| dc.contributor.advisor | 劉助 | zh_TW |
| dc.contributor.advisor | Liu, James | en_US |
| dc.contributor.author (Authors) | 陳懋青 | zh_TW |
| dc.contributor.author (Authors) | Chen, Anthony | en_US |
| dc.creator (作者) | 陳懋青 | zh_TW |
| dc.creator (作者) | Chen, Anthony | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:17 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:17 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:17 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933007 | en_US |
| dc.identifier.uri (URI) | https://ah.lib.nccu.edu.tw/item?item_id=58352 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933007 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Table of Contents\r\n1. BACKGROUND SUMMARY………………………………………………………………………………………3\r\n1.1 Background History of Sony Taiwan 3\r\n1.1.2 Sony Taiwan Organization: 5\r\n1.2 Introduction of Optical Disc Drive and its application 11\r\n1.3 Re-organization & Product transfer – ODD Business in Sony Taiwan 18\r\n2. BUSINESS OPPORTUNITY………………………………………………………………………………………21\r\n2.1 Business Objectives 21\r\n2.2 Market Problems 25\r\n2.3 Market Solutions available today 28\r\n3. ISSUES AFTER TAKING OVER ODD BUSINESS……………………………………………………………..31\r\n3.1 Channel issues 32\r\n3.2 Product issues 37\r\n3.3 Financial issues 38\r\n4. PRODUCT STRATEGY…………………………………………………………………………………………...39\r\n4.1 Product Strategy and direction 39\r\n4.2 Product Line Positioning Statement 41\r\n5. CHANNEL STRATEGY…………………………………………………………………………………………..47\r\n5.1 Channel Structure Analysis 47\r\n5.2 Channel Incentive programs 54\r\n6. MARKETING STRATEGY………………………………………………………………………………………..56\r\n6.1 Market Analysis 56\r\n6.2 Advertisement and Promotion 57\r\n7. COMPETITIVE LANDSCAPE……………………………………………………………………………………64\r\n7.1 Trends Impacting the Competitive Landscape 64\r\n7.2 Competitor Analysis 67\r\n8. FINANCIAL DATA : FY2009 AND FY2010…………………………………………………………………….72\r\n8.1 P/L Analysis 72\r\n8.2 Profit Model Analysis 75\r\n9. RISKS AND CONSEQUENCES…………………………………………………………………………………..77 | - |
| dc.description.tableofcontents | Table of Contents\r\n1. BACKGROUND SUMMARY………………………………………………………………………………………3\r\n1.1 Background History of Sony Taiwan 3\r\n1.1.2 Sony Taiwan Organization: 5\r\n1.2 Introduction of Optical Disc Drive and its application 11\r\n1.3 Re-organization & Product transfer – ODD Business in Sony Taiwan 18\r\n2. BUSINESS OPPORTUNITY………………………………………………………………………………………21\r\n2.1 Business Objectives 21\r\n2.2 Market Problems 25\r\n2.3 Market Solutions available today 28\r\n3. ISSUES AFTER TAKING OVER ODD BUSINESS……………………………………………………………..31\r\n3.1 Channel issues 32\r\n3.2 Product issues 37\r\n3.3 Financial issues 38\r\n4. PRODUCT STRATEGY…………………………………………………………………………………………...39\r\n4.1 Product Strategy and direction 39\r\n4.2 Product Line Positioning Statement 41\r\n5. CHANNEL STRATEGY…………………………………………………………………………………………..47\r\n5.1 Channel Structure Analysis 47\r\n5.2 Channel Incentive programs 54\r\n6. MARKETING STRATEGY………………………………………………………………………………………..56\r\n6.1 Market Analysis 56\r\n6.2 Advertisement and Promotion 57\r\n7. COMPETITIVE LANDSCAPE……………………………………………………………………………………64\r\n7.1 Trends Impacting the Competitive Landscape 64\r\n7.2 Competitor Analysis 67\r\n8. FINANCIAL DATA : FY2009 AND FY2010…………………………………………………………………….72\r\n8.1 P/L Analysis 72\r\n8.2 Profit Model Analysis 75\r\n9. RISKS AND CONSEQUENCES…………………………………………………………………………………..77 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933007 | en_US |
| dc.subject (關鍵詞) | Sony光碟機 | zh_TW |
| dc.subject (關鍵詞) | Sony ODD | en_US |
| dc.title (題名) | Sony光碟機在台灣市場復甦之個案分析 | zh_TW |
| dc.title (題名) | Revitalization of Sony ODD in Taiwan market | en_US |
| dc.type (資料類型) | thesis | en |
