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題名 個人調節焦點與訊息訴求之配適對健康生活意願的影響 作者 陳昭男 貢獻者 張愛華
陳昭男關鍵詞 健康生活意願
調節焦點
自我效能
知覺風險日期 2008 上傳時間 8-Dec-2010 13:24:11 (UTC+8) 摘要 近年來，人們越來越重視健康生活的重要性，除了防止疾病的發生，更希望追求健康生活所帶來的身體健壯以及精力充沛的滿足感，是以本研究從更廣泛性的健康生活定義出發，探究人們對採取健康生活方式之意願為何。更由於過去研究甚少針對心理層面來探討健康議題，本研究以調節焦點理論為基礎，探討不同調節焦點傾向的健康訊息框架配適下，造成的說服效果。而由於不同調節焦點的個人其目標導向的不同，在動機層面上會有不同的心理路徑，故本研究最後瞭解不同心理路徑之中介效果為何。而本研究結果顯示：1. 當健康訴求訊息框架與個人調節焦點配適下，會產生較佳效果的訊息說服效果，個人的健康生活意願也會更強。2. 預防焦點傾向之個人，當其接收到預防焦點訴求訊息後，此框架配適會影響個人的知覺風險，進而影響其健康生活意願，屬於「部分中介」。3. 促進焦點傾向之個人，當其接收到促進焦點訴求訊息後，此框架配適會影響個人的自我效能，進而影響其健康生活意願，屬於「完全中介」。 參考文獻 1. 尤紹真, 2007, 調節焦點理論對廣告效果之影響研究-以認知需求、產品知識為調節變數, 國立政治大學企業管理學系研究所碩士論文
2. 施文文, 2004, 以健康信念模式探究大學院校教師健康狀態之影響因素, 國立中山大學醫務管理研究所碩士論文
3. 姚登元, 2005, 電腦自我效能對ERP系統使用績效影響之研究, 國立中央大學企業管理學系研究所碩士論文
4. 葛樹人, 1996, 心理測驗學. In (3rd ed.), 台北:桂冠.
5. 張春興, 1996,教育心理學：三化取向的理論與實踐, 台北市：東華書局
6. 張淑筵, 2003, 應予學習策略教學對國中生的學習表現與自我效能之影響, 慈濟大學教育研究所碩士論文
7. 張翔任, 2008, 調節導向在比較性廣告的應用, 國立政治大學企業管理學系研究所碩士論文
8. 莊惠婷, 2003, 知覺風險對線上購物意願之影響-以女性消費者為例, 國立台北大學企業管理學系研究所碩士論文
9. 鄭凱達, 2006, 後場資訊在服務廣告中對消費者無形性與知覺風險的影響, 國立中山大學企業管理研究所碩士論文
10. 黎士鳴, 2000, 酒精暴露，正負向酒精效果預期以及拒酒自我效能感與飲酒行為的關係,國立成功大學行為醫學研究所碩士論文
11. 陳國文, 2006, 高中學生族群網路使用行為、成癮及戒減自我效能之研究, 國立東華大學企業管理學系碩士在職專班碩士論文
12. 蕭舜之, 2007, 調節焦點理論廣告效果之影響研究-以文化、自我監控為調節變數：台、日兩國比較觀點, 國立政治大學企業管理學系研究所碩士論文
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國立政治大學
企業管理研究所
91355051
97資料來源 http://thesis.lib.nccu.edu.tw/record/#G0913550511 資料類型 thesis dc.contributor.advisor 張愛華 zh_TW dc.contributor.author (Authors) 陳昭男 zh_TW dc.creator (作者) 陳昭男 zh_TW dc.date (日期) 2008 en_US dc.date.accessioned 8-Dec-2010 13:24:11 (UTC+8) - dc.date.available 8-Dec-2010 13:24:11 (UTC+8) - dc.date.issued (上傳時間) 8-Dec-2010 13:24:11 (UTC+8) - dc.identifier (Other Identifiers) G0913550511 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49541 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 企業管理研究所 zh_TW dc.description (描述) 91355051 zh_TW dc.description (描述) 97 zh_TW dc.description.abstract (摘要) 近年來，人們越來越重視健康生活的重要性，除了防止疾病的發生，更希望追求健康生活所帶來的身體健壯以及精力充沛的滿足感，是以本研究從更廣泛性的健康生活定義出發，探究人們對採取健康生活方式之意願為何。更由於過去研究甚少針對心理層面來探討健康議題，本研究以調節焦點理論為基礎，探討不同調節焦點傾向的健康訊息框架配適下，造成的說服效果。而由於不同調節焦點的個人其目標導向的不同，在動機層面上會有不同的心理路徑，故本研究最後瞭解不同心理路徑之中介效果為何。而本研究結果顯示：1. 當健康訴求訊息框架與個人調節焦點配適下，會產生較佳效果的訊息說服效果，個人的健康生活意願也會更強。2. 預防焦點傾向之個人，當其接收到預防焦點訴求訊息後，此框架配適會影響個人的知覺風險，進而影響其健康生活意願，屬於「部分中介」。3. 促進焦點傾向之個人，當其接收到促進焦點訴求訊息後，此框架配適會影響個人的自我效能，進而影響其健康生活意願，屬於「完全中介」。 zh_TW dc.description.tableofcontents 第一章 緒論 8第一節 研究背景 8第二節 研究動機與目的 10第三節 研究流程 12第二章 文獻探討 13第一節 健康生活 13第二節 調節焦點與訊息效果 16第三章 研究方法 32第一節 研究架構 32第二節 研究假說 33第三節 前測問卷 37第四節 研究設計 45第四章 研究發現與討論 50第一節 樣本特徵 50第二節 信度分析 52第三節 自變數操弄結果檢定 53第四節 假說驗證 64第五節 假說檢定總表 82第五章 研究結論與建議 83第一節 研究結論 83第二節 研究之實務意涵 84第三節 研究貢獻 84第四節 研究限制與未來研究方向建議 85參考文獻 86附錄：前測問卷 94附錄：正式問卷 95 zh_TW dc.format.extent 95842 bytes - dc.format.extent 114564 bytes - dc.format.extent 111921 bytes - dc.format.extent 122474 bytes - dc.format.extent 181117 bytes - dc.format.extent 265289 bytes - dc.format.extent 243723 bytes - dc.format.extent 302666 bytes - dc.format.extent 148362 bytes - dc.format.extent 158774 bytes - dc.format.extent 154904 bytes - dc.format.extent 409237 bytes - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.language.iso en_US - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0913550511 en_US dc.subject (關鍵詞) 健康生活意願 zh_TW dc.subject (關鍵詞) 調節焦點 zh_TW dc.subject (關鍵詞) 自我效能 zh_TW dc.subject (關鍵詞) 知覺風險 zh_TW dc.title (題名) 個人調節焦點與訊息訴求之配適對健康生活意願的影響 zh_TW dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 1. 尤紹真, 2007, 調節焦點理論對廣告效果之影響研究-以認知需求、產品知識為調節變數, 國立政治大學企業管理學系研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 2. 施文文, 2004, 以健康信念模式探究大學院校教師健康狀態之影響因素, 國立中山大學醫務管理研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 3. 姚登元, 2005, 電腦自我效能對ERP系統使用績效影響之研究, 國立中央大學企業管理學系研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 4. 葛樹人, 1996, 心理測驗學. In (3rd ed.), 台北:桂冠. zh_TW dc.relation.reference (參考文獻) 5. 張春興, 1996,教育心理學：三化取向的理論與實踐, 台北市：東華書局 zh_TW dc.relation.reference (參考文獻) 6. 張淑筵, 2003, 應予學習策略教學對國中生的學習表現與自我效能之影響, 慈濟大學教育研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 7. 張翔任, 2008, 調節導向在比較性廣告的應用, 國立政治大學企業管理學系研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 8. 莊惠婷, 2003, 知覺風險對線上購物意願之影響-以女性消費者為例, 國立台北大學企業管理學系研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 9. 鄭凱達, 2006, 後場資訊在服務廣告中對消費者無形性與知覺風險的影響, 國立中山大學企業管理研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 10. 黎士鳴, 2000, 酒精暴露，正負向酒精效果預期以及拒酒自我效能感與飲酒行為的關係,國立成功大學行為醫學研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 11. 陳國文, 2006, 高中學生族群網路使用行為、成癮及戒減自我效能之研究, 國立東華大學企業管理學系碩士在職專班碩士論文 zh_TW dc.relation.reference (參考文獻) 12. 蕭舜之, 2007, 調節焦點理論廣告效果之影響研究-以文化、自我監控為調節變數：台、日兩國比較觀點, 國立政治大學企業管理學系研究所碩士論文 zh_TW dc.relation.reference (參考文獻) 13. Aaker, J. L. & Lee, A. Y. 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