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題名 一個以聲譽為基礎的協同合作信任夥伴選取模式
A Reputation-based Model for Selecting Trusted Collaborative Partners
作者 陳樂惠
Chen, Le Hui
貢獻者 林我聰
陳樂惠
Chen, Le Hui
關鍵詞 協同合作
協同供應鏈
初始信任
聲譽系統
推薦網絡
collaboration
collaborative supply chain
initial trust
reputation system
referral networks
日期 2007
上傳時間 8-Dec-2010 16:04:48 (UTC+8)
摘要 協同合作(collaboration)是一個以知識為基礎的互動及建構過程，從1990年中葉起在供應鏈中就被廣泛運用在各項議題中。協同供應鏈成員間的關係主要建立在專案上，彼此間可能沒有合作過的經驗，未來也可能沒有再次合作的機會；事實上，選擇值得信任的合作夥伴是協同供應鏈邁向成功的重要步驟。本研究發展了一個選取信任合作夥伴的模式，在於企業發現新的商業機會時，能選擇一個以往沒有合作經驗但具有高度初始信任(initial trust)的候選人。該模式主要採用聲譽系統(reputation system)和推薦網絡(referral networks)來選取最具有良好聲譽的候選人。我們的模式首先是利用推薦網絡蒐尋到與候選人合作過的第三者來取得候選人的主觀及客觀評選資料，接著利用蒐集到的資料計算出初始信任分數最高的候選人作為協同合作夥伴。在實驗中証實本研究確實可以協助企業選取到具有良好特質的候選人，同時本研究也找出了影響實驗結果的關鍵因素及其值。
Collaboration is an interactive, constructive and knowledge-based process that has been widely discussed since the mid 1990s. Relationships among participants in the collaborative supply chain are based on projects; with participants have neither histories of interaction, nor any plan for future cooperation. However, selecting a right partner is a critical starting point for successful collaboration in supply chain management. This study develops a Reputation-Based Partner Selection Model (RBPS model) for selecting unknown collaborative partners to explore a new business opportunity, ensure that the partners have high levels of initial trust. The proposed model utilizes the referral networks and reputation system to identify the objective and subjective testimonies of partner candidates from third parties who had previously collaborated with the candidates. These information elements are aggregated into an initial-trust score, and the candidate with the highest score is selected to be a collaborative partner. The experiments were designed to test the model that can help the requestor enterprise to select a partner with the highest initial trust among multiple candidates. The results showed that the candidate, with fine temperament in three trust types (as competence, goodwill and predictability), was selected far more often than other competitors after multiple tests of computer simulations. Additionally, the critical factors and values that most affect the results of RBPS model to select the most reputable candidates were identified.
參考文獻 AMR. (1998). Are we moving from buyers and sellers to collaborators?. SCM Report, AMR Research, Boston, MA, July.
AMR. (2000a). The enterprise applications report, 1999-2004. white paper, Market Analysis and Review Series, AMR Research, Boston, MA, September.
AMR. (2000b). Supply chains strategies outlook: e-business is morphing supply chains, the report on supply chain management. white paper, AMR Research, Boston, MA, June.
AMR. (2000c). Get your supply chain processes ready for trading exchanges. SCM Report, AMR Research, Boston, MA, June.
Ba, S. and Pavlon, P. A. (2002). Evidence of the Effective Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior. MIS Quarterly, 26 (3), 243-268.
Barratt, M. and Oliveira, A. (2001). Exploring the experiences of collaborative planning initiatives. International Journal of Physical distribution and Logistics Management, 31(4), 266-289.
Bititci, U.S., Martinez, V., Albores, P. and Parung, J. (2004). Creating and managing value in collaborative networks. International Journal of Physical distribution and Logistics Management, 34(3/4), 251-268.
Camarinha-Matos, L. M. and Afsarmanesh, H. (2003). Elements of a base VE infrastructure. Computers in Industry, 51, 139-163.
Camarinha-Matos, L. M. and Torre, Q. D. (2004). Collaborative networked organizations: a research agenda for emerging business models. Springer.
Chan, T.S. and Chan, H.K. (2005). The future trend on system-wide modeling in supply chain studies. The International Journal of Advanced Manufacturing Technology, 25, 820-832.
Chen, C.T., Lin C.T. and Huang, S.F. (2006). A fuzzy approach for supplier evaluation and selection in supply chain management. International Journal of Production Economics, 102, 289-301.
Daugherty, P.J., Richey, R. G., Roath, A.S., Min, S., Chen, H., Arndt, A.D., et al. (2006). Is collaboration paying off for firms?. Business Horizons, 49, 61-70.
Dickson, G.W. (1996). An analysis of vendor selection systems and decisions. Journal of Purchasing, 2(1), 5-17.
ECR Europe, (2002). European CPFR insights. retrieved September 8, 2006, from http://www.ecrnet.org/04-publications/blue_books/ - pub_2002_cpfr_european_insights.pdf
Fischer, M., Jahn, H. and Teich, T. (2004). Optimizing the selection of partners in production networks. Robotics and Computer-Integrated Manufacturing, 20, 593-601.
Fliedner, G. (2003). CPFR: an emerging supply chain tool. Industrial Management and Data Systems, 103(1), 14-21.
Folinas, D., Manthou, V., Sigala, M. and Vlachopoulou, M. (2004). E-volution of a supply chain: cases and best practices. Internet Research, 14(4), 274-283.
Hartono, E. and Holsapple, C. (2004). Theoretical foundations for collaborative commerce research and practice. Information Systems and e-Business Management, 2, 1-30.
Holsapple, C.W. and Singh, M. (2000). Toward a unified view of electronic commerce, electronic business, and collaborative ecommerce: a knowledge management approach. Knowledge and Process Management, 7(3), 151-164.
Huxham, C. (1996). Creating collaborative advantage. London: Sage Publications.
Kalepu, S., Krishnaswamy, S. and Loke, S. W. (2004). Reputation=f(user ranking, compliance, verity), International Conference on Web Services (ICWS 2004), San Diego, California, USA.
Kanet, J.J., Faisst, W. and Mertens, P. (1999). Application of IT to a virtual enterprise broker: the case of Bill Epstein. International Journal of Production Economics, 62, 23-32.
Kasper-Fuehrer, E.C., and Ashkanasy, N.M. (2001). Communicating trustworthiness and building trust in interorganizational virtual organizations. Journal of Management, 27, 235-254.
Koufaris, M. and Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information and Management, 41, 377-397.
Ireland, R.K. and Crum, C. (2005). Supply chain collaboration: how to implement CPFR and other best collaborative practices, J.ROSS publishing.
Jarvenpaa, S.L. and Leidner, D.E. (1998). Communication and trust in global virtual teams. Organization Science, 10, 791-815.
Jharkharia, S. and Shankar, R. (2007). Selection of logistics service provider: an analytic networks process (ANP) approach. Omage, 35, 274-289.
Jiao, J., You, X. and Kumar, A. (2006). An agent-based framework for collaborative negotiation in the global manufacturing supply chain network. Robotics and Computer-Integrated Manufacturing, 22, 239-255.
Josang, A., and Ismail, R. (2002, June). The Beta reputation system, 15th Bled Electronic Commerce Conference, Bled, Slovenia.
Josang, A. and Pope, S. (2005). Semantic constraints for trust transitivity, Asia-Pacific conference on Conceptual modeling 2005, Australis.
Josang, A., Ismail, R. and Boyd, C. (2007). A survey of trust and reputation systems for online service provision, Decision Support Systems, 43, 618-644.
Kwon, I.W. and Suh, G.T. (2004). Factors affecting the level of trust and commitment in supply chain relationships. The Journal of Supply Chain Management, 40(2), 4-14.
Liu, F.H. and Hai, H. L. (2005). The voting analytic hierarchy process method for selecting supplier. International Journal of Production Economics, 97, 308-317.
Marsh, S. P. (1994). Formalising trust as a computational concept. Unpublished doctoral dissertation, University of Stirling, Scotland UK.
McCarthy, T. M. and Golicic, S. L. (2002). Implementing collaborative forecasting to improve supply chain performance. International Journal of Physical distribution and Logistics Management, 32(6), 431-454.
Milgram, S. (1967). The small world problem. Psychology Today, 2, 60-67.
Mikhailov, L. (2002). Fuzzy analytical approach to partnership selection in formation of virtual enterprises. Omega, 30, 393-401.
Mui, L., Mohtashemi, M. and Halberstadt, A. (2002). A computational model of trust and reputation. HICSS-35’02, Hawaii.
NAICS, (2002). 2002 NAICS Codes and Titles, Retrieve December 20, 2006, from http://www.census.gov/epcd/www/naics.html.
Noekkentved, C. (2000). Collaborative Process in e-supply networks. European SAP Centre of Expertise, PricewaterhouseCoopers.
Norman, P. M. (2002). Protecting knowledge in strategic alliances: resource and relational characteristics. Journal of High Technology Management Research, 13(2), 177-202.
Powell, W. (1987). Hybrid organizational arrangements: new form or transitional development?. California Management Review, 30(1), 67-87.
Ratnasingam, P. (2001). International trust in business to business e-commerce. Unpublished doctoral dissertation, The ERASMUS University Rotterdam, Rotterdam, Netherland.
Ratnasingam, P. (2005). Trust in inter-organizational exchanges: a case study in business to business electronic commerce. Decision Support System, 39, 525-544.
Resnick, P., Seckhauser, R., Friedman, E. and Kuwabara, K. (2000). Reputation systems. Communication of the ACM, 43(12), 45-48.
Rudberg, M., Klingenberg, N. and Kronhamn, K. (2002). Collaborative supply chain planning using electronic marketplaces. Integrated Manufacturing Systems, 13(8), 596-610.
Sako, M. and Helper, S. (1998). Determinants of trust in supplier relations: evidence from the automotive industry in Japan and the United States. Journal of Economic Behavior and Organization, 34(3), 387-417.
Saunders, C., Wu, Y., Li, Y., and Weisfeld, S. (2004). Interorganizational trust in B2B relationships, International Conference on Electronic Commerce 2004, Netherland.
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描述 博士
國立政治大學
資訊管理研究所
92356506
96
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0923565061
資料類型 thesis
dc.contributor.advisor 林我聰zh_TW
dc.contributor.author (Authors) 陳樂惠zh_TW
dc.contributor.author (Authors) Chen, Le Huien_US
dc.creator (作者) 陳樂惠zh_TW
dc.creator (作者) Chen, Le Huien_US
dc.date (日期) 2007en_US
dc.date.accessioned 8-Dec-2010 16:04:48 (UTC+8)-
dc.date.available 8-Dec-2010 16:04:48 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 16:04:48 (UTC+8)-
dc.identifier (Other Identifiers) G0923565061en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49659-
dc.description (描述) 博士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 92356506zh_TW
dc.description (描述) 96zh_TW
dc.description.abstract (摘要) 協同合作(collaboration)是一個以知識為基礎的互動及建構過程，從1990年中葉起在供應鏈中就被廣泛運用在各項議題中。協同供應鏈成員間的關係主要建立在專案上，彼此間可能沒有合作過的經驗，未來也可能沒有再次合作的機會；事實上，選擇值得信任的合作夥伴是協同供應鏈邁向成功的重要步驟。本研究發展了一個選取信任合作夥伴的模式，在於企業發現新的商業機會時，能選擇一個以往沒有合作經驗但具有高度初始信任(initial trust)的候選人。該模式主要採用聲譽系統(reputation system)和推薦網絡(referral networks)來選取最具有良好聲譽的候選人。我們的模式首先是利用推薦網絡蒐尋到與候選人合作過的第三者來取得候選人的主觀及客觀評選資料，接著利用蒐集到的資料計算出初始信任分數最高的候選人作為協同合作夥伴。在實驗中証實本研究確實可以協助企業選取到具有良好特質的候選人，同時本研究也找出了影響實驗結果的關鍵因素及其值。zh_TW
dc.description.abstract (摘要) Collaboration is an interactive, constructive and knowledge-based process that has been widely discussed since the mid 1990s. Relationships among participants in the collaborative supply chain are based on projects; with participants have neither histories of interaction, nor any plan for future cooperation. However, selecting a right partner is a critical starting point for successful collaboration in supply chain management. This study develops a Reputation-Based Partner Selection Model (RBPS model) for selecting unknown collaborative partners to explore a new business opportunity, ensure that the partners have high levels of initial trust. The proposed model utilizes the referral networks and reputation system to identify the objective and subjective testimonies of partner candidates from third parties who had previously collaborated with the candidates. These information elements are aggregated into an initial-trust score, and the candidate with the highest score is selected to be a collaborative partner. The experiments were designed to test the model that can help the requestor enterprise to select a partner with the highest initial trust among multiple candidates. The results showed that the candidate, with fine temperament in three trust types (as competence, goodwill and predictability), was selected far more often than other competitors after multiple tests of computer simulations. Additionally, the critical factors and values that most affect the results of RBPS model to select the most reputable candidates were identified.en_US
dc.description.tableofcontents ABSTRACT………………………………………………………….….II
摘要………………………………………………………………III
謝辭………………………………………………………..………Ⅳ
Contents……………..………………………………………………Ⅴ
List of Figures…………………………………………………………Ⅷ
List of Tables……………………………………………………….….. Ⅹ
Chapter 1 Introduction 1
1.1 Research Background…………………………………….……..…1
1.2 Research Motivation………………………………………....…….2
1.3 Research Objectives……………………………………….……….4
Chapter 2 Related Works 6
2.1 Collaboration……………………………………………….…...….6
2.2 Collaborative Supply Chain……………………………...…...9
2.2.1 The Evolution of Supply Chain……………….……….....9
2.2.2 CPFR…………………………………………………...……..13
2.3 Partner Selection in Supply Chain…………………..……15
2.4 Inter-Organizational Trust……………………………..…….17
2.5 Initial Trust and Reputation………………………...……..21
2.6 Reputation System and Referral System…………..……..22
Chapter 3 A Reputation-Based Partner Selection Model (RBPS model) 26
3.1 Overview…………………………………………………...……..26
3.2 Assumption……………………………………..………....……..29
3.3 Discovery Phase…..……………………………………....………30
3.4 Selection Phase…………………………………………....………32
3.4.1 Testimony Definition Step………………………….……..….33
3.4.1.1 Competence Trust…………………………….…..…….34
3.4.1.2 Goodwill Trust……..………………………….…..…….35
3.4.1.3 Predictability Trust…………………………….…..…….36
3.4.2 Testimony Propagation Step…………………………...……..37
3.4.2.1 Propagate the Testimonies………………….…..…….39
3.4.2.2 To Construct the Referral Networks……………..………42
3.4.2.3 Weighting the Nodes………………………..……….43
3.4.3 Testimony Aggregation Step…………………………..……..45
3.4.3.1 To Aggregate the Initial Trust of Competence…...48
3.4.3.2 To Aggregate the Initial Trust of Goodwill.…...51
3.4.3.3 To Derive the Predictability Initial Trust……….54
3.4.3.4 To Obtain the Initial Trust Score..………………..55
3.4.4 Collaboration Threshold………………………..…………….56
3.5 Numerical Example……………..…………………..…………..57
3.5.1 To Obtain Competence Initial Trust…..…....…………58
3.5.2 To Obtain Goodwill Initial Trust………..….……………62
3.5.3 To Obtain Predictability Initial Trust…………..….64
3.5.4 To Derive the Initial Trust Score..……….…….…….65
Chapter 4 Experiment 66
4.1 Experiment Design………………………………….…………66
4.1.1 Partner Selection………………………...……………………66
4.1.1.1 Environment Setting Step…………………….…………67
4.1.1.2 Partner Selection Step………………...…….…………70
4.1.2 To Identify the Critical Factors……………….…………76
4.1.3 To Identify the Critical Values of the Critical Factors………78
4.1.4 To Identify the Critical Trust Type…………..…………78
4.2 Experiment Results………………..…………..…………78
4.2.1 Partner Selection…………..………………….…………79
4.2.2 Critical Factors……………….………….…….…………86
4.2.3 Critical Values of the Critical Factors.….…………88
4.2.4 Critical Trust Type……………………………….…………92
Chapter 5 Conclusions 94
5.1 Overview…………………………………….…………………..94
5.2 Key Findings………………………………….……….…………95
5.3 Research Contributions……………………….……….…………96
5.4 Limitations……………………………………….…….…………99
5.5 Future Research Directions…………………….…….…………100
Bibliography……………………………………………….………...102		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0923565061en_US
dc.subject (關鍵詞) 協同合作zh_TW
dc.subject (關鍵詞) 協同供應鏈zh_TW
dc.subject (關鍵詞) 初始信任zh_TW
dc.subject (關鍵詞) 聲譽系統zh_TW
dc.subject (關鍵詞) 推薦網絡zh_TW
dc.subject (關鍵詞) collaborationen_US
dc.subject (關鍵詞) collaborative supply chainen_US
dc.subject (關鍵詞) initial trusten_US
dc.subject (關鍵詞) reputation systemen_US
dc.subject (關鍵詞) referral networksen_US
dc.title (題名) 一個以聲譽為基礎的協同合作信任夥伴選取模式zh_TW
dc.title (題名) A Reputation-based Model for Selecting Trusted Collaborative Partnersen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) AMR. (1998). Are we moving from buyers and sellers to collaborators?. SCM Report, AMR Research, Boston, MA, July.zh_TW
dc.relation.reference (參考文獻) AMR. (2000a). The enterprise applications report, 1999-2004. white paper, Market Analysis and Review Series, AMR Research, Boston, MA, September.zh_TW
dc.relation.reference (參考文獻) AMR. (2000b). Supply chains strategies outlook: e-business is morphing supply chains, the report on supply chain management. white paper, AMR Research, Boston, MA, June.zh_TW
dc.relation.reference (參考文獻) AMR. (2000c). Get your supply chain processes ready for trading exchanges. SCM Report, AMR Research, Boston, MA, June.zh_TW
dc.relation.reference (參考文獻) Ba, S. and Pavlon, P. A. (2002). Evidence of the Effective Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior. MIS Quarterly, 26 (3), 243-268.zh_TW
dc.relation.reference (參考文獻) Barratt, M. and Oliveira, A. (2001). Exploring the experiences of collaborative planning initiatives. International Journal of Physical distribution and Logistics Management, 31(4), 266-289.zh_TW
dc.relation.reference (參考文獻) Bititci, U.S., Martinez, V., Albores, P. and Parung, J. (2004). Creating and managing value in collaborative networks. International Journal of Physical distribution and Logistics Management, 34(3/4), 251-268.zh_TW
dc.relation.reference (參考文獻) Camarinha-Matos, L. M. and Afsarmanesh, H. (2003). Elements of a base VE infrastructure. Computers in Industry, 51, 139-163.zh_TW
dc.relation.reference (參考文獻) Camarinha-Matos, L. M. and Torre, Q. D. (2004). Collaborative networked organizations: a research agenda for emerging business models. Springer.zh_TW
dc.relation.reference (參考文獻) Chan, T.S. and Chan, H.K. (2005). The future trend on system-wide modeling in supply chain studies. The International Journal of Advanced Manufacturing Technology, 25, 820-832.zh_TW
dc.relation.reference (參考文獻) Chen, C.T., Lin C.T. and Huang, S.F. (2006). A fuzzy approach for supplier evaluation and selection in supply chain management. International Journal of Production Economics, 102, 289-301.zh_TW
dc.relation.reference (參考文獻) Daugherty, P.J., Richey, R. G., Roath, A.S., Min, S., Chen, H., Arndt, A.D., et al. (2006). Is collaboration paying off for firms?. Business Horizons, 49, 61-70.zh_TW
dc.relation.reference (參考文獻) Dickson, G.W. (1996). An analysis of vendor selection systems and decisions. Journal of Purchasing, 2(1), 5-17.zh_TW
dc.relation.reference (參考文獻) ECR Europe, (2002). European CPFR insights. retrieved September 8, 2006, from http://www.ecrnet.org/04-publications/blue_books/ - pub_2002_cpfr_european_insights.pdfzh_TW
dc.relation.reference (參考文獻) Fischer, M., Jahn, H. and Teich, T. (2004). Optimizing the selection of partners in production networks. Robotics and Computer-Integrated Manufacturing, 20, 593-601.zh_TW
dc.relation.reference (參考文獻) Fliedner, G. (2003). CPFR: an emerging supply chain tool. Industrial Management and Data Systems, 103(1), 14-21.zh_TW
dc.relation.reference (參考文獻) Folinas, D., Manthou, V., Sigala, M. and Vlachopoulou, M. (2004). E-volution of a supply chain: cases and best practices. Internet Research, 14(4), 274-283.zh_TW
dc.relation.reference (參考文獻) Hartono, E. and Holsapple, C. (2004). Theoretical foundations for collaborative commerce research and practice. Information Systems and e-Business Management, 2, 1-30.zh_TW
dc.relation.reference (參考文獻) Holsapple, C.W. and Singh, M. (2000). Toward a unified view of electronic commerce, electronic business, and collaborative ecommerce: a knowledge management approach. Knowledge and Process Management, 7(3), 151-164.zh_TW
dc.relation.reference (參考文獻) Huxham, C. (1996). Creating collaborative advantage. London: Sage Publications.zh_TW
dc.relation.reference (參考文獻) Kalepu, S., Krishnaswamy, S. and Loke, S. W. (2004). Reputation=f(user ranking, compliance, verity), International Conference on Web Services (ICWS 2004), San Diego, California, USA.zh_TW
dc.relation.reference (參考文獻) Kanet, J.J., Faisst, W. and Mertens, P. (1999). Application of IT to a virtual enterprise broker: the case of Bill Epstein. International Journal of Production Economics, 62, 23-32.zh_TW
dc.relation.reference (參考文獻) Kasper-Fuehrer, E.C., and Ashkanasy, N.M. (2001). Communicating trustworthiness and building trust in interorganizational virtual organizations. Journal of Management, 27, 235-254.zh_TW
dc.relation.reference (參考文獻) Koufaris, M. and Hampton-Sosa, W. (2004). The development of initial trust in an online company by new customers. Information and Management, 41, 377-397.zh_TW
dc.relation.reference (參考文獻) Ireland, R.K. and Crum, C. (2005). Supply chain collaboration: how to implement CPFR and other best collaborative practices, J.ROSS publishing.zh_TW
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