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題名 中國大陸山寨手機產業發展
Development of shanzhaiji handset industry in Mainland China
作者 黃明德
Huang, Frankie Ming-Te
貢獻者 吳文傑
Wu, Jack Wen-Chieh
黃明德
Huang, Frankie Ming-Te
關鍵詞 MTK
shanzhaiji handset
bandit handset and industry development
日期 2009
上傳時間 23-Apr-2010 19:55:37 (UTC+8)
摘要 The emergence of shanzhaiji handset industry or bandit handset industry (山寨機手機產業) is an interesting phenomenon that is the only socioeconomic behavior occurring in mainland china. According to the National Development and Reform Commission of PRC, a company is permitted to produce the cellular phones with 200 million RMB and R&D capabilities. However, with only 100 thousands RMB capital, a shanzhaji handset producer can deliver the cellular phones in mainland china by getting a core technology of one package of chipset total solution (turnkey) from MediaTek / MTK (聯發科) in Taiwan. This new business model has been impacting the phone industry significantly in the mainland china. My research will focus on the development of entire shanzhaiji industry development from its origin to the status quo as well as future development. Three aspects of supply chain, market channel and government policy in terms of shanzhaiji industry are addressed in this research.
參考文獻 1. 林柏全，解讀聯發科的成長密碼，國立交通大學管理學院碩士在職專班經營管理組碩士論文，2008。
2. 王京莹，经济观察报-山寨机市场规模扩大 亟待政策引导良性发展，赛迪顾问通信产业研究中心
2009/03/31， http://www.ccidconsulting.com/search/content.asp?Content_id=21108。
3. 林剑，准入门槛急速下降 国产手机面临“山寨机”挑战， 2008/04/16。
4. 程平芳，渠道在國產手機成長中的作用，清华大学工商管理硕士，2004。
5. 周玲，深圳政府摸底山寨机：万余企业等待招安 2008/07/26。
6. 深圳商報，深圳年產山寨機8000 萬部 成產業重要組成部分，2009/02/24，
http://big5.ce.cn/cysc/communications/yjdt/200902/24/t20090224_18301887.shtml。
7. 央视网，揭秘“山寨机＂，2008/06/10，http://www.cctv.com/program/jjbxs/20080610/101183.shtml。
8. 新華網，探訪深圳“山寨機”基地:山寨蔓延究竟為何，2009/01/09，
http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2009-01/09/content_10628162.htm。
9. 杨志伟，我國手機市場營銷渠道模式比較研究，天津大學管理學院，2005。
10. 王一春，山寨機與國產手機的發展，湖北经济学院学报人文社会科学版，2008/12 第五卷 第12期。
11. 汪小婷，山寨机的前世今生，中国电信业 2008/08 总第92 期。
12. 孙晓菲， “破解”山寨機，中国三星经济研究院研究员，2008。
13. 赵浚宏，山寨机突出市场重围 正规军谋求创新求变—中国手机行业发展的思考，2008/09 总第85
期 科技创业。
14. 杜舟，山寨机疯狂内幕调查，IT time weekly，2008。
15. 佘小勇，山寨机生存有道，中国电信业200903 总第99 期。
16. 顾列铭，山寨机:手机业的搅局者？，2008。
17. 李忠全，山寨机启示录，中国电信业 200811 总第95 期。
18. 夏勇峰，山寨机产业链解析，經理世界網，2008。
19. 中國金字招牌，山寨机 - Trends without Brands. Bandit Mobile Phones Big Buzz in China，2008/07，
http://goldenchinabrands.com/blog/?p=573。
61
20. 經濟日報，專業分工 山寨機創新沃土，2009/04/23，
http://mag.udn.com/mag/world/storypage.jsp?f_ART_ID=191042。
21. 曾昊，國內手機市場分銷渠道模式探析，2005。
22. 林剑，“两会”代表热议山寨机转正之后能否续写辉煌？，通信信息报，2009/03/11，
http://www.chinanews.com.cn/it/txxw/news/2009/03-11/1597845.shtml。
23. 耿弘, 崔勇，中国手机行业产业组织分析与国产品牌发展策略选择，南京航空航天大学经济与管理
学院2006年 第7期。
24. 樊舰平，中國手機市場營銷渠道的發展特點及變革分析，湖北财经高等专科学校学报，2002/04 第2
期。
25. 潘少钦, 杨奕编 (2008), The Blue Ocean Strategy of Shanzhai Ji，HUAWEI TECHNOLOGY CO., LTD。
26. Special Economic Zones and Open Coastal Cities, http://www.china.org.cn/e-china/openingup/sez.htm。
27. Karl J. Weaver (2009), Shan Zhai Ji 山寨機，Newport Technologies。
28. James Schneider, Ph.D. et al (2009), Handset market share wars: Battle for chipset dominance. Goldman
Sachs。
29. CENS，Despite Economic Woes, MediaTek Thrives in China"s Shangzhai-Handset Market，
2009/ 0 5 /15，http://news.cens.com/cens/html/en/news/news_inner_27645.html。
30. China Youthology，Decoding Shan Zhai Ji (Bandit cell phone) - the opposite side of brand chasing，
2009/ 0 9 /21，http://chinayouthology.com/blog/?p=369。
31. CommonWealth Magazine，China`s `Bandit` Cell Phones The High-Tech Golden Egg with `Taiwan
Inside`，2008/ 1 2 /03，http://english.cw.com.tw/article.do?action=show&id=10656。
32. Rajkumar S. Adukia, A handbook on Special Economic Zones。
33. 何涛，“山寨機” ，生存法則調查，2008/7/10。
34. 杜舟，“山寨機”狡兔三窟應對嚴打 草根創新不示弱令正規品牌汗顏，IT time weekly，200 8
35. 李学芳，赛迪顾问通信产业研究中心:“山寨”机走出“山寨”，2009/06/02，
36. http://www.ccidconsulting.com/search/content.asp?Content_id=21186。
62
37. 人民网，探讨山寨现象 五成网友看好，2008/12/03，
http://av.people.com.cn/GB/14645/25059/8453406.html。
38. Spreadtrum Communications (Shanghai) Co., Ltd.，www.spreadtrum.com。
39. CTI 华测检测机构，http://www.cti-cert.com/cn/。
40. 工息部电信研究院南方分院(深圳电信研究院) http://cszit.com/About/index.aspx?ListID=020104。
41. 新華社，助力山寨機“轉正”工信部促檢測費下調33%，2008/08/14，
http://big5.xinhuanet.com/gate/big5/www.xj.xinhuanet.com/2008-08/14/content_14124501.htm\\。
42. 深圳市人民政府工作报告 (2009)
http://www.sz.gov.cn/zfgb/2009/gb644/200904/t20090402_953310.html。
43. 山寨机网，http://www.shanzhaiji.cn/
44. CCTV-2 中國 "山寨機" Fake Mobile Phones
1. http://www.youtube.com/watch?v=7qZdorGq2S8
2. http://www.youtube.com/watch?v=Vmo7dfyNe-w&NR=1
3. http://www.youtube.com/watch?v=wBnKcY_Imtg&feature=related
4. http://www.youtube.com/watch?v=vdHUlKdj-Zo&NR=1
描述 碩士
國立政治大學
亞太研究英語碩士學位學程(IMAS)
96925011
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096925011
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jack Wen-Chiehen_US
dc.contributor.author (Authors) 黃明德zh_TW
dc.contributor.author (Authors) Huang, Frankie Ming-Teen_US
dc.creator (作者) 黃明德zh_TW
dc.creator (作者) Huang, Frankie Ming-Teen_US
dc.date (日期) 2009en_US
dc.date.accessioned 23-Apr-2010 19:55:37 (UTC+8)-
dc.date.available 23-Apr-2010 19:55:37 (UTC+8)-
dc.date.issued (上傳時間) 23-Apr-2010 19:55:37 (UTC+8)-
dc.identifier (Other Identifiers) G0096925011en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/38952-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 亞太研究英語碩士學位學程(IMAS)zh_TW
dc.description (描述) 96925011zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) The emergence of shanzhaiji handset industry or bandit handset industry (山寨機手機產業) is an interesting phenomenon that is the only socioeconomic behavior occurring in mainland china. According to the National Development and Reform Commission of PRC, a company is permitted to produce the cellular phones with 200 million RMB and R&D capabilities. However, with only 100 thousands RMB capital, a shanzhaji handset producer can deliver the cellular phones in mainland china by getting a core technology of one package of chipset total solution (turnkey) from MediaTek / MTK (聯發科) in Taiwan. This new business model has been impacting the phone industry significantly in the mainland china. My research will focus on the development of entire shanzhaiji industry development from its origin to the status quo as well as future development. Three aspects of supply chain, market channel and government policy in terms of shanzhaiji industry are addressed in this research.en_US
dc.description.tableofcontents Abstract ..................................................................................................................................... i
Table of Contents ...................................................................................................................... ii
Acknowledge ........................................................................................................................... iii
Figure ...................................................................................................................................... iv
Table ......................................................................................................................................... v
1. Introduction ........................................................................................................................... 1
1.1 Research background .......................................................................................................... 1
1.2 Research motivation............................................................................................................ 1
1.3 Research purpose ................................................................................................................ 2
1.4 Expectation ......................................................................................................................... 2
2. Research methodologies ....................................................................................................... 3
2.1 Research framework ........................................................................................................... 3
2.2 Research target scope .......................................................................................................... 3
2.3 Research data collection ..................................................................................................... 3
2.4 Research procedure ............................................................................................................. 4
3. Shanzhaiji handset industry development ............................................................................. 5
3.1 Origin of shanzhaiji handset industries ............................................................................... 5
3.2 Role of MTK to make shanzhaiji handset industry booming ............................................. 9
3.3 Shanzhaiji handset developing process ............................................................................. 12
3.4 Component Supply chain overview .................................................................................. 15
3.5 Chinese handset market and shanzhaiji handset distribution ............................................ 16
4. Analysis and comparison .................................................................................................... 21
4.1 Key successful factors of shanzhaiji handset .................................................................... 21
4.2 Shanzhaiji handset innovation .......................................................................................... 23
4.3 Shanzhaiji handset Time to Market (TTM) comparison ................................................... 38
4.4 Shanzhaiji handset cost effectiveness ............................................................................... 39
4.5 The comparison of handset channel patterns in mainland china ...................................... 40
5. Future development of shanzhaiji handset .......................................................................... 54
5.1 Competition increase in shanzhaiji handset market .......................................................... 54
5.2 Chinese Government policy to shanzhaiji handset market ............................................... 55
5.3 Transformation from OEM/ODM to OBM....................................................................... 56
6. Conclusions ......................................................................................................................... 58
Reference ............................................................................................................................... 60		zh_TW
dc.format.extent 3886483 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096925011en_US
dc.subject (關鍵詞) MTKen_US
dc.subject (關鍵詞) shanzhaiji handseten_US
dc.subject (關鍵詞) bandit handset and industry developmenten_US
dc.title (題名) 中國大陸山寨手機產業發展zh_TW
dc.title (題名) Development of shanzhaiji handset industry in Mainland Chinaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. 林柏全，解讀聯發科的成長密碼，國立交通大學管理學院碩士在職專班經營管理組碩士論文，2008。zh_TW
dc.relation.reference (參考文獻) 2. 王京莹，经济观察报-山寨机市场规模扩大 亟待政策引导良性发展，赛迪顾问通信产业研究中心zh_TW
dc.relation.reference (參考文獻) 2009/03/31， http://www.ccidconsulting.com/search/content.asp?Content_id=21108。zh_TW
dc.relation.reference (參考文獻) 3. 林剑，准入门槛急速下降 国产手机面临“山寨机”挑战， 2008/04/16。zh_TW
dc.relation.reference (參考文獻) 4. 程平芳，渠道在國產手機成長中的作用，清华大学工商管理硕士，2004。zh_TW
dc.relation.reference (參考文獻) 5. 周玲，深圳政府摸底山寨机：万余企业等待招安 2008/07/26。zh_TW
dc.relation.reference (參考文獻) 6. 深圳商報，深圳年產山寨機8000 萬部 成產業重要組成部分，2009/02/24，zh_TW
dc.relation.reference (參考文獻) http://big5.ce.cn/cysc/communications/yjdt/200902/24/t20090224_18301887.shtml。zh_TW
dc.relation.reference (參考文獻) 7. 央视网，揭秘“山寨机＂，2008/06/10，http://www.cctv.com/program/jjbxs/20080610/101183.shtml。zh_TW
dc.relation.reference (參考文獻) 8. 新華網，探訪深圳“山寨機”基地:山寨蔓延究竟為何，2009/01/09，zh_TW
dc.relation.reference (參考文獻) http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/tech/2009-01/09/content_10628162.htm。zh_TW
dc.relation.reference (參考文獻) 9. 杨志伟，我國手機市場營銷渠道模式比較研究，天津大學管理學院，2005。zh_TW
dc.relation.reference (參考文獻) 10. 王一春，山寨機與國產手機的發展，湖北经济学院学报人文社会科学版，2008/12 第五卷 第12期。zh_TW
dc.relation.reference (參考文獻) 11. 汪小婷，山寨机的前世今生，中国电信业 2008/08 总第92 期。zh_TW
dc.relation.reference (參考文獻) 12. 孙晓菲， “破解”山寨機，中国三星经济研究院研究员，2008。zh_TW
dc.relation.reference (參考文獻) 13. 赵浚宏，山寨机突出市场重围 正规军谋求创新求变—中国手机行业发展的思考，2008/09 总第85zh_TW
dc.relation.reference (參考文獻) 期 科技创业。zh_TW
dc.relation.reference (參考文獻) 14. 杜舟，山寨机疯狂内幕调查，IT time weekly，2008。zh_TW
dc.relation.reference (參考文獻) 15. 佘小勇，山寨机生存有道，中国电信业200903 总第99 期。zh_TW
dc.relation.reference (參考文獻) 16. 顾列铭，山寨机:手机业的搅局者？，2008。zh_TW
dc.relation.reference (參考文獻) 17. 李忠全，山寨机启示录，中国电信业 200811 总第95 期。zh_TW
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dc.relation.reference (參考文獻) 19. 中國金字招牌，山寨机 - Trends without Brands. Bandit Mobile Phones Big Buzz in China，2008/07，zh_TW
dc.relation.reference (參考文獻) http://goldenchinabrands.com/blog/?p=573。zh_TW
dc.relation.reference (參考文獻) 61zh_TW
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dc.relation.reference (參考文獻) 21. 曾昊，國內手機市場分銷渠道模式探析，2005。zh_TW
dc.relation.reference (參考文獻) 22. 林剑，“两会”代表热议山寨机转正之后能否续写辉煌？，通信信息报，2009/03/11，zh_TW
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dc.relation.reference (參考文獻) 26. Special Economic Zones and Open Coastal Cities, http://www.china.org.cn/e-china/openingup/sez.htm。zh_TW
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dc.relation.reference (參考文獻) Sachs。zh_TW
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dc.relation.reference (參考文獻) 2009/ 0 5 /15，http://news.cens.com/cens/html/en/news/news_inner_27645.html。zh_TW
dc.relation.reference (參考文獻) 30. China Youthology，Decoding Shan Zhai Ji (Bandit cell phone) - the opposite side of brand chasing，zh_TW
dc.relation.reference (參考文獻) 2009/ 0 9 /21，http://chinayouthology.com/blog/?p=369。zh_TW
dc.relation.reference (參考文獻) 31. CommonWealth Magazine，China`s `Bandit` Cell Phones The High-Tech Golden Egg with `Taiwanzh_TW
dc.relation.reference (參考文獻) Inside`，2008/ 1 2 /03，http://english.cw.com.tw/article.do?action=show&id=10656。zh_TW
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dc.relation.reference (參考文獻) 38. Spreadtrum Communications (Shanghai) Co., Ltd.，www.spreadtrum.com。zh_TW
dc.relation.reference (參考文獻) 39. CTI 华测检测机构，http://www.cti-cert.com/cn/。zh_TW
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dc.relation.reference (參考文獻) 44. CCTV-2 中國 "山寨機" Fake Mobile Phoneszh_TW
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dc.relation.reference (參考文獻) 2. http://www.youtube.com/watch?v=Vmo7dfyNe-w&NR=1zh_TW
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