Enhancing the effectivness of anti-smoking messages via self-congruent appeals

Title	Enhancing the effectivness of anti-smoking messages via self-congruent appeals
Creator	張卿卿
Contributor	國立政治大學廣告學系
Key Words	anti-smoking messages;self-congruent appeals
Date	2007-07
Date Issued	31-May-2010 13:41:49 (UTC+8)
Relation	中華傳播年會「健康傳播」專題座談
Type	conference

dc.contributor	國立政治大學廣告學系	en_US
dc.creator (作者)	張卿卿	zh_TW
dc.date (日期)	2007-07	en_US
dc.date.accessioned	31-May-2010 13:41:49 (UTC+8)	-
dc.date.available	31-May-2010 13:41:49 (UTC+8)	-
dc.date.issued (上傳時間)	31-May-2010 13:41:49 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/40167	-
dc.language.iso	en_US	-
dc.relation (關聯)	中華傳播年會「健康傳播」專題座談	en_US
dc.subject (關鍵詞)	anti-smoking messages;self-congruent appeals	en_US
dc.title (題名)	Enhancing the effectivness of anti-smoking messages via self-congruent appeals	en_US
dc.type (資料類型)	conference	en