dc.contributor | 國立政治大學廣告學系 | en_US |
dc.creator (作者) | 張卿卿 | zh_TW |
dc.date (日期) | 2005-10 | en_US |
dc.date.accessioned | 31-May-2010 13:41:53 (UTC+8) | - |
dc.date.available | 31-May-2010 13:41:53 (UTC+8) | - |
dc.date.issued (上傳時間) | 31-May-2010 13:41:53 (UTC+8) | - |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/40170 | - |
dc.language.iso | en_US | - |
dc.relation (關聯) | 2005 Annual Conference of Association for Consumer Research | en_US |
dc.subject (關鍵詞) | self-consciousness;Ad Appeals | en_US |
dc.title (題名) | Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals | en_US |
dc.type (資料類型) | conference | en |