| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu,jack | en_US |
| dc.contributor.author (Authors) | 許哲維 | zh_TW |
| dc.contributor.author (Authors) | Eric Che Wei Hsu | en_US |
| dc.creator (作者) | 許哲維 | zh_TW |
| dc.creator (作者) | Eric Che Wei Hsu | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 8-Dec-2010 01:59:03 (UTC+8) | - |
| dc.date.available | 8-Dec-2010 01:59:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2010 01:59:03 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0095933002 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49121 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 95933002 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | “K”家具公司台中擴點計劃 | zh_TW |
| dc.description.abstract (摘要) | I. Executive Summary……………………………………….………………………….……...4 The Company………………………………………………………………………………4 The Market…………………………………………………………………………………4 Objectives…………………………………………………………………………………..5 Mission……………………………………………………………………………………..5 The Team…………………………………………………………………………………...6 The Proposal……………………………………………………………………………….7 II. Company Background and Strategy……………………………………………………….8 History and Background…………………………………………………………………...8 Products Offering…………………………………………………………………………9 Services Offering…………………………………………………………………………13 Personnel and Payroll……………………………………………………………………..14 Location…………………………………………………………………………………..15 Pricing and Discounting Strategies……………………………………………………….16 Sales Strategy……………………………………………………………………………..18 Promotion and Advertising Strategies…………………………………………………….19 III. Market Review…………………………………………………………………………….21 Overall Industry…………………………………………………………………...21 Taiwan Market……………………………………………………………………………22 Taichung Market………………………………………………………………………….23 Consumer Behavior and Preferences……………………………………………………..24 Market Trend……………………………………………………………………………...26 Competitive Environment………………………………………………………………...27 SWOT Analysis…………………………………………………………………………...29 IV. Financial Plans…………………………………………………………………………….31 Projected 5-Year Cash Flow………………………………………………………………32 Simulated Monthly Cash Flow, Year 2011………………………………………………..33 Simulated Monthly Cash Flow, Year 2012……………………………………………….34 Income and Cash Flow Statement………………………………………………………..35 Appendix 1 Top 10 Luxury Mansions in Taichung……………………………………………………36 Appendix 2 Sample Showroom Displays……………………………………………………………...37 | - |
| dc.description.tableofcontents | I. Executive Summary……………………………………….………………………….……...4 The Company………………………………………………………………………………4 The Market…………………………………………………………………………………4 Objectives…………………………………………………………………………………..5 Mission……………………………………………………………………………………..5 The Team…………………………………………………………………………………...6 The Proposal……………………………………………………………………………….7 II. Company Background and Strategy……………………………………………………….8 History and Background…………………………………………………………………...8 Products Offering…………………………………………………………………………9 Services Offering…………………………………………………………………………13 Personnel and Payroll……………………………………………………………………..14 Location…………………………………………………………………………………..15 Pricing and Discounting Strategies……………………………………………………….16 Sales Strategy……………………………………………………………………………..18 Promotion and Advertising Strategies…………………………………………………….19 III. Market Review…………………………………………………………………………….21 Overall Industry…………………………………………………………………...21 Taiwan Market……………………………………………………………………………22 Taichung Market………………………………………………………………………….23 Consumer Behavior and Preferences……………………………………………………..24 Market Trend……………………………………………………………………………...26 Competitive Environment………………………………………………………………...27 SWOT Analysis…………………………………………………………………………...29 IV. Financial Plans…………………………………………………………………………….31 Projected 5-Year Cash Flow………………………………………………………………32 Simulated Monthly Cash Flow, Year 2011………………………………………………..33 Simulated Monthly Cash Flow, Year 2012……………………………………………….34 Income and Cash Flow Statement………………………………………………………..35 Appendix 1 Top 10 Luxury Mansions in Taichung……………………………………………………36 Appendix 2 Sample Showroom Displays……………………………………………………………...37 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095933002 | en_US |
| dc.subject (關鍵詞) | 擴點計劃 | zh_TW |
| dc.title (題名) | “K”家具公司台中擴點計劃 | zh_TW |
| dc.title (題名) | The Taichung Expansion Plan for “K” Furniture Company | en_US |
| dc.type (資料類型) | thesis | en |
