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題名 線上社交網站之媒介溝通經驗研究
Study on media communication of on-line social network sites
作者 尤芷芸
貢獻者 柯裕棻
尤芷芸
關鍵詞 線上社交網站
機緣理論
媒介
溝通
日期 2009
上傳時間 8-Dec-2010 12:55:51 (UTC+8)
摘要 本文旨在探究，在線上社交網站（Socail network site，簡稱SNS）風行的時代，網路社交行為將對社交生活、社會關係以及傳播互動造成何種影響，背後意涵為何。

本文選定機緣理論作為研究視角，透過文獻探討、參與觀察與深度訪談，一方面探究SNS的傳播脈絡，另一方面尋查SNS的活動開展。循著機緣觀點的理路，奠定觀察準則在於：將SNS視為一處媒介空間，具有其特有「情境的空間性」，而此空間性來自媒介的科技特性、使用者對媒介的知覺、實際使用行為等的多方形塑，因而SNS的媒介溝通經驗為一循環互動的過程，緊嵌著使用者的個人脈絡而發展。

研究發現有三部份。首先，SNS以介面為據點、以有機成長的網絡為運作邏輯，因而形成具有一體兩面效應的媒介空間；且SNS所具備之「表達性網路」的媒介特性情境，結合個人的日常使用脈絡，提供了「短暫溝通」的可能。其次，SNS機緣彰顯出「規格化」、「若即若離」的溝通可能；另外，本研究歸納出六組不同的鑲嵌關係，揭示出，個人如何領略到SNS所能提供的溝通可能性，與個人心中對於「虛擬化與現實化之辯證」的光譜落點息息相關。最後，發現SNS之所以作為SNS的意涵有二。第一，人們對使用線上社交工具進行溝通有「雙重期待」：要能「拓展」關係又要能「縮減」關係、要能「短暫溝通」又要能「永續聯繫」。第二，溝通在此特定情境中具衝突本質：其一為「界線的挪移不定」，其二為「想溝通但不想對話，卻又無法擺脫溝通目的之束縛」，其三為「速度導致記憶感的缺失」。
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描述 碩士
國立政治大學
新聞研究所
96451014
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0096451014
資料類型 thesis
dc.contributor.advisor 柯裕棻zh_TW
dc.contributor.author (Authors) 尤芷芸zh_TW
dc.creator (作者) 尤芷芸zh_TW
dc.date (日期) 2009en_US
dc.date.accessioned 8-Dec-2010 12:55:51 (UTC+8)-
dc.date.available 8-Dec-2010 12:55:51 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 12:55:51 (UTC+8)-
dc.identifier (Other Identifiers) G0096451014en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49515-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞研究所zh_TW
dc.description (描述) 96451014zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 本文旨在探究，在線上社交網站（Socail network site，簡稱SNS）風行的時代，網路社交行為將對社交生活、社會關係以及傳播互動造成何種影響，背後意涵為何。

本文選定機緣理論作為研究視角，透過文獻探討、參與觀察與深度訪談，一方面探究SNS的傳播脈絡，另一方面尋查SNS的活動開展。循著機緣觀點的理路，奠定觀察準則在於：將SNS視為一處媒介空間，具有其特有「情境的空間性」，而此空間性來自媒介的科技特性、使用者對媒介的知覺、實際使用行為等的多方形塑，因而SNS的媒介溝通經驗為一循環互動的過程，緊嵌著使用者的個人脈絡而發展。

研究發現有三部份。首先，SNS以介面為據點、以有機成長的網絡為運作邏輯，因而形成具有一體兩面效應的媒介空間；且SNS所具備之「表達性網路」的媒介特性情境，結合個人的日常使用脈絡，提供了「短暫溝通」的可能。其次，SNS機緣彰顯出「規格化」、「若即若離」的溝通可能；另外，本研究歸納出六組不同的鑲嵌關係，揭示出，個人如何領略到SNS所能提供的溝通可能性，與個人心中對於「虛擬化與現實化之辯證」的光譜落點息息相關。最後，發現SNS之所以作為SNS的意涵有二。第一，人們對使用線上社交工具進行溝通有「雙重期待」：要能「拓展」關係又要能「縮減」關係、要能「短暫溝通」又要能「永續聯繫」。第二，溝通在此特定情境中具衝突本質：其一為「界線的挪移不定」，其二為「想溝通但不想對話，卻又無法擺脫溝通目的之束縛」，其三為「速度導致記憶感的缺失」。		zh_TW
dc.description.tableofcontents 第壹章　緒論 - 1 -
第一節　研究背景 - 1 -
壹、現象的顯現與風行 - 1 -
貳、發展簡史與議題引發 - 9 -
第二節　研究動機與研究問題 - 15 -
壹、網絡開展與關係編織 - 15 -
貳、新舊「社會性軟體」 - 17 -
第三節　研究目的 - 18 -

第貳章　文獻探討 - 19 -
第一節 使用者研究與科技研究 - 19 -
壹、使用者研究取徑 - 19 -
貳、科技研究取徑 - 21 -
參、小結 - 22 -
第二節 機緣理論 - 24 -
壹、機緣：主客取消下的主、客觀想像 - 24 -
貳、機緣概念的拓展：生態取徑到文化取徑 - 25 -
參、自拓展的機緣觀點延伸 - 28 -
第三節 研究架構 - 31 -

第參章　研究方法 - 32 -
第一節 資料收集與分析 - 32 -
第二節 參與觀察的執行 - 32 -
第三節 深度訪談的操作 - 33 -
壹、訪談綱要設計 - 33 -
貳、訪談對象 - 35 -
一、受訪者招募過程 - 35 -
二、受訪者個人資料列表 - 35 -
三、訪談進行方式 - 40 -

第肆章　資料分析 - 41 -
第一節　媒介空間的開展 - 42 -
壹、以「介面」作為空間據點 - 42 -
貳、以「有機成長的網絡」作為運作機制 - 43 -
參、小結：一體兩面的媒介空間 - 46 -
第二節　社交圖譜的繪製 - 47 -
壹、空間背景 - 47 -
一、媒介情境脈絡 - 47 -
（一）SNS作為表達性網路 - 47 -
（二）微網誌文本的高速流通 - 48 -
（三）小圈圈式使用 - 49 -
二、個人日常使用的脈絡 - 50 -
三、小結：「形同一次短暫溝通」 - 52 -
貳、路徑與秩序 - 53 -
一、規格化 - 54 -
（一）「按個讚」 - 54 -
（二）「偷菜」、「送雞蛋」 - 59 -
二、若「即」若「離」 - 61 -
三、小結：人我之間與媒介使用 - 63 -
參、意會與代理 - 64 -
一、F18：彩繪窗與廣場 - 65 -
二、F04、F05、F06：多重小圈圈 - 67 -
三、M16：發展出安全的溝通模式 - 70 -
四、M03：生活故事的延伸，個人頻道與品牌經營 - 71 -
五、F07、F08、F09、F10、F12：友誼的保溫盒 - 73 -
六、F14、M15：認真就輸了！ - 74 -
七、小結 - 75 -
第三節 新社交空間的出現 - 76 -
壹、人們對使用線上社交工具進行溝通有「雙重期待」 - 76 -
一、要能「拓展」關係又要能「縮減」關係 - 77 -
二、要能「短暫溝通」又要能「永續聯繫」 - 77 -
貳、溝通在此特定情境中的衝突本質 - 78 -
一、界線的挪移不定 - 78 -
二、想溝通但不想對話，卻又無法擺脫溝通目的之束縛 - 79 -
三、速度導致記憶感的缺失 - 80 -

第伍章 結論 - 81 -
第一節　研究發現 - 82 -
第二節　研究限制與建議 - 88 -
壹、執行面向上的限制 - 88 -
貳、未來研究方向建議 - 88 -
參、使用「機緣理論」作為研究框架之反思與限制 - 89 -


參考書目 - 90 -
中文部份 - 90 -
西文部份 - 92 -		zh_TW
dc.format.extent 3208901 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0096451014en_US
dc.subject (關鍵詞) 線上社交網站zh_TW
dc.subject (關鍵詞) 機緣理論zh_TW
dc.subject (關鍵詞) 媒介zh_TW
dc.subject (關鍵詞) 溝通zh_TW
dc.title (題名) 線上社交網站之媒介溝通經驗研究zh_TW
dc.title (題名) Study on media communication of on-line social network sitesen_US
dc.type (資料類型) thesisen
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