| dc.creator (作者) | 別蓮蒂 | zh_TW |
| dc.creator (作者) | Bei, Lien-Ti | - |
| dc.date (日期) | 2007-11 | en_US |
| dc.date.accessioned | 6-Oct-2010 09:19:44 (UTC+8) | - |
| dc.date.available | 6-Oct-2010 09:19:44 (UTC+8) | - |
| dc.date.issued (上傳時間) | 6-Oct-2010 09:19:44 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/45350 | - |
| dc.description.abstract (摘要) | This study argues that consumers with different self-construal (i.e., an independent-self versus an interdependent-self) or seeking information for search products versus experience products are likely to differ in their thinking style and put unequal weight on various information sources. The results of 600 respondents from a web survey showed that consumers with strong perceptions of an independent-self are more likely to use a systematic thinking style compared to those with a strong interdependent-self. Also, consumers with a strong interdependent-self care about all types of information sources | - |
| dc.language.iso | en_US | - |
| dc.relation (關聯) | The Annual Conference of The Society for Marketing Advances (SMA) | en_US |
| dc.title (題名) | The Thinking Style and Information Source Preference for Consumers with an Interdependent-Self versus an Independent-Self | en_US |
| dc.type (資料類型) | conference | en |
