1. NCCU Academic Hub
  2. 學術產出
  3. 商學院
  4. 學位論文
  5. Item

學術產出-學位論文

文章檢視/開啟

書目匯出

Google ScholarTM

政大圖書館

引文資訊

TAIR相關學術產出

題名 派樂士在台上市計畫
Pleomax launch plan in Taiwan
作者 陳于真
Chen, Joy
貢獻者 何小台
Ho, Chester
陳于真
Chen, Joy
關鍵詞 派樂士
在台上市
日期 2010
上傳時間 29-九月-2011 18:20:21 (UTC+8)
摘要 Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term strategy will help Pleomax’s sales grow up continues.
Directory ........................................................................................ 3
     Table Directory .......................................................................................... 4
     Ch. 1 Executive Summary ........................................................................ 5
     1.1 Objectives ........................................................................................................ 5
     1.2 Mission ............................................................................................................. 6
     1.3 Key to Success ................................................................................................. 6
     Ch. 2 Introduction: ................................................................................... 7
     Ch. 3 S Company Profile ........................................................................ 10
     3.1 S Group Background ...................................................................................... 10
     3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
     3.3 S Corporation in Taiwan ................................................................................ 15
     Ch. 4 Products ......................................................................................... 16
     Ch. 5 Market overview and Market Analysis Summary .................... 18
     5.1 Taiwan 3C market .......................................................................................... 18
     5.2 Pleomax’s target Segmentation ...................................................................... 20
     5.3 Competitors .................................................................................................... 21
     Ch. 6 Strategy and Implementation Summary .................................... 26
     6.1 SWOT Analysis.............................................................................................. 26
     6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
     6.3 Local strategy ................................................................................................. 30
     6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
     6.5 Sales Channel for Pleomax ............................................................................ 41
     Ch. 7 Management Summary ................................................................ 42
     Ch. 8 Financial Plan ................................................................................ 43
     Ch. 9 Conclusion ..................................................................................... 46
參考文獻 Works Cited & Reference
Pleomax: http://pleomax.com/
Samsung C& T : http://www.samsungcnt.com/EN/index.asp
Samsung Electronic: http://www.samsung.co.kr/
Samsung Semiconducter
http://www.samsung.com/global/business/semiconductor/
Logitech: http://www.logitech.com/zh-tw/home
Microsoft: http://www.microsoft.com/en-us/default.aspx
Elecom: http://www.elecom.co.jp/global/
Twnic: http://www.twnic.net.tw/NEWS/1036.html
　　　http://www.twnic.net.tw/index4.php
http://www.tcoc.org.tw/IS/Dotnet/ShowArticle.aspx?ID=5121&AspxAutoDetectCookieSupport=1
CHINA CREDIT INFORMATION SERVICE, LTD.
http://www.credit.com.tw/creditonline/
http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=46
經建會網站: http://www.cepd.gov.tw/m1.aspx?sNo=0011406
Money DJ:　http://www.moneydj.com/
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933028
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933028
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (作者) 陳于真zh_TW
dc.contributor.author (作者) Chen, Joyen_US
dc.creator (作者) 陳于真zh_TW
dc.creator (作者) Chen, Joyen_US
dc.date (日期) 2010en_US
dc.date.accessioned 29-九月-2011 18:20:21 (UTC+8)-
dc.date.available 29-九月-2011 18:20:21 (UTC+8)-
dc.date.issued (上傳時間) 29-九月-2011 18:20:21 (UTC+8)-
dc.identifier (其他 識別碼) G0097933028en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50965-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933028zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term strategy will help Pleomax’s sales grow up continues.en_US
dc.description.abstract (摘要) Directory ........................................................................................ 3
     Table Directory .......................................................................................... 4
     Ch. 1 Executive Summary ........................................................................ 5
     1.1 Objectives ........................................................................................................ 5
     1.2 Mission ............................................................................................................. 6
     1.3 Key to Success ................................................................................................. 6
     Ch. 2 Introduction: ................................................................................... 7
     Ch. 3 S Company Profile ........................................................................ 10
     3.1 S Group Background ...................................................................................... 10
     3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
     3.3 S Corporation in Taiwan ................................................................................ 15
     Ch. 4 Products ......................................................................................... 16
     Ch. 5 Market overview and Market Analysis Summary .................... 18
     5.1 Taiwan 3C market .......................................................................................... 18
     5.2 Pleomax’s target Segmentation ...................................................................... 20
     5.3 Competitors .................................................................................................... 21
     Ch. 6 Strategy and Implementation Summary .................................... 26
     6.1 SWOT Analysis.............................................................................................. 26
     6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
     6.3 Local strategy ................................................................................................. 30
     6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
     6.5 Sales Channel for Pleomax ............................................................................ 41
     Ch. 7 Management Summary ................................................................ 42
     Ch. 8 Financial Plan ................................................................................ 43
     Ch. 9 Conclusion ..................................................................................... 46		-
dc.description.tableofcontents Directory ........................................................................................ 3
     Table Directory .......................................................................................... 4
     Ch. 1 Executive Summary ........................................................................ 5
     1.1 Objectives ........................................................................................................ 5
     1.2 Mission ............................................................................................................. 6
     1.3 Key to Success ................................................................................................. 6
     Ch. 2 Introduction: ................................................................................... 7
     Ch. 3 S Company Profile ........................................................................ 10
     3.1 S Group Background ...................................................................................... 10
     3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
     3.3 S Corporation in Taiwan ................................................................................ 15
     Ch. 4 Products ......................................................................................... 16
     Ch. 5 Market overview and Market Analysis Summary .................... 18
     5.1 Taiwan 3C market .......................................................................................... 18
     5.2 Pleomax’s target Segmentation ...................................................................... 20
     5.3 Competitors .................................................................................................... 21
     Ch. 6 Strategy and Implementation Summary .................................... 26
     6.1 SWOT Analysis.............................................................................................. 26
     6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
     6.3 Local strategy ................................................................................................. 30
     6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
     6.5 Sales Channel for Pleomax ............................................................................ 41
     Ch. 7 Management Summary ................................................................ 42
     Ch. 8 Financial Plan ................................................................................ 43
     Ch. 9 Conclusion ..................................................................................... 46		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933028en_US
dc.subject (關鍵詞) 派樂士zh_TW
dc.subject (關鍵詞) 在台上市zh_TW
dc.title (題名) 派樂士在台上市計畫zh_TW
dc.title (題名) Pleomax launch plan in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Works Cited & Referencezh_TW
dc.relation.reference (參考文獻) Pleomax: http://pleomax.com/zh_TW
dc.relation.reference (參考文獻) Samsung C& T : http://www.samsungcnt.com/EN/index.aspzh_TW
dc.relation.reference (參考文獻) Samsung Electronic: http://www.samsung.co.kr/zh_TW
dc.relation.reference (參考文獻) Samsung Semiconducterzh_TW
dc.relation.reference (參考文獻) http://www.samsung.com/global/business/semiconductor/zh_TW
dc.relation.reference (參考文獻) Logitech: http://www.logitech.com/zh-tw/homezh_TW
dc.relation.reference (參考文獻) Microsoft: http://www.microsoft.com/en-us/default.aspxzh_TW
dc.relation.reference (參考文獻) Elecom: http://www.elecom.co.jp/global/zh_TW
dc.relation.reference (參考文獻) Twnic: http://www.twnic.net.tw/NEWS/1036.htmlzh_TW
dc.relation.reference (參考文獻) 　　　http://www.twnic.net.tw/index4.phpzh_TW
dc.relation.reference (參考文獻) http://www.tcoc.org.tw/IS/Dotnet/ShowArticle.aspx?ID=5121&AspxAutoDetectCookieSupport=1zh_TW
dc.relation.reference (參考文獻) CHINA CREDIT INFORMATION SERVICE, LTD.zh_TW
dc.relation.reference (參考文獻) http://www.credit.com.tw/creditonline/zh_TW
dc.relation.reference (參考文獻) http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=46zh_TW
dc.relation.reference (參考文獻) 經建會網站: http://www.cepd.gov.tw/m1.aspx?sNo=0011406zh_TW
dc.relation.reference (參考文獻) Money DJ:　http://www.moneydj.com/zh_TW