| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 張沛哲 | zh_TW |
| dc.contributor.author (Authors) | Chang, Jeff | en_US |
| dc.creator (作者) | 張沛哲 | zh_TW |
| dc.creator (作者) | Chang, Jeff | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 8-Dec-2010 01:58:56 (UTC+8) | - |
| dc.date.available | 8-Dec-2010 01:58:56 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2010 01:58:56 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0092933007 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49113 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 92933007 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | 英特爾於數位電子看板策略之分析 | zh_TW |
| dc.description.abstract (摘要) | Digital Signage has gradually replaced traditional static signage and is becoming a popular way to draw customers’ attention and to deliver the advertisement content more efficiently. There are many benefits of digital signage over traditional static signage. The most important three benefits are: more vivid and attractive advertisement content can be delivered to customers, advertisement content can be changed or updated more economically and efficiently through networks, and digital signage can be easily integrated with other applications, such as Kiosk, Point of Sales (POS), ATM machine…etc. According to various market reports, the ROI of digital signage is in the range of 1 to 10 times over traditional static signage. US digital signage market alone grew one third in 2009 as indicated by ABIresearch. A digital signage platform would at least consist of a LCD panel and a media player where the advertisement content might be stored locally in the media player or streamed in a real-time manner from a content server located in a network or internet to the media player. The market leaders in digital signage segment used to be panel makers such as NEC Display, Sony, LG Electronics, Samsung, Panasonic, Sharp, AUO, Chimei…etc. However, the rapid growth of the worldwide digital signage market has attracted the attention of Information Technology (IT)-oriented companies such as Cisco, Hewlett Packard, DELL and industry PC (IPC) board or system markers to provide their products as the media players based on platforms provided by Intel, AMD, or other microprocessors manufacturers. This case study would like to look into why Intel is interested in this industry and what its strategy is. In addition, SWOT analysis will be conducted and suggestions will be given to help Intel expand its market share in this vertical. | en_US |
| dc.description.tableofcontents | INTRODUCTION 5Digital Signage History Brief 5The Company - Intel 7Intel Embedded and Communication Group (ECG) 8DIGITAL SIGNAGE MARKET OVERVIEW AND TRENDS 11Digital Signage Market Overview 11Digital Signage Market Size and Potential Growth 12Digital Signage Market Trends 16Key Embedded Processors used for Digital Signage Media Player Platforms 21non x86-based Digital Signage Embedded Processors 22x86-based Digital Signage Embedded Processor 26Digital Signage Media Player Production Positioning 28COMPETITIVE ANALYSIS 33Intel’s Strategy in Digital Signage Segment 33SWOT Analysis for Intel Mainstream Digital Signage Platforms and Strategy 37SWOT Analysis for Intel Entry-Level Digital Signage Platforms and Strategy 38CONCLUSION 40 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0092933007 | en_US |
| dc.subject (關鍵詞) | 英特爾 數位電子看板 | zh_TW |
| dc.title (題名) | 英特爾於數位電子看板策略之分析 | zh_TW |
| dc.title (題名) | A Case Study on Intel’s Strategy in Digital Signage | en_US |
| dc.type (資料類型) | thesis | en |
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