| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 黃脩程 | zh_TW |
| dc.contributor.author (Authors) | Huang, Ray | en_US |
| dc.creator (作者) | 黃脩程 | zh_TW |
| dc.creator (作者) | Huang, Ray | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 15-Jun-2010 16:24:51 (UTC+8) | - |
| dc.date.available | 15-Jun-2010 16:24:51 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-Jun-2010 16:24:51 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096933014 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/38435 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 96933014 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | 獵人學校之行銷推廣計畫 | zh_TW |
| dc.description.abstract (摘要) | None | en_US |
| dc.description.abstract (摘要) | 1. Exclusive Summary……………………………………………………………..…5 1.1 Market Mission……………………………………………………………………5 2. Taiwan Tourism Background………………………………………………………6 2.1 Current Situation……………………………………………………………….6 3. Company Overview……………………………………………………………………9 3.1 History………………………………………………………………………10 3.2 Corporate Vision……………………………………………………………….10 3.3 Organization Structure & assignment………………………………………….10 3.4 New Member Recruiting & training………………………………………….12 3.5 Product design………………………………………………………………..13 4. Marketing Plan……………………………………………………………………20 4.1 SWOT Analysis……………………………………………………………….20 4.2 Implementation Strategy……………………………………………………...23 4.2.1 Target Audience……………………………………………………….23 4.2.2 Competitors……………………………………………………………23 4.2.3 Short-term, Middle-term & long-term Objectives……………………24 4.2.4 Strategy Considerations………………………………………………28 4.2.4.1 Making up A Legend…………………………………..…………28 4.2.4.2 Advertisement…………………………………………………….29 4.2.4.3 Innovative product package……………………………..……….36 4.3 Multi-platform………………………………………………………………..37 5. Financial Data…………………………………………………………………….42 6. Conclusion………………………………………………………………………..47 7. Useful Website…….………………………………………………………………….48 8. Appendix………………………………………………………………………….49 | - |
| dc.description.tableofcontents | 1. Exclusive Summary……………………………………………………………..…5 1.1 Market Mission……………………………………………………………………5 2. Taiwan Tourism Background………………………………………………………6 2.1 Current Situation……………………………………………………………….6 3. Company Overview……………………………………………………………………9 3.1 History………………………………………………………………………10 3.2 Corporate Vision……………………………………………………………….10 3.3 Organization Structure & assignment………………………………………….10 3.4 New Member Recruiting & training………………………………………….12 3.5 Product design………………………………………………………………..13 4. Marketing Plan……………………………………………………………………20 4.1 SWOT Analysis……………………………………………………………….20 4.2 Implementation Strategy……………………………………………………...23 4.2.1 Target Audience……………………………………………………….23 4.2.2 Competitors……………………………………………………………23 4.2.3 Short-term, Middle-term & long-term Objectives……………………24 4.2.4 Strategy Considerations………………………………………………28 4.2.4.1 Making up A Legend…………………………………..…………28 4.2.4.2 Advertisement…………………………………………………….29 4.2.4.3 Innovative product package……………………………..……….36 4.3 Multi-platform………………………………………………………………..37 5. Financial Data…………………………………………………………………….42 6. Conclusion………………………………………………………………………..47 7. Useful Website…….………………………………………………………………….48 8. Appendix………………………………………………………………………….49 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933014 | en_US |
| dc.subject (關鍵詞) | 行銷推廣計畫 | zh_TW |
| dc.title (題名) | 獵人學校之行銷推廣計畫 | zh_TW |
| dc.title (題名) | Business plan for running hunter school | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 7. Useful Websites | zh_TW |
| dc.relation.reference (參考文獻) | http://www.cidal.com.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | Cidal Hunter School | zh_TW |
| dc.relation.reference (參考文獻) | http://admin.taiwan.net.tw/indexc.asp | zh_TW |
| dc.relation.reference (參考文獻) | Tourism Bureau – Tourism policy | zh_TW |
| dc.relation.reference (參考文獻) | http://www.ey.gov.tw/mp?mp=1 | zh_TW |
| dc.relation.reference (參考文獻) | Executive Yuan Major Policy website | zh_TW |
| dc.relation.reference (參考文獻) | http://near.archives.gov.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | National File Index Net | zh_TW |
| dc.relation.reference (參考文獻) | http://admin.taiwan.net.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | Tourism Bureau, Executive Yuan, R. O. C. | zh_TW |
| dc.relation.reference (參考文獻) | http://erv.ec-media.com.tw/Gov/Article.aspx?Lang=1&SNo=03002347 | zh_TW |
| dc.relation.reference (參考文獻) | East Rift Valley National Scenic Area Administration Policy and Statistics | zh_TW |
| dc.relation.reference (參考文獻) | http://www1.travelrich.com.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | Travelrich Travel Net | zh_TW |
| dc.relation.reference (參考文獻) | http://www.ezfly.com/default.aspx | zh_TW |
| dc.relation.reference (參考文獻) | Ezfly Travel Net | zh_TW |
| dc.relation.reference (參考文獻) | http://www.startravel.com.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | Star Travel Net | zh_TW |
| dc.relation.reference (參考文獻) | http://www.liontravel.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Lion Travel Company | zh_TW |
