| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 溫淑茵 | zh_TW |
| dc.contributor.author (Authors) | Wun, Ella | en_US |
| dc.creator (作者) | 溫淑茵 | zh_TW |
| dc.creator (作者) | Wun, Ella | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:08 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:08 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0093933002 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50949 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 93933002 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | I. Executive Summary…………………………………………….3 I.1 Objectives…………………………………………………….3 I.2 Mission……………………………………………………….3 I.3 Keys to Success………………………………………………3 I.4 The Proposal………………………………………………….4 II. Company Summary……………………………………………..5 II.1 The Company…………………………………………………5 II.2 Company Ownership………………………………………….5 II.3 History and Background………………………………………5 II.4 Location……………………………………………………….6 II.5 The Team……………………………………………………...6 II.6 Technology…………………………………………………...8 II.7 Legal Considerations…………………………………………9 III. Products and Services III.1 Product Offering…………………………………………10 III.2 Pricing Strategy………………………………………….12 III.3 Distribution Channel……………………………………..13 IV. Market Analysis IV.1 The Market Overview……………………………………16 IV.2 The Market Demand……………………………………..18 IV.3 The Market Segment……………………………………..20 IV.4 Competitive Analysis…………………………………….21 IV.5 Marketing Strategy……………………………………….25 V. Financial Plan V.1 Startup Expense……………………………………………27 V.2 5 Year Sales Projection……………………………………27 V.3 Income Statement………………………………………….27 VI. Conclusion……………………………………………………….28 | - |
| dc.description.tableofcontents | I. Executive Summary…………………………………………….3 I.1 Objectives…………………………………………………….3 I.2 Mission……………………………………………………….3 I.3 Keys to Success………………………………………………3 I.4 The Proposal………………………………………………….4 II. Company Summary……………………………………………..5 II.1 The Company…………………………………………………5 II.2 Company Ownership………………………………………….5 II.3 History and Background………………………………………5 II.4 Location……………………………………………………….6 II.5 The Team……………………………………………………...6 II.6 Technology…………………………………………………...8 II.7 Legal Considerations…………………………………………9 III. Products and Services III.1 Product Offering…………………………………………10 III.2 Pricing Strategy………………………………………….12 III.3 Distribution Channel……………………………………..13 IV. Market Analysis IV.1 The Market Overview……………………………………16 IV.2 The Market Demand……………………………………..18 IV.3 The Market Segment……………………………………..20 IV.4 Competitive Analysis…………………………………….21 IV.5 Marketing Strategy……………………………………….25 V. Financial Plan V.1 Startup Expense……………………………………………27 V.2 5 Year Sales Projection……………………………………27 V.3 Income Statement………………………………………….27 VI. Conclusion……………………………………………………….28 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0093933002 | en_US |
| dc.subject (關鍵詞) | 寵物事業 | zh_TW |
| dc.subject (關鍵詞) | Pet Shop | en_US |
| dc.title (題名) | 台灣市場品牌寵物事業商業企劃 | zh_TW |
| dc.title (題名) | Business plan for branding pet shop in Taiwan`s market | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Alexander Osterwalder, Yves Pigneur, | zh_TW |
| dc.relation.reference (參考文獻) | Business Model Generation, John Wiley & Sons, Inc. 2010 | zh_TW |
| dc.relation.reference (參考文獻) | 2. “Pet gets better treatment than people”. China Times Newspaper, August 13, 2007 | zh_TW |
| dc.relation.reference (參考文獻) | 3. “Pet dog or cat control blood pressure better than ACE inhibitor. Newswise, Nov 18, 1999. | zh_TW |
| dc.relation.reference (參考文獻) | 4. http://www.moea.gov.tw/ | zh_TW |
| dc.relation.reference (參考文獻) | 5. http://www.catwant.com/twpetmarket/petmarket_profile.htm | zh_TW |
| dc.relation.reference (參考文獻) | 6. http://www.jestudio.com.tw | zh_TW |
| dc.relation.reference (參考文獻) | 7. http://www.pet-house.com.tw | zh_TW |
| dc.relation.reference (參考文獻) | 8. http://www.ayumi-dogstyle.com | zh_TW |
| dc.relation.reference (參考文獻) | 9. http://www.ppark.com.tw | zh_TW |
| dc.relation.reference (參考文獻) | 10. http://www.wikipedia.com | zh_TW |
| dc.relation.reference (參考文獻) | 11. http://www.petplus.tw | zh_TW |
| dc.relation.reference (參考文獻) | 12. http://www.moderndogmagazine.com | zh_TW |
| dc.relation.reference (參考文獻) | 13. http://www.doggiegoodie.com | zh_TW |
| dc.relation.reference (參考文獻) | 14. http://www.drharveys.com | zh_TW |
