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題名 成立Etugen教育機構之商業企畫書
Business Expansion Plan for “Etugen” Education Institute
作者 巴特而
Battur Bold
貢獻者 何小台
Ho,Chester
巴特而
Battur Bold
關鍵詞 商業企畫書
日期 2009
上傳時間 8-Dec-2010 16:56:37 (UTC+8)
摘要 成立Etugen教育機構之商業企畫書
The paper is about Etugen education institution’s expansion plans in three services in different markets. First two expansion plans, to extend service line with high school and to extend accounting and economic school into competent business program, are dedicated for Etugen Institution’s management team as a guideline, whereas last ET Consulting company plan is for managers’ guidance and potential investors.
The plans are to improve competitiveness, to adapt and to sustain compatibility of Etugen institution in this competitive market during the constrictions caused by government policy on education development of Mongolia and opportunities emerged due to expected economic growth.
The introduction part of the plan explains purpose, methodology and structuring of the paper, followed by importance of human development issues in current Mongolian needs and demand; brief overview of Mongolia with its current economic situation and trends, education industry backgrounds, an ending with brief introduction of management team and milestones of Etugen Institution achievements.
The Business Expansion plan consists of three business development plans.
Initial high school expansion plan is in order of background information of industry, market analysis including government policy, SWOT, marketing plan and strategies with its expected outcome. This high school development plan is focused on its marketing plan and strategies to set a good foundation to grow and to improve its quality to provide the needed education services to the growing market.
Etugen university extension plan is to develop accounting and economics program into mining and technology oriented business school and to develop into business graduate program. Moreover, to guide the university plan in the direction of becoming university that has medical technology programs which is consistent with government development plan towards technologies. Followed by SWOT, marketing plan, strategy and tactics, and expected outcomes. This plan is mainly focused on strategy and plan of attracting good quality candidates by improving its policy and strategy, so that in coming years the university competency will grow substantially which will help it to become a leading university in terms of medical technology and business fields amongst other private universities.
ET Consulting company plan covers company introduction which includes its vision, mission and keys to success and details, followed by explanations of the services being offered, business models, market analysis, SWOT, technology and assets to be exploited, financial plans, strategies and expected outcomes.
If we try to integrate all these ideas into illustration, it shows following figures.

Figure 1.Missions of Huleg High School, Etugen University, and ET Consulting


Figure 2.Interrelationship between Huleg High School, Etugen University and ET Consulting Company

Huleg High School recruits junior high schools students and educate them with science oriented courses to be able to enter top technology and business schools in Mongolia and international universities, some participants may become potential candidates to Etugen University. In long run, these students are expected to be leaders in technology fields of Mongolia and their success will bring reputation to the high school.
Etugen University recruits senior high school graduates, through educating and training them in its competitive business program and medics based technology schools, it prepares competitive workforce for Mongolian labor markets, especially for companies and hospitals. During these processes Etugen University will be working in cooperation with technology universities, state and private hospitals as well as Huleg high school in various activities such as students clubs and other joint events, and with ET consulting company to conduct its simulation services for own students with special pricing while supporting newly established company with its facilities and some other collateral services with privileged pricing.
ET consulting is focused on different segments with various strategies in different sequences of its operational periods and it will cooperate with Etugen University for training its students in consistent with its goal of contributing Mongolian labor market, as well as developing prospective customers in long run.
Last, Summary and Conclusion part briefly explains expected and predicted results of interrelation of these three combination plans, particularly explains the relationship of these institutions by means of output of an institution can be exploited as input of another institution of Etugen Institution as a whole. This part concludes with each institution’s respective contributions in human assets development of Mongolia.
參考文獻 1. Richard deVries 2009. HR Consulting Business Plan. 31.
2. Munkhjargal Javkhlan. 2009. Preventing Resource Curse: Case of Mongolia 1, 28.
3. Master Plan of Etugen University. 2002-2007.
4. Self Assessment Report of Etugen University. 2005.
5. Global Competitiveness Report. 2009-2010.
6. National Statistical Office Report. 2009 – 2010.
7. Excel International Services brochure. 2008.
8. Ministry of Education Culture and Science of Mongolia. 2006. Master Plan to Develop Education of Mongolia.
9. Ministry of Education Culture and Science of Mongolia. 2005. Report on study of educational sector.
10. Official land use balance data. 2007.
11. Social and economic situation of Mongolia. 2009.
12. National Statistical Office Yearbook. 2002.
13. Human Development Report. 2009.
14. The World Fact Book. 2008
15. International Monetary Fund. 2009. Mongolia report.
WebPages
1. Wikipedia.org. 2010. Economy of Mongolia. http://en.wikipedia.org/wiki/Economy_of_Mongolia. (May 17, 2010)
2. Mongolian Corporate Management Company. 2009.
http://icmc-mongolia.net/services/human-resources-consulting-services
(May 17, 2010)
3. Wikipedia.org. 2010. Mongolia. http://en.wikipedia.org/wiki/Mongolia
(May 15, 2010)
4. William M.Caraway. 2010. Climate of Mongolia. http://www.koreanhistoryproject.org/Jta/Mo/MoWX0.htm. (May 13, 2010)
5. Daylan Beamon at Business Access LLC. 2010. http://baemail.net/learning/prevocational.asp. (May 13, 2010)
6. Columbia international affairs – Economics Intelligence Unit. 2008. Mongolia country outlook. http://www.ciaonet.org/atlas/MN/Economy/Outlook/20090508_27326.html (May 10, 2010)
7. Dale Choi. Jan. 2010. Mongolian gold in 2010 and beyond. http://uclalum.blogspot.com/2010/01/mongolian-gold-in-2010-and-beyond-wpt.html (May 10, 2010)
8. Gold price organization. 2010. Gold price in last 20 years
http://goldprice.org/gold-price-history.html#20_year_gold_price
(May 10, 2010)
9. Infomine Inc. 2010. Copper price in last 10 years.
http://www.infomine.com/investment/charts.aspx?c=Copper&r=10y#chart (May 10, 2010)
10. Wikipedia.org. 2010. Economy of Mongolia. http://en.wikipedia.org/wiki/Education_in_Mongolia (May 10, 2010)
11. Freecharts.com 2005. World coal price. http://www.freecharts.com/Commodities.aspx?sym=HGY0&data=H&page=chart. (May 10, 2010)
12. Treehugger.com. 2010. World coal consumption. http://www.treehugger.com/files/2008/06/graphic_of_the.php
(May 09, 201)
13. Golomt Bank . Interest rate. http://www.golomtbank.com/
(May 30, 2010)
14. Khan Bank. Interest rate. http://www.khanbank.com/index.php?pid=59&lang=en
(May 30, 2010)
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933047
98
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933047
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho,Chesteren_US
dc.contributor.author (Authors) 巴特而zh_TW
dc.contributor.author (Authors) Battur Bolden_US
dc.creator (作者) 巴特而zh_TW
dc.creator (作者) Battur Bolden_US
dc.date (日期) 2009en_US
dc.date.accessioned 8-Dec-2010 16:56:37 (UTC+8)-
dc.date.available 8-Dec-2010 16:56:37 (UTC+8)-
dc.date.issued (上傳時間) 8-Dec-2010 16:56:37 (UTC+8)-
dc.identifier (Other Identifiers) G0097933047en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/49696-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933047zh_TW
dc.description (描述) 98zh_TW
dc.description.abstract (摘要) 成立Etugen教育機構之商業企畫書zh_TW
dc.description.abstract (摘要) The paper is about Etugen education institution’s expansion plans in three services in different markets. First two expansion plans, to extend service line with high school and to extend accounting and economic school into competent business program, are dedicated for Etugen Institution’s management team as a guideline, whereas last ET Consulting company plan is for managers’ guidance and potential investors.
The plans are to improve competitiveness, to adapt and to sustain compatibility of Etugen institution in this competitive market during the constrictions caused by government policy on education development of Mongolia and opportunities emerged due to expected economic growth.
The introduction part of the plan explains purpose, methodology and structuring of the paper, followed by importance of human development issues in current Mongolian needs and demand; brief overview of Mongolia with its current economic situation and trends, education industry backgrounds, an ending with brief introduction of management team and milestones of Etugen Institution achievements.
The Business Expansion plan consists of three business development plans.
Initial high school expansion plan is in order of background information of industry, market analysis including government policy, SWOT, marketing plan and strategies with its expected outcome. This high school development plan is focused on its marketing plan and strategies to set a good foundation to grow and to improve its quality to provide the needed education services to the growing market.
Etugen university extension plan is to develop accounting and economics program into mining and technology oriented business school and to develop into business graduate program. Moreover, to guide the university plan in the direction of becoming university that has medical technology programs which is consistent with government development plan towards technologies. Followed by SWOT, marketing plan, strategy and tactics, and expected outcomes. This plan is mainly focused on strategy and plan of attracting good quality candidates by improving its policy and strategy, so that in coming years the university competency will grow substantially which will help it to become a leading university in terms of medical technology and business fields amongst other private universities.
ET Consulting company plan covers company introduction which includes its vision, mission and keys to success and details, followed by explanations of the services being offered, business models, market analysis, SWOT, technology and assets to be exploited, financial plans, strategies and expected outcomes.
If we try to integrate all these ideas into illustration, it shows following figures.

Figure 1.Missions of Huleg High School, Etugen University, and ET Consulting


Figure 2.Interrelationship between Huleg High School, Etugen University and ET Consulting Company

Huleg High School recruits junior high schools students and educate them with science oriented courses to be able to enter top technology and business schools in Mongolia and international universities, some participants may become potential candidates to Etugen University. In long run, these students are expected to be leaders in technology fields of Mongolia and their success will bring reputation to the high school.
Etugen University recruits senior high school graduates, through educating and training them in its competitive business program and medics based technology schools, it prepares competitive workforce for Mongolian labor markets, especially for companies and hospitals. During these processes Etugen University will be working in cooperation with technology universities, state and private hospitals as well as Huleg high school in various activities such as students clubs and other joint events, and with ET consulting company to conduct its simulation services for own students with special pricing while supporting newly established company with its facilities and some other collateral services with privileged pricing.
ET consulting is focused on different segments with various strategies in different sequences of its operational periods and it will cooperate with Etugen University for training its students in consistent with its goal of contributing Mongolian labor market, as well as developing prospective customers in long run.
Last, Summary and Conclusion part briefly explains expected and predicted results of interrelation of these three combination plans, particularly explains the relationship of these institutions by means of output of an institution can be exploited as input of another institution of Etugen Institution as a whole. This part concludes with each institution’s respective contributions in human assets development of Mongolia.
en_US
dc.description.tableofcontents LIST OF FIGURES iv
LIST OF TABLES v
EXECUTIVE SUMMARY 1
1. INTRODUCTION 6
1.1. WHY HUMAN DEVELOPMENT 7
1.2. BRIEF OVERVIEW OF MONGOLIA 9
1.2.1. GENERAL INFORMATION 9
1.2.2. ECONOMY 10
1.2.3. EDUCATION 14
1.3. ETUGEN EDUCATION INSTITUTION 15
1.3.1. MANAGEMENT TEAM 15
1.3.2. ETUGEN INSTITUTION MILESTONES 16
2. BUSINESS EXPANSION PLANS 17
2.1. HULEG HIGH SCHOOL EXPANSION PLAN 17
2.1.1. PURPOSE 17
2.1.2 BACKGROUND 17
2.1.3. HULEG SCHOOL INTRODUCTION 18
2.1.4. MARKET ANALYSIS 18
2.1.5. SWOT 22
2.1.6. MARKETING PLAN AND STRATEGY 23
2.1.7. EXPECTED OUTCOME 25
2.2. ETUGEN UNIVERSITY EXPANSION PLAN 25
2.2.1. PURPOSE 25
2.2.2. BACKGROUND 26
2.2.3. ETUGEN UNIVERSITY INTRODUCTION 26
2.2.4. MARKET ANALYSIS 27
2.2.5. EXPANSION PLAN 34
2.2.6. SWOT 34
2.2.7. MARKETING PLAN AND STRATEGY 36
2.2.8. STRATEGY 38
2.2.9. EXPECTED OUTCOMES 40
2.3. ET LLC CONSULTING COMPANY 40
2.3.1. INTRODUCTION 40
2.3.2. BUSINESS MODEL 43
2.3.3. MARKET ANALYSIS 44
2.3.4. SWOT 48
2.3.5. STRATEGY 49
2.3.6. TECHNOLOGY AND ASSETS 51
2.3.7. FINANCIAL PLAN 52
2.3.8. EXIT STRATEGY 58
3. SUMMARY AND CONCLUSION 59
APPENDIX 61
TABLE OF REFERENCES 67
zh_TW
dc.format.extent 1668698 bytes-
dc.format.mimetype application/pdf-
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933047en_US
dc.subject (關鍵詞) 商業企畫書zh_TW
dc.title (題名) 成立Etugen教育機構之商業企畫書zh_TW
dc.title (題名) Business Expansion Plan for “Etugen” Education Instituteen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Richard deVries 2009. HR Consulting Business Plan. 31.zh_TW
dc.relation.reference (參考文獻) 2. Munkhjargal Javkhlan. 2009. Preventing Resource Curse: Case of Mongolia 1, 28.zh_TW
dc.relation.reference (參考文獻) 3. Master Plan of Etugen University. 2002-2007.zh_TW
dc.relation.reference (參考文獻) 4. Self Assessment Report of Etugen University. 2005.zh_TW
dc.relation.reference (參考文獻) 5. Global Competitiveness Report. 2009-2010.zh_TW
dc.relation.reference (參考文獻) 6. National Statistical Office Report. 2009 – 2010.zh_TW
dc.relation.reference (參考文獻) 7. Excel International Services brochure. 2008.zh_TW
dc.relation.reference (參考文獻) 8. Ministry of Education Culture and Science of Mongolia. 2006. Master Plan to Develop Education of Mongolia.zh_TW
dc.relation.reference (參考文獻) 9. Ministry of Education Culture and Science of Mongolia. 2005. Report on study of educational sector.zh_TW
dc.relation.reference (參考文獻) 10. Official land use balance data. 2007.zh_TW
dc.relation.reference (參考文獻) 11. Social and economic situation of Mongolia. 2009.zh_TW
dc.relation.reference (參考文獻) 12. National Statistical Office Yearbook. 2002.zh_TW
dc.relation.reference (參考文獻) 13. Human Development Report. 2009.zh_TW
dc.relation.reference (參考文獻) 14. The World Fact Book. 2008zh_TW
dc.relation.reference (參考文獻) 15. International Monetary Fund. 2009. Mongolia report.zh_TW
dc.relation.reference (參考文獻) WebPageszh_TW
dc.relation.reference (參考文獻) 1. Wikipedia.org. 2010. Economy of Mongolia. http://en.wikipedia.org/wiki/Economy_of_Mongolia. (May 17, 2010)zh_TW
dc.relation.reference (參考文獻) 2. Mongolian Corporate Management Company. 2009.zh_TW
dc.relation.reference (參考文獻) http://icmc-mongolia.net/services/human-resources-consulting-serviceszh_TW
dc.relation.reference (參考文獻) (May 17, 2010)zh_TW
dc.relation.reference (參考文獻) 3. Wikipedia.org. 2010. Mongolia. http://en.wikipedia.org/wiki/Mongoliazh_TW
dc.relation.reference (參考文獻) (May 15, 2010)zh_TW
dc.relation.reference (參考文獻) 4. William M.Caraway. 2010. Climate of Mongolia. http://www.koreanhistoryproject.org/Jta/Mo/MoWX0.htm. (May 13, 2010)zh_TW
dc.relation.reference (參考文獻) 5. Daylan Beamon at Business Access LLC. 2010. http://baemail.net/learning/prevocational.asp. (May 13, 2010)zh_TW
dc.relation.reference (參考文獻) 6. Columbia international affairs – Economics Intelligence Unit. 2008. Mongolia country outlook. http://www.ciaonet.org/atlas/MN/Economy/Outlook/20090508_27326.html (May 10, 2010)zh_TW
dc.relation.reference (參考文獻) 7. Dale Choi. Jan. 2010. Mongolian gold in 2010 and beyond. http://uclalum.blogspot.com/2010/01/mongolian-gold-in-2010-and-beyond-wpt.html (May 10, 2010)zh_TW
dc.relation.reference (參考文獻) 8. Gold price organization. 2010. Gold price in last 20 yearszh_TW
dc.relation.reference (參考文獻) http://goldprice.org/gold-price-history.html#20_year_gold_pricezh_TW
dc.relation.reference (參考文獻) (May 10, 2010)zh_TW
dc.relation.reference (參考文獻) 9. Infomine Inc. 2010. Copper price in last 10 years.zh_TW
dc.relation.reference (參考文獻) http://www.infomine.com/investment/charts.aspx?c=Copper&r=10y#chart (May 10, 2010)zh_TW
dc.relation.reference (參考文獻) 10. Wikipedia.org. 2010. Economy of Mongolia. http://en.wikipedia.org/wiki/Education_in_Mongolia (May 10, 2010)zh_TW
dc.relation.reference (參考文獻) 11. Freecharts.com 2005. World coal price. http://www.freecharts.com/Commodities.aspx?sym=HGY0&data=H&page=chart. (May 10, 2010)zh_TW
dc.relation.reference (參考文獻) 12. Treehugger.com. 2010. World coal consumption. http://www.treehugger.com/files/2008/06/graphic_of_the.phpzh_TW
dc.relation.reference (參考文獻) (May 09, 201)zh_TW
dc.relation.reference (參考文獻) 13. Golomt Bank . Interest rate. http://www.golomtbank.com/zh_TW
dc.relation.reference (參考文獻) (May 30, 2010)zh_TW
dc.relation.reference (參考文獻) 14. Khan Bank. Interest rate. http://www.khanbank.com/index.php?pid=59&lang=enzh_TW
dc.relation.reference (參考文獻) (May 30, 2010)zh_TW