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題名 福爾摩沙工業電腦公司台灣分公司
Formosa Industrial Computer Company, Taiwan Branch
作者 孫宇禮
Kulintsev, Yury
貢獻者 吳文傑
Wu, Jack
孫宇禮
Kulintsev, Yury
關鍵詞 工業電腦公司
日期 2009
上傳時間 15-Jun-2010 16:24:54 (UTC+8)
摘要 福爾摩沙工業電腦公司台灣分公司
Formosa Industrial Computer Company (FICC) will be a newly formed Taiwan-based branch of a company, which is engaged in distribution of industrial computers and peripheral products to Russian, European and Asian markets. Using a new business model the company will remove unnecessary intermediaries between manufactures and customers, and will place the orders through its branch office directly to manufacturers. FICC purchase office will primarily have three sources of revenue:
     1. Revenue from discounts on quantity ordered. We accumulate the orders from parent company to obtain the higher quantity and better prices
     2. Revenue from discounts on combined shipments. We combine the cargo from different manufacturers and ship it in one lot to the parent company
     3. Revenue from internal sales. The expected revenue generated from internal sales of FICC to any Asian country
     FICC will initially be funded with $0.1 million invested by its founders for start up costs and working capital. We expect revenue to increase from $0.7 million in coming year to more than $0.8 million next year and the fifth year revenue will be almost $1.5 million, yielding a net income of $0.38 million.
     Our most desirable option for exit is a merger or buyout by a large corporation. We believe that with substantial cash flows and a loyal customer base FICC will be attractive to potential corporate investors within five years. We would also consider the possibility of issuing an IPO after five years to provide liquidity for its initial investors.
EXECUTIVE SUMMARY……………………………………….…………………………....1
     
     1. THE COMPANY & THE PRODUCT……………………………...………………………4
     1.1 MISSION, OBJECTIVES AND KEYS TO SUCCESS…………..…...………….4
     1.2 COMPANY SUMMARY………………………..………………………..............5
     1.3 PRODUCT AND BUSINESS MODEL……………...………………………........6
     
     2. MARKET RESEARCH AND ANALYSIS………………...……………………………..11
     2.1 MARKET DEFINITION AND TRENDS………………..……………………...11
     2.2 ASIAN MARKET ENTRY AND GROWTH STRATEGY……...……………...17
     2.3 COMPETITORS, RISKS AND OTHER INFLUENCES………...……………...22
     
     3. FINANCIAL PLAN………………………………………………………………………..28
     
     4. MANAGEMENT TEAM…………………………...……………………………………..35
     
     REFERENCES…………………………………………………………….………………….36
     
     APPENDIXES…………………………….………..………..………….……..……………..38
參考文獻 1. Bales, Carter F., P. C. Chatterjee, Frederick W. Gluck, Donald Gogel and Anupam Puri, The Microeconomics of Industry Supply, The McKinsey Quarterly, 2000
2. Best, Roger, J., Product Positioning and Brand Strategies: Strategies for Growing Customer Value and Profitability, 4th Edition, New Jersey: Upper Saddle River press, 2004
3. Business week, The InfoTech 100, Ranking of the Tops in Tech Showcases Companies, 2009
http://bwnt.businessweek.com/interactive_reports/it100_2009/
4. Department of Industrial Technology, Industrial Technology Development Program MOEA, Taiwan, 2009
http://doit.moea.gov.tw/doiteng/contents/c_gs/default.aspx?sn=9
5. Erhun, Feryal, Paulo Gonçalves and Jay Hopman, The Art of Managing New Product Transitions, MIT Sloan Management Review, 2007
6. FDI Statistics. Chinese Macro-Economic Profile of 2008
http://www.fdi.gov.cn/pub/FDI_EN/Economy/Investment%20Environment/Macro-economic%20Indices/default.htm
7. Handbook of Statistics on Russian Economy, Trade and Balance of Payments
http://www.nationmaster.com/red/country/rs-russia/eco-economy&all=1
8. Hardaker, Maurice and Bryan K. Ward, How to Make a Team Work, Harvard Business Review, 1987
9. Hoffman, Donna L., Managing beyond Web 2.0, The McKinsey Quarterly, 2009
10. Jonathan Berk and Peter DeMarzo, Corporate Finance, Pearson/Addison Wesley, 2007
11. Information Technology. Annual Report 2007 – 2008, Russian Ministry of Communications and Information Technology, Press release, 2008
12. Malhotra, Naresh, Marketing Research, 5th Edition, Prentice Hall, 2009
13. Marcia Stigum and Anthony Crescenzi, Money Market, 4th ed., McGraw-Hill, 2007
14. Monthly Economic and Commercial Report, Moscow – Taipei Association, 2009
15. Moore, McCabe, DuckWorth, and Alwan, The Practice of Business Statistics: Using Data for Decisions, Second edition. Freeman, 2008
16. Nicholas Gregory Mankiw, Principles of Economics, 4th edition. (International Student Edition), 2007
17. Png, Ivan. Managerial Economics, Asia Pacific Edition, Pearson and Prentice Hall, 2007
18. Summary of Russian Statistics on Enterprises, Federal State Service Report, 2008
http://unstats.un.org/unsd/newsletter/unsd_workshops/country/Summary%20of%20Russian%20business%20statistics.pdf
19. Taiwan Investment Guide, Key Economic Indicators, 2004 – 2008
http://www.dois.moea.gov.tw/tig/english/page.asp?class_id=1&page=2
20. The Global Information Technology, World Economic Forum, Report 2008 – 2009
21. The World Fact Book, CIA, Taiwan Economy Overview, 2009
https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html
22. Trade Statistics. Bureau of Foreign Trade. Taiwan Bilateral Trade Summary, 2009
http://eweb.trade.gov.tw/kmi.asp?xdurl=kmif.asp&cat=CAT461
http://cus93.trade.gov.tw/ENGLISH/FSCE/
23. United Nations Conference on Trade and Development, World Investment Report, 2008
描述 碩士
國立政治大學
國際經營管理碩士班(IMBA)
97933033
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933033
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 孫宇禮zh_TW
dc.contributor.author (Authors) Kulintsev, Yuryen_US
dc.creator (作者) 孫宇禮zh_TW
dc.creator (作者) Kulintsev, Yuryen_US
dc.date (日期) 2009en_US
dc.date.accessioned 15-Jun-2010 16:24:54 (UTC+8)-
dc.date.available 15-Jun-2010 16:24:54 (UTC+8)-
dc.date.issued (上傳時間) 15-Jun-2010 16:24:54 (UTC+8)-
dc.identifier (Other Identifiers) G0097933033en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/38440-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理碩士班(IMBA)zh_TW
dc.description (描述) 97933033zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 福爾摩沙工業電腦公司台灣分公司zh_TW
dc.description.abstract (摘要) Formosa Industrial Computer Company (FICC) will be a newly formed Taiwan-based branch of a company, which is engaged in distribution of industrial computers and peripheral products to Russian, European and Asian markets. Using a new business model the company will remove unnecessary intermediaries between manufactures and customers, and will place the orders through its branch office directly to manufacturers. FICC purchase office will primarily have three sources of revenue:
     1. Revenue from discounts on quantity ordered. We accumulate the orders from parent company to obtain the higher quantity and better prices
     2. Revenue from discounts on combined shipments. We combine the cargo from different manufacturers and ship it in one lot to the parent company
     3. Revenue from internal sales. The expected revenue generated from internal sales of FICC to any Asian country
     FICC will initially be funded with $0.1 million invested by its founders for start up costs and working capital. We expect revenue to increase from $0.7 million in coming year to more than $0.8 million next year and the fifth year revenue will be almost $1.5 million, yielding a net income of $0.38 million.
     Our most desirable option for exit is a merger or buyout by a large corporation. We believe that with substantial cash flows and a loyal customer base FICC will be attractive to potential corporate investors within five years. We would also consider the possibility of issuing an IPO after five years to provide liquidity for its initial investors.
en_US
dc.description.abstract (摘要) EXECUTIVE SUMMARY……………………………………….…………………………....1
     
     1. THE COMPANY & THE PRODUCT……………………………...………………………4
     1.1 MISSION, OBJECTIVES AND KEYS TO SUCCESS…………..…...………….4
     1.2 COMPANY SUMMARY………………………..………………………..............5
     1.3 PRODUCT AND BUSINESS MODEL……………...………………………........6
     
     2. MARKET RESEARCH AND ANALYSIS………………...……………………………..11
     2.1 MARKET DEFINITION AND TRENDS………………..……………………...11
     2.2 ASIAN MARKET ENTRY AND GROWTH STRATEGY……...……………...17
     2.3 COMPETITORS, RISKS AND OTHER INFLUENCES………...……………...22
     
     3. FINANCIAL PLAN………………………………………………………………………..28
     
     4. MANAGEMENT TEAM…………………………...……………………………………..35
     
     REFERENCES…………………………………………………………….………………….36
     
     APPENDIXES…………………………….………..………..………….……..……………..38
-
dc.description.tableofcontents EXECUTIVE SUMMARY……………………………………….…………………………....1
     
     1. THE COMPANY & THE PRODUCT……………………………...………………………4
     1.1 MISSION, OBJECTIVES AND KEYS TO SUCCESS…………..…...………….4
     1.2 COMPANY SUMMARY………………………..………………………..............5
     1.3 PRODUCT AND BUSINESS MODEL……………...………………………........6
     
     2. MARKET RESEARCH AND ANALYSIS………………...……………………………..11
     2.1 MARKET DEFINITION AND TRENDS………………..……………………...11
     2.2 ASIAN MARKET ENTRY AND GROWTH STRATEGY……...……………...17
     2.3 COMPETITORS, RISKS AND OTHER INFLUENCES………...……………...22
     
     3. FINANCIAL PLAN………………………………………………………………………..28
     
     4. MANAGEMENT TEAM…………………………...……………………………………..35
     
     REFERENCES…………………………………………………………….………………….36
     
     APPENDIXES…………………………….………..………..………….……..……………..38
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933033en_US
dc.subject (關鍵詞) 工業電腦公司zh_TW
dc.title (題名) 福爾摩沙工業電腦公司台灣分公司zh_TW
dc.title (題名) Formosa Industrial Computer Company, Taiwan Branchen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Bales, Carter F., P. C. Chatterjee, Frederick W. Gluck, Donald Gogel and Anupam Puri, The Microeconomics of Industry Supply, The McKinsey Quarterly, 2000zh_TW
dc.relation.reference (參考文獻) 2. Best, Roger, J., Product Positioning and Brand Strategies: Strategies for Growing Customer Value and Profitability, 4th Edition, New Jersey: Upper Saddle River press, 2004zh_TW
dc.relation.reference (參考文獻) 3. Business week, The InfoTech 100, Ranking of the Tops in Tech Showcases Companies, 2009zh_TW
dc.relation.reference (參考文獻) http://bwnt.businessweek.com/interactive_reports/it100_2009/zh_TW
dc.relation.reference (參考文獻) 4. Department of Industrial Technology, Industrial Technology Development Program MOEA, Taiwan, 2009zh_TW
dc.relation.reference (參考文獻) http://doit.moea.gov.tw/doiteng/contents/c_gs/default.aspx?sn=9zh_TW
dc.relation.reference (參考文獻) 5. Erhun, Feryal, Paulo Gonçalves and Jay Hopman, The Art of Managing New Product Transitions, MIT Sloan Management Review, 2007zh_TW
dc.relation.reference (參考文獻) 6. FDI Statistics. Chinese Macro-Economic Profile of 2008zh_TW
dc.relation.reference (參考文獻) http://www.fdi.gov.cn/pub/FDI_EN/Economy/Investment%20Environment/Macro-economic%20Indices/default.htmzh_TW
dc.relation.reference (參考文獻) 7. Handbook of Statistics on Russian Economy, Trade and Balance of Paymentszh_TW
dc.relation.reference (參考文獻) http://www.nationmaster.com/red/country/rs-russia/eco-economy&all=1zh_TW
dc.relation.reference (參考文獻) 8. Hardaker, Maurice and Bryan K. Ward, How to Make a Team Work, Harvard Business Review, 1987zh_TW
dc.relation.reference (參考文獻) 9. Hoffman, Donna L., Managing beyond Web 2.0, The McKinsey Quarterly, 2009zh_TW
dc.relation.reference (參考文獻) 10. Jonathan Berk and Peter DeMarzo, Corporate Finance, Pearson/Addison Wesley, 2007zh_TW
dc.relation.reference (參考文獻) 11. Information Technology. Annual Report 2007 – 2008, Russian Ministry of Communications and Information Technology, Press release, 2008zh_TW
dc.relation.reference (參考文獻) 12. Malhotra, Naresh, Marketing Research, 5th Edition, Prentice Hall, 2009zh_TW
dc.relation.reference (參考文獻) 13. Marcia Stigum and Anthony Crescenzi, Money Market, 4th ed., McGraw-Hill, 2007zh_TW
dc.relation.reference (參考文獻) 14. Monthly Economic and Commercial Report, Moscow – Taipei Association, 2009zh_TW
dc.relation.reference (參考文獻) 15. Moore, McCabe, DuckWorth, and Alwan, The Practice of Business Statistics: Using Data for Decisions, Second edition. Freeman, 2008zh_TW
dc.relation.reference (參考文獻) 16. Nicholas Gregory Mankiw, Principles of Economics, 4th edition. (International Student Edition), 2007zh_TW
dc.relation.reference (參考文獻) 17. Png, Ivan. Managerial Economics, Asia Pacific Edition, Pearson and Prentice Hall, 2007zh_TW
dc.relation.reference (參考文獻) 18. Summary of Russian Statistics on Enterprises, Federal State Service Report, 2008zh_TW
dc.relation.reference (參考文獻) http://unstats.un.org/unsd/newsletter/unsd_workshops/country/Summary%20of%20Russian%20business%20statistics.pdfzh_TW
dc.relation.reference (參考文獻) 19. Taiwan Investment Guide, Key Economic Indicators, 2004 – 2008zh_TW
dc.relation.reference (參考文獻) http://www.dois.moea.gov.tw/tig/english/page.asp?class_id=1&page=2zh_TW
dc.relation.reference (參考文獻) 20. The Global Information Technology, World Economic Forum, Report 2008 – 2009zh_TW
dc.relation.reference (參考文獻) 21. The World Fact Book, CIA, Taiwan Economy Overview, 2009zh_TW
dc.relation.reference (參考文獻) https://www.cia.gov/library/publications/the-world-factbook/geos/tw.htmlzh_TW
dc.relation.reference (參考文獻) 22. Trade Statistics. Bureau of Foreign Trade. Taiwan Bilateral Trade Summary, 2009zh_TW
dc.relation.reference (參考文獻) http://eweb.trade.gov.tw/kmi.asp?xdurl=kmif.asp&cat=CAT461zh_TW
dc.relation.reference (參考文獻) http://cus93.trade.gov.tw/ENGLISH/FSCE/zh_TW
dc.relation.reference (參考文獻) 23. United Nations Conference on Trade and Development, World Investment Report, 2008zh_TW