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題名 在亞洲地區銷售男襯衫及内衣之公司創業計劃
Business Plan for Men`s Shirts and Underwear Retailer in Asia
作者 神山剛啓
Takehiro Kamiyama
貢獻者 何小台
Ho, Chestor
神山剛啓
Takehiro Kamiyama
關鍵詞 亞洲地區
男襯衫
内衣
創業計劃
日期 2010
上傳時間 29-Sep-2011 18:20:28 (UTC+8)
摘要 I had taken many classes at NCCU and learned a lot of knowledge, skills and insights from professors and classmates. I truly appreciate with their lectures, discussions, helps and behavior. I became having an interest to start own business in future. Then I decided to write own future business idea as my dream.
     
     I have worked at Fiber Company approximately 20 years. I was in charge of Japan Domestic market approximately 10 years, and I moved Export Section. In 2008 November I came to Taiwan as sales manager of products. I love to generate innovative fabrics and clothes. I believe textile business is my Mandate of Heaven.
     
     The business plan concerns a business endeavor of retailer Men’s Shirts and Underwear Company in Asia. The business plan begins the brief summary of plan and company strategy. The plan then provides nine business models which describe details of value proposition, target customers and so on. And then this paper includes talent management and management team.
1 Company Vision and Mission…..………………………………….1
     1.1 Ethics………………………………………………………….…2
     1.2 Integrity…………………………………………………………2
     1.3 Dignity…………………………………………………………..3
     1.4 Consumer Satisfaction……...………………………………...3
     1.5 Japanese Culture………………………………………………3
     1.6 Environmental Preservation…………………………………3
     2 Business Idea………………………………………………………...3
     3 SWOT Analysis………………………………………………………5
     3.1 Strength………………………………………………………….5
     3.2 Weakness………………………………………………………...5
     3.3 Opportunities…………………………………………………....6
     3.4 Threats……………………………………………………………7
     4 Business strategy the 4P…..………..……………………………..8
     4.1 Place……………………………………………………………..8
     4.2 Products………………………………………………………..10
     4.3 Price…………………………………………………………….12
     4.4 Promotion…..……………….………………………………...13
     5 Nine Business Models……………………………………………..14
     5.1 Value Proposition……………………………………………..14
     5.2 Target Customers…………………………………………….19
     5.3 Distribution Chanel………………………………………….26
     5.4 Customer Relationship………………………………………28
     5.5 Key Resources…………………………………………………31
     5.6 Key Activities………………………………………………….33
     5.7 Partner Network……………………………………………...39
     5.8 Cost Structure………………………………………………...40
     5.9 Revenue Model………………………………………………..41
     6 High Performance Organization………………………………...42
     6.1 Talent Requirement………………………………………….42
     6.2 Recruitment…………………………………………………...42
     6.3 Development…………………………………………………..43
     6.4 Evaluation……………………………………………………..44
     6.5 Deployment……………………………………………………44
     6.6 Compensation…………………………………………………44
     7 Management Team………………………………………………...45
     8 Conclusion…………………………………………………………..47
     9 Reference……………………………………………………………48
參考文獻 http://www.uniqlo.com/jp/
UNIQLO CO.,LTD
http://www.bonobos.com/
Bonobos, On line Men’s Clothing
http://www.muji.net/
MUJIRUSHIRYOHIN
http://www.starbucks.com/
Starbucks
http://www.southwest.com/
Southwest Airlines
http://www.hm.com
Hennes & Mauritz
http://www.shirt.co.jp/
Maker’s Shirts Kamakura
http://www.nissenmedia.com/
Nihon Seni Shinbun
http://www.senken.co.jp/
Senken Shinbun
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933032
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098933032
資料類型 thesis
dc.contributor.advisor 何小台zh_TW
dc.contributor.advisor Ho, Chestoren_US
dc.contributor.author (Authors) 神山剛啓zh_TW
dc.contributor.author (Authors) Takehiro Kamiyamaen_US
dc.creator (作者) 神山剛啓zh_TW
dc.creator (作者) Takehiro Kamiyamaen_US
dc.date (日期) 2010en_US
dc.date.accessioned 29-Sep-2011 18:20:28 (UTC+8)-
dc.date.available 29-Sep-2011 18:20:28 (UTC+8)-
dc.date.issued (上傳時間) 29-Sep-2011 18:20:28 (UTC+8)-
dc.identifier (Other Identifiers) G0098933032en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50974-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 98933032zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) I had taken many classes at NCCU and learned a lot of knowledge, skills and insights from professors and classmates. I truly appreciate with their lectures, discussions, helps and behavior. I became having an interest to start own business in future. Then I decided to write own future business idea as my dream.
     
     I have worked at Fiber Company approximately 20 years. I was in charge of Japan Domestic market approximately 10 years, and I moved Export Section. In 2008 November I came to Taiwan as sales manager of products. I love to generate innovative fabrics and clothes. I believe textile business is my Mandate of Heaven.
     
     The business plan concerns a business endeavor of retailer Men’s Shirts and Underwear Company in Asia. The business plan begins the brief summary of plan and company strategy. The plan then provides nine business models which describe details of value proposition, target customers and so on. And then this paper includes talent management and management team.
en_US
dc.description.abstract (摘要) 1 Company Vision and Mission…..………………………………….1
     1.1 Ethics………………………………………………………….…2
     1.2 Integrity…………………………………………………………2
     1.3 Dignity…………………………………………………………..3
     1.4 Consumer Satisfaction……...………………………………...3
     1.5 Japanese Culture………………………………………………3
     1.6 Environmental Preservation…………………………………3
     2 Business Idea………………………………………………………...3
     3 SWOT Analysis………………………………………………………5
     3.1 Strength………………………………………………………….5
     3.2 Weakness………………………………………………………...5
     3.3 Opportunities…………………………………………………....6
     3.4 Threats……………………………………………………………7
     4 Business strategy the 4P…..………..……………………………..8
     4.1 Place……………………………………………………………..8
     4.2 Products………………………………………………………..10
     4.3 Price…………………………………………………………….12
     4.4 Promotion…..……………….………………………………...13
     5 Nine Business Models……………………………………………..14
     5.1 Value Proposition……………………………………………..14
     5.2 Target Customers…………………………………………….19
     5.3 Distribution Chanel………………………………………….26
     5.4 Customer Relationship………………………………………28
     5.5 Key Resources…………………………………………………31
     5.6 Key Activities………………………………………………….33
     5.7 Partner Network……………………………………………...39
     5.8 Cost Structure………………………………………………...40
     5.9 Revenue Model………………………………………………..41
     6 High Performance Organization………………………………...42
     6.1 Talent Requirement………………………………………….42
     6.2 Recruitment…………………………………………………...42
     6.3 Development…………………………………………………..43
     6.4 Evaluation……………………………………………………..44
     6.5 Deployment……………………………………………………44
     6.6 Compensation…………………………………………………44
     7 Management Team………………………………………………...45
     8 Conclusion…………………………………………………………..47
     9 Reference……………………………………………………………48
-
dc.description.tableofcontents 1 Company Vision and Mission…..………………………………….1
     1.1 Ethics………………………………………………………….…2
     1.2 Integrity…………………………………………………………2
     1.3 Dignity…………………………………………………………..3
     1.4 Consumer Satisfaction……...………………………………...3
     1.5 Japanese Culture………………………………………………3
     1.6 Environmental Preservation…………………………………3
     2 Business Idea………………………………………………………...3
     3 SWOT Analysis………………………………………………………5
     3.1 Strength………………………………………………………….5
     3.2 Weakness………………………………………………………...5
     3.3 Opportunities…………………………………………………....6
     3.4 Threats……………………………………………………………7
     4 Business strategy the 4P…..………..……………………………..8
     4.1 Place……………………………………………………………..8
     4.2 Products………………………………………………………..10
     4.3 Price…………………………………………………………….12
     4.4 Promotion…..……………….………………………………...13
     5 Nine Business Models……………………………………………..14
     5.1 Value Proposition……………………………………………..14
     5.2 Target Customers…………………………………………….19
     5.3 Distribution Chanel………………………………………….26
     5.4 Customer Relationship………………………………………28
     5.5 Key Resources…………………………………………………31
     5.6 Key Activities………………………………………………….33
     5.7 Partner Network……………………………………………...39
     5.8 Cost Structure………………………………………………...40
     5.9 Revenue Model………………………………………………..41
     6 High Performance Organization………………………………...42
     6.1 Talent Requirement………………………………………….42
     6.2 Recruitment…………………………………………………...42
     6.3 Development…………………………………………………..43
     6.4 Evaluation……………………………………………………..44
     6.5 Deployment……………………………………………………44
     6.6 Compensation…………………………………………………44
     7 Management Team………………………………………………...45
     8 Conclusion…………………………………………………………..47
     9 Reference……………………………………………………………48
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098933032en_US
dc.subject (關鍵詞) 亞洲地區zh_TW
dc.subject (關鍵詞) 男襯衫zh_TW
dc.subject (關鍵詞) 内衣zh_TW
dc.subject (關鍵詞) 創業計劃zh_TW
dc.title (題名) 在亞洲地區銷售男襯衫及内衣之公司創業計劃zh_TW
dc.title (題名) Business Plan for Men`s Shirts and Underwear Retailer in Asiaen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) http://www.uniqlo.com/jp/zh_TW
dc.relation.reference (參考文獻) UNIQLO CO.,LTDzh_TW
dc.relation.reference (參考文獻) http://www.bonobos.com/zh_TW
dc.relation.reference (參考文獻) Bonobos, On line Men’s Clothingzh_TW
dc.relation.reference (參考文獻) http://www.muji.net/zh_TW
dc.relation.reference (參考文獻) MUJIRUSHIRYOHINzh_TW
dc.relation.reference (參考文獻) http://www.starbucks.com/zh_TW
dc.relation.reference (參考文獻) Starbuckszh_TW
dc.relation.reference (參考文獻) http://www.southwest.com/zh_TW
dc.relation.reference (參考文獻) Southwest Airlineszh_TW
dc.relation.reference (參考文獻) http://www.hm.comzh_TW
dc.relation.reference (參考文獻) Hennes & Mauritzzh_TW
dc.relation.reference (參考文獻) http://www.shirt.co.jp/zh_TW
dc.relation.reference (參考文獻) Maker’s Shirts Kamakurazh_TW
dc.relation.reference (參考文獻) http://www.nissenmedia.com/zh_TW
dc.relation.reference (參考文獻) Nihon Seni Shinbunzh_TW
dc.relation.reference (參考文獻) http://www.senken.co.jp/zh_TW
dc.relation.reference (參考文獻) Senken Shinbunzh_TW