學術產出-Theses

Article View/Open

Publication Export

Google ScholarTM

政大圖書館

Citation Infomation

  • No doi shows Citation Infomation
題名 醫療儀器服務公司:Medi-S創業計畫
Business plan of a medical instrument service company: Medi-S
作者 張耿華
Chang, Miguel
貢獻者 林月雲
Lin, Carol
張耿華
Chang, Miguel
關鍵詞 醫療儀器
創業計畫
日期 2010
上傳時間 29-Sep-2011 18:20:20 (UTC+8)
摘要 醫療儀器服務公司:Medi-S創業計畫
In northern Taiwan region (Taipei city, new Taipei city, Keelung, E-lan, Hualian, TaoYuan, Hsin-Chu), there are 50 hospitals with 60 Magnetic Resonance Imaging (MRI) systems, 200 Computed Tomography (CT) imaging systems, 700 Ultrasounds imagine systems, 250 Flow cytometers and 70 Chemistry analyzers. The manpower required to maintain or repair those instruments is high, and the shortage of manpower is a common problem for medical instrument companies. According to a medical instrument manager, it is estimated 30% shortage on manpower in medical instrument service industry.
     
     Manpower shortage will cause engineers long over-time and slow response to customer inquiry. Some clinical labs run 24-hour a day and some instruments, like Computed Tomography (CT) imaging system, is operated in emergency room (ER). The business plan is to provide an alternative manpower resource at a competitive price for medical instrument companies. We will offer major two major services: 1.Installation/Relocation 2.Service Contract service and three value-added services including call center service, customer summary report and parts management service to distinguish us from competitors.
     
     The business plan targets to provide service on five medical instruments: Magnetic Resonance Imaging (MRI) system, Computed Tomography (CT) system, Ultrasound imaging system, Flow Cytometer and Chemistry analyzer. Magnetic Resonance Imaging (MRI) system, Computed Tomography (CT) system and Ultrasound imagining system are medical imagining system and used to diagnose cancers or examine internal body organ structures. Flow cytometers and Chemistry instruments are used to analyze body fluid like blood or urine to determine a disease. The founders in this business plan are five experienced engineers with wealth of knowledge and skills on those instruments.
     
     The average medical device growth rate from 2005 to 2010 is 5.91% annually, according to Ministry of Economics. We further interview three service managers from leading medical instrument companies; they project the growth rate of their own products are around 10% in average. The future demand for manpower is growing, and Medi-S is a great option for service managers. Service managers in those instrument companies are our primary customers.
     
     Medical instrument service is carried out by manufactures; they outsource some heavy-duty works such as installation or relocation to a third party. In terms of our target instruments, we found there is one competitor: E-company in CT product line, they also provide manpower service for GE Taiwan. To avoid competition on price, we will promote our value-added service to attract attentions from customers.
     
     The company, Medi-S, in this business plan will be formed after Chinese lunar New Year in 2012. According to financial projection, Medi-S will have a positive net income on the second year.
Acknowledgement ii
     List of table and charts v
     
     1. Executive Summary
     1.1 Business opportunity 2
     1.2 Objective 2
     1.3 Mission 2
     1.4 Key to success 2
     1.5 Preliminary study 3
     
     2. Company Summary
     2.1 About the company 4
     2.2 Organization structure and management 4
     2.3 Start-Up summary 6
     
     3. Service Summary
     3.1 Primary service 7
     3.2 Value added services 7
     
     4 Medical Instrument Market
     4.1 Growing health care business 12
     4.2 Medical instrument market in Taiwan 13
     4.3 Target medical instruments 15
     4.4 Operation model
     4.4.1 Hong Kong model 17
     4.4.2 Taiwan model 17
     4.4.3 Medi-S model 18
     4.5 Competitor analysis 19
     
     5. Marketing Analysis and Strategy
     5.1 SWOT analysis 21
     5.2 Porter’s Five Force analysis 22
     5.3 Positioning strategy 23
     5.4 Sales strategy 24
     5.5 Service pricing 25
     5.6 Sales and forecast 26
     5.7 Exit strategy 29
     
     6. Service Quality management
     6.1 Service quality 30
     6.2 Quality indicators 30
     6.3 Continues improvement 33
     
     7. Financial Analysis
     7.1 Important Assumptions 35
     7.2 Financial Summary 35
     7.3 Projected of Income statement 36
     7.4 Projected Balance Sheet 37
     7.5 Projected Cash Flow 38
     
     Appendix
     I: Medi-S Customer Satisfaction Survey 40
     II: Executive Summary Report 41
     
     Reference 42
參考文獻 Chinese:
1. Cheng, Chien-Wen, (鄭茜文),2010, 2010醫療器材產業年鑑,, 工業技術研究院-產業經濟與趨勢研究中心;ISBN:978-986-264-017-3
2. Chang, Zu-Wei(張紫薇), 2006,台灣觀光醫療產業策略評估-以價值創新為基礎, 台灣大學高階公共管理組4. Chen,Wen-Hua陳文華, 2000, 運用資料倉儲技術於顧客關係管理,能力雜誌,第527期
3. Karl Albrecht & Ron Zemke , 2005, Service Management, 麥格羅希爾出版,滄海代理,ISBN: 986-157-199-X
4. Luo, Su-Tan(羅樹棠), 2005, 設備保養系統之績效評估與改善, 台灣科技大學自動化及科技研究所
5. Yang Mei-Huay,(楊美惠), 2008,台灣發展觀光醫療產業之行銷策略研究, 台灣大學商學研究所
6. Yuan,I-Cheng(元宜政), 2008, 企業建置客服中心之研究-以某往生集團為例, 中正大學會計與科技所
English:
1. Mary M. LoSardo and Norma M Rossi (1993) , AT THE SERVICE QUALITY FRONTIER,, Milwaukee, Wis. : ASQC Quality Press, c1993.ISBN: 0873892097
2. Tenner, A.R and DeToro, I,J,(1997), Process Redesign: The implementation guides for managers, MASS: Addison Wesley Longman, Reading, ISBN: 0201633914
Internet:
1. BD
http://www.bd.com/scripts/tw/productsdrilldown.asp?CatID=197&SubID=542&siteID=20091&d=&s=tw&sTitle=&metaTitle=%E5%84%80%E5%99%A8%28Research+and+Clinical+Instrumentation%29&dc=tw&dcTitle=Taiwan
2 Beckman Coulter
https://www.beckmancoulter.com/wsrportal/wsr/index.htm
3. Chang, Chun-Jiang(張春江),2007,為品保把關的可靠度工程技術概論
http://www.acon.com/zh_TW/acon/about_acon/contents_pdf/aconpeople-12/19.pdf
4. Chen Yi-Ming, 2009,醫療服務國計劃旗艦計畫整體推動成效評估及後續發展策略, http://www.21stcentury.org.tw/uploads/m_file20110110174714.pdf
5.GE
http://www.ge.com/products_services/healthcare.html
6. Hitachi
http://www.hitachi-hta.com/products
7. Department of Health, Executive Yuan, ROC
http://www.doh.gov.tw/CHT2006/DM/DM2_p01.aspx?class_no=2&now_fod_list_no=99&level_no=2&doc_no=445
8. Daniel Heller, 2004, A review and application of Flow Cytometry
http://online.physics.uiuc.edu/courses/phys598OS/fall05/FinalReportFiles/DanCytometryReport_Phys598OS_Online2.pdf
9.Lin, sin-fay (林倖妃),2005,十七年後 台灣老年人口倍增
http://homepage.ntu.edu.tw/~psc/pop_news9310/101501.htm
10. Philips
http://www.healthcare.philips.com/tw_zh/products/index.wpd?link_origin=tw_zh_HC%3Amain%3Aheader-healthcare%3Ahome_main
11. Siemens
http://www.medical.siemens.com/webapp/wcs/stores/servlet/StoreCatalogDisplay~q_catalogId~e_-11~a_langId~e_-11~a_storeId~e_10001.htm
12. Toshiba
http://www.toshiba-medical.co.jp/tmd/english/products/index.html
13. TriMark publications, 2007, clinical chemistry analyzers
http://tw.hintoninfo.com/upload/2008112017189372.pdf
14. Tourism Bureau, M.O.T.C, ROC
http://admin.taiwan.net.tw/public/public.aspx?no=315
15.Yang, Wei-Wen (楊惟雯),2010,醫務管理I-淺談醫療服務國際化
http://nmart.pixnet.net/blog/post/21351393
16 .Zen, chi-chow(曾志超),2010,陸客來台觀光的現況與未來, National Policy Foundation research report http://www.npf.org.tw/post/2/8128
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933025
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933025
資料類型 thesis
dc.contributor.advisor 林月雲zh_TW
dc.contributor.advisor Lin, Carolen_US
dc.contributor.author (Authors) 張耿華zh_TW
dc.contributor.author (Authors) Chang, Miguelen_US
dc.creator (作者) 張耿華zh_TW
dc.creator (作者) Chang, Miguelen_US
dc.date (日期) 2010en_US
dc.date.accessioned 29-Sep-2011 18:20:20 (UTC+8)-
dc.date.available 29-Sep-2011 18:20:20 (UTC+8)-
dc.date.issued (上傳時間) 29-Sep-2011 18:20:20 (UTC+8)-
dc.identifier (Other Identifiers) G0097933025en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50964-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933025zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) 醫療儀器服務公司:Medi-S創業計畫zh_TW
dc.description.abstract (摘要) In northern Taiwan region (Taipei city, new Taipei city, Keelung, E-lan, Hualian, TaoYuan, Hsin-Chu), there are 50 hospitals with 60 Magnetic Resonance Imaging (MRI) systems, 200 Computed Tomography (CT) imaging systems, 700 Ultrasounds imagine systems, 250 Flow cytometers and 70 Chemistry analyzers. The manpower required to maintain or repair those instruments is high, and the shortage of manpower is a common problem for medical instrument companies. According to a medical instrument manager, it is estimated 30% shortage on manpower in medical instrument service industry.
     
     Manpower shortage will cause engineers long over-time and slow response to customer inquiry. Some clinical labs run 24-hour a day and some instruments, like Computed Tomography (CT) imaging system, is operated in emergency room (ER). The business plan is to provide an alternative manpower resource at a competitive price for medical instrument companies. We will offer major two major services: 1.Installation/Relocation 2.Service Contract service and three value-added services including call center service, customer summary report and parts management service to distinguish us from competitors.
     
     The business plan targets to provide service on five medical instruments: Magnetic Resonance Imaging (MRI) system, Computed Tomography (CT) system, Ultrasound imaging system, Flow Cytometer and Chemistry analyzer. Magnetic Resonance Imaging (MRI) system, Computed Tomography (CT) system and Ultrasound imagining system are medical imagining system and used to diagnose cancers or examine internal body organ structures. Flow cytometers and Chemistry instruments are used to analyze body fluid like blood or urine to determine a disease. The founders in this business plan are five experienced engineers with wealth of knowledge and skills on those instruments.
     
     The average medical device growth rate from 2005 to 2010 is 5.91% annually, according to Ministry of Economics. We further interview three service managers from leading medical instrument companies; they project the growth rate of their own products are around 10% in average. The future demand for manpower is growing, and Medi-S is a great option for service managers. Service managers in those instrument companies are our primary customers.
     
     Medical instrument service is carried out by manufactures; they outsource some heavy-duty works such as installation or relocation to a third party. In terms of our target instruments, we found there is one competitor: E-company in CT product line, they also provide manpower service for GE Taiwan. To avoid competition on price, we will promote our value-added service to attract attentions from customers.
     
     The company, Medi-S, in this business plan will be formed after Chinese lunar New Year in 2012. According to financial projection, Medi-S will have a positive net income on the second year.
en_US
dc.description.abstract (摘要) Acknowledgement ii
     List of table and charts v
     
     1. Executive Summary
     1.1 Business opportunity 2
     1.2 Objective 2
     1.3 Mission 2
     1.4 Key to success 2
     1.5 Preliminary study 3
     
     2. Company Summary
     2.1 About the company 4
     2.2 Organization structure and management 4
     2.3 Start-Up summary 6
     
     3. Service Summary
     3.1 Primary service 7
     3.2 Value added services 7
     
     4 Medical Instrument Market
     4.1 Growing health care business 12
     4.2 Medical instrument market in Taiwan 13
     4.3 Target medical instruments 15
     4.4 Operation model
     4.4.1 Hong Kong model 17
     4.4.2 Taiwan model 17
     4.4.3 Medi-S model 18
     4.5 Competitor analysis 19
     
     5. Marketing Analysis and Strategy
     5.1 SWOT analysis 21
     5.2 Porter’s Five Force analysis 22
     5.3 Positioning strategy 23
     5.4 Sales strategy 24
     5.5 Service pricing 25
     5.6 Sales and forecast 26
     5.7 Exit strategy 29
     
     6. Service Quality management
     6.1 Service quality 30
     6.2 Quality indicators 30
     6.3 Continues improvement 33
     
     7. Financial Analysis
     7.1 Important Assumptions 35
     7.2 Financial Summary 35
     7.3 Projected of Income statement 36
     7.4 Projected Balance Sheet 37
     7.5 Projected Cash Flow 38
     
     Appendix
     I: Medi-S Customer Satisfaction Survey 40
     II: Executive Summary Report 41
     
     Reference 42
-
dc.description.tableofcontents Acknowledgement ii
     List of table and charts v
     
     1. Executive Summary
      1.1 Business opportunity 2
      1.2 Objective 2
      1.3 Mission 2
      1.4 Key to success 2
      1.5 Preliminary study 3
     
     2. Company Summary
      2.1 About the company 4
      2.2 Organization structure and management 4
      2.3 Start-Up summary 6
     
     3. Service Summary
      3.1 Primary service 7
      3.2 Value added services 7
     
     4 Medical Instrument Market
      4.1 Growing health care business 12
      4.2 Medical instrument market in Taiwan 13
      4.3 Target medical instruments 15
      4.4 Operation model
      4.4.1 Hong Kong model 17
      4.4.2 Taiwan model 17
      4.4.3 Medi-S model 18
      4.5 Competitor analysis 19
     
     5. Marketing Analysis and Strategy
      5.1 SWOT analysis 21
      5.2 Porter’s Five Force analysis 22
      5.3 Positioning strategy 23
      5.4 Sales strategy 24
      5.5 Service pricing 25
      5.6 Sales and forecast 26
      5.7 Exit strategy 29
     
     6. Service Quality management
      6.1 Service quality 30
      6.2 Quality indicators 30
      6.3 Continues improvement 33
     
     7. Financial Analysis
      7.1 Important Assumptions 35
      7.2 Financial Summary 35
      7.3 Projected of Income statement 36
      7.4 Projected Balance Sheet 37
      7.5 Projected Cash Flow 38
     
     Appendix
      I: Medi-S Customer Satisfaction Survey 40
      II: Executive Summary Report 41
     
     Reference 42
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933025en_US
dc.subject (關鍵詞) 醫療儀器zh_TW
dc.subject (關鍵詞) 創業計畫zh_TW
dc.title (題名) 醫療儀器服務公司:Medi-S創業計畫zh_TW
dc.title (題名) Business plan of a medical instrument service company: Medi-Sen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Chinese:zh_TW
dc.relation.reference (參考文獻) 1. Cheng, Chien-Wen, (鄭茜文),2010, 2010醫療器材產業年鑑,, 工業技術研究院-產業經濟與趨勢研究中心;ISBN:978-986-264-017-3zh_TW
dc.relation.reference (參考文獻) 2. Chang, Zu-Wei(張紫薇), 2006,台灣觀光醫療產業策略評估-以價值創新為基礎, 台灣大學高階公共管理組4. Chen,Wen-Hua陳文華, 2000, 運用資料倉儲技術於顧客關係管理,能力雜誌,第527期zh_TW
dc.relation.reference (參考文獻) 3. Karl Albrecht & Ron Zemke , 2005, Service Management, 麥格羅希爾出版,滄海代理,ISBN: 986-157-199-Xzh_TW
dc.relation.reference (參考文獻) 4. Luo, Su-Tan(羅樹棠), 2005, 設備保養系統之績效評估與改善, 台灣科技大學自動化及科技研究所zh_TW
dc.relation.reference (參考文獻) 5. Yang Mei-Huay,(楊美惠), 2008,台灣發展觀光醫療產業之行銷策略研究, 台灣大學商學研究所zh_TW
dc.relation.reference (參考文獻) 6. Yuan,I-Cheng(元宜政), 2008, 企業建置客服中心之研究-以某往生集團為例, 中正大學會計與科技所zh_TW
dc.relation.reference (參考文獻) English:zh_TW
dc.relation.reference (參考文獻) 1. Mary M. LoSardo and Norma M Rossi (1993) , AT THE SERVICE QUALITY FRONTIER,, Milwaukee, Wis. : ASQC Quality Press, c1993.ISBN: 0873892097zh_TW
dc.relation.reference (參考文獻) 2. Tenner, A.R and DeToro, I,J,(1997), Process Redesign: The implementation guides for managers, MASS: Addison Wesley Longman, Reading, ISBN: 0201633914zh_TW
dc.relation.reference (參考文獻) Internet:zh_TW
dc.relation.reference (參考文獻) 1. BDzh_TW
dc.relation.reference (參考文獻) http://www.bd.com/scripts/tw/productsdrilldown.asp?CatID=197&SubID=542&siteID=20091&d=&s=tw&sTitle=&metaTitle=%E5%84%80%E5%99%A8%28Research+and+Clinical+Instrumentation%29&dc=tw&dcTitle=Taiwanzh_TW
dc.relation.reference (參考文獻) 2 Beckman Coulterzh_TW
dc.relation.reference (參考文獻) https://www.beckmancoulter.com/wsrportal/wsr/index.htmzh_TW
dc.relation.reference (參考文獻) 3. Chang, Chun-Jiang(張春江),2007,為品保把關的可靠度工程技術概論zh_TW
dc.relation.reference (參考文獻) http://www.acon.com/zh_TW/acon/about_acon/contents_pdf/aconpeople-12/19.pdfzh_TW
dc.relation.reference (參考文獻) 4. Chen Yi-Ming, 2009,醫療服務國計劃旗艦計畫整體推動成效評估及後續發展策略, http://www.21stcentury.org.tw/uploads/m_file20110110174714.pdfzh_TW
dc.relation.reference (參考文獻) 5.GEzh_TW
dc.relation.reference (參考文獻) http://www.ge.com/products_services/healthcare.htmlzh_TW
dc.relation.reference (參考文獻) 6. Hitachizh_TW
dc.relation.reference (參考文獻) http://www.hitachi-hta.com/productszh_TW
dc.relation.reference (參考文獻) 7. Department of Health, Executive Yuan, ROCzh_TW
dc.relation.reference (參考文獻) http://www.doh.gov.tw/CHT2006/DM/DM2_p01.aspx?class_no=2&now_fod_list_no=99&level_no=2&doc_no=445zh_TW
dc.relation.reference (參考文獻) 8. Daniel Heller, 2004, A review and application of Flow Cytometryzh_TW
dc.relation.reference (參考文獻) http://online.physics.uiuc.edu/courses/phys598OS/fall05/FinalReportFiles/DanCytometryReport_Phys598OS_Online2.pdfzh_TW
dc.relation.reference (參考文獻) 9.Lin, sin-fay (林倖妃),2005,十七年後 台灣老年人口倍增zh_TW
dc.relation.reference (參考文獻) http://homepage.ntu.edu.tw/~psc/pop_news9310/101501.htmzh_TW
dc.relation.reference (參考文獻) 10. Philipszh_TW
dc.relation.reference (參考文獻) http://www.healthcare.philips.com/tw_zh/products/index.wpd?link_origin=tw_zh_HC%3Amain%3Aheader-healthcare%3Ahome_mainzh_TW
dc.relation.reference (參考文獻) 11. Siemenszh_TW
dc.relation.reference (參考文獻) http://www.medical.siemens.com/webapp/wcs/stores/servlet/StoreCatalogDisplay~q_catalogId~e_-11~a_langId~e_-11~a_storeId~e_10001.htmzh_TW
dc.relation.reference (參考文獻) 12. Toshibazh_TW
dc.relation.reference (參考文獻) http://www.toshiba-medical.co.jp/tmd/english/products/index.htmlzh_TW
dc.relation.reference (參考文獻) 13. TriMark publications, 2007, clinical chemistry analyzerszh_TW
dc.relation.reference (參考文獻) http://tw.hintoninfo.com/upload/2008112017189372.pdfzh_TW
dc.relation.reference (參考文獻) 14. Tourism Bureau, M.O.T.C, ROCzh_TW
dc.relation.reference (參考文獻) http://admin.taiwan.net.tw/public/public.aspx?no=315zh_TW
dc.relation.reference (參考文獻) 15.Yang, Wei-Wen (楊惟雯),2010,醫務管理I-淺談醫療服務國際化zh_TW
dc.relation.reference (參考文獻) http://nmart.pixnet.net/blog/post/21351393zh_TW
dc.relation.reference (參考文獻) 16 .Zen, chi-chow(曾志超),2010,陸客來台觀光的現況與未來, National Policy Foundation research report http://www.npf.org.tw/post/2/8128zh_TW