| dc.contributor.advisor | 沈永正 | zh_TW |
| dc.contributor.advisor | Shen, Yong Zheng | en_US |
| dc.contributor.author (作者) | 黎宏安 | zh_TW |
| dc.contributor.author (作者) | Jose Antonio Rivera | en_US |
| dc.creator (作者) | 黎宏安 | zh_TW |
| dc.creator (作者) | Jose Antonio Rivera | en_US |
| dc.date (日期) | 2009 | en_US |
| dc.date.accessioned | 8-十二月-2010 16:56:49 (UTC+8) | - |
| dc.date.available | 8-十二月-2010 16:56:49 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-十二月-2010 16:56:49 (UTC+8) | - |
| dc.identifier (其他 識別碼) | G0097933050 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/49697 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933050 | zh_TW |
| dc.description (描述) | 98 | zh_TW |
| dc.description.abstract (摘要) | 台灣高空滑降之行銷推廣計劃 | zh_TW |
| dc.description.abstract (摘要) | Canopy Taiwan will be a foreign subsidiary of Rifersa S.A. de C.V. from El Salvador, Central America and setup in Taipei, Taiwan. Canopy Taiwan will develop and run a canopy course tour service in the Maokong area, using an ambitious and innovative business model that has been highly successful in attracting millions of adventure sports enthusiasts, fans and tourists to the rainforests of Central America. The development of the canopy course consists in building treetop platforms interconnected with industrial-grade steel cable. By taking advantage of the area’s natural downward inclination, visitors can “zip” through mountains and forests “Indiana Jones style” but aided with modern safety equipment that requires minimum skill and guarantees no real risks to our visitors. Traditionally, the implementation and operation of this business model does not adversely impact the ecosystem, nor contribute to the degradation of the environment; however, it does offer visitors a unique and addictive experience that will enrich their knowledge and awareness about Taiwan’s ecology and culture. One of the great advantages of this business is that it will provide a means for preserving the area’s rich ecology and revitalizing economic activity without resorting to industrialize the area, which would surely offer economic benefits but at the expense of the environment.In order to complement our visitors’ experience we will also offer short tours to over twenty unexplored tourist attractions around the top of the Maokong area, and along each of the canopy course’s seven strategically located platforms. By offering these tours we will further differentiate our service while enhancing our visitor’s cultural experience, but most importantly, tour services will use the already existing flow of tourists in the area and grant access to an additional market segment. | en_US |
| dc.description.tableofcontents | Acknowledgements ITable of Contents IIExecutive Summary 1Business Idea Background 3The Business Idea 7The Industry 8Opportunity Identification 14Ownership and Company Structure 17Goals and Objectives 19Project Design & Development 21Offered Services 22Pricing 32Frameworks for Internal and External Situational Analysis 36Customers 39Competitors 42Alliances and Agreements 44The Marketing Mix 45Investment Requirements 48Financials 51References 56Appendices 59 | zh_TW |
| dc.format.extent | 5137170 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933050 | en_US |
| dc.subject (關鍵詞) | 台灣高空滑降 | zh_TW |
| dc.title (題名) | 台灣高空滑降之行銷推廣計劃 | zh_TW |
| dc.title (題名) | Business plan for a canopy course tour service in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
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