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題名 See the small picture: The importance of culture versus self in determining advertising effectiveness
作者 張卿卿
日期 2006
上傳時間 22-Nov-2010 20:05:21 (UTC+8)
關聯 Journal of Business and Psychology, 20(3), 445-465
資料類型 article
DOI http://dx.doi.org/10.1007/s10869-005-9011-4
dc.creator (作者) 張卿卿zh_TW
dc.date (日期) 2006-
dc.date.accessioned 22-Nov-2010 20:05:21 (UTC+8)-
dc.date.available 22-Nov-2010 20:05:21 (UTC+8)-
dc.date.issued (上傳時間) 22-Nov-2010 20:05:21 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/48396-
dc.language zh_TWen
dc.language.iso en_US-
dc.relation (關聯) Journal of Business and Psychology, 20(3), 445-465en
dc.title (題名) See the small picture: The importance of culture versus self in determining advertising effectivenessen
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1007/s10869-005-9011-4en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1007/s10869-005-9011-4en_US