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題名 策略與績效評估結合之研究—以國內某食品公司為例
The research of the linkage between strategy and performance measurement — an example of one Taiwanese food company.
作者 劉亭君
貢獻者 吳安妮
劉亭君
關鍵詞 關鍵績效指標計分卡
績效評估
策略
KPI Scorecard
Performance management
Strategy
日期 2009
上傳時間 8-Dec-2010 01:52:53 (UTC+8)
摘要 績效評估一直以來為管理階層重視之議題,然從過去文獻發現,多數企業之績效評估制度並無法確實發揮功效,且受到近年總體環境競爭日益激烈影響,傳統重於財務的績效衡量方法漸不適用。

關鍵績效指標計分卡(以下簡稱KPI Scorecard)之觀念及相關問題首見於Kaplan and Norton(2001)研究中,其概念簡單易懂,但若設計過程沒有與策略作連結,依然無法協助企業資源之聚焦與運用。故如何設計正確之績效評估制度使策略與績效評估有效結合,為吾人所關注之議題。

本研究係針對國內一導入KPI Scorecard之食品公司進行個案研究,於分析個案公司績效評估之相關問題後,運用策略形成及平衡計分卡相關概念,具體提供策略與績效評估結合之四大步驟,期協助個案公司確實將策略引導至各績效衡量要素中,解決現行KPI Scorecard的問題並提升管理之效率及效能。同時,亦可作為其他企業績效評估設計之實務指南與理論基礎。
Performance measurement has been an important issue for management teams for a long time. However, the current literature shows that most of the companies cannot implement their performance measurement system efficiently and effectively. Besides, the more and more competitive economic environment forces managers seeking alternative management measures, other than the traditional financial performance measures, to fulfill the increasing pressure of better performance.

KPI Scorecard has been released by Kaplan and Norton(2001).The concept is simple and easily to apply but if KPI Scorecard fails to link with the strategy, it still can’t help enterprises to focus on key resources and activities. Therefore, we try to provide a guideline to solve the gap between strategy and performance measurement system.

The thesis is a case study and conducts one Taiwanese food company which has implemented KPI Scorecard for about three years as a research subject. We will firstly analyze the problems of their existing performance measurement system. Second, we will discuss how to use the related ideas of balanced scorecard to solve these KPI Scorecard problems. Furthermore, the thesis addresses four steps about how to link performance measurement system with strategic effectiveness and stresses the importance of this integration. Therefore the thesis can be a reference for other companies to implement the performance measurement system in the future.
參考文獻 一、中文部分
吳安妮,2003,平衡計分卡之精髓、範疇及整合(上),會計研究月刊,第211期(6月):45-54。
邱昰芳,2006,乳品製造業產業基本資料,台灣經濟研究院產經資料庫。
邱昰芳,2006,乳品製造業景氣動態報告-2006年第二季,台灣經濟研究院產經資料庫。
陳澤義、陳啓斌,2006,企業診斷與績效評估,台北:華泰文化。
黃英豪,台灣乳業現況與展望,行政院農業委員會。
詹盛元,2008,非酒精飲料製造業基本資料,台灣經濟研究院產經資料庫。
_____,2009,食品製造業景氣動態報告,台灣經濟研究院產經資料庫。
經濟部工業局,2009,台灣製造業現況分析,財團法人國家實驗研究院科技政策研究與發展中心。
鄭惠之,2004,績效管理的迷思,會計研究月刊,第223期(6月):46-54。
鄭瀛川,2006,績效管理練兵術(豪華升級版),台北:汎果國際文化事業有限公司。
蕭瑞麟,2006,不用數字之研究,台北:台灣培生教育出版亞洲股份有限公司。
二、英文部分
Brown, T., P. Bush, and L. Norberg. 2001. Building executive alignment, buy-In, and focus with the balanced scorecard SWOT. Balanced Scorecard Report (May/June): 3-5.
Cokins, G. 2004. Performance Management Finding the Missing Pieces to Close the Intelligence Gap. Hoboken, N.J.: Wiley Inc.
Coffey, J. 2005. Using indexes as measures. Balanced Scorecard Report (July/Aug):15-16.
Eisenhardt, K. M. 1989. Building theories from case study research. Academy of Management Review 14 (October): 532-550.
Gary, L. G. 2008. Moving from performance measurement to strategy management at Brigham and Women`s /Faulkner Hospital. Balanced Scorecard Report (Mar/Apr):11-13.
Iselin, E. R., L. Mia, and J. Sands. 2008. The effects of the balanced scorecard on performance. Journal of General Management 33 (4): 71-85.
James, C. 2005. Three steps to successful measures. Balanced Scorecard Report (May/June):14-16.
Kaplan, R. S., and D. P. Norton. 1996. The Balanced Scorecard: Translating Strategy into Action. Boston, MA: Harvard Business School Press.
_________, and _________. 2001. The Strategy-Focused Organization. Boston, MA: Harvard Business School Press.
_________, and _________. 2001. Transforming the balanced scorecard from performance measurement to strategic management. Accounting Horizon 15 (March): 87-104.
Lawrence, S.M. 2001. Performance Measurement Practices: A long way from strategy management. Balanced Scorecard Report (May/June):3-4.
Neely, A., M. Bourne, and M. Kennerley. 2000. Performance measurement system design: Developing and testing a process-based approach. International Journal of Operations & Production Management 20 (10): 1119-1145.
Niven, P. R. 2002. Balanced Scorecard Step-by-step. Hoboken New Jersey: John Wiley & Sons, Inc.
O`Mara, E., R. Chapman, P. Hyland, and J. Karayan.1998. Performance Measures: The link with organizational strategy. Journal of Interdisciplinary Studies 11: 175-184.
Porter, M. E. 1996. “What Is Strategy?”﹒Harvard Business Review (Nov./Dec.): 61-78.
Schramm, W. 1971. Notes on case studies of instructional media projects. Working paper, the Academy for Educational Development, Washington, DC.
Yin, R. K. 1999. Case Study Research-Design and Method. 3rd ed. Newburry Park:
Sage Publication Inc.
描述 碩士
國立政治大學
會計研究所
97353011
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097353011
資料類型 thesis
dc.contributor.advisor 吳安妮zh_TW
dc.contributor.author (Authors) 劉亭君zh_TW
dc.creator (作者) 劉亭君zh_TW
dc.date (日期) 2009en_US
dc.date.accessioned 8-Dec-2010 01:52:53 (UTC+8)-
dc.date.available 8-Dec-2010 01:52:53 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 01:52:53 (UTC+8)-
dc.identifier (Other Identifiers) G0097353011en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/48898-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 會計研究所zh_TW
dc.description (描述) 97353011zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 績效評估一直以來為管理階層重視之議題,然從過去文獻發現,多數企業之績效評估制度並無法確實發揮功效,且受到近年總體環境競爭日益激烈影響,傳統重於財務的績效衡量方法漸不適用。

關鍵績效指標計分卡(以下簡稱KPI Scorecard)之觀念及相關問題首見於Kaplan and Norton(2001)研究中,其概念簡單易懂,但若設計過程沒有與策略作連結,依然無法協助企業資源之聚焦與運用。故如何設計正確之績效評估制度使策略與績效評估有效結合,為吾人所關注之議題。

本研究係針對國內一導入KPI Scorecard之食品公司進行個案研究,於分析個案公司績效評估之相關問題後,運用策略形成及平衡計分卡相關概念,具體提供策略與績效評估結合之四大步驟,期協助個案公司確實將策略引導至各績效衡量要素中,解決現行KPI Scorecard的問題並提升管理之效率及效能。同時,亦可作為其他企業績效評估設計之實務指南與理論基礎。
zh_TW
dc.description.abstract (摘要) Performance measurement has been an important issue for management teams for a long time. However, the current literature shows that most of the companies cannot implement their performance measurement system efficiently and effectively. Besides, the more and more competitive economic environment forces managers seeking alternative management measures, other than the traditional financial performance measures, to fulfill the increasing pressure of better performance.

KPI Scorecard has been released by Kaplan and Norton(2001).The concept is simple and easily to apply but if KPI Scorecard fails to link with the strategy, it still can’t help enterprises to focus on key resources and activities. Therefore, we try to provide a guideline to solve the gap between strategy and performance measurement system.

The thesis is a case study and conducts one Taiwanese food company which has implemented KPI Scorecard for about three years as a research subject. We will firstly analyze the problems of their existing performance measurement system. Second, we will discuss how to use the related ideas of balanced scorecard to solve these KPI Scorecard problems. Furthermore, the thesis addresses four steps about how to link performance measurement system with strategic effectiveness and stresses the importance of this integration. Therefore the thesis can be a reference for other companies to implement the performance measurement system in the future.
en_US
dc.description.tableofcontents 第壹章 緒論 1
第一節 研究動機與目的 1
第二節 研究問題 3
第三節 研究貢獻 4
第四節 論文架構 5
第貳章 文獻探討 7
第一節 績效評估未與策略結合之缺失相關文獻 7
第二節 策略與績效評估結合—平衡計分卡相關文獻 20
第三節 策略與績效評估結合—非平衡計分卡相關文獻 37
第四節 研究延伸 43
第參章 研究方法與設計 44
第一節 觀念性架構 44
第二節 個案研究法 45
第三節 研究架構與流程 47
第肆章 個案公司介紹 50
第一節 個案公司簡介 50
第二節 產業現況 52
第三節 個案公司KPI SCORECARD介紹 54
第伍章 個案分析 60
第一節 個案公司績效評估未與策略結合之缺失 60
第二節 策略與績效評估結合之模擬方向 64
第三節 績效評估與策略結合之功用 95
第陸章 結論與建議 100
第一節 研究結論 100
第二節 研究限制 107
第三節 研究建議 108
參考文獻 109
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097353011en_US
dc.subject (關鍵詞) 關鍵績效指標計分卡zh_TW
dc.subject (關鍵詞) 績效評估zh_TW
dc.subject (關鍵詞) 策略zh_TW
dc.subject (關鍵詞) KPI Scorecarden_US
dc.subject (關鍵詞) Performance managementen_US
dc.subject (關鍵詞) Strategyen_US
dc.title (題名) 策略與績效評估結合之研究—以國內某食品公司為例zh_TW
dc.title (題名) The research of the linkage between strategy and performance measurement — an example of one Taiwanese food company.en_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 一、中文部分zh_TW
dc.relation.reference (參考文獻) 吳安妮,2003,平衡計分卡之精髓、範疇及整合(上),會計研究月刊,第211期(6月):45-54。zh_TW
dc.relation.reference (參考文獻) 邱昰芳,2006,乳品製造業產業基本資料,台灣經濟研究院產經資料庫。zh_TW
dc.relation.reference (參考文獻) 邱昰芳,2006,乳品製造業景氣動態報告-2006年第二季,台灣經濟研究院產經資料庫。zh_TW
dc.relation.reference (參考文獻) 陳澤義、陳啓斌,2006,企業診斷與績效評估,台北:華泰文化。zh_TW
dc.relation.reference (參考文獻) 黃英豪,台灣乳業現況與展望,行政院農業委員會。zh_TW
dc.relation.reference (參考文獻) 詹盛元,2008,非酒精飲料製造業基本資料,台灣經濟研究院產經資料庫。zh_TW
dc.relation.reference (參考文獻) _____,2009,食品製造業景氣動態報告,台灣經濟研究院產經資料庫。zh_TW
dc.relation.reference (參考文獻) 經濟部工業局,2009,台灣製造業現況分析,財團法人國家實驗研究院科技政策研究與發展中心。zh_TW
dc.relation.reference (參考文獻) 鄭惠之,2004,績效管理的迷思,會計研究月刊,第223期(6月):46-54。zh_TW
dc.relation.reference (參考文獻) 鄭瀛川,2006,績效管理練兵術(豪華升級版),台北:汎果國際文化事業有限公司。zh_TW
dc.relation.reference (參考文獻) 蕭瑞麟,2006,不用數字之研究,台北:台灣培生教育出版亞洲股份有限公司。zh_TW
dc.relation.reference (參考文獻) 二、英文部分zh_TW
dc.relation.reference (參考文獻) Brown, T., P. Bush, and L. Norberg. 2001. Building executive alignment, buy-In, and focus with the balanced scorecard SWOT. Balanced Scorecard Report (May/June): 3-5.zh_TW
dc.relation.reference (參考文獻) Cokins, G. 2004. Performance Management Finding the Missing Pieces to Close the Intelligence Gap. Hoboken, N.J.: Wiley Inc.zh_TW
dc.relation.reference (參考文獻) Coffey, J. 2005. Using indexes as measures. Balanced Scorecard Report (July/Aug):15-16.zh_TW
dc.relation.reference (參考文獻) Eisenhardt, K. M. 1989. Building theories from case study research. Academy of Management Review 14 (October): 532-550.zh_TW
dc.relation.reference (參考文獻) Gary, L. G. 2008. Moving from performance measurement to strategy management at Brigham and Women`s /Faulkner Hospital. Balanced Scorecard Report (Mar/Apr):11-13.zh_TW
dc.relation.reference (參考文獻) Iselin, E. R., L. Mia, and J. Sands. 2008. The effects of the balanced scorecard on performance. Journal of General Management 33 (4): 71-85.zh_TW
dc.relation.reference (參考文獻) James, C. 2005. Three steps to successful measures. Balanced Scorecard Report (May/June):14-16.zh_TW
dc.relation.reference (參考文獻) Kaplan, R. S., and D. P. Norton. 1996. The Balanced Scorecard: Translating Strategy into Action. Boston, MA: Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) _________, and _________. 2001. The Strategy-Focused Organization. Boston, MA: Harvard Business School Press.zh_TW
dc.relation.reference (參考文獻) _________, and _________. 2001. Transforming the balanced scorecard from performance measurement to strategic management. Accounting Horizon 15 (March): 87-104.zh_TW
dc.relation.reference (參考文獻) Lawrence, S.M. 2001. Performance Measurement Practices: A long way from strategy management. Balanced Scorecard Report (May/June):3-4.zh_TW
dc.relation.reference (參考文獻) Neely, A., M. Bourne, and M. Kennerley. 2000. Performance measurement system design: Developing and testing a process-based approach. International Journal of Operations & Production Management 20 (10): 1119-1145.zh_TW
dc.relation.reference (參考文獻) Niven, P. R. 2002. Balanced Scorecard Step-by-step. Hoboken New Jersey: John Wiley & Sons, Inc.zh_TW
dc.relation.reference (參考文獻) O`Mara, E., R. Chapman, P. Hyland, and J. Karayan.1998. Performance Measures: The link with organizational strategy. Journal of Interdisciplinary Studies 11: 175-184.zh_TW
dc.relation.reference (參考文獻) Porter, M. E. 1996. “What Is Strategy?”﹒Harvard Business Review (Nov./Dec.): 61-78.zh_TW
dc.relation.reference (參考文獻) Schramm, W. 1971. Notes on case studies of instructional media projects. Working paper, the Academy for Educational Development, Washington, DC.zh_TW
dc.relation.reference (參考文獻) Yin, R. K. 1999. Case Study Research-Design and Method. 3rd ed. Newburry Park:zh_TW
dc.relation.reference (參考文獻) Sage Publication Inc.zh_TW