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題名 NATURAL Q 越南市場營運計畫書
Business plan for launching Natural Q products in Vietnam
作者 黃郁惠
Huang, Judy
貢獻者 劉 助
Liu, James
黃郁惠
Huang, Judy
關鍵詞 越南市場
NATURAL Q
日期 2010
上傳時間 29-Sep-2011 18:20:18 (UTC+8)
摘要 NATURAL Q 越南市場營運計畫書
Acknowledgement i
     Table of Contents ii
     1.1 Objectives 2
     1.2 Mission 3
     1.3 Keys to Success 3
     2.1 Company 4
     1. Company Summary 4
     2. Company Ownership 5
     3. Start-up Requirement 5
     2.2 The Market 5
     1. Geographic Location 5
     2. Culture and Government 6
     3. Robust economy 6
     4. Big and Young Population 7
     5. Increasing Purchasing Power: 7
     2.3 Brand and Product 8
     1. Effective 8
     2. Affordable 9
     3. Easy to Use 9
     4. More Variety 9
     3. Market Analysis 10
     3.1 Industry Overview 10
     3.2 The Cosmetic Market 11
     1. Skin care category 11
     2. Imported Cosmetic Product 12
     3.3 Competitor Analysis 13
     1. The brand and product: 15
     2. Distribution channels: 20
     3. Promotion 21
     4. Strategy Analysis 22
     4.1 Entry Strategy Analysis 22
     1. Choosing the right Entry Strategy 22
     2. Entry Strategy Planning 25
     4.2 Competitive Advantage 25
     4.3 Marketing Strategy 26
     1. The Product 26
     2. Packaging 29
     3. Price 30
     4. Target Customer (People) 30
     5. Distribution Channel (Place) 30
     6. Promotion 31
     5. Operations 32
     5.1 Sangeta Management Team 32
     5.2 Representing Agency 32
     6. Financial Planning 33
     6.1 Breakeven Analysis 33
     6.2 Sales Forecast 34
     6.3 Pro Forma Profit and Loss 35
     6.4 Projected Cash Flow 36
     6.5 Pro Forma Balance Sheet 37
     7. Conclusion 38
     8. References 40
     9. Appendix 39
參考文獻 References
1. Nguyen Huu Mai and Serene Sirikhoon. 2008. Cosmetic Market Overview. Cosmetic Market in Vietnam.
2. International Copyright, U.S. & Foreign Commercial Service and U.S. Department of State. 2008. Foreign investment in Vietnam. Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies.
3. 駐胡志明市台北經濟文化辦事處，「越南美容、美髮、保養用品市場簡介」，胡志明市，民國99年7月
4. Giovanni Pisacane. 2009. Cosmetic Regulations. Cosmetics market regulation in Asian countries.
5. Nation Master. Vietnam Population Pyramid for 2010. <http://www.nationmaster.com/country/vm-vietnam/Age-_distribution>
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933015
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933015
資料類型 thesis
dc.contributor.advisor 劉 助zh_TW
dc.contributor.advisor Liu, Jamesen_US
dc.contributor.author (Authors) 黃郁惠zh_TW
dc.contributor.author (Authors) Huang, Judyen_US
dc.creator (作者) 黃郁惠zh_TW
dc.creator (作者) Huang, Judyen_US
dc.date (日期) 2010en_US
dc.date.accessioned 29-Sep-2011 18:20:18 (UTC+8)-
dc.date.available 29-Sep-2011 18:20:18 (UTC+8)-
dc.date.issued (上傳時間) 29-Sep-2011 18:20:18 (UTC+8)-
dc.identifier (Other Identifiers) G0097933015en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50961-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933015zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) NATURAL Q 越南市場營運計畫書zh_TW
dc.description.abstract (摘要) Acknowledgement i
     Table of Contents ii
     1.1 Objectives 2
     1.2 Mission 3
     1.3 Keys to Success 3
     2.1 Company 4
     1. Company Summary 4
     2. Company Ownership 5
     3. Start-up Requirement 5
     2.2 The Market 5
     1. Geographic Location 5
     2. Culture and Government 6
     3. Robust economy 6
     4. Big and Young Population 7
     5. Increasing Purchasing Power: 7
     2.3 Brand and Product 8
     1. Effective 8
     2. Affordable 9
     3. Easy to Use 9
     4. More Variety 9
     3. Market Analysis 10
     3.1 Industry Overview 10
     3.2 The Cosmetic Market 11
     1. Skin care category 11
     2. Imported Cosmetic Product 12
     3.3 Competitor Analysis 13
     1. The brand and product: 15
     2. Distribution channels: 20
     3. Promotion 21
     4. Strategy Analysis 22
     4.1 Entry Strategy Analysis 22
     1. Choosing the right Entry Strategy 22
     2. Entry Strategy Planning 25
     4.2 Competitive Advantage 25
     4.3 Marketing Strategy 26
     1. The Product 26
     2. Packaging 29
     3. Price 30
     4. Target Customer (People) 30
     5. Distribution Channel (Place) 30
     6. Promotion 31
     5. Operations 32
     5.1 Sangeta Management Team 32
     5.2 Representing Agency 32
     6. Financial Planning 33
     6.1 Breakeven Analysis 33
     6.2 Sales Forecast 34
     6.3 Pro Forma Profit and Loss 35
     6.4 Projected Cash Flow 36
     6.5 Pro Forma Balance Sheet 37
     7. Conclusion 38
     8. References 40
     9. Appendix 39		-
dc.description.tableofcontents Acknowledgement i
     Table of Contents ii
     1.1 Objectives 2
     1.2 Mission 3
     1.3 Keys to Success 3
     2.1 Company 4
     1. Company Summary 4
     2. Company Ownership 5
     3. Start-up Requirement 5
     2.2 The Market 5
     1. Geographic Location 5
     2. Culture and Government 6
     3. Robust economy 6
     4. Big and Young Population 7
     5. Increasing Purchasing Power: 7
     2.3 Brand and Product 8
     1. Effective 8
     2. Affordable 9
     3. Easy to Use 9
     4. More Variety 9
     3. Market Analysis 10
     3.1 Industry Overview 10
     3.2 The Cosmetic Market 11
     1. Skin care category 11
     2. Imported Cosmetic Product 12
     3.3 Competitor Analysis 13
     1. The brand and product: 15
     2. Distribution channels: 20
     3. Promotion 21
     4. Strategy Analysis 22
     4.1 Entry Strategy Analysis 22
     1. Choosing the right Entry Strategy 22
     2. Entry Strategy Planning 25
     4.2 Competitive Advantage 25
     4.3 Marketing Strategy 26
     1. The Product 26
     2. Packaging 29
     3. Price 30
     4. Target Customer (People) 30
     5. Distribution Channel (Place) 30
     6. Promotion 31
     5. Operations 32
     5.1 Sangeta Management Team 32
     5.2 Representing Agency 32
     6. Financial Planning 33
     6.1 Breakeven Analysis 33
     6.2 Sales Forecast 34
     6.3 Pro Forma Profit and Loss 35
     6.4 Projected Cash Flow 36
     6.5 Pro Forma Balance Sheet 37
     7. Conclusion 38
     8. References 40
     9. Appendix 39		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933015en_US
dc.subject (關鍵詞) 越南市場zh_TW
dc.subject (關鍵詞) NATURAL Qen_US
dc.title (題名) NATURAL Q 越南市場營運計畫書zh_TW
dc.title (題名) Business plan for launching Natural Q products in Vietnamen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Referenceszh_TW
dc.relation.reference (參考文獻) 1. Nguyen Huu Mai and Serene Sirikhoon. 2008. Cosmetic Market Overview. Cosmetic Market in Vietnam.zh_TW
dc.relation.reference (參考文獻) 2. International Copyright, U.S. & Foreign Commercial Service and U.S. Department of State. 2008. Foreign investment in Vietnam. Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies.zh_TW
dc.relation.reference (參考文獻) 3. 駐胡志明市台北經濟文化辦事處，「越南美容、美髮、保養用品市場簡介」，胡志明市，民國99年7月zh_TW
dc.relation.reference (參考文獻) 4. Giovanni Pisacane. 2009. Cosmetic Regulations. Cosmetics market regulation in Asian countries.zh_TW
dc.relation.reference (參考文獻) 5. Nation Master. Vietnam Population Pyramid for 2010. <http://www.nationmaster.com/country/vm-vietnam/Age-_distribution>zh_TW