| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 黃建昌 | zh_TW |
| dc.contributor.author (Authors) | Huang, James | en_US |
| dc.creator (作者) | 黃建昌 | zh_TW |
| dc.creator (作者) | Huang, James | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 15-Jun-2010 16:24:57 (UTC+8) | - |
| dc.date.available | 15-Jun-2010 16:24:57 (UTC+8) | - |
| dc.date.issued (上傳時間) | 15-Jun-2010 16:24:57 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096933017 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=43970 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理碩士班(IMBA) | zh_TW |
| dc.description (描述) | 96933017 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | 頭髮再生之生技事業創業企劃書 | zh_TW |
| dc.description.abstract (摘要) | 1 Executive Summary……………………………………………………….…….6\r\n\r\n2 Business Description……………………...………………………………..…....7\r\n2.1 Industry Overview…………………………………..……………………...7\r\n2.2 Company Description……………………...……………………………….8\r\n2.3 Current Status……………………………………………………………..11\r\n2.4 Mission and Objectives...…………………………………………………12\r\n2.5 Critical Success Factors…………....……………………………………...13\r\n2.6 Exit Strategy………………………………………………………………14\r\n\r\n3 Product and Service……...………………………………….…………………16\r\n3.1 Technology………………………………………………………………..16\r\n3.2 Product Description.……………………………………………………....17\r\n3.3 Uniqueness of Product………………………………...…………………..25\r\n3.4 Production……………………..…………………………………………..27\r\n3.5 Service and Operation……………………………………………………..28\r\n\r\n4 Market….……………………………………………………………………….29\r\n4.1 Market Analysis…………………………………………...………………29\r\n4.2 Competitors Analysis…………………………………………...…………35\r\n4.3 SWAT Analysis…………………………………………………………...37\r\n4.4 Five Force Analysis……………………………………………………….39\r\n\r\n5 Marketing Strategies………………………………………………………..…41\r\n5.1 Market Segmentation Strategy……….…………………………………...41\r\n5.2 Targeting, Positioning and Pricing Strategy……………………...……….41\r\n5.3 Product and Service Strategy…………………………………..…….……42\r\n5.4 Distribution Channels……………………………………………………..43\r\n5.5 Promotion and Sale Strategy………………………………………………43\r\n\r\n6 Management…..………………………………………………..………………45\r\n6.1 Company Organization………………………………….………………...45\r\n6.2 Management Team………………………………….…………………….45\r\n6.3 Professional and Advisory Support……………………………………….46\r\n6.4 Board of Directors………………………………………………………...47\r\n\r\n7 Development and Operation…….………………………….…………………49\r\n7.1 Development Strategy……………………..……………………………...49\r\n7.2 Development Timeline………………………...………………………….49\r\n7.3 Operation Strategy………………………………………………………...51\r\n7.4 Scope of Service…….………………………………………………….…52\r\n7.5 Location for Operation……..……………………………………………...53\r\n7.6 Future Product……………………………………………………………..53 \r\n\r\n8 Financial Analysis……….……………...……………………………………...55\r\n8.1 Start-up Funding Request ………………………………………………...55\r\n8.2 Cost of Operation………………………………………………………….56\r\n8.3 Break-even Analysis………………………………………………………58\r\n8.4 Revenue Forecast………………………………………………………….60\r\n8.5 Cash Flow Projection………………………………………………….…..70\r\n\r\n9 Conclusion…………………………………………………………………...….73\r\n\r\n10 Reference………………………………………………………………………..74 | - |
| dc.description.tableofcontents | 1 Executive Summary……………………………………………………….…….6\r\n\r\n2 Business Description……………………...………………………………..…....7\r\n2.1 Industry Overview…………………………………..……………………...7\r\n2.2 Company Description……………………...……………………………….8\r\n2.3 Current Status……………………………………………………………..11\r\n2.4 Mission and Objectives...…………………………………………………12\r\n2.5 Critical Success Factors…………....……………………………………...13\r\n2.6 Exit Strategy………………………………………………………………14\r\n\r\n3 Product and Service……...………………………………….…………………16\r\n3.1 Technology………………………………………………………………..16\r\n3.2 Product Description.……………………………………………………....17\r\n3.3 Uniqueness of Product………………………………...…………………..25\r\n3.4 Production……………………..…………………………………………..27\r\n3.5 Service and Operation……………………………………………………..28\r\n\r\n4 Market….……………………………………………………………………….29\r\n4.1 Market Analysis…………………………………………...………………29\r\n4.2 Competitors Analysis…………………………………………...…………35\r\n4.3 SWAT Analysis…………………………………………………………...37\r\n4.4 Five Force Analysis……………………………………………………….39\r\n\r\n5 Marketing Strategies………………………………………………………..…41\r\n5.1 Market Segmentation Strategy……….…………………………………...41\r\n5.2 Targeting, Positioning and Pricing Strategy……………………...……….41\r\n5.3 Product and Service Strategy…………………………………..…….……42\r\n5.4 Distribution Channels……………………………………………………..43\r\n5.5 Promotion and Sale Strategy………………………………………………43\r\n\r\n6 Management…..………………………………………………..………………45\r\n6.1 Company Organization………………………………….………………...45\r\n6.2 Management Team………………………………….…………………….45\r\n6.3 Professional and Advisory Support……………………………………….46\r\n6.4 Board of Directors………………………………………………………...47\r\n\r\n7 Development and Operation…….………………………….…………………49\r\n7.1 Development Strategy……………………..……………………………...49\r\n7.2 Development Timeline………………………...………………………….49\r\n7.3 Operation Strategy………………………………………………………...51\r\n7.4 Scope of Service…….………………………………………………….…52\r\n7.5 Location for Operation……..……………………………………………...53\r\n7.6 Future Product……………………………………………………………..53 \r\n\r\n8 Financial Analysis……….……………...……………………………………...55\r\n8.1 Start-up Funding Request ………………………………………………...55\r\n8.2 Cost of Operation………………………………………………………….56\r\n8.3 Break-even Analysis………………………………………………………58\r\n8.4 Revenue Forecast………………………………………………………….60\r\n8.5 Cash Flow Projection………………………………………………….…..70\r\n\r\n9 Conclusion…………………………………………………………………...….73\r\n\r\n10 Reference………………………………………………………………………..74 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933017 | en_US |
| dc.subject (關鍵詞) | 頭髮再生 | zh_TW |
| dc.title (題名) | 頭髮再生之生技事業創業企劃書 | zh_TW |
| dc.title (題名) | Business plan for startup of an innovative hair regeneration biotech business | en_US |
| dc.type (資料類型) | thesis | en |
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