| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester | en_US |
| dc.contributor.author (Authors) | 陳于真 | zh_TW |
| dc.contributor.author (Authors) | Chen, Joy | en_US |
| dc.creator (作者) | 陳于真 | zh_TW |
| dc.creator (作者) | Chen, Joy | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:21 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:21 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:21 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0097933028 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50965 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 97933028 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term strategy will help Pleomax’s sales grow up continues. | en_US |
| dc.description.abstract (摘要) | Directory ........................................................................................ 3 Table Directory .......................................................................................... 4 Ch. 1 Executive Summary ........................................................................ 5 1.1 Objectives ........................................................................................................ 5 1.2 Mission ............................................................................................................. 6 1.3 Key to Success ................................................................................................. 6 Ch. 2 Introduction: ................................................................................... 7 Ch. 3 S Company Profile ........................................................................ 10 3.1 S Group Background ...................................................................................... 10 3.2 Business Scope of S C&T Trading & Investment Group .............................. 13 3.3 S Corporation in Taiwan ................................................................................ 15 Ch. 4 Products ......................................................................................... 16 Ch. 5 Market overview and Market Analysis Summary .................... 18 5.1 Taiwan 3C market .......................................................................................... 18 5.2 Pleomax’s target Segmentation ...................................................................... 20 5.3 Competitors .................................................................................................... 21 Ch. 6 Strategy and Implementation Summary .................................... 26 6.1 SWOT Analysis.............................................................................................. 26 6.2 Global strategy: Business strategy of Pleomax globally ................................ 27 6.3 Local strategy ................................................................................................. 30 6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39 6.5 Sales Channel for Pleomax ............................................................................ 41 Ch. 7 Management Summary ................................................................ 42 Ch. 8 Financial Plan ................................................................................ 43 Ch. 9 Conclusion ..................................................................................... 46 | - |
| dc.description.tableofcontents | Directory ........................................................................................ 3 Table Directory .......................................................................................... 4 Ch. 1 Executive Summary ........................................................................ 5 1.1 Objectives ........................................................................................................ 5 1.2 Mission ............................................................................................................. 6 1.3 Key to Success ................................................................................................. 6 Ch. 2 Introduction: ................................................................................... 7 Ch. 3 S Company Profile ........................................................................ 10 3.1 S Group Background ...................................................................................... 10 3.2 Business Scope of S C&T Trading & Investment Group .............................. 13 3.3 S Corporation in Taiwan ................................................................................ 15 Ch. 4 Products ......................................................................................... 16 Ch. 5 Market overview and Market Analysis Summary .................... 18 5.1 Taiwan 3C market .......................................................................................... 18 5.2 Pleomax’s target Segmentation ...................................................................... 20 5.3 Competitors .................................................................................................... 21 Ch. 6 Strategy and Implementation Summary .................................... 26 6.1 SWOT Analysis.............................................................................................. 26 6.2 Global strategy: Business strategy of Pleomax globally ................................ 27 6.3 Local strategy ................................................................................................. 30 6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39 6.5 Sales Channel for Pleomax ............................................................................ 41 Ch. 7 Management Summary ................................................................ 42 Ch. 8 Financial Plan ................................................................................ 43 Ch. 9 Conclusion ..................................................................................... 46 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0097933028 | en_US |
| dc.subject (關鍵詞) | 派樂士 | zh_TW |
| dc.subject (關鍵詞) | 在台上市 | zh_TW |
| dc.title (題名) | 派樂士在台上市計畫 | zh_TW |
| dc.title (題名) | Pleomax launch plan in Taiwan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Works Cited & Reference | zh_TW |
| dc.relation.reference (參考文獻) | Pleomax: http://pleomax.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Samsung C& T : http://www.samsungcnt.com/EN/index.asp | zh_TW |
| dc.relation.reference (參考文獻) | Samsung Electronic: http://www.samsung.co.kr/ | zh_TW |
| dc.relation.reference (參考文獻) | Samsung Semiconducter | zh_TW |
| dc.relation.reference (參考文獻) | http://www.samsung.com/global/business/semiconductor/ | zh_TW |
| dc.relation.reference (參考文獻) | Logitech: http://www.logitech.com/zh-tw/home | zh_TW |
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| dc.relation.reference (參考文獻) | Money DJ: http://www.moneydj.com/ | zh_TW |
