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題名 台灣好味文化創意餐飲事業營運企劃書
WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan
作者 林彥文
Lin, Sam
貢獻者 何小台
Ho, Chester S.
林彥文
Lin, Sam
關鍵詞 台灣好味
餐飲事業
營運企劃書
日期 2010
上傳時間 29-九月-2011 18:20:27 (UTC+8)
摘要 This business plan has been prepared to provide the reader with information about WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan, including business structure, company goals, projected growth, financial plan, start-up costs, an investment analysis and the industry trends.
     WTF (Wonderful Taiwan Flavour) Incorporation is a business entity that provides Taiwanese culture and goods in a restaurant business. It’s a brand new concept and I will bring Taiwanese culture along with this business to overseas, including China, Asia, America and Europe. I tend to re-shape Taiwanese culture with a contemporary, modern food and goods instead of a conventional ways. I’d like to bring these modern Taiwanese flavour to the world.
     
     Focused on quality food, good experience, good service, cultural environment and space to bring the joyfulness to our guests, WTF Inc. will be the first Taiwanese cultural theme restaurant export to overseas. WTF Inc. WTF is seeking seed capital of NT$ 7.12 million for initial company operations. WTF Inc. projects gross sales of NT$ 417.63 million and a net income of NT$94.3 million in year 5, with and NPV of NT$ 19.8 million, a payback within 18 months and an IRR of 84%. The initial investor will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds.
I Introduction 1
     Vision 2
     Mission 2
     Company Management 2
     KFS (Key Success Factor) 3
     Business strategy 4
     Strategic Development Plan 4
     People management Strategy 8
     CRM 14
     Business model 14
     II Market Analysis 15
     Demand 15
     Supply 17
     Market Segmentation 20
     Competitor Analysis 21
     SWOT Analysis 26
     III Company Strategy 28
     Price Strategy 28
     Product Strategy 28
     Promotion Strategy 30
     Place/ Channel Strategy 30
     IV Financial Projection 32
     Financial Assumption 32
     Sales Forecast 32
     Investment requirement 33
     Financial Statement 34
     WTF Inc. Income Statement 34
     WTF Inc. Pro Forma Balance Sheet 35
     Ratio 35
     WTF Inc. Cash Flow 36
     WTF Inc. Cash Flow of 1st Store 36
     V Conclusion 37
     Breakeven Point 37
     IRR and NPV 37
     Appendix 38
     Appendix 1 – Dazzling Café 38
     Appendix 2 – Melange Café 38
     Appendix 3 – Coffee Ally 39
     Appendix 4--Restaurant layout (30 pin) 40
     References 41
參考文獻 1. Web pages and information from the industry overview
http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774
http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafe-taipei.html
http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html
2. 餐飲業
http://60.244.127.66/big5/p1215/htm/link/3-3.pdf
3. 98年度電子資訊中程綱要計畫報告http://www.cepd.gov.tw/dn.aspx?uid=9132
4. 經濟部99年中小企業白皮書http://www.moeasmea.gov.tw/ct.asp?xItem=9015&ctNode=748&mp=1
5. 台灣餐飲業現況分析
http://www.cdri.org.tw/ezfiles/0/1000/img/62/04-ch-04.pdf
6. 85度C單店獲利能力
http://www.85cafe.com/html-c/news-20070925.htm
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933026
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098933026
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chester S.en_US
dc.contributor.author (作者) 林彥文zh_TW
dc.contributor.author (作者) Lin, Samen_US
dc.creator (作者) 林彥文zh_TW
dc.creator (作者) Lin, Samen_US
dc.date (日期) 2010en_US
dc.date.accessioned 29-九月-2011 18:20:27 (UTC+8)-
dc.date.available 29-九月-2011 18:20:27 (UTC+8)-
dc.date.issued (上傳時間) 29-九月-2011 18:20:27 (UTC+8)-
dc.identifier (其他 識別碼) G0098933026en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50973-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 98933026zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) This business plan has been prepared to provide the reader with information about WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan, including business structure, company goals, projected growth, financial plan, start-up costs, an investment analysis and the industry trends.
     WTF (Wonderful Taiwan Flavour) Incorporation is a business entity that provides Taiwanese culture and goods in a restaurant business. It’s a brand new concept and I will bring Taiwanese culture along with this business to overseas, including China, Asia, America and Europe. I tend to re-shape Taiwanese culture with a contemporary, modern food and goods instead of a conventional ways. I’d like to bring these modern Taiwanese flavour to the world.
     
     Focused on quality food, good experience, good service, cultural environment and space to bring the joyfulness to our guests, WTF Inc. will be the first Taiwanese cultural theme restaurant export to overseas. WTF Inc. WTF is seeking seed capital of NT$ 7.12 million for initial company operations. WTF Inc. projects gross sales of NT$ 417.63 million and a net income of NT$94.3 million in year 5, with and NPV of NT$ 19.8 million, a payback within 18 months and an IRR of 84%. The initial investor will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds.
en_US
dc.description.abstract (摘要) I Introduction 1
     Vision 2
     Mission 2
     Company Management 2
     KFS (Key Success Factor) 3
     Business strategy 4
     Strategic Development Plan 4
     People management Strategy 8
     CRM 14
     Business model 14
     II Market Analysis 15
     Demand 15
     Supply 17
     Market Segmentation 20
     Competitor Analysis 21
     SWOT Analysis 26
     III Company Strategy 28
     Price Strategy 28
     Product Strategy 28
     Promotion Strategy 30
     Place/ Channel Strategy 30
     IV Financial Projection 32
     Financial Assumption 32
     Sales Forecast 32
     Investment requirement 33
     Financial Statement 34
     WTF Inc. Income Statement 34
     WTF Inc. Pro Forma Balance Sheet 35
     Ratio 35
     WTF Inc. Cash Flow 36
     WTF Inc. Cash Flow of 1st Store 36
     V Conclusion 37
     Breakeven Point 37
     IRR and NPV 37
     Appendix 38
     Appendix 1 – Dazzling Café 38
     Appendix 2 – Melange Café 38
     Appendix 3 – Coffee Ally 39
     Appendix 4--Restaurant layout (30 pin) 40
     References 41
-
dc.description.tableofcontents I Introduction 1
      Vision 2
      Mission 2
      Company Management 2
      KFS (Key Success Factor) 3
      Business strategy 4
      Strategic Development Plan 4
      People management Strategy 8
      CRM 14
      Business model 14
     II Market Analysis 15
      Demand 15
      Supply 17
      Market Segmentation 20
      Competitor Analysis 21
      SWOT Analysis 26
     III Company Strategy 28
      Price Strategy 28
      Product Strategy 28
      Promotion Strategy 30
      Place/ Channel Strategy 30
     IV Financial Projection 32
      Financial Assumption 32
      Sales Forecast 32
      Investment requirement 33
      Financial Statement 34
      WTF Inc. Income Statement 34
      WTF Inc. Pro Forma Balance Sheet 35
      Ratio 35
      WTF Inc. Cash Flow 36
      WTF Inc. Cash Flow of 1st Store 36
     V Conclusion 37
      Breakeven Point 37
      IRR and NPV 37
      Appendix 38
      Appendix 1 – Dazzling Café 38
      Appendix 2 – Melange Café 38
      Appendix 3 – Coffee Ally 39
      Appendix 4--Restaurant layout (30 pin) 40
      References 41
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098933026en_US
dc.subject (關鍵詞) 台灣好味zh_TW
dc.subject (關鍵詞) 餐飲事業zh_TW
dc.subject (關鍵詞) 營運企劃書zh_TW
dc.title (題名) 台灣好味文化創意餐飲事業營運企劃書zh_TW
dc.title (題名) WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Planen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Web pages and information from the industry overviewzh_TW
dc.relation.reference (參考文獻) http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774zh_TW
dc.relation.reference (參考文獻) http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafe-taipei.htmlzh_TW
dc.relation.reference (參考文獻) http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.htmlzh_TW
dc.relation.reference (參考文獻) 2. 餐飲業zh_TW
dc.relation.reference (參考文獻) http://60.244.127.66/big5/p1215/htm/link/3-3.pdfzh_TW
dc.relation.reference (參考文獻) 3. 98年度電子資訊中程綱要計畫報告http://www.cepd.gov.tw/dn.aspx?uid=9132zh_TW
dc.relation.reference (參考文獻) 4. 經濟部99年中小企業白皮書http://www.moeasmea.gov.tw/ct.asp?xItem=9015&ctNode=748&mp=1zh_TW
dc.relation.reference (參考文獻) 5. 台灣餐飲業現況分析zh_TW
dc.relation.reference (參考文獻) http://www.cdri.org.tw/ezfiles/0/1000/img/62/04-ch-04.pdfzh_TW
dc.relation.reference (參考文獻) 6. 85度C單店獲利能力zh_TW
dc.relation.reference (參考文獻) http://www.85cafe.com/html-c/news-20070925.htmzh_TW