| dc.contributor.advisor | 譚丹琪 | zh_TW |
| dc.contributor.advisor | Tan, Dan Chi | en_US |
| dc.contributor.author (Authors) | 蔡淑如 | zh_TW |
| dc.contributor.author (Authors) | Tsai, Rebecca | en_US |
| dc.creator (作者) | 蔡淑如 | zh_TW |
| dc.creator (作者) | Tsai, Rebecca | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 16:54:54 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 16:54:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 16:54:54 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096932053 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50880 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 經營管理碩士學程(EMBA) | zh_TW |
| dc.description (描述) | 96932053 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 本論文主要探討品牌事業國際擴張的過程中所需面臨的挑戰及其關鍵成功因素探討.本篇研究以神達電腦及其旗下宇達電通為探討的個案. 論文的第一章是PND產業的概要, 引用五力分析來探討其產業競爭力及威脅. 第二章談論Mio的品牌擴展, MITAC 為何要建立Mio品牌, 及其所採用的品牌策略. 第三章論述Mio的國際市場進入策略.第四章為結論與管理意涵. 第五章為研究限制. | zh_TW |
| dc.description.abstract (摘要) | Abstract------------------------------------------------1 Chapter 1 Introduction----------------------------------2 1.1 Background------------------------------------------2 1.2 Research Purposes-----------------------------------3 1.3 Research Scope -------------------------------------3 Chapter 2. Literature Review ---------------------------8 2.1 Five Forces Model ----------------------------------8 2.2 International Market Entry Strategy ----------------11 Chapter 3. Industry Overview ---------------------------15 3.1 GPS Navigation Industry Summary --------------------15 3.2 GPS Navigation (PND) Industry Characteristics ------16 3.3 GPS Supply Chain------------------------------------26 3.4 Major Players of PND Manufactures-------------------31 3.5 The PND Market Overview ----------------------------40 Chapter 4 The Development of Brand Business Mio --------45 4.1 The Birth of Mio -----------------------------------45 4.2 The Taiwan Market-----------------------------------47 4.3 The Western Europe market --------------------------52 4.4 The North America Market --------------------------54 4.5 The Rest of Other World Market ---------------------61 Chapter 5 Analysis -------------------------------------64 5.1 Key Success Factors of Mio -------------------------64 5.2 Comparison of Mio Business Expanding Into Global Market 5.3 The Challenge of Brand Development -----------------69 Chapter 6 Conclusion -----------------------------------72 6.1 Research Structure ---------------------------------72 6.2 Research Limitation --------------------------------73 6.3 Managerial implication -----------------------------73 Reference ----------------------------------------------76 | - |
| dc.description.tableofcontents | Abstract------------------------------------------------1 Chapter 1 Introduction----------------------------------2 1.1 Background------------------------------------------2 1.2 Research Purposes-----------------------------------3 1.3 Research Scope -------------------------------------3 Chapter 2. Literature Review ---------------------------8 2.1 Five Forces Model ----------------------------------8 2.2 International Market Entry Strategy ----------------11 Chapter 3. Industry Overview ---------------------------15 3.1 GPS Navigation Industry Summary --------------------15 3.2 GPS Navigation (PND) Industry Characteristics ------16 3.3 GPS Supply Chain------------------------------------26 3.4 Major Players of PND Manufactures-------------------31 3.5 The PND Market Overview ----------------------------40 Chapter 4 The Development of Brand Business Mio --------45 4.1 The Birth of Mio -----------------------------------45 4.2 The Taiwan Market-----------------------------------47 4.3 The Western Europe market --------------------------52 4.4 The North America Market --------------------------54 4.5 The Rest of Other World Market ---------------------61 Chapter 5 Analysis -------------------------------------64 5.1 Key Success Factors of Mio -------------------------64 5.2 Comparison of Mio Business Expanding Into Global Market 5.3 The Challenge of Brand Development -----------------69 Chapter 6 Conclusion -----------------------------------72 6.1 Research Structure ---------------------------------72 6.2 Research Limitation --------------------------------73 6.3 Managerial implication -----------------------------73 Reference ----------------------------------------------76 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096932053 | en_US |
| dc.subject (關鍵詞) | 品牌 | zh_TW |
| dc.subject (關鍵詞) | BRAND | en_US |
| dc.title (題名) | 品牌國際化之關鍵成功因素及挑戰 | zh_TW |
| dc.title (題名) | The key success factors and challenges for brand business worldwide expansion | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | chinese reference : | zh_TW |
| dc.relation.reference (參考文獻) | 1.董國棟 (2005)製藥公司之亞洲進入策略探討 | zh_TW |
| dc.relation.reference (參考文獻) | english reference : | zh_TW |
| dc.relation.reference (參考文獻) | 1. Anderson E. and Gatignon H., " Model of Foreign entry: A transaction cost analysis and propositional Business Studies17 (1986) pp 1-26 | zh_TW |
| dc.relation.reference (參考文獻) | 2.Bain J.S. (1986) Industrial Organization | zh_TW |
| dc.relation.reference (參考文獻) | 3.Barney J.B. (1986)" Strategic factor markets : Expectations , luck and business strategy" Management Science, 32, pp 1512-1514 | zh_TW |
| dc.relation.reference (參考文獻) | 4. Brouthers K.D. and Brouthers L B., " Acquisition or Greenfield Start-UP?` Strategic Management Journal 21 (2000) pp 89-97 | zh_TW |
| dc.relation.reference (參考文獻) | 5. Christensen C.R., Andrews K.R., Bower J.L., Hamermesh G., and Porter M.E. (1980) Business Policy Text and Cases | zh_TW |
