| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 陳冠宏 | zh_TW |
| dc.contributor.author (Authors) | Chen, Kuan Hong | en_US |
| dc.creator (作者) | 陳冠宏 | zh_TW |
| dc.creator (作者) | Chen, Kuan Hong | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:18 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:18 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:18 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933017 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50962 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933017 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | 1. EXECUTIVE SUMMARY 2 1.1 OBJECTIVES 4 1.2 MISSIONS 4 1.3 KEYS TO SUCCESS 4 2. COMPANY SUMMARY 5 2.1 COMPANY OWNERSHIP 5 2.2 START-UP SUMMARY 6 3. PRODUCTS AND SERVICES 8 4. MARKET ANALYSIS SUMMARY 9 4.1 MARKET SEGMENTATION 9 4.2 TARGET MARKET SEGMENT STRATEGY 12 5. MARKETING BY INTERNET 13 5.1 DEVELOPMENT REQUIREMENTS 15 6. STRATEGY AND IMPLEMENTATION SUMMARY 16 6.1 SWOT ANALYSIS 16 6.2 MARKETING STRATEGY 21 6.3 SALES STRATEGY 23 6.4 SALES FORECAST 25 7. FINANCIAL PLAN 26 7.1 START-UP FUNDING 27 7.2 BREAK-EVEN ANALYSIS 28 | - |
| dc.description.tableofcontents | 1. EXECUTIVE SUMMARY 2 1.1 OBJECTIVES 4 1.2 MISSIONS 4 1.3 KEYS TO SUCCESS 4 2. COMPANY SUMMARY 5 2.1 COMPANY OWNERSHIP 5 2.2 START-UP SUMMARY 6 3. PRODUCTS AND SERVICES 8 4. MARKET ANALYSIS SUMMARY 9 4.1 MARKET SEGMENTATION 9 4.2 TARGET MARKET SEGMENT STRATEGY 12 5. MARKETING BY INTERNET 13 5.1 DEVELOPMENT REQUIREMENTS 15 6. STRATEGY AND IMPLEMENTATION SUMMARY 16 6.1 SWOT ANALYSIS 16 6.2 MARKETING STRATEGY 21 6.3 SALES STRATEGY 23 6.4 SALES FORECAST 25 7. FINANCIAL PLAN 26 7.1 START-UP FUNDING 27 7.2 BREAK-EVEN ANALYSIS 28 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933017 | en_US |
| dc.subject (關鍵詞) | 果匠創意行銷 | zh_TW |
| dc.subject (關鍵詞) | Fruit Master | en_US |
| dc.title (題名) | 果匠創意行銷有限公司創業企劃書 | zh_TW |
| dc.title (題名) | Business plan of fruit master company | en_US |
| dc.type (資料類型) | thesis | en |
