| dc.contributor.advisor | 管康彥 | zh_TW |
| dc.contributor.author (Authors) | 施欣貝 | zh_TW |
| dc.creator (作者) | 施欣貝 | zh_TW |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 16:31:44 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 16:31:44 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 16:31:44 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098355044 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50745 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 企業管理研究所 | zh_TW |
| dc.description (描述) | 98355044 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 科技日新月異，全球市場興起，消費者需求變化快速等種種原因，使組織所面臨的環境更加動盪，企業過去成功的優勢不見得能延續到未來，組織不再能成功地預測未來所面臨的危機與挑戰，更不能單純地運用過去解決問題的方式因應如此不連續的組織環境。許多知名企業紛紛透過新的組織建構思維來調整其組織，以因應環境的快速變動，因此，在如此動盪的環境中，如何透過組織建構思維的轉變，使企業能更迅速的因應環境變化，是現今企業欲深入探討的課題。 本研究在文獻探討的部分，首先闡述組織環境與動盪的概念，接著歸納出組織面對動盪環境時所採取的建構新思維，包含建構顧客導向組織、邊界跨越、全球整合型企業、雙面式組織、機會管理機制等新思維。在個案探討的部分，運用IBM、三井物產、NTT DoCoMo、Canon、花王、Epson、P&G等個案公司，分析並印證企業如何運用建構新思維來因應動盪的環境。 最終歸納出在動盪環境下，組織建構思維有以下轉變：一、從「效率導向」到「顧客導向」；二、從「邊界內獨立發展」到「邊界跨越協調合作」；三、從「地域導向型組織」到「全球整合型組織」；四、從「資源分配統籌運作」到「資源統合獨立運作」；五、從「風險最小化」到「機會最大化」。透過上述思維的轉變，組織能更迅速且確實的回應顧客需求，也能針對各地市場進行資源的重整與調度。此外，除了控制風險外，組織更注重機會的發掘與管理，透過組織結構的設計，使新舊事業部之間能進行資源統合運作獨立的方式來發展新事業機會。為了發掘新機會，傳統的閉門造車方式也轉變為組織跨越邊界來協同開發，共同找出新市場。企業可運用本研究結論來檢視該組織之建構思維，是否已轉變為能因應環境動盪的新思維，並將本研究之結論作為該企業進行組織建構時之參考。 | zh_TW |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的與問題 3第三節 研究方法 4第四節 研究流程 7第二章 文獻探討 8第一節 組織環境 8第二節 顧客導向組織 14第三節 邊界跨越 20第四節 全球整合型企業 23第五節 雙面式組織 30第六節 機會管理機制 34第三章 個案公司描述 42第一節 IBM 42第二節 三井物產 45第三節 NTT DoCoMo 49第四節 Canon 53第五節 花王集團 56第六節 精工愛普生 61第七節 寶僑家品 63第四章 個案分析 66第一節 從「效率導向」思維到「顧客導向」思維 66第二節 從「邊界內獨立發展」思維到「邊界跨越協調合作」思維 69第三節 從「地域導向型組織」思維到「全球整合型組織」思維 72第四節 從「資源分配統籌運作」思維到「資源統合獨立運作」思維 76第五節 從「風險最小化」思維到「機會最大化」思維 78第五章 結論與建議 82第一節 研究結論 82第二節 後續研究建議 91參考文獻 92 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098355044 | en_US |
| dc.subject (關鍵詞) | 組織結構 | zh_TW |
| dc.subject (關鍵詞) | 顧客導向組織 | zh_TW |
| dc.subject (關鍵詞) | 邊界跨越 | zh_TW |
| dc.subject (關鍵詞) | 全球整合型企業 | zh_TW |
| dc.subject (關鍵詞) | 雙面式組織 | zh_TW |
| dc.title (題名) | 動盪環境下之組織建構新思維 | zh_TW |
| dc.type (資料類型) | thesis | en |
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