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題名 出口小型風力渦輪至拉丁美洲的商業計畫
Export of Small Wind Turbine to Latin America
作者 佳芘
Mansilla, Gabriela
貢獻者 吳文傑
Wu, Jack
佳芘
Mansilla, Gabriela
關鍵詞 小型風力渦輪
日期 2008
上傳時間 8-Dec-2010 01:59:18 (UTC+8)
摘要 出口小型風力渦輪至拉丁美洲的商業計畫
Thanks to social programs carried out in Latin American communities by non-governmental organizations (NGO’s) sponsored by European countries, disadvantaged Latin American communities are nowadays promoting own initiatives to improve their communities’ development and economic situation. Statistics demonstrate that many of the poorest communities depend on agriculture and farming production, which are minimal, and barely enough for the family’s subsistence. Alternative energy promises to be an instrument for maximizing the land outcome and allow help the communities to go into the profitable market.
     
     Solar, Wind, Hydro and Biomass address not only community’s development but also issues of environmental sustainability and reduction of CO2, an environmental concern that has been targeted by beneficial policies such as the Kyoto Agreement. The special geography in Latin America, with its Andean Mountains and Amazon Forests where there are communities lacking electricity in spite of fierce winds, can be turned into alternative power.
     
     It is well known that to provide alternative energy like Wind energy to communities, a full scale project is needed which demands high levels of initial investment and higher maintenance cost. Therefore, the development of alternative energy in many countries has been started through government’ initiatives and promotion policies. In Latin America, these initiatives vary from country to country. Brazil, Mexico, Argentina, Costa Rica and Chile have outstanding developments in this area with more MW generated by the installation of wind parks, and are the leaders. Peru, Ecuador, Colombia, Uruguay, etc have generated new initiatives in the past 5 years, indicating potential markets due to the existence of strong winds.
     
     Under these regional circumstances, my contribution through this business plan consists in showing the existence of opportunities in the alternative energy market in Latin America and the big role that Asian manufacturing companies can play in this development. Also, after being a silent witness to unsuccessful programs carried out by Latin American governments to improve the agricultural sector’s performance, and recognizing the effort of poor communities to overcome its conditions and archieve better outcome from their lands, this business plan constitutes a dream to create a company whose name will be TRADECLEAN GM. Its objective will be to provide wind, solar and hydro energy to communities. My initial plan is to provide small wind turbine from Taiwan to Latin America, which due to their size, are easily transportable.
ABSTRACT …………………………………………………………………………..1
     
     TABLE OF CONTENTS……………………………………………………………...3
     
     LIST OF TABLES……………………………………………………………………..5
     
     LIST OF FIGURES……………………………………………………………………6
     
     CHAPTER I.- EXECUTIVE SUMMARY
     
     1.1 The Market………………………………………………………………………...7
     1.2 The Company………………………………………………………………….…16
     1.3 Objectives………………………………………………….……………………..16
     1.4 Mission Statement………………………………………………………………..17
     1.5 Business Model…………………………………………………………………..17
     1.6 The Team…………………………………………………………………………18
     1.7 The Proposal……………………………………………………………………...19
     
     CHAPTER II.- COMPANY OVERVIEW AND STRATEGY
     
     2.1 History and Background………………………………………………………….20
     2.2 Name and Slogan………………………………………………………………...20
     2.3 Product Offering………………………………………………………………….21
     2.4 Staff………………………………………………………………………………27
     2.5 Entry & Growth Strategy………………………………………………………...28
     2.6 Key to Success…………………………………………………………………...28
     2.7 Location…………………………………………………………………………..28
     2.8 Service & Customer Relationship………………………………………………..28
     2.9 Sourcing………………………………………………………………………….29
     2.10 Pricing Strategy…………………………………………………………………29
     2.11 Sales Strategy……………………………………………………………...........29
     2.12 Sales Literature………………………………………………………………….30
     2.13 Promotion and Advertising Strategy……………………………………………30
     
     
     CHAPTER III.- MARKET REVIEW
     
     3.1 Overall Industry…………………………………………………………………..31
     3.2 Competitive Environment………………………………………………………..32
     3.2.1 Industry Structure………………………………………………………………32
     3.2.2 Multinational Wind Turbine Manufacturing Companies………………………32
     3.2.3.Multinational Wind Power Developer………………………………………….35
     3.2.4 Hybrid Situation In Latin America – Local Wind Power Manufacturer & Developer………………………………………………………………………37
     3.2.5 Local Retailers & Importers of Wind Turbine in the Region…………………..41
     3.3 Noticeable Tend in the Wind Turbine Market……………………………………44
     3.4 Consumers………………………………………………………………………..46
     3.5 Business Economics………………………………………………………….......49
     
     CHAPTER IV.- POTENTIAL RISKS
     
     4.1 Introduction………………………………………………………………………50
     4.2 Identifiable Risks ………………………………………………………………...50
     
     CHAPTER V.- FINANCIAL PROJECTIONS
     
     5.1 Projected Income Statement……………………………………………………...52
     5.2 Projected Balance Sheet………………………………………………………….54
     5.3 Projected Cash Flow……………………………………………………………...55
     5.4 Measuring the Quality of the Company………………………………………….56
     5.5 Measuring the Risk of the Company …………………………………………….57
     
     CHAPTER V.- FINANCIAL PROJECTIONS
     
     CHAPTER VI.- CONCLUSION....………………………………………………..59
     
     CHAPTER VII.- BIBLIOGRAPHY…...…………………………………………..60
     
     APPENDIX 1
     Questionnaire (English Version)
     
     APPENDIX 2
     Brochure TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
     
     APPENDIX 3
     Quotation TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
     
     
     LIST OF TABLES
     
     Table 1: Installed Wind Capacity – LATIN AMERICA …………………………......11
     Table 2: Permit given by Mexico Government………………………………….…...39
     Table 3: Major Turbine Supply Contracts and Agreements………………………….45
參考文獻  Renewable Energy : Power for a Sustainable Future
Edited by Godfrey Boyle
Oxford University in association with the Open University
Published 1996.
Source: Library: The Institute of International Relations Library
 Fair Future : Resource, Conflicts, Security & Global Justice
Edited by Wolfgang Sachs & Tilman Santarius
Wuppertal Institute, 2007
Source: Library: The Institute of International Relations Library
 Energy Autonomy: The economic, social and technological case for renewable energy
Hermann Scheer
Verlag Antje Kunstmann GmbH, Munchen, 2005
Source: Library: The Institute of International Relations Library
 Realizing Community Futures: A practical guide to harnessing natural resources
Jerry Vanclay, Ravi Prabhu & Fergus Sinclair
Earthscan in the UK and USA, 2006
Source: Library: The Institute of International Relations Library
 How to Prepare a Business Plan
Edward Blackwell
London and Sterling, VA.
Fourth Edicion, 2004
Source: Library: Commerce Library
 Business Planning: A guide to business start-up
David Butler
Butterworth Heinemann, 2001
Source: Library: Commerce Library
 News about Wind Power posted on the web and newspapers.
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
96933039
97
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0969330391
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 佳芘zh_TW
dc.contributor.author (Authors) Mansilla, Gabrielaen_US
dc.creator (作者) 佳芘zh_TW
dc.creator (作者) Mansilla, Gabrielaen_US
dc.date (日期) 2008en_US
dc.date.accessioned 8-Dec-2010 01:59:18 (UTC+8)-
dc.date.available 8-Dec-2010 01:59:18 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 01:59:18 (UTC+8)-
dc.identifier (Other Identifiers) G0969330391en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49140-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 96933039zh_TW
dc.description (描述) 97zh_TW
dc.description.abstract (摘要) 出口小型風力渦輪至拉丁美洲的商業計畫zh_TW
dc.description.abstract (摘要) Thanks to social programs carried out in Latin American communities by non-governmental organizations (NGO’s) sponsored by European countries, disadvantaged Latin American communities are nowadays promoting own initiatives to improve their communities’ development and economic situation. Statistics demonstrate that many of the poorest communities depend on agriculture and farming production, which are minimal, and barely enough for the family’s subsistence. Alternative energy promises to be an instrument for maximizing the land outcome and allow help the communities to go into the profitable market.
     
     Solar, Wind, Hydro and Biomass address not only community’s development but also issues of environmental sustainability and reduction of CO2, an environmental concern that has been targeted by beneficial policies such as the Kyoto Agreement. The special geography in Latin America, with its Andean Mountains and Amazon Forests where there are communities lacking electricity in spite of fierce winds, can be turned into alternative power.
     
     It is well known that to provide alternative energy like Wind energy to communities, a full scale project is needed which demands high levels of initial investment and higher maintenance cost. Therefore, the development of alternative energy in many countries has been started through government’ initiatives and promotion policies. In Latin America, these initiatives vary from country to country. Brazil, Mexico, Argentina, Costa Rica and Chile have outstanding developments in this area with more MW generated by the installation of wind parks, and are the leaders. Peru, Ecuador, Colombia, Uruguay, etc have generated new initiatives in the past 5 years, indicating potential markets due to the existence of strong winds.
     
     Under these regional circumstances, my contribution through this business plan consists in showing the existence of opportunities in the alternative energy market in Latin America and the big role that Asian manufacturing companies can play in this development. Also, after being a silent witness to unsuccessful programs carried out by Latin American governments to improve the agricultural sector’s performance, and recognizing the effort of poor communities to overcome its conditions and archieve better outcome from their lands, this business plan constitutes a dream to create a company whose name will be TRADECLEAN GM. Its objective will be to provide wind, solar and hydro energy to communities. My initial plan is to provide small wind turbine from Taiwan to Latin America, which due to their size, are easily transportable.
en_US
dc.description.abstract (摘要) ABSTRACT …………………………………………………………………………..1
     
     TABLE OF CONTENTS……………………………………………………………...3
     
     LIST OF TABLES……………………………………………………………………..5
     
     LIST OF FIGURES……………………………………………………………………6
     
     CHAPTER I.- EXECUTIVE SUMMARY
     
     1.1 The Market………………………………………………………………………...7
     1.2 The Company………………………………………………………………….…16
     1.3 Objectives………………………………………………….……………………..16
     1.4 Mission Statement………………………………………………………………..17
     1.5 Business Model…………………………………………………………………..17
     1.6 The Team…………………………………………………………………………18
     1.7 The Proposal……………………………………………………………………...19
     
     CHAPTER II.- COMPANY OVERVIEW AND STRATEGY
     
     2.1 History and Background………………………………………………………….20
     2.2 Name and Slogan………………………………………………………………...20
     2.3 Product Offering………………………………………………………………….21
     2.4 Staff………………………………………………………………………………27
     2.5 Entry & Growth Strategy………………………………………………………...28
     2.6 Key to Success…………………………………………………………………...28
     2.7 Location…………………………………………………………………………..28
     2.8 Service & Customer Relationship………………………………………………..28
     2.9 Sourcing………………………………………………………………………….29
     2.10 Pricing Strategy…………………………………………………………………29
     2.11 Sales Strategy……………………………………………………………...........29
     2.12 Sales Literature………………………………………………………………….30
     2.13 Promotion and Advertising Strategy……………………………………………30
     
     
     CHAPTER III.- MARKET REVIEW
     
     3.1 Overall Industry…………………………………………………………………..31
     3.2 Competitive Environment………………………………………………………..32
     3.2.1 Industry Structure………………………………………………………………32
     3.2.2 Multinational Wind Turbine Manufacturing Companies………………………32
     3.2.3.Multinational Wind Power Developer………………………………………….35
     3.2.4 Hybrid Situation In Latin America – Local Wind Power Manufacturer & Developer………………………………………………………………………37
     3.2.5 Local Retailers & Importers of Wind Turbine in the Region…………………..41
     3.3 Noticeable Tend in the Wind Turbine Market……………………………………44
     3.4 Consumers………………………………………………………………………..46
     3.5 Business Economics………………………………………………………….......49
     
     CHAPTER IV.- POTENTIAL RISKS
     
     4.1 Introduction………………………………………………………………………50
     4.2 Identifiable Risks ………………………………………………………………...50
     
     CHAPTER V.- FINANCIAL PROJECTIONS
     
     5.1 Projected Income Statement……………………………………………………...52
     5.2 Projected Balance Sheet………………………………………………………….54
     5.3 Projected Cash Flow……………………………………………………………...55
     5.4 Measuring the Quality of the Company………………………………………….56
     5.5 Measuring the Risk of the Company …………………………………………….57
     
     CHAPTER V.- FINANCIAL PROJECTIONS
     
     CHAPTER VI.- CONCLUSION....………………………………………………..59
     
     CHAPTER VII.- BIBLIOGRAPHY…...…………………………………………..60
     
     APPENDIX 1
     Questionnaire (English Version)
     
     APPENDIX 2
     Brochure TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
     
     APPENDIX 3
     Quotation TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
     
     
     LIST OF TABLES
     
     Table 1: Installed Wind Capacity – LATIN AMERICA …………………………......11
     Table 2: Permit given by Mexico Government………………………………….…...39
     Table 3: Major Turbine Supply Contracts and Agreements………………………….45
-
dc.description.tableofcontents ABSTRACT …………………………………………………………………………..1
     
     TABLE OF CONTENTS……………………………………………………………...3
     
     LIST OF TABLES……………………………………………………………………..5
     
     LIST OF FIGURES……………………………………………………………………6
     
     CHAPTER I.- EXECUTIVE SUMMARY
     
     1.1 The Market………………………………………………………………………...7
     1.2 The Company………………………………………………………………….…16
     1.3 Objectives………………………………………………….……………………..16
     1.4 Mission Statement………………………………………………………………..17
     1.5 Business Model…………………………………………………………………..17
     1.6 The Team…………………………………………………………………………18
     1.7 The Proposal……………………………………………………………………...19
     
     CHAPTER II.- COMPANY OVERVIEW AND STRATEGY
     
     2.1 History and Background………………………………………………………….20
     2.2 Name and Slogan………………………………………………………………...20
     2.3 Product Offering………………………………………………………………….21
     2.4 Staff………………………………………………………………………………27
     2.5 Entry & Growth Strategy………………………………………………………...28
     2.6 Key to Success…………………………………………………………………...28
     2.7 Location…………………………………………………………………………..28
     2.8 Service & Customer Relationship………………………………………………..28
     2.9 Sourcing………………………………………………………………………….29
     2.10 Pricing Strategy…………………………………………………………………29
     2.11 Sales Strategy……………………………………………………………...........29
     2.12 Sales Literature………………………………………………………………….30
     2.13 Promotion and Advertising Strategy……………………………………………30
     
     
     CHAPTER III.- MARKET REVIEW
     
     3.1 Overall Industry…………………………………………………………………..31
     3.2 Competitive Environment………………………………………………………..32
     3.2.1 Industry Structure………………………………………………………………32
     3.2.2 Multinational Wind Turbine Manufacturing Companies………………………32
     3.2.3.Multinational Wind Power Developer………………………………………….35
     3.2.4 Hybrid Situation In Latin America – Local Wind Power Manufacturer & Developer………………………………………………………………………37
     3.2.5 Local Retailers & Importers of Wind Turbine in the Region…………………..41
     3.3 Noticeable Tend in the Wind Turbine Market……………………………………44
     3.4 Consumers………………………………………………………………………..46
     3.5 Business Economics………………………………………………………….......49
     
     CHAPTER IV.- POTENTIAL RISKS
     
     4.1 Introduction………………………………………………………………………50
     4.2 Identifiable Risks ………………………………………………………………...50
     
     CHAPTER V.- FINANCIAL PROJECTIONS
     
     5.1 Projected Income Statement……………………………………………………...52
     5.2 Projected Balance Sheet………………………………………………………….54
     5.3 Projected Cash Flow……………………………………………………………...55
     5.4 Measuring the Quality of the Company………………………………………….56
     5.5 Measuring the Risk of the Company …………………………………………….57
     
     CHAPTER V.- FINANCIAL PROJECTIONS
     
     CHAPTER VI.- CONCLUSION....………………………………………………..59
     
     CHAPTER VII.- BIBLIOGRAPHY…...…………………………………………..60
     
     APPENDIX 1
     Questionnaire (English Version)
     
     APPENDIX 2
      Brochure TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
     
     APPENDIX 3
     Quotation TECO & Electric Machinery Co, Ltd. TECO 3 kW HAWT system
     
     
     LIST OF TABLES
     
     Table 1: Installed Wind Capacity – LATIN AMERICA …………………………......11
     Table 2: Permit given by Mexico Government………………………………….…...39
     Table 3: Major Turbine Supply Contracts and Agreements………………………….45
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0969330391en_US
dc.subject (關鍵詞) 小型風力渦輪zh_TW
dc.title (題名) 出口小型風力渦輪至拉丁美洲的商業計畫zh_TW
dc.title (題名) Export of Small Wind Turbine to Latin Americaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻)  Renewable Energy : Power for a Sustainable Futurezh_TW
dc.relation.reference (參考文獻) Edited by Godfrey Boylezh_TW
dc.relation.reference (參考文獻) Oxford University in association with the Open Universityzh_TW
dc.relation.reference (參考文獻) Published 1996.zh_TW
dc.relation.reference (參考文獻) Source: Library: The Institute of International Relations Libraryzh_TW
dc.relation.reference (參考文獻)  Fair Future : Resource, Conflicts, Security & Global Justicezh_TW
dc.relation.reference (參考文獻) Edited by Wolfgang Sachs & Tilman Santariuszh_TW
dc.relation.reference (參考文獻) Wuppertal Institute, 2007zh_TW
dc.relation.reference (參考文獻) Source: Library: The Institute of International Relations Libraryzh_TW
dc.relation.reference (參考文獻)  Energy Autonomy: The economic, social and technological case for renewable energyzh_TW
dc.relation.reference (參考文獻) Hermann Scheerzh_TW
dc.relation.reference (參考文獻) Verlag Antje Kunstmann GmbH, Munchen, 2005zh_TW
dc.relation.reference (參考文獻) Source: Library: The Institute of International Relations Libraryzh_TW
dc.relation.reference (參考文獻)  Realizing Community Futures: A practical guide to harnessing natural resourceszh_TW
dc.relation.reference (參考文獻) Jerry Vanclay, Ravi Prabhu & Fergus Sinclairzh_TW
dc.relation.reference (參考文獻) Earthscan in the UK and USA, 2006zh_TW
dc.relation.reference (參考文獻) Source: Library: The Institute of International Relations Libraryzh_TW
dc.relation.reference (參考文獻)  How to Prepare a Business Planzh_TW
dc.relation.reference (參考文獻) Edward Blackwellzh_TW
dc.relation.reference (參考文獻) London and Sterling, VA.zh_TW
dc.relation.reference (參考文獻) Fourth Edicion, 2004zh_TW
dc.relation.reference (參考文獻) Source: Library: Commerce Libraryzh_TW
dc.relation.reference (參考文獻)  Business Planning: A guide to business start-upzh_TW
dc.relation.reference (參考文獻) David Butlerzh_TW
dc.relation.reference (參考文獻) Butterworth Heinemann, 2001zh_TW
dc.relation.reference (參考文獻) Source: Library: Commerce Libraryzh_TW
dc.relation.reference (參考文獻)  News about Wind Power posted on the web and newspapers.zh_TW