| dc.contributor.advisor | 別蓮蒂 | zh_TW |
| dc.contributor.author (Authors) | 李竺姮 | zh_TW |
| dc.creator (作者) | 李竺姮 | zh_TW |
| dc.date (日期) | 2007 | en_US |
| dc.date.accessioned | 8-Dec-2010 13:06:18 (UTC+8) | - |
| dc.date.available | 8-Dec-2010 13:06:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2010 13:06:18 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094355014 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49520 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 94355014 | zh_TW |
| dc.description (描述) | 96 | zh_TW |
| dc.description.abstract (摘要) | 過去消費價值觀相關的研究，多從個人對「物」的消費價值感受來區分消費者，而少以「人」為研究主體，探討個人所持有的消費價值觀展現。與消費價值理論相關的文獻，雖也對消費價值觀作部份的敘述，但少有討論消費價值觀本質的相關研究。因此，本研究回顧個人價值觀相關的文獻論述，確立個人價值觀的根本定義，仔細探查個人價值觀與消費價值觀之作用關係，據以重新定義消費價值觀為「個人從事消費相關活動時，所持有之可觀察或不自覺之持久性信念或概念，是個體對特定消費目標的偏好傾向，並作為個人在消費行動或面對多樣的消費客體時，據以選擇之準則」，並提出消費價值觀的特性。本階段所完成之消費價值觀本質性探討結果，正是本研究觀察年輕人消費價值觀內涵之依據。本研究深度訪談12位年齡為20-25歲之年輕人，其中包含全職學生、兼職學生、以及上班族各四位，所描述的消費事件共計116件。研究發現，三大消費價值觀構面，各自包含兩相對概念。第一個構面為消費關注層次，具有功能導向和經驗導向；第二個構面為外在影響程度，具有他人導向與自我導向；第三個構面為行動力，具有現在導向與未來導向。個人消費價值觀可由上述三構面的傾向予以具體描繪。本研究結果顯示，年輕人消費價值觀具有普遍性地偏向，明顯傾向於經驗導向、自我導向、和現在導向的消費偏好，表現出追求自我主觀感受滿足之立即性的消費行為。整體而言，本研究不僅對消費價值觀的本質做了根本性的探究，讓消費價值觀之定義更加明確的同時，也釐清消費價值觀與消費價值概念上的混淆。本研究也解構出消費價值觀的三大構面與特性，以為未來消費價值觀相關研究，發展量化衡量工具的依據。 | zh_TW |
| dc.description.abstract (摘要) | Consumption values, the criteria employed by the individual for developing of the preference judgment in terms of shopping behaviors, are both a powerful explanation of and influence in consumer behavior. Due to limited empirical attention relative to its features and nature, the concept of consumption values is easily confused with consumption value which is the outcome of evaluative judgment of a object and has been acquired more research focus. Therefore, this study focuses on the construct of consumption values and intends to propose a conceptual framework as a basis for future research.The study presences a quick review of the existing literature on the concept of values and value systems in order to recognize the fundamental elements of consumption values. Based on the review, the study refers to consumption values as an enduring belief and a preference concept that guides consumption behavior and as a general plan for consumption relative decision making. This redefinition is applied as the principle for analyzing young people’s consumption values.Twelve depth interviews were conducted. The interviewees are aged from 20 to 25 and with full-time students, part-time students, and full-time employee evenly. 116 shopping behavior were collected in total. The results reveal three key dimensions of consumption values: (1) Functional-oriented versus experiential-oriented consumption values on the consumption focus dimension; (2) Other-oriented versus self-oriented consumption values on the external influence dimension; and (3) Current-oriented versus future-oriented on action-directed dimension. This framework serves as the basis for the structure of consumption values.According to the findings, young people’s consumption values represent a consistent direction to be experiential-oriented, self-oriented, and current-oriented. Consequently, young people generally take immediate purchase action to fulfill self-emotional needs and wants.As a result of this study, a conceptualization definition intended to capture the nature of consumption values is determined to be clearly distinct from consumption value. Also, the three key dimensions of consumption values are charactered as a framework for developing the measurement method in future research. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4第二章 文獻探討 5 第一節 價值的概念與定義 5 第二節 價值理論 11 第三節 個人價值觀之形成與特徵 16 第四節 消費價值觀 30第三章 研究設計 47 第一節 研究方法 47 第二節 研究對象選取 49 第三節 研究流程與訪談大綱 51 第四節 研究分析流程 61第四章 訪談結果 63 第一節 樣本描述 63 第二節 消費價值觀特性 90 第三節 消費價值觀構面 93第五章 命題推導 124 第一節 消費價值觀與個人概念之關係 124 第二節 消費價值觀與消費行為 136第六章 結論與建議 144 第一節 結論與討論 144 第二章 研究貢獻與建議 149 第三節 研究限制與後續研究方向 152參考文獻 155附錄 161 附錄一 受訪者過濾問卷 161 附錄二 第一階段消費未來式訪談大綱 167 附錄三 第二階段習作主題設計 172 附錄四 第二階段消費現在式訪談大綱 176 附錄五 受訪者之消費事件一覽表 179 | zh_TW |
| dc.format.extent | 43158 bytes | - |
| dc.format.extent | 71810 bytes | - |
| dc.format.extent | 70988 bytes | - |
| dc.format.extent | 66564 bytes | - |
| dc.format.extent | 111016 bytes | - |
| dc.format.extent | 303429 bytes | - |
| dc.format.extent | 178571 bytes | - |
| dc.format.extent | 404964 bytes | - |
| dc.format.extent | 212838 bytes | - |
| dc.format.extent | 160567 bytes | - |
| dc.format.extent | 97856 bytes | - |
| dc.format.extent | 541591 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094355014 | en_US |
| dc.subject (關鍵詞) | 消費價值觀 | zh_TW |
| dc.subject (關鍵詞) | 價值觀 | zh_TW |
| dc.subject (關鍵詞) | 深度訪談 | zh_TW |
| dc.subject (關鍵詞) | Consumption Values | en_US |
| dc.subject (關鍵詞) | Values | en_US |
| dc.subject (關鍵詞) | Depth Interview | en_US |
| dc.title (題名) | 年輕人的消費價值觀 | zh_TW |
| dc.title (題名) | Consumption values of young people | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 一、中文部份 | zh_TW |
| dc.relation.reference (參考文獻) | 文崇一 (民78)，中國人的價值觀，台北市：東大。 | zh_TW |
| dc.relation.reference (參考文獻) | 王叢桂 (民81)，「三個世代大學畢業工作者的價值觀」，海峽兩岸之企業倫理與工作價值，鄭伯壎、黃國隆與郭建志主編，台北：遠流，205-263。 | zh_TW |
| dc.relation.reference (參考文獻) | 李元墩 (民86)，台灣、香港與大陸大學生價值觀及其相關因素之比較硏究，行政院國家科學委員會補助專題硏究報告，台北市：行政院國科會科資中心。 | zh_TW |
| dc.relation.reference (參考文獻) | 呂民璿 (民75)，青少年價值觀念與青少年輔導工作之研究，台中市：台中市 社會工作研究服務中心。 | zh_TW |
| dc.relation.reference (參考文獻) | 吳青松 (民87)，現代行銷學，台北：智勝。 | zh_TW |
| dc.relation.reference (參考文獻) | 汪屢維 (民70)，「臺北市國民中學生價值觀念及其對學校疏離傾向的關係」，國立台灣師範大學教育研究所未出版之碩士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | 林清江 (民69)，「我國中小學公民教育內涵及實施成效之研究」，行政院研考會。 | zh_TW |
| dc.relation.reference (參考文獻) | 林清河、施坤壽與許家銘 (民90)，「消費者決策型態與價值觀之研究—台灣地區大學生之實證研究」，國家科學委員會研究彙刊：人文及社會科學，十一卷一期，1月，頁16-29。 | zh_TW |
| dc.relation.reference (參考文獻) | 高占鐸 (民48)，經濟價值論，台中：出版者不詳。 | zh_TW |
| dc.relation.reference (參考文獻) | 侯崇文 (民87)，「青少年出入不當場所與偏差行為」，警政學報，33，頁153-174。 | zh_TW |
| dc.relation.reference (參考文獻) | 陳正宗與潘淑滿 (民88)，「當今青少年價值導向之質化研究」，教育部委託計畫。 | zh_TW |
| dc.relation.reference (參考文獻) | 陳向明 (民91)，社會科學質的研究，台北市：五南圖書。 | zh_TW |
| dc.relation.reference (參考文獻) | 陳順騰 (民96)，「消費者知識對購買決策之間接影響分析—以光電顯示器為例」，玄奘大學國際企業學系碩士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | 黃正鵠與楊瑞珠 (民87)，「青少年對社會治安的態度與看法」，教育部輔導工作六年計畫研究報告，青少年文化與心理態度之分析與探討專案研究，3，國立高雄師範大。 | zh_TW |
| dc.relation.reference (參考文獻) | 黃盈裕 (民90)，「顧客價值的方法目標鏈結模式之研究—以童裝之消費經驗為例」，國立中山大學企業管理學系研究所博士論文。 | zh_TW |
| dc.relation.reference (參考文獻) | 黃藿譯 (民73)，價值是什麼：價值學導論，台北市：聯經。譯自Frondizi, Risieri著，Solomon Lipp英譯 (1971)，What is Value? 4th ed.。 | zh_TW |
| dc.relation.reference (參考文獻) | 楊國樞 (民82)，「傳統價值觀與現代價值觀能否同時並存？」，中國人的價值觀：社會科學觀點，楊國樞主編，臺北市：桂冠。 | zh_TW |
| dc.relation.reference (參考文獻) | 楊國樞 (民73)，「大學生人生觀的變遷：二十年後」，台灣社會與文化變遷研討會，中央研究院民族學研究所。 | zh_TW |
| dc.relation.reference (參考文獻) | 賈馥茗 (民61)，「個人價值觀念的發展與形成」，教育叢論，方炳林、賈馥茗主編，台北：文景。 | zh_TW |
| dc.relation.reference (參考文獻) | 熊仁義 (民88)，現代人的價值觀，台北市：青年日報社。 | zh_TW |
| dc.relation.reference (參考文獻) | 二、英文部分 | zh_TW |
| dc.relation.reference (參考文獻) | Adler, F. (1956). “The Value Concept in Sociology,” The American Journal of Sociology, 62, 272-279. | zh_TW |
| dc.relation.reference (參考文獻) | Allport, G. W., Vernon, P. E., & Lindzey, G. (1960). Study of Values (3rd ed.), Boston : Houghton Mifflin. | zh_TW |
| dc.relation.reference (參考文獻) | Auerback, J. G. (1950). “Value Changes in Therapy,” Personality Symposium, No. 1, N. Y. : Crune & Stratton, 63-67. | zh_TW |
| dc.relation.reference (參考文獻) | Bandura, A. (1969). Principles of Behavior Modification, New York: Holt, Rinehart and Winston. | zh_TW |
| dc.relation.reference (參考文獻) | Boote, A. S. (1981), “Market Segmentation by Personal Values and Salient Product Attribute,” Journal of Advertising Research, 21 (1), 29-35. | zh_TW |
| dc.relation.reference (參考文獻) | Brown, M. (1976). “Value: A Necessary but Neglected Ingredient of Motivation on the Job,” Academy of Management Review, 1, 15-23. | zh_TW |
| dc.relation.reference (參考文獻) | Burgess, S. M. (1992). “Personal Values and Consumer Research: An Historical Perspective,” Research in Marketing, Ed., Sheth, Jagdish N., Greenwich, Conn.: JAI Press, 11, 35-79. | zh_TW |
| dc.relation.reference (參考文獻) | Clawson, C. J. & Vinson, D. E. (1978). “Human Values: An Historical and Interdisciplinary Analysis,” Advances in Consumer Research, 5, 396-402. | zh_TW |
| dc.relation.reference (參考文獻) | Combs, A. W. & Snygg, D. (1949). Individual Behavior: A Perceptual Approach to Behavior, New York : Harper. | zh_TW |
| dc.relation.reference (參考文獻) | Dembkowski, S. & Lloyd, S. H. (1994). “The Environmental Value Attitude System Model,” Journal of Marketing Management, 19, 593-603. | zh_TW |
| dc.relation.reference (參考文獻) | Eisenhardt, K. M. (1989). “Building Theories from Case Study Research”, Academy of Management Review, 14 (October), 532-550. | zh_TW |
| dc.relation.reference (參考文獻) | Erikson, E. H. (1963). Childhood and Society, New York: Norton. | zh_TW |
| dc.relation.reference (參考文獻) | Feather, N. T. (1975). Values in Education and Society, New York: The Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | Ferud, S. (1935). A General Introduction to Psychoanalysis, Joan Riviere (Trans.), New York: Liveright. | zh_TW |
| dc.relation.reference (參考文獻) | Flick, U. (2002). An Introduction to Qualitative Research (2nd ed.), London; Thousand Oaks, Calif.: Sage Publications. | zh_TW |
| dc.relation.reference (參考文獻) | Flint, D. J., Woodruff, R. B., & Gardial, S. F. (1997), “Customer Value Change in Industrial Marketing Relationship: A Call for New Strategies and Research,” Industrial Marketing Management, 26(2), 163-175. | zh_TW |
| dc.relation.reference (參考文獻) | Gillard, P., Wale K., & Bow, A. (1997). “Prediction of Future Demand from Current Telecommunications Users in the Home,” Telecommunications Policy, 21 (4), 329-339. | zh_TW |
| dc.relation.reference (參考文獻) | Gleitman, H., Fridlund A. J., & Reisberg D. (2004). Psychology (6th ed.), New York : Norton. | zh_TW |
| dc.relation.reference (參考文獻) | Grinder, R. E. (1975). Studies in Adolescence: A Book of Readings in Adolescent Development (3rd ed.), New York: Macmillan. | zh_TW |
| dc.relation.reference (參考文獻) | Grubb, E. L., & Grathwohl, H. L. (1967). “Consumer Self-Concept, Symbolism, and Market Behavior: A Theoretical Approach,” Journal of Marketing, 31 (4), 22-27. | zh_TW |
| dc.relation.reference (參考文獻) | Gutman, J. (1982). “A Means-End Chain Model Based on Consumer Categorization Processes,” Journal of Marketing, 46 (Spring), 60-72. | zh_TW |
| dc.relation.reference (參考文獻) | Heisley, D. D. & Levy, S. J. (1991). “Autodriving: A Photoelicitation Technique,” Journal of Consumer Research, 18 (December), 257-272. | zh_TW |
| dc.relation.reference (參考文獻) | Hirschman E. C. & Holbrook M. B., (1982). “Hedonic Consumption: Emerging Concepts, Methods and Propositions,” Journal of Marketing, 46 (Summer), 92-101. | zh_TW |
| dc.relation.reference (參考文獻) | Holbrook, M. B. (1994) “The Natural of Customer Value: An Axiology of Services in the Consumption Experience,” Service Quality: New Directions in theory and Practice, R.T. Rust and R.L. Olover (Eds.), CA: Sage Publications, 21-71. | zh_TW |
| dc.relation.reference (參考文獻) | Holbrook, M. B. (1996). “Customer Value – A Framework for Analysis and Research,” Advances in Consumer Research, 23, 138-142. | zh_TW |
| dc.relation.reference (參考文獻) | Holbrook, M. B. (1999). “Introduction to Consumer Value,” Consumer Value: A Framework for Analysis and Research, Holbrook, Morris B. (Ed.), London: Routledge, 1-28. | zh_TW |
| dc.relation.reference (參考文獻) | Holbrook, M. B. (2005). “Customer Value and Autoethnography: Subjective Personal Introsepction and the Meanings of a Photograph Collection,” Journal of Business Research, 58, 45-61. | zh_TW |
| dc.relation.reference (參考文獻) | Holbrook, M. B. & Hirschman, E. C. (1982). “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun,” Journal of Consumer Research, 9 (Sep), 132-140. | zh_TW |
| dc.relation.reference (參考文獻) | Howard, J. A. (1977). Consumer Behavior: Application of Theory, New York: McGraw-Hill. | zh_TW |
| dc.relation.reference (參考文獻) | Inglehart, R. (1990). Culture Shift in Advanced Industrial Society, Princeton N. J. : Princeton University Press. | zh_TW |
| dc.relation.reference (參考文獻) | Kahle, L. R. (Ed.) (1983). Social Values and Social Change: Adaptation to Life in America, New York: Praeger. | zh_TW |
| dc.relation.reference (參考文獻) | Kahle, L. R., Beatty, S. E., & Homer, P. (1986). “Alternative Measurement Approaches to Consumer Values: The List of Values (VOL) and Values and Lifestyles (VALS),” Journal of Consumer Research, 13, 405-409. | zh_TW |
| dc.relation.reference (參考文獻) | Kahle, L. R. & Homer, P. M. (1988). “A Structure Equation Test of the Value-Attitude-Behavior Hierarchy,” Journal of Personality and Social Psychology, 54 (4), 638-646. | zh_TW |
| dc.relation.reference (參考文獻) | Keng, K. A., & Yang, C. (1993). “Personal Values, Demographics and Consumption Behavior: A Study of Taiwanese Consumers,” Journal of International Consumer Marketing, 6, 27-48. | zh_TW |
| dc.relation.reference (參考文獻) | Kim, J.-O., Forsythe, S., Gu, Q., & Moon, S. J. (2002). “Cross-Cultural Consumer Values, Needs, and Purchase Behaviour,” Journal of Consumer Marketing, 19(6), 481-502. | zh_TW |
| dc.relation.reference (參考文獻) | Kohlberg, L. (1963). “Moral Development and Identification,” Child Psychology, H. W. Stevenson (Ed.), Chicago: University of Chicago Press, 277-322. | zh_TW |
| dc.relation.reference (參考文獻) | Kluckhoh, C. (1951). “Values and Value-Orientations in the Theory of Action: An Exploration in Definition and Classification,” Toward a General Theory of Action, Eds., Talcott Parsons & Edward Shils, Cambridge, Mass: Haward Univ. Press, 388-433. | zh_TW |
| dc.relation.reference (參考文獻) | Kluckhohn, F. R. & Strodtbeck, F. L. (1961). Variations in Value Orientations, Westport, Conn. : Greenwood Press. | zh_TW |
| dc.relation.reference (參考文獻) | Kotler, P. & Keller, K. L. (2006). Marketing Management (12th ed.), Upper Saddle River, N. J.: Prentice-Hall. | zh_TW |
| dc.relation.reference (參考文獻) | Kobett, L. A. (1979). “Relationship between Home Background, School Achievement, and Adolescent Values,” Education, 100 (2), 158-164. | zh_TW |
| dc.relation.reference (參考文獻) | Lai, A. W. (1995). “Consumer Values, Product Benefits and Customer Value: A Consumption Behavior Approach,” Advances in Consumer Research, 381-388. | zh_TW |
| dc.relation.reference (參考文獻) | Lecky, P. (1951). Self-Consistency : A Theory of Personality (2nd ed.), New York: Island Press. | zh_TW |
| dc.relation.reference (參考文獻) | Levinson, D. J. (1978). The Seasons of a Man`s Life, New York: Ballantine Books. | zh_TW |
| dc.relation.reference (參考文獻) | Marcia, J. E. (1993). Ego Identity : A Handbook for Psychosocial Research, New York : Springer-Verlag. | zh_TW |
| dc.relation.reference (參考文獻) | Maslow, A. H. (1959). New Knowledge in Human Values, New York: Harper. | zh_TW |
| dc.relation.reference (參考文獻) | Merton, R. K. (1968). Social Theory and Social Structure, New York: The Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | Park, C.W., Jaworski, B.J., & Maclnnis, D.J.(1986). “Strategic Brand Concept-Image Management,” Journal of Marketing, 50 (4), 135-145. | zh_TW |
| dc.relation.reference (參考文獻) | Patton, M. Q. (1990). Qualitative Evaluation and Research Methods (2nd ed.), Newbury Park: Sage. | zh_TW |
| dc.relation.reference (參考文獻) | Plummer, J. T. (1974). “The Concept and Application of Life Style Segmentation,” Journal of Marketing, 38, 33-37. | zh_TW |
| dc.relation.reference (參考文獻) | Rescher, N. (1969). “What is Value Change? A Framework for Research,” Values and the Future: The Impact of Technological Change on American Values, Baier K. & Rescher, N. (Eds.), New York: The Macmillan Co., 68-109. | zh_TW |
| dc.relation.reference (參考文獻) | Robbins, S. P. (1993). Organizational Behavior: Concepts, Controversies, and Applications, N. J.: Prentice Hall. | zh_TW |
| dc.relation.reference (參考文獻) | Rokeach, M. (1973). The Nature of Human Values, New York: The Free Press. | zh_TW |
| dc.relation.reference (參考文獻) | Rosenberg, M. (1979). Conceiving the Self, New York: Basic Books | zh_TW |
| dc.relation.reference (參考文獻) | Sanchez-Fernandez, R. & Iniesta-Bonillo, M. A. (2006). “Consumer Perception of Value: Literature Review and A New Conceptual Framework,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 19, 40-58. | zh_TW |
| dc.relation.reference (參考文獻) | Schiffman L. G. & Kanuk L. L. (2007). Consumer Behavior (9th ed.), N. J.: Prentice Hall. | zh_TW |
| dc.relation.reference (參考文獻) | Schwartz, S. H. & Bilsky, W. (1987). “Toward a Universal Psychological Structure of Human Values,” Journal of Marketing, Journal of Personality and Social Psychology, 53 (3), 550-562. | zh_TW |
| dc.relation.reference (參考文獻) | Schwartz, S. H. & Bilsky, W. (1990). “Toward a Theory of the Universal Content and Structure of Values: Extensions and Cross-Culture Replications,” Journal of Marketing, Journal of Personality and Social Psychology, 58 (5), 878-891. | zh_TW |
| dc.relation.reference (參考文獻) | Schwartz, S. H. (1992). “Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries,” Advances in Experimental Social Psychology, 25, 1-65. | zh_TW |
| dc.relation.reference (參考文獻) | Sheth, J. N., Newman, B. I., & Gross, B.L. (1991). Consumption Values and Market Choices: Theory and Applications, Cincinnati: South-Western Pub. | zh_TW |
| dc.relation.reference (參考文獻) | Sirgy, M. J. (1982). “Self-Concept in Consumer Behavior: A Critical Review,” Journal of Consumer Research, 9(3), 287-300. | zh_TW |
| dc.relation.reference (參考文獻) | Solomon, M. R. (1996). Consumer Behavior: Buying, Having, and Being (3rd ed.), N. J.: Prentice-Hall. | zh_TW |
| dc.relation.reference (參考文獻) | Spranger, E. (1928). Type of Men, New York: Stechert-Habner. | zh_TW |
| dc.relation.reference (參考文獻) | Strahilevitz, M. & Myers, J. G. (1998). “Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell,” Journal of Consumer Research, 24 (Mar), 434-446. | zh_TW |
| dc.relation.reference (參考文獻) | Strauss, A. L. & Corbin, J. M. (1997). Grounded Theory in Practice, Thousand Oaks, Calif.: Sage Publications. | zh_TW |
| dc.relation.reference (參考文獻) | Sullivan, H. S. (1953). The Interpersonal Theory of Psychiatry, New York: Norton. | zh_TW |
| dc.relation.reference (參考文獻) | Thaler, R. (1985). “Mental Accounting and Consumer Choice,” Marketing Science, 4(3), 199-214. | zh_TW |
| dc.relation.reference (參考文獻) | Vinson, D. E., Scott, J. E. & Lamont, L. M. (1977). “The Role of Personal Values in Marketing and Consumer Behavior,” Journal of Marketing, 41 (April), 44-50. | zh_TW |
| dc.relation.reference (參考文獻) | Williams, R. M. (1979). “Change and Stability in Values and Value Systems: A Sociological Perspective,” Understanding Human Values Individual and Societal, Rokeach M. (Ed.), 15-46. | zh_TW |
