| dc.contributor.advisor | 洪順慶 | zh_TW |
| dc.contributor.author (Authors) | 賴怡寧 | zh_TW |
| dc.contributor.author (Authors) | Lai,Yi Ning | en_US |
| dc.creator (作者) | 賴怡寧 | zh_TW |
| dc.creator (作者) | Lai,Yi Ning | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 8-Dec-2010 13:10:33 (UTC+8) | - |
| dc.date.available | 8-Dec-2010 13:10:33 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Dec-2010 13:10:33 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0094355041 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49522 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 94355041 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | 隨著新經濟時代的來臨，知識與資訊成為創造價值的主要關鍵要素，服務業逐漸取代製造業成為各國經濟發展主流，其中具有高附加價值的知識密集服務業更是各國發展服務業的首要目標。近十年來，台灣服務業的GDP產值約維持在七成左右，已然成為經濟發展重心，自2001年起，台灣知識密集服務業更以高達6.86%的速度成長，高於服務業平均成長率，顯示出市場對於知識密集服務業的需求日增。在製造業為經濟發展主流的時期，學術界與企業界大多採取Porter的價值鏈做為企業創價的分析工具，然而時序進入知識經濟時代，已經有越來越多的研究顯示，傳統價值鏈的分析模式，在知識經濟的市場競爭中，已經無法完全滿足企業的需求，據此本研究將針對近幾年知識密集服務業現況、價值鏈相關理論演進做出分析，並透過七大知識密集服務業個案分析，結合理論與實務，發展出適用於知識密集服務業的價值鏈，期望此價值鏈模型能夠對台灣知識密集服務產業有所貢獻。 | zh_TW |
| dc.description.tableofcontents | 目錄 4圖目錄 6表目錄 7第一章 緒論 8第二章 文獻探討與研究假設 11第一節 知識密集服務業 11一、知識密集服務業定義 11二、知識經濟與知識密集服務業 15三、知識密集服務業之特性與組成要素 16四、台灣知識密集服務業發展現況 19第二節 價值鏈適用性探討 23一、價值鏈與競爭優勢 23二、產業價值鏈 26三、價值鏈與專業經濟 27四、價值鏈適用性探討 27第三節 價值鏈發展與演進 31一、行銷觀點 31二、系統觀點 49三、網際網絡觀點 61四、特定產業之價值鏈 69第四節 文獻探討小結 77第三章 理論架構與研究方法 79第一節 理論架構 79第二節 研究設計 82第三節 研究限制 87第四章 個案彙總與分析 88第一節 AGB Nielsen媒體研究 89第二節 TNS模範市場研究顧問公司 96第三節 寶來證券 101第四節 日盛證券 104第五節 遠傳電信 109第六節 信義房屋 114第七節 國際通商 120第五章 命題發展 124第一節 知識密集服務系統 125第二節 顧客面觀點 131第三節 內部資源取得與運用能力 138第四節 企業外部環境影響要素 154第六章 結論 162第一節 知識密集服務業價值鏈模型 162第二節 研究貢獻與未來研究方向 172附錄一：訪談問卷 178附錄二：訪談個案逐字稿 181 | zh_TW |
| dc.format.extent | 1585485 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0094355041 | en_US |
| dc.subject (關鍵詞) | 知識密集服務業 | zh_TW |
| dc.subject (關鍵詞) | 價值鏈 | zh_TW |
| dc.subject (關鍵詞) | 價值鏈演進 | zh_TW |
| dc.subject (關鍵詞) | knowledge intensive service | en_US |
| dc.subject (關鍵詞) | value chain | en_US |
| dc.title (題名) | 知識密集服務業價值鏈 | zh_TW |
| dc.type (資料類型) | thesis | en |
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