| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chester S. | en_US |
| dc.contributor.author (Authors) | 林彥文 | zh_TW |
| dc.contributor.author (Authors) | Lin, Sam | en_US |
| dc.creator (作者) | 林彥文 | zh_TW |
| dc.creator (作者) | Lin, Sam | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:27 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:27 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:27 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933026 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50973 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933026 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | This business plan has been prepared to provide the reader with information about WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan, including business structure, company goals, projected growth, financial plan, start-up costs, an investment analysis and the industry trends. WTF (Wonderful Taiwan Flavour) Incorporation is a business entity that provides Taiwanese culture and goods in a restaurant business. It’s a brand new concept and I will bring Taiwanese culture along with this business to overseas, including China, Asia, America and Europe. I tend to re-shape Taiwanese culture with a contemporary, modern food and goods instead of a conventional ways. I’d like to bring these modern Taiwanese flavour to the world. Focused on quality food, good experience, good service, cultural environment and space to bring the joyfulness to our guests, WTF Inc. will be the first Taiwanese cultural theme restaurant export to overseas. WTF Inc. WTF is seeking seed capital of NT$ 7.12 million for initial company operations. WTF Inc. projects gross sales of NT$ 417.63 million and a net income of NT$94.3 million in year 5, with and NPV of NT$ 19.8 million, a payback within 18 months and an IRR of 84%. The initial investor will receive an equity stake in the company and preferential rights to invest in subsequent equity rounds. | en_US |
| dc.description.abstract (摘要) | I Introduction 1 Vision 2 Mission 2 Company Management 2 KFS (Key Success Factor) 3 Business strategy 4 Strategic Development Plan 4 People management Strategy 8 CRM 14 Business model 14 II Market Analysis 15 Demand 15 Supply 17 Market Segmentation 20 Competitor Analysis 21 SWOT Analysis 26 III Company Strategy 28 Price Strategy 28 Product Strategy 28 Promotion Strategy 30 Place/ Channel Strategy 30 IV Financial Projection 32 Financial Assumption 32 Sales Forecast 32 Investment requirement 33 Financial Statement 34 WTF Inc. Income Statement 34 WTF Inc. Pro Forma Balance Sheet 35 Ratio 35 WTF Inc. Cash Flow 36 WTF Inc. Cash Flow of 1st Store 36 V Conclusion 37 Breakeven Point 37 IRR and NPV 37 Appendix 38 Appendix 1 – Dazzling Café 38 Appendix 2 – Melange Café 38 Appendix 3 – Coffee Ally 39 Appendix 4--Restaurant layout (30 pin) 40 References 41 | - |
| dc.description.tableofcontents | I Introduction 1 Vision 2 Mission 2 Company Management 2 KFS (Key Success Factor) 3 Business strategy 4 Strategic Development Plan 4 People management Strategy 8 CRM 14 Business model 14 II Market Analysis 15 Demand 15 Supply 17 Market Segmentation 20 Competitor Analysis 21 SWOT Analysis 26 III Company Strategy 28 Price Strategy 28 Product Strategy 28 Promotion Strategy 30 Place/ Channel Strategy 30 IV Financial Projection 32 Financial Assumption 32 Sales Forecast 32 Investment requirement 33 Financial Statement 34 WTF Inc. Income Statement 34 WTF Inc. Pro Forma Balance Sheet 35 Ratio 35 WTF Inc. Cash Flow 36 WTF Inc. Cash Flow of 1st Store 36 V Conclusion 37 Breakeven Point 37 IRR and NPV 37 Appendix 38 Appendix 1 – Dazzling Café 38 Appendix 2 – Melange Café 38 Appendix 3 – Coffee Ally 39 Appendix 4--Restaurant layout (30 pin) 40 References 41 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933026 | en_US |
| dc.subject (關鍵詞) | 台灣好味 | zh_TW |
| dc.subject (關鍵詞) | 餐飲事業 | zh_TW |
| dc.subject (關鍵詞) | 營運企劃書 | zh_TW |
| dc.title (題名) | 台灣好味文化創意餐飲事業營運企劃書 | zh_TW |
| dc.title (題名) | WTF (Wonderful Taiwan Flavour) Taiwanese Culture and Goods Business Plan | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. Web pages and information from the industry overview | zh_TW |
| dc.relation.reference (參考文獻) | http://www.taipeitimes.com/News/feat/archives/2009/09/04/2003452774 | zh_TW |
| dc.relation.reference (參考文獻) | http://candystripesandrainbowdreams.blogspot.com/2010/08/dazzling-cafe-taipei.html | zh_TW |
| dc.relation.reference (參考文獻) | http://tenintaipei.blogspot.com/2011/03/belgian-waffles-coffee-alley.html | zh_TW |
| dc.relation.reference (參考文獻) | 2. 餐飲業 | zh_TW |
| dc.relation.reference (參考文獻) | http://60.244.127.66/big5/p1215/htm/link/3-3.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 3. 98年度電子資訊中程綱要計畫報告http://www.cepd.gov.tw/dn.aspx?uid=9132 | zh_TW |
| dc.relation.reference (參考文獻) | 4. 經濟部99年中小企業白皮書http://www.moeasmea.gov.tw/ct.asp?xItem=9015&ctNode=748&mp=1 | zh_TW |
| dc.relation.reference (參考文獻) | 5. 台灣餐飲業現況分析 | zh_TW |
| dc.relation.reference (參考文獻) | http://www.cdri.org.tw/ezfiles/0/1000/img/62/04-ch-04.pdf | zh_TW |
| dc.relation.reference (參考文獻) | 6. 85度C單店獲利能力 | zh_TW |
| dc.relation.reference (參考文獻) | http://www.85cafe.com/html-c/news-20070925.htm | zh_TW |
