| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 劉秋慧 | zh_TW |
| dc.contributor.author (Authors) | Liu, Joyce | en_US |
| dc.creator (作者) | 劉秋慧 | zh_TW |
| dc.creator (作者) | Liu, Joyce | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:16 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:16 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:16 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933003 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50959 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933003 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | The case study provides an analysis of the multi-brands management of multi-national enterprise, taking Acer group as an example. The objective of this study is to analyze the reason for Acer group to adopt multi-brands strategy, how Acer group implements the multi-brand strategy and the overview of the industry. Provide SWOT analysis on Acer after its implementation of multi-brands and follows with conclusion and recommendations in the end. | en_US |
| dc.description.abstract (摘要) | CH 1 Introduction 5 1.1 Objective of the study 5 1.2 Structure 6 CH 2 Literature Review 7 2.1 The Overview of worldwide PC market and ratings 7 2.2 Acer Group Overview 9 2.2.1 Organization/operation strategy 12 2.2.2 Business Summary 18 2.2.3 Market distribution 22 CH 3 Multi-brands concept and execution 25 3.1 Why for multi-brands 25 3.2 Acer group multi-brands strategy 26 3.3 Acer group multi-brands segmentation 27 3.4 Acer group multi-brands implementation 31 CH 4 Pros and Cons of the multi-brand policy 38 4.1 Introduction 38 4.2 SWOT Analysis 40 CH 5 Conclusion and recommends 47 Reference 49 | - |
| dc.description.tableofcontents | CH 1 Introduction 5 1.1 Objective of the study 5 1.2 Structure 6 CH 2 Literature Review 7 2.1 The Overview of worldwide PC market and ratings 7 2.2 Acer Group Overview 9 2.2.1 Organization/operation strategy 12 2.2.2 Business Summary 18 2.2.3 Market distribution 22 CH 3 Multi-brands concept and execution 25 3.1 Why for multi-brands 25 3.2 Acer group multi-brands strategy 26 3.3 Acer group multi-brands segmentation 27 3.4 Acer group multi-brands implementation 31 CH 4 Pros and Cons of the multi-brand policy 38 4.1 Introduction 38 4.2 SWOT Analysis 40 CH 5 Conclusion and recommends 47 Reference 49 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933003 | en_US |
| dc.subject (關鍵詞) | 多品牌 | zh_TW |
| dc.subject (關鍵詞) | 管理策略 | zh_TW |
| dc.subject (關鍵詞) | multi-brands | en_US |
| dc.subject (關鍵詞) | management | en_US |
| dc.title (題名) | 多品牌管理策略研究 | zh_TW |
| dc.title (題名) | Analysis of multi-brands management in multi-national enterprise | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 【1】 Quarterly Statistics Telebriefing: Preliminary PC Market Results, Worldwide, 3Q09, Building Toward a Brighter Outlook (Gartner) | zh_TW |
| dc.relation.reference (參考文獻) | 【2】 3Q10: Weak Quarter, but 4Q Outlook More Stabile, WW State of the PC Market 3Q 2010 PC Industry Insights (Gartner) | zh_TW |
| dc.relation.reference (參考文獻) | 【3】 Expect Sustained Growth for 2H 2010 WW State of the PC Market 2Q 2010 PC Industry Insights (Gartner) | zh_TW |
| dc.relation.reference (參考文獻) | 【4】 From IT Supplier to Business Solutions Provider, a Brand Transition Framework and Checklist (Nov, 2005, Gartner) | zh_TW |
| dc.relation.reference (參考文獻) | 【5】 Brand Strategy High-Tech Initiative Overview (July 2010, Gartner) | zh_TW |
| dc.relation.reference (參考文獻) | 【6】 Acer official websites (www.acer.com) | zh_TW |
| dc.relation.reference (參考文獻) | 【7】 Acer Q3 Investor Conference presentation | zh_TW |
| dc.relation.reference (參考文獻) | 【8】 Wikipedia, http://en.wikipedia.org. | zh_TW |
| dc.relation.reference (參考文獻) | 【9】 McKinsey reports | zh_TW |
| dc.relation.reference (參考文獻) | 【10】 IDC shipment report | zh_TW |
| dc.relation.reference (參考文獻) | 【11】 宏碁的世紀變革 (施振榮) | zh_TW |
| dc.relation.reference (參考文獻) | 【12】 McKinsey | zh_TW |
| dc.relation.reference (參考文獻) | 【13】 Internet resources | zh_TW |
| dc.relation.reference (參考文獻) | 【14】 再造宏碁 (施振榮) | zh_TW |
| dc.relation.reference (參考文獻) | 【15】 第四種全球化模式 (施振榮) | zh_TW |
| dc.relation.reference (參考文獻) | 【16】 科技領袖 (電子工業周刊) | zh_TW |
