| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 鍾正峰 | zh_TW |
| dc.contributor.author (Authors) | Chung, Allen | en_US |
| dc.creator (作者) | 鍾正峰 | zh_TW |
| dc.creator (作者) | Chung, Allen | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:15 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:15 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933001 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50957 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933001 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | This study provides a comparative analysis of the branding environment of Taiwan and China. The objective of this study is to analyze the similarity and dissimilarity between these two adjacent markets and to further provide recommendations on how to create a more favorable branding environment and how to do branding in China market. It is observed that dissimilarity plays a more significant role in terms of 1) the influence of non-government organizations, 2) award and selections, 3) government regulations, and 4) support on specific enterprise. | en_US |
| dc.description.abstract (摘要) | Ch 1 Introduction………………………………………………………....4 1.1 Objective of the study………………………………………….4 1.2 Structure………………………………………………………..5 Ch 2 Branding Environment of Taiwan………………………………….6 2.1 Key Players……………………………………………………..6 2.2 Main Activities………………………………………………...10 Ch 3 Branding Environment of China…………………………………..17 3.1 Key Players…………………………………………………….17 3.2 Main Activities………………………………………………...19 Ch 4 Comparative Analysis……………………………………………..24 4.1 Similarities……………………………………………………..24 4.2 Dissimilarities………………………………………………….24 Ch 5 Recommendations and Conclusion ……………………………….28 Reference ……………………………………………………………….32 | - |
| dc.description.tableofcontents | Ch 1 Introduction………………………………………………………....4 1.1 Objective of the study………………………………………….4 1.2 Structure………………………………………………………..5 Ch 2 Branding Environment of Taiwan………………………………….6 2.1 Key Players……………………………………………………..6 2.2 Main Activities………………………………………………...10 Ch 3 Branding Environment of China…………………………………..17 3.1 Key Players…………………………………………………….17 3.2 Main Activities………………………………………………...19 Ch 4 Comparative Analysis……………………………………………..24 4.1 Similarities……………………………………………………..24 4.2 Dissimilarities………………………………………………….24 Ch 5 Recommendations and Conclusion ……………………………….28 Reference ……………………………………………………………….32 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933001 | en_US |
| dc.subject (關鍵詞) | 品牌 | zh_TW |
| dc.subject (關鍵詞) | 比較研究 | zh_TW |
| dc.subject (關鍵詞) | branding | en_US |
| dc.subject (關鍵詞) | comparative analysis | en_US |
| dc.title (題名) | 品牌發展環境之比較研究─以台灣與中國為例 | zh_TW |
| dc.title (題名) | A comparative analysis on branding environment: on the cases of Taiwan and China | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | [1] Taiwan External Development Council. 99年度各國品牌政策研究 | zh_TW |
| dc.relation.reference (參考文獻) | [2] Taiwan External Development Council. 98年度各國品牌政策研究 | zh_TW |
| dc.relation.reference (參考文獻) | [3] 品牌台灣網站 http://brandingtaiwan.org | zh_TW |
| dc.relation.reference (參考文獻) | [4] 智融集團 http://www.idsoftcapital.com.tw | zh_TW |
| dc.relation.reference (參考文獻) | [5] 品牌中國網 http://www.brandcn.com/ | zh_TW |
| dc.relation.reference (參考文獻) | [6] 中國品牌經理人協會 http://manager.brandcn.com/ | zh_TW |
| dc.relation.reference (參考文獻) | [7] 中華民國貿促會 http://www.ccpit.org/about/ | zh_TW |
| dc.relation.reference (參考文獻) | [8] 品牌中國 http://baike.baidu.com/view/228557.htm | zh_TW |
| dc.relation.reference (參考文獻) | [9] 中華老字號 http://baike.baidu.com/view/47012.htm#6 | zh_TW |
| dc.relation.reference (參考文獻) | [10] Best Chinese Brands 2010 http://www.interbrand.com/Libraries/Files/328_Best_China_Brands_2010_Release_pdf.sflb.ashx | zh_TW |
| dc.relation.reference (參考文獻) | [11] 台灣精品品牌協會 http://teba.org.tw/index.asp | zh_TW |
