dc.creator (作者) | 張卿卿 | zh_TW |
dc.date (日期) | 2006 | - |
dc.date.accessioned | 22-Nov-2010 20:05:21 (UTC+8) | - |
dc.date.available | 22-Nov-2010 20:05:21 (UTC+8) | - |
dc.date.issued (上傳時間) | 22-Nov-2010 20:05:21 (UTC+8) | - |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/48396 | - |
dc.language | zh_TW | en |
dc.language.iso | en_US | - |
dc.relation (關聯) | Journal of Business and Psychology, 20(3), 445-465 | en |
dc.title (題名) | See the small picture: The importance of culture versus self in determining advertising effectiveness | en |
dc.type (資料類型) | article | en |
dc.identifier.doi (DOI) | 10.1007/s10869-005-9011-4 | en_US |
dc.doi.uri (DOI) | http://dx.doi.org/10.1007/s10869-005-9011-4 | en_US |