| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shari S. C. | en_US |
| dc.contributor.author (Authors) | 陳孟榆 | zh_TW |
| dc.contributor.author (Authors) | Chen, Meng Yu | en_US |
| dc.creator (作者) | 陳孟榆 | zh_TW |
| dc.creator (作者) | Chen, Meng Yu | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 8-Dec-2010 01:54:47 (UTC+8) | - |
| dc.date.available | 8-Dec-2010 01:54:47 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2010 01:54:47 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097356019 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/48987 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 97356019 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | Social networking for enterprises is the use of emergent social software platforms within or between companies to enable participants to rendezvous, connect or collaborate through computer-mediated communication and to form online communities (McAfee, 2006). It provides a platform for participants to co-create social networks that permit the exchange and retrieval of relevant knowledge on a company-built platform. The objective of this research is to understand the characteristics and development of social network applications in different types of enterprises. We discuss the key factors for companies to develop their own social network using web 2.0. Based on the classification of customizing products (Pine, 1993), this study uses multiple case studies and the characteristics of their social networks such as service, marketing and collaboration to see how social networking on web 2.0 helps customize products for business benefits. The findings of the study are that with different types of customizing products, the company will have a different focus in its value chain. We explored these differences by constructing a two-way model. Using the two-way model, our study separates the different types of products into four sectors: provider, listener, promoter and collaborator. The four sectors can describe the purpose of the product using the social network and gives advice that is relevant to similar types of companies. | en_US |
| dc.description.tableofcontents | Chapter 1: Introduction 1 1.1 Research background 1 1.2 Research objectives 3 1.3 Research process 4 Chapter 2: Literature review 5 2.1 E-social network 5 2.1.1 Social network 5 2.1.2 Social network for enterprise 5 2.1.3 Development of e-social networks 7 2.1.4 E-social network and service system 8 2.2 Characteristics of e-social network 9 2.3 Knowledge 11 2.3.1 Knowledge Sharing 12 2.3.2 Customers’ knowledge sharing intentions 13 Chapter 3: Research Methodology 15 3.1 Tailoring customer needs throughout the value chain 15 3.2 Research Framework 20 3.3 Data collection and data analysis 20 Chapter 4: Case studies 22 4.1 Standardized products and services 22 4.1.1 Toyota 22 4.1.2 Sakura 23 4.2 Customize services around standardized products and services 24 4.2.1 Serenity entertainment international 25 4.2.2 Eslite bookstore 26 4.3 Create customizable products and services 28 4.3.1 Pacific travel 28 4.3.2 IKEA 29 4.4 Provide point-of delivery customization 31 4.4.1 Sunyoung Hair fashion Style 31 4.4.2 Brighteyes 32 4.5 Provide quick response throughout the value chain 33 4.5.1 Maobao 33 4.5.2 7-11 35 4.6 Modularize components to customize end products and services 36 4.6.1 Oracle 36 4.6.2 Dell 37 Chapter 5: Discussion 42 5.1 The applications of e-social networks 42 5.1.1 E-social networks as a provider 43 5.1.2 E-social network as a listener 44 5.1.3 E-social networks as a promoter 44 5.1.4 E-social networks as a collaborator 45 5.2 Applications to the value chain 46 Chapter 6: Conclusion 48 6.1. Summary 48 6.2 Academic and Managerial implications 49 6.3 Limitations and future work 49 References 51 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097356019 | en_US |
| dc.subject (關鍵詞) | 社群網路 | zh_TW |
| dc.subject (關鍵詞) | 顧客知識 | zh_TW |
| dc.subject (關鍵詞) | Social network | en_US |
| dc.subject (關鍵詞) | Customer knowledge | en_US |
| dc.subject (關鍵詞) | Web 2.0 | en_US |
| dc.title (題名) | 企業於社群網路應用之研究 | zh_TW |
| dc.title (題名) | An examination of social network on web 2.0 for enterprises | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Alavi, M. and Leidner, D. E. (2001). Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues. MIS Quarterly, 25(1), 107-136. | zh_TW |
| dc.relation.reference (參考文獻) | 2. Bartol, K.M. and Locke, E.A. (2000). Incentives and motivation. In: S. Rynes and B. Gerhardt (eds). Compensation in Organization: Progress and Prospects, Lexington Press, San Francisco, CA, 104–47. | zh_TW |
| dc.relation.reference (參考文獻) | 3. Bauer, H. H., Grether, M., & Leach, M. (2002). Building customer relations over the Internet. Industrial Marketing Management, 31(2), 155-163. | zh_TW |
| dc.relation.reference (參考文獻) | 4. Barnes, J. A. (1954). Class and committees in a Norwegian Island Parish. Human Relations, 7, 39-58. | zh_TW |
| dc.relation.reference (參考文獻) | 5. Bock, G. W., Zmud, R. W. and Kim, Y. G. (2005). Behavioral Intention Formation in Knowledge Sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 29(1), 87-111. | zh_TW |
| dc.relation.reference (參考文獻) | 6. Bowen, J. (1990). Development of a Taxonomy of Services to Gain Strategic Marketing Insights. Journal of the Academy of Marketing Science, 18(1), 43-49. | zh_TW |
| dc.relation.reference (參考文獻) | 7. Bughin, J. (2008). The rise of enterprise 2.0. Journal of Direct, Data, and Digital Marketing Practice, 9(3), 251-259. | zh_TW |
| dc.relation.reference (參考文獻) | 8. Cook, N. (2009). Enterprise 2.0: How social software will change the future of work. | zh_TW |
| dc.relation.reference (參考文獻) | 9. Cunningham, L. F., Young, C. E., Ulaga, W., and Lee, M. (2004). Consumer views of service classifications in the USA and France. The Journal of Services Marketing, 18(6/7), 421-432. | zh_TW |
| dc.relation.reference (參考文獻) | 10. Davenport, T. H., and Prusak, L. (1998). Work Knowledge: How Organizations Manage What They Know, Harvard Business School Press, Boston, MA. | zh_TW |
| dc.relation.reference (參考文獻) | 11. Desouza, K.C., and Awazu, Y. (2005). Engaged Knowledge Management: Engagement with New Realities. Hampshire, UK: Palgrave Macmillan. | zh_TW |
| dc.relation.reference (參考文獻) | 12. De Roure, D. and Goble, C. (2007). myExperiment – A Web 2.0 Virtual Research Environment. International Workshop on Virtual Research Environments and Collaborative Work Environments, Edinburgh, UK. | zh_TW |
| dc.relation.reference (參考文獻) | 13. Dolan, J. J. and Matthews, J. M. (1993). Maximizing the Utility of Customer Product Testing: Beta Test Design and Management. The Journal of Product Innovation Management, 10(4), 318-330. | zh_TW |
| dc.relation.reference (參考文獻) | 14. Dyer, J. and Nobeoka, K. (2000). Creating and managing a high performance knowledge-sharing network: the Toyota case. Strategic Management Journal, 21(3), 345–367. | zh_TW |
| dc.relation.reference (參考文獻) | 15. Festinger, L. (1950). Informal social communication. Psychological Review, 57, 271-282. | zh_TW |
| dc.relation.reference (參考文獻) | 16. Frolovicheva, K. (2006). The emergence of service science: towards systematic service innovations to accelerate the coproduction of value. Journal of Global Business and Technology, 2(2), 39-53. | zh_TW |
| dc.relation.reference (參考文獻) | 17. Ghose S., and Dou W., (1998). Interactive functions and their impacts on the appeal of internet presence sites. Journal of Advertising Research, 38(2), pp.43-59. | zh_TW |
| dc.relation.reference (參考文獻) | 18. Gotta, M. (2009). “Enterprise 2.0 and workplace innovation” Dec. 29, 09 Retrieved from <http://www.ida.gov.sg/insg/post/Enterprise-20-and-workplace-innovation.aspx> | zh_TW |
| dc.relation.reference (參考文獻) | 19. Hinchcliffe, D. (2009), “Enterprise 2.0: What do we know today about moving our organizations into the 21st century?” Jan. 01, 10 Retrieved from | zh_TW |
| dc.relation.reference (參考文獻) | < http://blogs.zdnet.com/Hinchcliffe/?p=1032&tag=col1;post-1032#more-1032> | zh_TW |
| dc.relation.reference (參考文獻) | 20. Hinchcliffe, D. (2009), “Enterprise 2.0: The 2009 year in review” Jan. 01, 10 Retrieved from < http://blogs.zdnet.com/Hinchcliffe/?p=1096 > | zh_TW |
| dc.relation.reference (參考文獻) | 21. Hoover, J. N. (2007). Fire enterprise 2.0 start ups worth a second look. Information week, June 18. | zh_TW |
| dc.relation.reference (參考文獻) | 22. Kellogg, D. L., & Chase, R. B. (1995). Constructing an empirically derived measure for customer contact. Management Science, 41(11), 1734-1749. | zh_TW |
| dc.relation.reference (參考文獻) | 23. Kim, L. and Richard, R. N. (2000). Technology learning, and innovation: experiences of newly industrializing economics. Cambridge: Cambridge University Press. | zh_TW |
| dc.relation.reference (參考文獻) | 24. Kolekofski, K.E., and Heminger, A.R. (2003). Beliefs and Attitudes Affecting Intentions to Share Information in An Organization Setting. Information & Management (40), 521-532. | zh_TW |
| dc.relation.reference (參考文獻) | 25. Lai, S. L. and Turban, E. (2008). Groups formation and operations in the web 2.0 environment and social networks. Group Decision and Negotiation, 17(5), 387-402. | zh_TW |
| dc.relation.reference (參考文獻) | 26. Lee, M. R. and Lan, Y.-C. (2007). From Web 2.0 to Conversational Knowledge Management: Towards Collaborative Intelligence. Journal of Entrepreneurship Research, Vol. 2, No. 2, 2007, 47-62. | zh_TW |
| dc.relation.reference (參考文獻) | 27. McAfee, A. (2006). Enterprise 2.0: The Dawn of Emergent Collaboration," Sloan Management Review, 47 (3), 21-28. | zh_TW |
| dc.relation.reference (參考文獻) | 28. McIver Jr., W. (2007). Knowledge Creation and Collective Memory in the Era of Web 2.0 and Network Non-Neutrality. Community Informatics Research Network (CIRN), 2007 NRC 48815. | zh_TW |
| dc.relation.reference (參考文獻) | 29. Nambisan, S. (2002). Designing virtual customer environments for new product development: Toward a theory. Academy of Management Review, 27(3), 392-413. | zh_TW |
| dc.relation.reference (參考文獻) | 30. Nonaka, I. (1994). A Dynamic Theory of Organizational Knowledge Creation. Organization Science, 15(1), 14-37. | zh_TW |
| dc.relation.reference (參考文獻) | 31. Nonaka, I. and Takeuchi, H. (1995). The Knowledge Creation Company: the Japanese Companies Create the Dynamics of Innovation. New York: Oxford University Press. | zh_TW |
| dc.relation.reference (參考文獻) | 32. Phelps, J. E., Lewis, R., Mobilio, L., Perry, D. and Raman, N. (2005). Virtual marketing or electronic word-of-mouth advertising: examining consumer responses and motivations to pass along email. Journal of Advertising Research, 44(4), 333-348. | zh_TW |
| dc.relation.reference (參考文獻) | 33. Pine,B. J. (1993). Mass customization: the new frontier in business competition, Harvard Business School Press, Boston. | zh_TW |
| dc.relation.reference (參考文獻) | 34. Sauve, E. (2009). “A practical guide to enterprise 2.0-success strategies for applying proven social networking principles within the enterprise” Nov. 25, 09 Retrieved from <www.tomoye.com/Communities/CommunityBrowser.aspx?id=24816>. | zh_TW |
| dc.relation.reference (參考文獻) | 35. Schone, B. J. (2009) “Enterprise 2.0” Nov. 25, 09 Retrieved from <http://elearningweekly.wordpress.com/2009/08/01/enterprise-2-0/>. | zh_TW |
| dc.relation.reference (參考文獻) | 36. Scott, D. M. (2007). The new rules of marketing and PR. Wiley and Sons, Hoboken, NJ. | zh_TW |
| dc.relation.reference (參考文獻) | 37. Spohrer, J., Maglio, P. P., Bailey, J., & Gruhl, D. (2007). Steps Toward a Science of Service Systems. IEEE COMPUTER, 40(1), 71-77. | zh_TW |
| dc.relation.reference (參考文獻) | 38. Tancer, B. (2008), Click: What Millions of People Are Doing Online and Why it Matters, Harper Collins Canada, New York. | zh_TW |
