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題名 The Phoebe’s六星級寵物旅館
The Phoebe’s six star pet hotel
作者 林恕立
Lin,dennis
貢獻者 陳春龍
Chen,samuel
林恕立
Lin,dennis
關鍵詞 寵物旅館
日期 2009
上傳時間 8-Dec-2010 16:55:52 (UTC+8)
摘要 The Phoebe’s六星級寵物旅館
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
94933023
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0094933023
資料類型 thesis
dc.contributor.advisor 陳春龍zh_TW
dc.contributor.advisor Chen,samuelen_US
dc.contributor.author (Authors) 林恕立zh_TW
dc.contributor.author (Authors) Lin,dennisen_US
dc.creator (作者) 林恕立zh_TW
dc.creator (作者) Lin,dennisen_US
dc.date (日期) 2009en_US
dc.date.accessioned 8-Dec-2010 16:55:52 (UTC+8)-
dc.date.available 8-Dec-2010 16:55:52 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 16:55:52 (UTC+8)-
dc.identifier (Other Identifiers) G0094933023en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49692-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 94933023zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) The Phoebe’s六星級寵物旅館zh_TW
dc.description.tableofcontents LIST OF TABLES VI
LIST OF APPENDICES VII
I. EXECUTIVE SUMMARY 1
II. COMPANY VISION 2
 VISION STATEMENT 2
 MISSION STATEMENT 2
III. BUSINESS DESCRIPTION 3
IV. THE MANAGEMENT TEAM 5
V. BUSINESS ENVIRONMENT ANALYSIS 7
 EXTERNAL ENVIRONMENT 7
 TAIWAN PET MARKET OVERVIEW 8
 TOTAL AVAILABLE MARKET FOR THE PHOEBE’S 11
VI. COMPETITIVE ANALYSIS 14
 AMATEUR PLAYERS WITH UNCLEAR POSITIONING 14
 COMPETITION GEOGRAPHY 15
 COMPETITION CATEGORIZATION 16
 OVERSEAS PEERS BENCHMARK 17
VII. MARKETING PLAN 20
 MARKET SEGMENTATION 20
 THE PHOEBE’S VALUE PROPOSITION 21
 THE PHOEBE’S LOCATION 22
 PRODUCT & PRICE 23
 PROMOTION 28
 MEMBERSHIP 29
VIII. OPERATIONAL PLAN 31
 BUSINESS PROCESS 31
 KEY SUCCESS FACTORS 32
 DEVELOPMENT ROADMAP 33
 TERMS & CONDITION 35
IX. FINANCIAL PLAN 37
 PRO FORMA 5-YEAR INCOME STATEMENT 37
 PRO FORMA 5-YEAR BALANCE SHEET 39
 PRO FORMA 5-YEAR CASH FLOW 41
 KEY FINANCIAL FIGURES PROJECTION 43		zh_TW
dc.format.extent 1647447 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0094933023en_US
dc.subject (關鍵詞) 寵物旅館zh_TW
dc.title (題名) The Phoebe’s六星級寵物旅館zh_TW
dc.title (題名) The Phoebe’s six star pet hotelen_US
dc.type (資料類型) thesisen