dc.contributor.advisor | 林柏生 | zh_TW |
dc.contributor.advisor | Lin,po sheng | en_US |
dc.contributor.author (Authors) | 李俊興 | zh_TW |
dc.contributor.author (Authors) | Li,chun hsing | en_US |
dc.creator (作者) | 李俊興 | zh_TW |
dc.creator (作者) | Li,chun hsing | en_US |
dc.date (日期) | 2009 | en_US |
dc.date.accessioned | 8-Dec-2010 15:23:59 (UTC+8) | - |
dc.date.available | 8-Dec-2010 15:23:59 (UTC+8) | - |
dc.date.issued (上傳時間) | 8-Dec-2010 15:23:59 (UTC+8) | - |
dc.identifier (Other Identifiers) | G0096932012 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49626 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
dc.description (描述) | 96932012 | zh_TW |
dc.description (描述) | 98 | zh_TW |
dc.description.abstract (摘要) | 本文主要在探討與捷運共構商用不動產市場開發模式之研究,期能參考國外經驗及以市場調查與潛在業者訪談方式,建立商用不動產之市場分析模式,作為開發者投資開發時之產品規劃依據,並評估以開發者之企業文化及潛在業者之經營意願,建議全案之營運或銷售模式,及進行開發效益分析與比較。經以機場捷運A8車站為例進行研究,獲致結論主要為:捷運共構之商用不動產乃政府衡量車站用地以徵收方式取得困難,遂以鼓勵民間(地主及投資開發者)投資、參與公共建設方式,由政府與民間共享開發效益,達到三贏局面之最佳開發模式,由財務及其他各方面分析效益得知,政府除可免去取得私有土地紛爭或時程延宕外,亦可透過共同開發,挹注重大交通建設經費,民間亦可經由參與公共建設共享獎勵及開發效益,獲取高於土地被徵收時之利益,為一值得效法與推廣之開發模式。惟開發者應在投資開發前,審慎評估個案之市場定位及投資效益,以作為規劃設計及將來營運模式之參考,避免規劃錯誤造成將來營運或產銷之效益不彰,影響投資報酬,並可作為前期招商之依據,因此建立可靠的商用不動產市場分析方式甚為重要。本文主要重點在於以個案分析進行商用不動產市場開發模式之研究,以作為後續開發相關案例之參考。 | zh_TW |
dc.description.abstract (摘要) | This article is to explore the MRT structure of the commercial real estate’s market model of development. With drawing on foreign experience, the market research and interviews with potential operators, we can establish the commercial real estate market analysis model, as developer’s product planning principles when develop. And according to the corporate culture and potential industry management, it will be recommended to the case of operations or sales model, and to develop effective analysis and comparison. Taking the co-structure building of A8 MRT station to the airport as a case study, to achieve the main conclusions are: To avoid the difficulities of acquiring private land, the government submits to encourage private investment (landlord and investment developers) to participate in public construction, share benefit to both the government and private. The MRT structure of commercial real estate is the best model of development to have a win-win situation. From financial and other aspects of effection, the government could dismiss the disputes of acquiring private land and avoiding the time-delay of engineering development. By co-structure of MRT and the commercial real estate building, the government could inject major transportation infrastructure funding, people can also enable the sharing through participation in public construction and development of effective incentive to get higher than the interest of the land acquired. Thus it is resumed a worthy example to follow and a promotion of the development model. However, developers should evaluate assessment of the case of market position and investment results carefully in investment before development, and be a reference business model for future planning and design, so as not to cause an affected or inefficient investment returns of future operation and marketing sales because of planning errors, and also can be used as a basis for merchants. So how to set up a commercial real estate market analysis methods is important. This article focuses on commercial real estate market to establish a development model, as a reference for follow-up development of related cases. | en_US |
dc.description.tableofcontents | 第一章 緒論……………………………………….………………1第一節 研究動機與目的…………………………………………1第二節 研究範圍與內容…………………………………………5第三節 研究方法與流程…………………………………………7第二章 理論基礎與文獻回顧…………………………………….9第一節 理論基礎…………………………………………………9第二節 文獻回顧……………………………………………….16第三章 捷運建設與土地開發案例簡介………………………….23第一節 香港捷運建設與土地開發案例簡介………………….26第二節 日本捷運建設與土地開發案例簡介………………….43第三節 香港捷運發展模式與日本鐵路發展比較…………….65第四章 機場捷運A8車站共構大樓之產品定位………………….66第一節 開發緣由與簡介……………………………………….66第二節 不動產市場分析……………………………………….81第三節 長庚醫院員工意見調查………………………………123第四節 產品定位建議…………………………………………147第五章 機場捷運A8車站共構大樓之營運模式建議……………161第一節 開發營運模式簡介……………………………………162第二節 營運模式分析與比較…………………………………166第三節 最佳營運管理模式建議………………………………169第六章 機場捷運A8車站共構大樓之開發效益分析……………170第一節 開發效益分析…………………………………………170第二節 政府與民間合作開發效益……………………………195第七章 結論與建議………………………………………………207第一節 結論……………………………………………………207第二節 建議……………………………………………………209參考文獻………………………………………………………………210 | zh_TW |
dc.format.extent | 17234377 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.language.iso | en_US | - |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096932012 | en_US |
dc.subject (關鍵詞) | 商用不動產 | zh_TW |
dc.subject (關鍵詞) | 開發模式 | zh_TW |
dc.subject (關鍵詞) | 開發效益 | zh_TW |
dc.subject (關鍵詞) | 市場定位 | zh_TW |
dc.subject (關鍵詞) | 市場分析 | zh_TW |
dc.subject (關鍵詞) | 捷運共構 | zh_TW |
dc.subject (關鍵詞) | 機場捷運 | zh_TW |
dc.subject (關鍵詞) | 營運模式 | zh_TW |
dc.subject (關鍵詞) | commercial real estate | en_US |
dc.subject (關鍵詞) | development model | en_US |
dc.subject (關鍵詞) | development benefit | en_US |
dc.subject (關鍵詞) | market positioning | en_US |
dc.subject (關鍵詞) | market analysis | en_US |
dc.subject (關鍵詞) | the MRT of structure | en_US |
dc.subject (關鍵詞) | airport MRT | en_US |
dc.subject (關鍵詞) | model of operation | en_US |
dc.title (題名) | 商用不動產市場開發模式之研究-以機場捷運A8車站為例 | zh_TW |
dc.title (題名) | Development Model Study on Commercial Real Estate Marketing - Airport MRT A8 Station of Structure Building Case Study | en_US |
dc.type (資料類型) | thesis | en |
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