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題名 台灣年輕族群對消費性電子產品的未來需求
Service demand of consumer electronic products for young adults in Taiwan
作者 黃舒意
Huang, Joane
貢獻者 尚孝純
Shang, Shari
黃舒意
Huang, Joane
關鍵詞 消費性電子產品
日期 2009
上傳時間 8-Dec-2010 01:59:00 (UTC+8)
摘要 台灣年輕族群對消費性電子產品的未來需求
The revolution in communication technology has had a strong impact on consumer electronics companies. In order to better forecast the future demand of the electronic products and related technology trends, the purpose of this research is to learn what the market demands for consumer electronic products will be among young Taiwanese consumers in 2015.
     
     This thesis covers consumer behaviors and future technology trends. The targeted study groups are young adults in Taiwan currently ranging in age from 20 to 40; the focus is on those with a mature mind-set and sufficient economic support. This group of people uses many hi-tech electronic products in their daily lives. This research explores various factors that shape demand, such as gender, age, education, profession, and annual incomes.
     
     Using this approach as a basis, the future demand of young adults in Taiwan may be better forecast. This research lays out a long-term innovative products plan. Manufacturers in the IT Industry may also refer to the survey data as a guideline to suggest future developments in IT infrastructure.
Abstract i
     TABLE OF CONTENTS ii
     Table List iv
     Figures List vii
     Appendix: ix
     1. Introduction 1
     1.1 Motivation 1
     1.2 Background 2
     1.3 Objective 3
     2. Literature Reviews 4
     2.1 Characteristics of Young Adults in Taiwan 4
     2.2 Definition of CE Products 6
     2.3 Features of Modern CE Products 6
     2.4 Factors affecting the innovation of Consumer Electronics 8
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 10
     3. Methodology – Research Procedure 15
     3.1 Study Method 15
     3.2 Procedure 16
     4. Analysis 34
     4.1 The characters of life tendency and values of young adults 36
     4.2 Consumption Patterns of young adults toward CE products 39
     4.3 Young adults’ attitude toward technology 53
     5. Life Style of Young Adults toward Consumer Electronic Products 58
     5.1 The life style and values of Young Adults 59
     5.2 Consumption Patterns by Demographic factors 67
     5.3 Attitudes toward Technology from different Angels 140
     6. Conclusion 145
     7. Reference List 147
     Abstract i
     Table of Contents ii
     Table List iii
     Figures List iii
     Appendix: iii
     1. Introduction 3
     1.1 Motivation 3
     1.2 Background 3
     1.3 Objective 3
     2. Literature Reviews 3
     2.1 Characteristics of Young Adults in Taiwan 3
     2.2 Definition of CE Products 3
     2.3 Features of Modern CE Products 3
     2.4 Factors affecting the innovation of Consumer Electronics 3
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 3
     3. Methodology – Research Procedure 3
     3.1 Study Method 3
     3.2 Procedure 3
     4. Analysis 3
     4.1 The characters of life tendency and values of young adults 3
     4.2 Consumption Patterns of young adults toward CE products 3
     4.3 Young adults’ attitude toward technology 3
     5. Life Style of Young Adults toward Consumer Electronic Products 3
     5.1 The life style and values of Young Adults 3
     5.2 Consumption Patterns by Demographic factors 3
     5.3 Attitudes toward Technology from different Angels 3
     6. Conclusion 3
     7. Reference List 3
     Abstract 3
     1. Introduction 13
     1.1 Motivation 13
     1.2 Background 13
     1.3 Objective 15
     2. Literatures Reviews 16
     2.1 The Characteristic of Taiwan Young Adults 16
     2.2 Definition of CE Products 18
     2.3 The features of Modern CE Products 18
     2.4 Factors affecting the innovation of Consumer Electronics 20
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 22
     3. Methodology – Research Procedure 27
     3.1 Study Method 27
     3.2 Study Steps 29
     4. Analysis 46
     4.1 The characters of life tendency and values of young adults 48
     4.2 Consumption Patterns of young adults toward CE products 51
     4.3 Young adults’ attitude toward technology 65
     5. Life Style of Young Adults toward Consumer Electronic Products 70
     5.1 The life style and values of Young Adults 71
     5.2 Consumption Patterns by Demographic factors 79
     5.3 Attitudes toward Technology from different Angels 152
     6. Conclusion 157
     7. Reference List 159
參考文獻 (1) English Parts
1. Alderfer, Clayton.Clayton P. Alderfer (1969). Existence, Relatedness, and Growth; Human Needs in Organizational Settings. (1969). ERG Theory
1.
2. Hawkins, D. I., Best, R. J., & Coney, K. A. (1992). (5th Ed.). "Consumer Behavior: Implications for Marketing Strategy". Chicago﹕Richard D. Irwin.
3. Joseph Schumpeter. (1934). defined innovation in The Theory of Economic Development.,
4. Kairos Future Group AB2007. (2007). Country Report Taiwan
5. Kolter, P. (1999). "Marketing Management Millennium" (pp. 428-451). New Jersey: Prentice Hall.
6. Lazer, W. (1963), "Life concepts and marketing" Chicago: American Marketing Association
7. Maslow, Abraham. (1954). Hierarchy of Human Needs, p45
8. McClelland, David. (1961). Three Needs Theory
(2) Chinese Parts
1. 王聖涵 (1992) 。具提高顧客忠誠度能力之產品設計策略組合初探。 成功大學工業設計學系碩士論文，台南市。
2. 行政院青年輔導委員會 (2005)。青少年政策白皮書綱領。　pp140.
3. 何雍慶 劉明哲 李曄淳 (2006)。消費者生活型態 消費者購買涉入程度與廣告訴求 對廣告效果影響之研究 –以行動電話為例。 遠通學報第23卷第一期， pp61-77
4. 吳善同 (2006)。異業共生 從應用服務多元化思考產品設計之未來。
5. 台北市：財團法人資訊工業策進會 資訊市場情報中心。
1.6. 尚孝純 (2008) 。下世代族群的生活型態與價值觀研究。 財團法人資訊工業策進會。 <下世代族群的生活型態與價值觀研究>
行政院青年輔導委員會 (2005)。青少年政策白皮書綱領。　pp140.
2.7. 邱莉玲 (1990)。我喜歡我就要－青少年的消費主張。　現代雜誌，pp80-82.
8. 哈嘉琪 (2005)。 2030年數位生活情境分析 – 數位家庭應用之研究。 交通大學科技管理研究所碩士論文，新竹市。
9. 高振偉、龔俊光(2006)。發現新世代產品多媒體消費性電子產品發展趨勢剖析。台北市：財團法人資訊工業策進會 資訊市場情報中心。
10. 黃識銘 (1998)。生活型態, 消費態度與消費行為之關聯性研究。 元智大學管理研究所碩士論文，桃園縣。
11. 黃偉正 (2007)。 從歐洲最重要的消費性電子展 (IFA)看數位消費性電子產品設計與應用趨勢。台北市：財團法人資訊工業策進會 資訊市場情報中心 。
12. 葉俊賢 (2005) 。以情境分析法探討 2030年數位生活之行動通訊產品功能發展。 交通大學管理學院碩士在職專班科技管理組碩士論文，新竹市。
何雍慶 劉明哲 李曄淳 (2006)。消費者生活型態 消費者購買涉入程度與廣告訴求 對廣告效果影響之研究 –以行動電話為例。 遠通學報第23卷第一期， pp61-77
3.13. 蔡美瑛 (1992)。青少年傳播行為與消費行為研究。.政治大學新聞研究所碩士論文，台北市。
14. 楊美怡 (2001)。人格特質, 價值觀與生活型態對後現代主義消費行為影響之研究:三個世代之比較研究。 義守大學管理科學研究所碩士論文，高雄縣。
15. 楊勝帆 (2007)。IT Industry Overview 2007年十大熱門科技產品。台北市：TRI Topology Research Institute。
16. 詹文男(2006)。2015總體驅勢發展及重要議題分析。 台北市：財團法人資訊工業策進會 資訊市場情報中心。
王聖涵 (1992) 。具提高顧客忠誠度能力之產品設計策略組合初探。 成功大學工業設計學系碩士論文，台南市。
葉俊賢 (2005) 。以情境分析法探討 2030年數位生活之行動通訊產品功能發展。 交通大學管理學院碩士在職專班科技管理組碩士論文，新竹市。
4.17. 謝志宏 (2006)。技術前瞻領域選擇之類型。 國立交通大學管理學院科技管理研究所博士論文，新竹市。
黃識銘 (1998)。生活型態, 消費態度與消費行為之關聯性研究。 元智大學管理研究所碩士論文，桃園縣。
楊美怡 (2001)。人格特質, 價值觀與生活型態對後現代主義消費行為影響之研究:三個世代之比較研究。 義守大學管理科學研究所碩士論文，高雄縣。
哈嘉琪 (2005)。 2030年數位生活情境分析 – 數位家庭應用之研究。 交通大學科技管理研究所碩士論文，新竹市。
財團法人資訊工業策進會 資訊市場情報中心 (2006), <2015總體驅勢發展及重要議題分析>
財團法人資訊工業策進會 資訊市場情報中心 (2006), <發現新世代產品多媒體消費性電子產品發展趨勢剖析>
財團法人資訊工業策進會 資訊市場情報中心 (2006), <異業共生 從應用服務多元化思考產品設計之未來>
財團法人資訊工業策進會 資訊市場情報中心 (2007), <從歐洲最重要的消費性電子展 (IFA)看數位消費性電子產品設計與應用趨勢>
楊勝帆 TRI Topology Research Institute (2007) IT Industry Overview <2007年十大熱門科技產品>
(3) English Web Sites
1. 12MANAGE THE EXECUTIVE FAST TRACK (n.d.). ERG Theory (Alderfer). Retrieved Apr. 30, 2009, from http://www.12manage.com/methods_alderfer_erg_theory.html
2. BBC (n.d.). Geography Population change and structure. Retrieved May 10, 2009, from http://www.bbc.co.uk/schools/gcsebitesize/geography/population/pop_changerev1.shtml
3. Cellular-News (n.d.). Strategy Analytics 2009 Wireless Trends Outlook. Retrieved May 20, 2009, from http://www.cellular-news.com/story/33014.php
4. Council for Economic Planning and Development (n.d.). Population Projections for Taiwan Areas: 2008-2056. Retrieved May 1, 2009, from http://www.cepd.gov.tw/encontent/m1.aspx?sNo=0001457&key=&ex=%20&ic=&cd=
5. Euromonitor International 2008 (n.d.). World Economic Prospects 2009(7th edition). Retrieved May 2, 2009, from http://www.euromonitor.com/pdf/wep_samples.pdf
6. NetMBA Business Knowledge Center (n.d.). ERG Theory. Retrieved Apr. 30, 2009, from http://www.netmba.com/mgmt/ob/motivation/erg/
Web Site --
Stanford Research Institute (n.d.),. “Values and Life Styles II”. Retrieved Apr. 28, 2009, from
1.7. http://www.sric-bi.com/VALS/ 2009/04/28 pm. 10:10
SRI Consulting Business Intelligence The VALS Survey
http://www.sric-bi.com/VALS/presurvey.shtml 2009/04/28 pm.10:20
ERG Theory http://www.netmba.com/mgmt/ob/motivation/erg/ 2009/04/30 pm. 09:00.
8. The CEA-CNET Consumer Sentiment Indexes (n.d.). Life is largely a matter of expectation. Retrieved Jun. 20, 2009, from http://www.ce.org/PDF/CEA-CNET_Sentiment_Indexes_Methodology.pdf
9. United Nations, 2009. World Population Prospects: The 2008 Revision Population Database. Retrieved Apr. 30, 2009, from http://esa.un.org/unpp/index.asp?panel=4
ERG Theory (Alderfer) http://www.12manage.com/methods_alderfer_erg_theory.html
2009/04/28 pm. 09:30
2. WIKIPEDIA The Free Encyclopedia (n.d.). File: Maslow’s hierarchy of needs. svg. Retrieved Apr. 30, 2009, from
3.10. http://en.wikipedia.org/wiki/File:Maslow%27s_hierarchy_of_needs.svg
2009/04/30 pm. 09:50
World Population Prospects: The 2008 Revision Population Database
http://esa.un.org/unpp/index.asp?panel=4 2009/04/30 pm. 10:50
Population Projections for Taiwan Areas: 2008-2056
http://www.cepd.gov.tw/encontent/m1.aspx?sNo=0001457&key=&ex=%20&ic=&cd= 2009/05/01 pm 10:00
(4) Chinese Web Site
Cellular-News Strategy Analytics 2009 Wireless Trends Outlook
http://www.cellular-news.com/story/33014.php
2009/05/20 pm. 10:30
2008-2013 Capital Equipment and Technology Report for the Hard Disk Industry
http://www.researchandmarkets.com/research/d6d61e/20082013_capital
2009/06/10 pm. 10:20
The CEA-CNET Consumer Sentiment Indexes “Life is largely a matter of expectation”
http://www.ce.org/PDF/CEA-CNET_Sentiment_Indexes_Methodology.pdf
2009/06/20 pm 11:10
1. 財團法人國家實驗研究院科技政策菸就與資訊中心(STPI) （民98年1月20日）。市場報導:消費性電子產品漸漸變成必需品。民98年6月12日，取自： 市場報導 消費性電子產品漸漸變成必需品 http://cdnet.stpi.org.tw/techroom/market/macro/2009/macro_09_002.htm
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
93933019
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0093933019
資料類型 thesis
dc.contributor.advisor 尚孝純zh_TW
dc.contributor.advisor Shang, Sharien_US
dc.contributor.author (Authors) 黃舒意zh_TW
dc.contributor.author (Authors) Huang, Joaneen_US
dc.creator (作者) 黃舒意zh_TW
dc.creator (作者) Huang, Joaneen_US
dc.date (日期) 2009en_US
dc.date.accessioned 8-Dec-2010 01:59:00 (UTC+8)-
dc.date.available 8-Dec-2010 01:59:00 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 01:59:00 (UTC+8)-
dc.identifier (Other Identifiers) G0093933019en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49117-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 93933019zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 台灣年輕族群對消費性電子產品的未來需求zh_TW
dc.description.abstract (摘要) The revolution in communication technology has had a strong impact on consumer electronics companies. In order to better forecast the future demand of the electronic products and related technology trends, the purpose of this research is to learn what the market demands for consumer electronic products will be among young Taiwanese consumers in 2015.
     
     This thesis covers consumer behaviors and future technology trends. The targeted study groups are young adults in Taiwan currently ranging in age from 20 to 40; the focus is on those with a mature mind-set and sufficient economic support. This group of people uses many hi-tech electronic products in their daily lives. This research explores various factors that shape demand, such as gender, age, education, profession, and annual incomes.
     
     Using this approach as a basis, the future demand of young adults in Taiwan may be better forecast. This research lays out a long-term innovative products plan. Manufacturers in the IT Industry may also refer to the survey data as a guideline to suggest future developments in IT infrastructure.		en_US
dc.description.abstract (摘要) Abstract i
     TABLE OF CONTENTS ii
     Table List iv
     Figures List vii
     Appendix: ix
     1. Introduction 1
     1.1 Motivation 1
     1.2 Background 2
     1.3 Objective 3
     2. Literature Reviews 4
     2.1 Characteristics of Young Adults in Taiwan 4
     2.2 Definition of CE Products 6
     2.3 Features of Modern CE Products 6
     2.4 Factors affecting the innovation of Consumer Electronics 8
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 10
     3. Methodology – Research Procedure 15
     3.1 Study Method 15
     3.2 Procedure 16
     4. Analysis 34
     4.1 The characters of life tendency and values of young adults 36
     4.2 Consumption Patterns of young adults toward CE products 39
     4.3 Young adults’ attitude toward technology 53
     5. Life Style of Young Adults toward Consumer Electronic Products 58
     5.1 The life style and values of Young Adults 59
     5.2 Consumption Patterns by Demographic factors 67
     5.3 Attitudes toward Technology from different Angels 140
     6. Conclusion 145
     7. Reference List 147
     Abstract i
     Table of Contents ii
     Table List iii
     Figures List iii
     Appendix: iii
     1. Introduction 3
     1.1 Motivation 3
     1.2 Background 3
     1.3 Objective 3
     2. Literature Reviews 3
     2.1 Characteristics of Young Adults in Taiwan 3
     2.2 Definition of CE Products 3
     2.3 Features of Modern CE Products 3
     2.4 Factors affecting the innovation of Consumer Electronics 3
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 3
     3. Methodology – Research Procedure 3
     3.1 Study Method 3
     3.2 Procedure 3
     4. Analysis 3
     4.1 The characters of life tendency and values of young adults 3
     4.2 Consumption Patterns of young adults toward CE products 3
     4.3 Young adults’ attitude toward technology 3
     5. Life Style of Young Adults toward Consumer Electronic Products 3
     5.1 The life style and values of Young Adults 3
     5.2 Consumption Patterns by Demographic factors 3
     5.3 Attitudes toward Technology from different Angels 3
     6. Conclusion 3
     7. Reference List 3
     Abstract 3
     1. Introduction 13
     1.1 Motivation 13
     1.2 Background 13
     1.3 Objective 15
     2. Literatures Reviews 16
     2.1 The Characteristic of Taiwan Young Adults 16
     2.2 Definition of CE Products 18
     2.3 The features of Modern CE Products 18
     2.4 Factors affecting the innovation of Consumer Electronics 20
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 22
     3. Methodology – Research Procedure 27
     3.1 Study Method 27
     3.2 Study Steps 29
     4. Analysis 46
     4.1 The characters of life tendency and values of young adults 48
     4.2 Consumption Patterns of young adults toward CE products 51
     4.3 Young adults’ attitude toward technology 65
     5. Life Style of Young Adults toward Consumer Electronic Products 70
     5.1 The life style and values of Young Adults 71
     5.2 Consumption Patterns by Demographic factors 79
     5.3 Attitudes toward Technology from different Angels 152
     6. Conclusion 157
     7. Reference List 159		-
dc.description.tableofcontents Abstract i
     TABLE OF CONTENTS ii
     Table List iv
     Figures List vii
     Appendix: ix
     1. Introduction 1
     1.1 Motivation 1
     1.2 Background 2
     1.3 Objective 3
     2. Literature Reviews 4
     2.1 Characteristics of Young Adults in Taiwan 4
     2.2 Definition of CE Products 6
     2.3 Features of Modern CE Products 6
     2.4 Factors affecting the innovation of Consumer Electronics 8
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 10
     3. Methodology – Research Procedure 15
     3.1 Study Method 15
     3.2 Procedure 16
     4. Analysis 34
     4.1 The characters of life tendency and values of young adults 36
     4.2 Consumption Patterns of young adults toward CE products 39
     4.3 Young adults’ attitude toward technology 53
     5. Life Style of Young Adults toward Consumer Electronic Products 58
     5.1 The life style and values of Young Adults 59
     5.2 Consumption Patterns by Demographic factors 67
     5.3 Attitudes toward Technology from different Angels 140
     6. Conclusion 145
     7. Reference List 147
     Abstract i
     Table of Contents ii
     Table List iii
     Figures List iii
     Appendix: iii
     1. Introduction 3
     1.1 Motivation 3
     1.2 Background 3
     1.3 Objective 3
     2. Literature Reviews 3
     2.1 Characteristics of Young Adults in Taiwan 3
     2.2 Definition of CE Products 3
     2.3 Features of Modern CE Products 3
     2.4 Factors affecting the innovation of Consumer Electronics 3
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 3
     3. Methodology – Research Procedure 3
     3.1 Study Method 3
     3.2 Procedure 3
     4. Analysis 3
     4.1 The characters of life tendency and values of young adults 3
     4.2 Consumption Patterns of young adults toward CE products 3
     4.3 Young adults’ attitude toward technology 3
     5. Life Style of Young Adults toward Consumer Electronic Products 3
     5.1 The life style and values of Young Adults 3
     5.2 Consumption Patterns by Demographic factors 3
     5.3 Attitudes toward Technology from different Angels 3
     6. Conclusion 3
     7. Reference List 3
     Abstract 3
     1. Introduction 13
     1.1 Motivation 13
     1.2 Background 13
     1.3 Objective 15
     2. Literatures Reviews 16
     2.1 The Characteristic of Taiwan Young Adults 16
     2.2 Definition of CE Products 18
     2.3 The features of Modern CE Products 18
     2.4 Factors affecting the innovation of Consumer Electronics 20
     2.5 Current and Future Demand of Consumer Electronics in Taiwan 22
     3. Methodology – Research Procedure 27
     3.1 Study Method 27
     3.2 Study Steps 29
     4. Analysis 46
     4.1 The characters of life tendency and values of young adults 48
     4.2 Consumption Patterns of young adults toward CE products 51
     4.3 Young adults’ attitude toward technology 65
     5. Life Style of Young Adults toward Consumer Electronic Products 70
     5.1 The life style and values of Young Adults 71
     5.2 Consumption Patterns by Demographic factors 79
     5.3 Attitudes toward Technology from different Angels 152
     6. Conclusion 157
     7. Reference List 159		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0093933019en_US
dc.subject (關鍵詞) 消費性電子產品zh_TW
dc.title (題名) 台灣年輕族群對消費性電子產品的未來需求zh_TW
dc.title (題名) Service demand of consumer electronic products for young adults in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) (1) English Partszh_TW
dc.relation.reference (參考文獻) 1. Alderfer, Clayton.Clayton P. Alderfer (1969). Existence, Relatedness, and Growth; Human Needs in Organizational Settings. (1969). ERG Theoryzh_TW
dc.relation.reference (參考文獻) 1.zh_TW
dc.relation.reference (參考文獻) 2. Hawkins, D. I., Best, R. J., & Coney, K. A. (1992). (5th Ed.). "Consumer Behavior: Implications for Marketing Strategy". Chicago﹕Richard D. Irwin.zh_TW
dc.relation.reference (參考文獻) 3. Joseph Schumpeter. (1934). defined innovation in The Theory of Economic Development.,zh_TW
dc.relation.reference (參考文獻) 4. Kairos Future Group AB2007. (2007). Country Report Taiwanzh_TW
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