景……………………………………………3
     第二節 重要性與問題意識…………………………………………10
     第二章 文獻探討……………………………………………………16
     第一節 社會真實和框架理論………………………………………17
     第二節 官方消息來源和新聞報導…………………………………18
     第三節 框架的基本概念……………………………………………23
     第四節 框架的種類和框架互動……………………………………32
     第五節 框架的分析途徑……………………………………………36
     第六節 公關研究、框架理論和議題設定…………………………38
     第七節 風險、風險傳播和風險框架………………………………44
     第八節 小結與研究問題……………………………………………48
     第三章 研究方法……………………………………………………55
     第一節 內容分析……………………………………………………55
     第二節 樣本蒐集說明和類目建構…………………………………56
     第三節 信度檢驗和資料處理方法…………………………………70
     第四章 統計分析結果………………………………………………72
     第一節 腸病毒新聞和公關稿的基本呈現樣式……………………72
     第二節 腸病毒新聞的主要消息來源和新聞偏向…………………75
     第三節 腸病毒新聞報導和公關稿的主要框架……………………80
     第四節 新聞報導和公關稿對腸病毒的框架手法…………………93
     第五章 研究結論與建議…………………………………………111
     第一節 綜述和討論………………………………………………111
     第二節 研究限制…………………………………………………119
     第三節 未來研究建議……………………………………………120
     附錄一 公關稿編碼說明…………………………………………125
     附錄二 新聞報導編碼說明………………………………………127
     附錄三 公關稿編碼表……………………………………………131
     附錄四 新聞報導編碼表…………………………………………133
     附錄五 補充圖表…………………………………………………136
     參考書目………………………………………………………………141		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093451006en_US
dc.subject (關鍵詞) 腸病毒zh_TW
dc.subject (關鍵詞) 公關稿zh_TW
dc.subject (關鍵詞) 框架zh_TW
dc.subject (關鍵詞) 內容分析zh_TW
dc.subject (關鍵詞) 風險訊息zh_TW
dc.title (題名) 新聞報導和公關稿之主題框架及風險訊息差異：以腸病毒為例zh_TW
dc.title (題名) Issues frames and risk messages of news releases and news coverage during the Epidemic of Entrovirusen_US
dc.type (資料類型) thesisen
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