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題名 派樂士在台上市計畫
Pleomax launch plan in Taiwan
作者 陳于真
Chen, Joy
貢獻者 何小台
Ho, Chester
陳于真
Chen, Joy
關鍵詞 派樂士
在台上市
日期 2010
上傳時間 29-Sep-2011 18:20:21 (UTC+8)
摘要 Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term strategy will help Pleomax’s sales grow up continues.
Directory ........................................................................................ 3
     Table Directory .......................................................................................... 4
     Ch. 1 Executive Summary ........................................................................ 5
     1.1 Objectives ........................................................................................................ 5
     1.2 Mission ............................................................................................................. 6
     1.3 Key to Success ................................................................................................. 6
     Ch. 2 Introduction: ................................................................................... 7
     Ch. 3 S Company Profile ........................................................................ 10
     3.1 S Group Background ...................................................................................... 10
     3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
     3.3 S Corporation in Taiwan ................................................................................ 15
     Ch. 4 Products ......................................................................................... 16
     Ch. 5 Market overview and Market Analysis Summary .................... 18
     5.1 Taiwan 3C market .......................................................................................... 18
     5.2 Pleomax’s target Segmentation ...................................................................... 20
     5.3 Competitors .................................................................................................... 21
     Ch. 6 Strategy and Implementation Summary .................................... 26
     6.1 SWOT Analysis.............................................................................................. 26
     6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
     6.3 Local strategy ................................................................................................. 30
     6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
     6.5 Sales Channel for Pleomax ............................................................................ 41
     Ch. 7 Management Summary ................................................................ 42
     Ch. 8 Financial Plan ................................................................................ 43
     Ch. 9 Conclusion ..................................................................................... 46
參考文獻 Works Cited & Reference
Pleomax: http://pleomax.com/
Samsung C& T : http://www.samsungcnt.com/EN/index.asp
Samsung Electronic: http://www.samsung.co.kr/
Samsung Semiconducter
http://www.samsung.com/global/business/semiconductor/
Logitech: http://www.logitech.com/zh-tw/home
Microsoft: http://www.microsoft.com/en-us/default.aspx
Elecom: http://www.elecom.co.jp/global/
Twnic: http://www.twnic.net.tw/NEWS/1036.html
　　　http://www.twnic.net.tw/index4.php
http://www.tcoc.org.tw/IS/Dotnet/ShowArticle.aspx?ID=5121&AspxAutoDetectCookieSupport=1
CHINA CREDIT INFORMATION SERVICE, LTD.
http://www.credit.com.tw/creditonline/
http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=46
經建會網站: http://www.cepd.gov.tw/m1.aspx?sNo=0011406
Money DJ:　http://www.moneydj.com/
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933028
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0097933028
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chesteren_US
dc.contributor.author (Authors) 陳于真zh_TW
dc.contributor.author (Authors) Chen, Joyen_US
dc.creator (作者) 陳于真zh_TW
dc.creator (作者) Chen, Joyen_US
dc.date (日期) 2010en_US
dc.date.accessioned 29-Sep-2011 18:20:21 (UTC+8)-
dc.date.available 29-Sep-2011 18:20:21 (UTC+8)-
dc.date.issued (上傳時間) 29-Sep-2011 18:20:21 (UTC+8)-
dc.identifier (Other Identifiers) G0097933028en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50965-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933028zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) Pleomax is a new brand in Taiwan market, the key factor to launch this brand in Taiwan successfully is to build up a strong Brand awareness of Pleomax. In term of “Brand awareness”, Pleomax are also focusing on developing Products with great function in order to satisfy customer’s need. A long-term strategy will help Pleomax’s sales grow up continues.en_US
dc.description.abstract (摘要) Directory ........................................................................................ 3
     Table Directory .......................................................................................... 4
     Ch. 1 Executive Summary ........................................................................ 5
     1.1 Objectives ........................................................................................................ 5
     1.2 Mission ............................................................................................................. 6
     1.3 Key to Success ................................................................................................. 6
     Ch. 2 Introduction: ................................................................................... 7
     Ch. 3 S Company Profile ........................................................................ 10
     3.1 S Group Background ...................................................................................... 10
     3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
     3.3 S Corporation in Taiwan ................................................................................ 15
     Ch. 4 Products ......................................................................................... 16
     Ch. 5 Market overview and Market Analysis Summary .................... 18
     5.1 Taiwan 3C market .......................................................................................... 18
     5.2 Pleomax’s target Segmentation ...................................................................... 20
     5.3 Competitors .................................................................................................... 21
     Ch. 6 Strategy and Implementation Summary .................................... 26
     6.1 SWOT Analysis.............................................................................................. 26
     6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
     6.3 Local strategy ................................................................................................. 30
     6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
     6.5 Sales Channel for Pleomax ............................................................................ 41
     Ch. 7 Management Summary ................................................................ 42
     Ch. 8 Financial Plan ................................................................................ 43
     Ch. 9 Conclusion ..................................................................................... 46		-
dc.description.tableofcontents Directory ........................................................................................ 3
     Table Directory .......................................................................................... 4
     Ch. 1 Executive Summary ........................................................................ 5
     1.1 Objectives ........................................................................................................ 5
     1.2 Mission ............................................................................................................. 6
     1.3 Key to Success ................................................................................................. 6
     Ch. 2 Introduction: ................................................................................... 7
     Ch. 3 S Company Profile ........................................................................ 10
     3.1 S Group Background ...................................................................................... 10
     3.2 Business Scope of S C&T Trading & Investment Group .............................. 13
     3.3 S Corporation in Taiwan ................................................................................ 15
     Ch. 4 Products ......................................................................................... 16
     Ch. 5 Market overview and Market Analysis Summary .................... 18
     5.1 Taiwan 3C market .......................................................................................... 18
     5.2 Pleomax’s target Segmentation ...................................................................... 20
     5.3 Competitors .................................................................................................... 21
     Ch. 6 Strategy and Implementation Summary .................................... 26
     6.1 SWOT Analysis.............................................................................................. 26
     6.2 Global strategy: Business strategy of Pleomax globally ................................ 27
     6.3 Local strategy ................................................................................................. 30
     6.4 Blue Ocean Strategy: Value Innovation for Pleomax .................................... 39
     6.5 Sales Channel for Pleomax ............................................................................ 41
     Ch. 7 Management Summary ................................................................ 42
     Ch. 8 Financial Plan ................................................................................ 43
     Ch. 9 Conclusion ..................................................................................... 46		zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0097933028en_US
dc.subject (關鍵詞) 派樂士zh_TW
dc.subject (關鍵詞) 在台上市zh_TW
dc.title (題名) 派樂士在台上市計畫zh_TW
dc.title (題名) Pleomax launch plan in Taiwanen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Works Cited & Referencezh_TW
dc.relation.reference (參考文獻) Pleomax: http://pleomax.com/zh_TW
dc.relation.reference (參考文獻) Samsung C& T : http://www.samsungcnt.com/EN/index.aspzh_TW
dc.relation.reference (參考文獻) Samsung Electronic: http://www.samsung.co.kr/zh_TW
dc.relation.reference (參考文獻) Samsung Semiconducterzh_TW
dc.relation.reference (參考文獻) http://www.samsung.com/global/business/semiconductor/zh_TW
dc.relation.reference (參考文獻) Logitech: http://www.logitech.com/zh-tw/homezh_TW
dc.relation.reference (參考文獻) Microsoft: http://www.microsoft.com/en-us/default.aspxzh_TW
dc.relation.reference (參考文獻) Elecom: http://www.elecom.co.jp/global/zh_TW
dc.relation.reference (參考文獻) Twnic: http://www.twnic.net.tw/NEWS/1036.htmlzh_TW
dc.relation.reference (參考文獻) 　　　http://www.twnic.net.tw/index4.phpzh_TW
dc.relation.reference (參考文獻) http://www.tcoc.org.tw/IS/Dotnet/ShowArticle.aspx?ID=5121&AspxAutoDetectCookieSupport=1zh_TW
dc.relation.reference (參考文獻) CHINA CREDIT INFORMATION SERVICE, LTD.zh_TW
dc.relation.reference (參考文獻) http://www.credit.com.tw/creditonline/zh_TW
dc.relation.reference (參考文獻) http://www.credit.com.tw/newweb/market/weekly/index.cfm?sn=46zh_TW
dc.relation.reference (參考文獻) 經建會網站: http://www.cepd.gov.tw/m1.aspx?sNo=0011406zh_TW
dc.relation.reference (參考文獻) Money DJ:　http://www.moneydj.com/zh_TW