| dc.contributor.advisor | 何小台 | zh_TW |
| dc.contributor.advisor | Ho, Chestor | en_US |
| dc.contributor.author (Authors) | 神山剛啓 | zh_TW |
| dc.contributor.author (Authors) | Takehiro Kamiyama | en_US |
| dc.creator (作者) | 神山剛啓 | zh_TW |
| dc.creator (作者) | Takehiro Kamiyama | en_US |
| dc.date (日期) | 2010 | en_US |
| dc.date.accessioned | 29-Sep-2011 18:20:28 (UTC+8) | - |
| dc.date.available | 29-Sep-2011 18:20:28 (UTC+8) | - |
| dc.date.issued (上傳時間) | 29-Sep-2011 18:20:28 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0098933032 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/50974 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 98933032 | zh_TW |
| dc.description (描述) | 99 | zh_TW |
| dc.description.abstract (摘要) | I had taken many classes at NCCU and learned a lot of knowledge, skills and insights from professors and classmates. I truly appreciate with their lectures, discussions, helps and behavior. I became having an interest to start own business in future. Then I decided to write own future business idea as my dream. I have worked at Fiber Company approximately 20 years. I was in charge of Japan Domestic market approximately 10 years, and I moved Export Section. In 2008 November I came to Taiwan as sales manager of products. I love to generate innovative fabrics and clothes. I believe textile business is my Mandate of Heaven. The business plan concerns a business endeavor of retailer Men’s Shirts and Underwear Company in Asia. The business plan begins the brief summary of plan and company strategy. The plan then provides nine business models which describe details of value proposition, target customers and so on. And then this paper includes talent management and management team. | en_US |
| dc.description.abstract (摘要) | 1 Company Vision and Mission…..………………………………….1 1.1 Ethics………………………………………………………….…2 1.2 Integrity…………………………………………………………2 1.3 Dignity…………………………………………………………..3 1.4 Consumer Satisfaction……...………………………………...3 1.5 Japanese Culture………………………………………………3 1.6 Environmental Preservation…………………………………3 2 Business Idea………………………………………………………...3 3 SWOT Analysis………………………………………………………5 3.1 Strength………………………………………………………….5 3.2 Weakness………………………………………………………...5 3.3 Opportunities…………………………………………………....6 3.4 Threats……………………………………………………………7 4 Business strategy the 4P…..………..……………………………..8 4.1 Place……………………………………………………………..8 4.2 Products………………………………………………………..10 4.3 Price…………………………………………………………….12 4.4 Promotion…..……………….………………………………...13 5 Nine Business Models……………………………………………..14 5.1 Value Proposition……………………………………………..14 5.2 Target Customers…………………………………………….19 5.3 Distribution Chanel………………………………………….26 5.4 Customer Relationship………………………………………28 5.5 Key Resources…………………………………………………31 5.6 Key Activities………………………………………………….33 5.7 Partner Network……………………………………………...39 5.8 Cost Structure………………………………………………...40 5.9 Revenue Model………………………………………………..41 6 High Performance Organization………………………………...42 6.1 Talent Requirement………………………………………….42 6.2 Recruitment…………………………………………………...42 6.3 Development…………………………………………………..43 6.4 Evaluation……………………………………………………..44 6.5 Deployment……………………………………………………44 6.6 Compensation…………………………………………………44 7 Management Team………………………………………………...45 8 Conclusion…………………………………………………………..47 9 Reference……………………………………………………………48 | - |
| dc.description.tableofcontents | 1 Company Vision and Mission…..………………………………….1 1.1 Ethics………………………………………………………….…2 1.2 Integrity…………………………………………………………2 1.3 Dignity…………………………………………………………..3 1.4 Consumer Satisfaction……...………………………………...3 1.5 Japanese Culture………………………………………………3 1.6 Environmental Preservation…………………………………3 2 Business Idea………………………………………………………...3 3 SWOT Analysis………………………………………………………5 3.1 Strength………………………………………………………….5 3.2 Weakness………………………………………………………...5 3.3 Opportunities…………………………………………………....6 3.4 Threats……………………………………………………………7 4 Business strategy the 4P…..………..……………………………..8 4.1 Place……………………………………………………………..8 4.2 Products………………………………………………………..10 4.3 Price…………………………………………………………….12 4.4 Promotion…..……………….………………………………...13 5 Nine Business Models……………………………………………..14 5.1 Value Proposition……………………………………………..14 5.2 Target Customers…………………………………………….19 5.3 Distribution Chanel………………………………………….26 5.4 Customer Relationship………………………………………28 5.5 Key Resources…………………………………………………31 5.6 Key Activities………………………………………………….33 5.7 Partner Network……………………………………………...39 5.8 Cost Structure………………………………………………...40 5.9 Revenue Model………………………………………………..41 6 High Performance Organization………………………………...42 6.1 Talent Requirement………………………………………….42 6.2 Recruitment…………………………………………………...42 6.3 Development…………………………………………………..43 6.4 Evaluation……………………………………………………..44 6.5 Deployment……………………………………………………44 6.6 Compensation…………………………………………………44 7 Management Team………………………………………………...45 8 Conclusion…………………………………………………………..47 9 Reference……………………………………………………………48 | zh_TW |
| dc.language.iso | en_US | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0098933032 | en_US |
| dc.subject (關鍵詞) | 亞洲地區 | zh_TW |
| dc.subject (關鍵詞) | 男襯衫 | zh_TW |
| dc.subject (關鍵詞) | 内衣 | zh_TW |
| dc.subject (關鍵詞) | 創業計劃 | zh_TW |
| dc.title (題名) | 在亞洲地區銷售男襯衫及内衣之公司創業計劃 | zh_TW |
| dc.title (題名) | Business Plan for Men`s Shirts and Underwear Retailer in Asia | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | http://www.uniqlo.com/jp/ | zh_TW |
| dc.relation.reference (參考文獻) | UNIQLO CO.,LTD | zh_TW |
| dc.relation.reference (參考文獻) | http://www.bonobos.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Bonobos, On line Men’s Clothing | zh_TW |
| dc.relation.reference (參考文獻) | http://www.muji.net/ | zh_TW |
| dc.relation.reference (參考文獻) | MUJIRUSHIRYOHIN | zh_TW |
| dc.relation.reference (參考文獻) | http://www.starbucks.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Starbucks | zh_TW |
| dc.relation.reference (參考文獻) | http://www.southwest.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Southwest Airlines | zh_TW |
| dc.relation.reference (參考文獻) | http://www.hm.com | zh_TW |
| dc.relation.reference (參考文獻) | Hennes & Mauritz | zh_TW |
| dc.relation.reference (參考文獻) | http://www.shirt.co.jp/ | zh_TW |
| dc.relation.reference (參考文獻) | Maker’s Shirts Kamakura | zh_TW |
| dc.relation.reference (參考文獻) | http://www.nissenmedia.com/ | zh_TW |
| dc.relation.reference (參考文獻) | Nihon Seni Shinbun | zh_TW |
| dc.relation.reference (參考文獻) | http://www.senken.co.jp/ | zh_TW |
| dc.relation.reference (參考文獻) | Senken Shinbun | zh_TW |
