| dc.contributor.advisor | 管郁君 | zh_TW |
| dc.contributor.advisor | Eugenia, Y. Huang | en_US |
| dc.contributor.author (Authors) | 段柏宇 | zh_TW |
| dc.contributor.author (Authors) | Duan, Po Yu | en_US |
| dc.creator (作者) | 段柏宇 | zh_TW |
| dc.creator (作者) | Duan, Po Yu | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 16:49:08 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 16:49:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 16:49:08 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097356005 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50836 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 資訊管理研究所 | zh_TW |
| dc.description (描述) | 97356005 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 書是社會文明的載體，是人類進步的階梯。電腦、網路的飛速發展，使得電子書引發了新一輪的書籍革命。隨著智慧型手機的出現，用手機閱讀電子書以前方便靈活，充分利用零散時間，因此受到年輕人的追捧。但是，電子書本身也存在各樣的問題，諸如不符合人們的閱讀習慣，以及產業鏈的不成熟等。因此，調查使用者的行為模式和對於電子書的喜好，以瞭解使用者對電子書的看法及接受度是本文研究的重點，本研究透過UTAUT模式探討績效期望、付出期望、社會影響、輔助條件等自變數對於使用意圖與使用行為的影響力和預測力。本研究採取問卷調查的方式，在多個網路論壇上發放，共收回問卷352份，其中剔除無效問卷後得到有效樣本計232份，有效的樣本回收率達65.9%。究結果顯示，受試者大多擁有智慧型手機（77%），使用時多以娛樂為目的（55%），僅以工作為目的者最少（4%），大多偶爾閱讀（47%），多數人未曾花錢下載付費電子書（86%）。在電子書使用經驗方面，多數受試者使用電子書不到1年（42%），在使用智慧型手機方面，同樣是使用不到1年時間者居多（60%），而使用智慧型手機閱讀電子書方面，同樣是不足1年最多（68%）。 受試者使用智慧型手機閱讀電子書之績效期望、輔助條件、付出期望等各構面對使用意圖及使用行為的預測達到顯著水準，而社會影響構面與使用經驗干擾變數則影響力未達顯著。 | zh_TW |
| dc.description.abstract (摘要) | Books are the vehicle for social civilization and the ladder of human progress. Due to the rapid development of computers and the Internet, electronic books (ebooks) have triggered a new round of the book revolution. With the emergence of smartphones, using mobile phones to read ebooks has become convenient, flexible, and a way to make full use of scattered bits of time. Therefore, the use of smartphones for such purposes has been pursued by young people. However, ebooks present various problems of their own, such as incompatibility with individual reading habits and the immaturity of the industrial chain. Thus, the focus of this study was to survey user behavioral models and affinity for ebooks to understand users views on and degree of acceptance of ebooks. This study used the Unified Theory of Acceptance and Use of Technology (UTAUT) to investigate the influence and predictive power of the following independent variables on usage intention and usage behavior: performance expectancy, effort expectancy, social influence, and facilitating conditions. Research results showed that a majority of respondents had smartphones (77 %). Respondents who used their phones mostly for entertainment purposes composed the largest category (55 %), while those who used their phones only for work purposes formed the smallest category (4 %). A large percentage occasionally read ebooks (47 %), but most respondents had never spent money on downloading payable ebooks (86 %). Regarding experience using ebooks, most respondents had used ebooks for under one year (42 %). Regarding experience using smart phones, the group that had used smart phones for less than one year was also the largest (60 %); a high percentage of users (68 %) had been using smart phones to read ebooks for less than one year. The predictive power of performance expectancy, facilitating conditions and effort expectancy on usage intention and usage behavior with regard to using smartphones to read ebooks achieved a level of significance. As for social influence and moderator experience, the predictive power didn’t reach a level of significance. | en_US |
| dc.description.tableofcontents | 第壹章 緒論 1 第一節 研究背景 1 第二節 研究動機 3 第三節 研究目的 4 第四節 研究流程 5 第貳章 文獻探討 6 第一節 電子書的定義與分類 6 第二節 電子書數位內容的發展 9 第三節 電子書的軟體 14 第五節 電子書的使用者接受度 22 第六節 科技接受度模型 25 第參章 研究方法 34 第一節 研究架構 34 第二節 研究假說 35 第三節 研究變項操作、定義與量表設計 37 第四節 樣本來源及抽樣方法 41 第五節 分析方法 42 第肆章 資料結果與分析 43 第一節 人口統計與敘述性資料統計分析 43 第二節 信效度分析 46 第三節 相關分析與多元迴歸分析 49 第伍章 研究結論與建議 58 第一節 研究結論 58 第二節 對於智慧型手機電子書產業之建議 59 第三節 研究限制 61 第四節 未來研究建議 61 參考文獻 62 附錄：智慧型手機上的電子書使用問卷 66 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097356005 | en_US |
| dc.subject (關鍵詞) | 電子書 | zh_TW |
| dc.subject (關鍵詞) | 智慧型手機 | zh_TW |
| dc.subject (關鍵詞) | 使用者接受度 | zh_TW |
| dc.subject (關鍵詞) | 智慧型手機電子書 | zh_TW |
| dc.subject (關鍵詞) | 電子書閱讀 | zh_TW |
| dc.subject (關鍵詞) | EBook | en_US |
| dc.subject (關鍵詞) | Smartphones | en_US |
| dc.subject (關鍵詞) | User acceptance | en_US |
| dc.subject (關鍵詞) | EBook readability | en_US |
| dc.subject (關鍵詞) | Mobile phone reading | en_US |
| dc.title (題名) | 智慧型手機上的電子書使用者接受度研究 | zh_TW |
| dc.title (題名) | Research on user acceptance of electronic books on smartphones | en_US |
| dc.type (資料類型) | thesis | en |
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