| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 龍煥 | zh_TW |
| dc.contributor.author (Authors) | Casals, Juan | en_US |
| dc.creator (作者) | 龍煥 | zh_TW |
| dc.creator (作者) | Casals, Juan | en_US |
| dc.date (日期) | 2008 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:13 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:13 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0096933037 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50955 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 96933037 | zh_TW |
| dc.description (描述) | 97 | zh_TW |
| dc.description.abstract (摘要) | How to Promote Youth Travel Taiwan in Europe ? Youth are the future. The brand which focused on the high spending consumers of today is going to run out in the future. After some investigation I discovered that the Taiwanese government actively promotes Youth travel in Taiwan via the Taiwan Tourism Bureau and the Taiwan Youth Commission. These organizations focus primarily on promoting Taiwan to geographically close, and culturally similar nations such as Singapore and Japan. I believe that Taiwan represents one of Asia`s best kept secrets for European youth travelers. The European Union has been experiencing consistent economic growth, and represents the largest proportion of travel dollars spent relative to other countries for overseas travel. The European youth travel market is estimated to be 25% of the total travel market. Thus Taiwan remains largely unexplored for European youth travelers and awaits the appropriate marketing approach and message. Young Adults are the most responsive to mobile marketing and use more email over SMS but email use is still very much a need‐to‐have as opposed to a wantto‐ have. Young Adults are a key Iphone owning demographic although not the largest. Their social need for significance being higher than younger consumers drives them to purchase and use technologies that offer display benefits e.g. Latest handsets or camera phone and mobile games to show off handset. At this level mobile is competing with auto brands, credit cards and designer brands. | en_US |
| dc.description.abstract (摘要) | List of Figures and Tables 4 Executive Summary 5 Motivation 8 Situation Analysis - Youth Traveling 9 From the Taiwan Perspective 9 From the European Perspective 11 Focus Group 16 Conclusions drawn from the Focus group 19 Surveys in Europa 20 In Brief 20 In Detail 21 In Summary 27 Technology Advantage of Taiwan 28 Smartphones 30 What is a Smartphone 30 AdMob Mobile Metrics Report - February 2009 30 The Current Market Leader - iPhone 34 iPhone Usage Statistics 35 Youth & Mobile 38 Key facts about youth & mobile 38 Taiwan’s Mobile Environment combined with Smartphones 40 Conclusion & Start-Up Perspective 42 References 44 | - |
| dc.description.tableofcontents | List of Figures and Tables 4 Executive Summary 5 Motivation 8 Situation Analysis - Youth Traveling 9 From the Taiwan Perspective 9 From the European Perspective 11 Focus Group 16 Conclusions drawn from the Focus group 19 Surveys in Europa 20 In Brief 20 In Detail 21 In Summary 27 Technology Advantage of Taiwan 28 Smartphones 30 What is a Smartphone 30 AdMob Mobile Metrics Report - February 2009 30 The Current Market Leader - iPhone 34 iPhone Usage Statistics 35 Youth & Mobile 38 Key facts about youth & mobile 38 Taiwan’s Mobile Environment combined with Smartphones 40 Conclusion & Start-Up Perspective 42 References 44 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0096933037 | en_US |
| dc.subject (關鍵詞) | 旅遊 | zh_TW |
| dc.subject (關鍵詞) | travel | en_US |
| dc.title (題名) | 推廣歐洲青年來台旅遊之商業企畫書 | zh_TW |
| dc.title (題名) | How to Promote Youth Travel Taiwan in Europe | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Table adopted by Economic Forecast, Autumn 2007, by the European Union, | zh_TW |
| dc.relation.reference (參考文獻) | http://epp.eurostat.ec.europa.eu/portal | zh_TW |
| dc.relation.reference (參考文獻) | Data adopted by ‘Europe remains a big player in international travel’: 2005; provided by the | zh_TW |
| dc.relation.reference (參考文獻) | European Union, | zh_TW |
| dc.relation.reference (參考文獻) | http://epp.eurostat.ec.europa.eu/portal | zh_TW |
| dc.relation.reference (參考文獻) | Table adopted by ‘How Europeans go on holiday’ 2003, provided by the European Union, | zh_TW |
| dc.relation.reference (參考文獻) | http://epp.eurostat.ec.europa.eu/portal | zh_TW |
| dc.relation.reference (參考文獻) | http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=504214&in_pag | zh_TW |
| dc.relation.reference (參考文獻) | e_id=1770 | zh_TW |
| dc.relation.reference (參考文獻) | http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=504214 | zh_TW |
| dc.relation.reference (參考文獻) | &in_page_id=1770 | zh_TW |
| dc.relation.reference (參考文獻) | http://asia.cnet.com/blogs/infochat/post.htm?id=63004236 | zh_TW |
| dc.relation.reference (參考文獻) | http://arstechnica.com/journals/apple.ars/2008/11/10/iphone-3g-temporarily-trounces-r | zh_TW |
| dc.relation.reference (參考文獻) | azr-as-top-consumer-phone | zh_TW |
| dc.relation.reference (參考文獻) | http://money.cnn.com/news/newsfeeds/articles/djf500/200812040446DOWJONESDJ | zh_TW |
| dc.relation.reference (參考文獻) | ONLINE000411_FORTUNE5.htm | zh_TW |
| dc.relation.reference (參考文獻) | http://arstechnica.com/news.ars/post/20081204-apple-rim-winners-in-shrinking-smart | zh_TW |
| dc.relation.reference (參考文獻) | phone-market.html | zh_TW |
| dc.relation.reference (參考文獻) | http://mic.iii.org.tw/intelligence/ | zh_TW |
| dc.relation.reference (參考文獻) | ProQuest Telecommunications Database | zh_TW |
| dc.relation.reference (參考文獻) | www.mobileyouth.org | zh_TW |
| dc.relation.reference (參考文獻) | www.admob.com/metrics. | zh_TW |
