dc.contributor.advisor | 林柏生 | zh_TW |
dc.contributor.author (Authors) | 駱玉盛 | zh_TW |
dc.contributor.author (Authors) | Lo, Oliver | en_US |
dc.creator (作者) | 駱玉盛 | zh_TW |
dc.creator (作者) | Lo, Oliver | en_US |
dc.date (日期) | 2007 | en_US |
dc.date.accessioned | 8-Dec-2010 15:15:54 (UTC+8) | - |
dc.date.available | 8-Dec-2010 15:15:54 (UTC+8) | - |
dc.date.issued (上傳時間) | 8-Dec-2010 15:15:54 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0095932008 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49619 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
dc.description (描述) | 95932008 | zh_TW |
dc.description (描述) | 96 | zh_TW |
dc.description.abstract (摘要) | 能源需求的持續上升與物價的高漲,帶動節能科技的發展與需求。發光二極體(LED)由於有較高發光效率的潛力,及可產生不同顏色的特性,已經開始廣泛使用到不同的照明領域。產業界一致認為,未來隨著LED大量應用於照明相關產品,發光成本、能因經濟規模擴大而大幅下降,進而達到比現有照明產品更低成本的高附加價值成效。資訊時代的來臨,與人們越來越重視戶外的休閒活動,加上都市化的因素,使人們花在交通時間也越來越多。這些種種因素皆使人們會較以往花更多的時間關注在戶外媒體。隨著R、G、B 3原色LED的成功量產,使得發光二極體開始進入全彩大營幕顯示領域。發光效率的提升,使其在戶外環境的表現比其他顯示技術更加優異。LED顯示屏和傳統印刷式戶外廣告比較,其並不會製造廢棄物,又有節省能源的附加效果,全彩LED顯示屏已經成為電子看板中被看好的一支。本研究在探討台灣LED顯示屏產業,現有生產廠商的經營策略,與產業之國家競爭力,輔以波特的五力與鑽石理論架構,加以分析、整理,希望能夠藉由巨型理論的架構,評斷出產業所應採用的競爭策略,以求能在未來的產業競爭環境下,保有產業持續性的競爭優勢。經由分析與整理,本研究最後建議四個發展方向,包括策略面、技術面、行銷面與營運面,以供產業界參考,希望能儘一份綿薄之力,提升我國產業的競爭力。 | zh_TW |
dc.description.abstract (摘要) | The rising energy demand and higher inflation pressure have increased the importance of less-energy consumption technology。Light Emitted Diode (LED) has been using as light source in lighting related applications widely because of unique performance of higher light efficiency and colorable character. From LED industry perspective, the cost of lumen (lumen per dollar) will be becoming cheaper as soon as the era of LED lighting arrived. This is the result of economy of scale and customer will get benefit from it。There are many fundamental changes that have increased popularity of out-door media activities。These changes include higher importance of casual life and activity, information era and urbanization. LED video board had entered full-color stage as soon as technology of R、G、B color has developed。Full Color LED Video Board shows up higher performance than other display technologies because of the unique Luminance performance of LED。LED Video Board is environmental friendly technology because of higher energy efficiency and less wastable consumption。LED Video Board has became the primary display technology among digital signage technology several years ago。The research is firstly to study strategies that are being applied in Taiwan LED Video Board industry and to figure out national competitive advantage of the industry。The research is aimed to work out proper competitive strategy for companies that are based in Taiwan and the industry according to grand theory that was founded by Michael E. Porter,The five competitive forces and Diamond theory。The research is ended up by four recommendations from sustainable competitive advantage perspective for those companies that are planning to enter into business in the future or currently competing with international competitors。 | en_US |
dc.description.tableofcontents | 致謝詞……………………………………………………………………………… Ⅰ中文論文摘要……………………………………………………………………… Ⅱ英文論文摘要……………………………………………………………………… Ⅲ目錄………………………………………………………………………………… Ⅳ表目錄 …………………………………………………………………………… VII圖目錄 ……………………………………………………………………………VIII第一章 緒論 …………………………………………………………… 1第一節、研究背景…………………………………………………1第二節、研究動機…………………………………………………2第三節、研究目的…………………………………………………3第四節、研究架構與流程 ……………………………………… 4第二章 文獻探討……………………………………………………… 5第一節、經營策略…………………………………………………5壹、策略的涵意………………………………………………5貳、策略的形成………………………………………………6參、策略的選擇………………………………………………8第二節、產業環境競爭分析 ……………………………………11壹、產業價值鏈 ……………………………………………11貳、五力分析 ………………………………………………13第三節、競爭優勢 ………………………………………………18壹、競爭優勢的概論與定義 ………………………………18貳、Porter的競爭模型 …………………………………… 19參、鑽石模型分析 …………………………………………21第四節、發光二極體產業相關文獻回顧 ………………………26壹、發光二極體的定義 ……………………………………26貳、發光二極體產業的概述 ………………………………30參、過去有關發光二極體的相關研究 ……………………32肆、文獻探討與整理 ………………………………………35第三章 研究方法………………………………………………………36第一節、研究架構 ………………………………………………37第二節、研究步驟 ………………………………………………38第三節、研究分析方法 …………………………………………39第四章 台灣LED顯示屏產業環境分析………………………………42第一節、全球LED顯示屏產業市場現況分析與發展動向 ……42壹、LED顯示屏概述、規格與應用場合 …………………42貳、全球高亮度LED應用市場概況 ………………………48第二節、光二極體顯示屏產業市場趨勢及特性分析 …………50壹、產業應用趨勢 …………………………………………50貳、產業未來發展趨勢 ……………………………………53參、產業之特性分析……………………………………… 55第三節、我國發光二極體顯示屏產業現況分析 ………………56壹、產業發展頗具規模 ……………………………………56貳、技術水平相對領先 ……………………………………57參、應用領域廣泛 …………………………………………57第四節、我國發光二極體顯示屏的生產流程與價值鏈 ………57壹、生產流程 ………………………………………………58第五節、我國發光二極體顯示屏產業的應用領域 ……………60壹、Video Board(顯示看板)的分類………………………60貳、LED顯示屏的廣泛應用 ………………………………61參、戶外全彩發光二極體顯示屏的應用案例 ……………63肆、全彩發光二極體顯示屏的潛在性應用 ………………65第五章 台灣發光二極體顯示屏產業競爭力分析……………………67第一節、產業結構分析 …………………………………………67第二節、國家競爭力優勢分析 …………………………………75第三節、我國之競爭優勢來源 …………………………………87第四節、台灣LED顯示屏產業發展面臨的問題………………92第六章 結論與建議 ………………………………………………95第一節、研究結論與建議 ………………………………………95第二節、研究限制 ………………………………………………99第三節、可能之後續研究………………………………………100參考文獻………………………………………………………………101壹、中文部份 ………………………………………………101貳、英文部份 ………………………………………………102參、網站部份 ………………………………………………104附錄……………………………………………………………………105 壹、新譜光科技三月訪談 …………………………………105貳、新譜光科技五月訪談 …………………………………107參、光磊科技三月訪談 ……………………………………109肆、光磊科技五月訪談 ……………………………………111貳、歐睿電通四月訪談 ……………………………………113 | zh_TW |
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dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0095932008 | en_US |
dc.subject (關鍵詞) | 發光二極體顯示屏 | zh_TW |
dc.subject (關鍵詞) | 競爭優勢 | zh_TW |
dc.subject (關鍵詞) | 國家競爭力分析 | zh_TW |
dc.subject (關鍵詞) | 五力分析 | zh_TW |
dc.subject (關鍵詞) | 鑽石理論 | zh_TW |
dc.subject (關鍵詞) | 競爭策略 | zh_TW |
dc.subject (關鍵詞) | LED Video Board | en_US |
dc.subject (關鍵詞) | Competitive Advantage | en_US |
dc.subject (關鍵詞) | National Competitive Analysis | en_US |
dc.subject (關鍵詞) | Five Competitive Forces | en_US |
dc.subject (關鍵詞) | Diamond Theory | en_US |
dc.subject (關鍵詞) | Competitive Strategy | en_US |
dc.title (題名) | 我國發光二極體顯示屏產業的經營策略與競爭優勢之研究 | zh_TW |
dc.type (資料類型) | thesis | en |
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