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題名 在台灣崛起中的電子圖書館計劃
Emergent electronic library project in Taiwan
作者 吳寶林
Chaiyo Ngamviriyapong
貢獻者 管郁君
Huang, Eugenia Y.
吳寶林
Chaiyo Ngamviriyapong
關鍵詞 免費增值商業模式
長尾理論
雲端計算
Freemium Business Model
Long Tail Theory
Cloud Computing
日期 2010
上傳時間 29-Sep-2011 18:20:32 (UTC+8)
摘要 I. Executive Summary 1
     Introduction 1
     The Company 1
     Market and Opportunities 2
     Financial Considerations 2
     II. Company Overview and Strategy 3
     Our mission 3
     Key to success 3
     Management Team 3
     III. Product Summary 5
     e-Library Service 5
     Knowledge Space Center 6
     Pricing Model 8
     IV. Business Model 10
     V. Market Analysis Summary 11
     Factors contributing to Rapid Diffusion of e-Books in Taiwan since 2010 11
     Overall Internet Shopping and Online shopping Industry in Taiwan 14
     Key Factors boosting market growth rate of our e-Library service 17
     Market Size 18
     Target Market Segmentation 19
     Competitive Analysis 22
     Porter five forces analysis 22
     
     SWOT Analysis 28
     
     VI. Business Strategy 31
     Corporate level Strategy 31
     Business-level Strategy 33
     Functional-Level Strategy 34
     VII. Technology 38
     Website 38
     E-payment system 38
     E-Viewer software 38
     Cloud Computing Architecture 39
     VIII. Financial Plan 41
     Performance Indicator 41
     Exit Strategy 41
     Cash Flow Projection 41
     Service Revenue Forecast 43
     S&A Expense budget 44
     Cash Budget 45
     Pro Forma Income Statement 45
     Pro Forma Statement of Cashflow 46
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
97933058
99
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0979330582
資料類型 thesis
dc.contributor.advisor 管郁君zh_TW
dc.contributor.advisor Huang, Eugenia Y.en_US
dc.contributor.author (Authors) 吳寶林zh_TW
dc.contributor.author (Authors) Chaiyo Ngamviriyapongen_US
dc.creator (作者) 吳寶林zh_TW
dc.creator (作者) Chaiyo Ngamviriyapongen_US
dc.date (日期) 2010en_US
dc.date.accessioned 29-Sep-2011 18:20:32 (UTC+8)-
dc.date.available 29-Sep-2011 18:20:32 (UTC+8)-
dc.date.issued (上傳時間) 29-Sep-2011 18:20:32 (UTC+8)-
dc.identifier (Other Identifiers) G0979330582en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/50979-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 97933058zh_TW
dc.description (描述) 99zh_TW
dc.description.abstract (摘要) I. Executive Summary 1
     Introduction 1
     The Company 1
     Market and Opportunities 2
     Financial Considerations 2
     II. Company Overview and Strategy 3
     Our mission 3
     Key to success 3
     Management Team 3
     III. Product Summary 5
     e-Library Service 5
     Knowledge Space Center 6
     Pricing Model 8
     IV. Business Model 10
     V. Market Analysis Summary 11
     Factors contributing to Rapid Diffusion of e-Books in Taiwan since 2010 11
     Overall Internet Shopping and Online shopping Industry in Taiwan 14
     Key Factors boosting market growth rate of our e-Library service 17
     Market Size 18
     Target Market Segmentation 19
     Competitive Analysis 22
     Porter five forces analysis 22
     
     SWOT Analysis 28
     
     VI. Business Strategy 31
     Corporate level Strategy 31
     Business-level Strategy 33
     Functional-Level Strategy 34
     VII. Technology 38
     Website 38
     E-payment system 38
     E-Viewer software 38
     Cloud Computing Architecture 39
     VIII. Financial Plan 41
     Performance Indicator 41
     Exit Strategy 41
     Cash Flow Projection 41
     Service Revenue Forecast 43
     S&A Expense budget 44
     Cash Budget 45
     Pro Forma Income Statement 45
     Pro Forma Statement of Cashflow 46
-
dc.description.tableofcontents I. Executive Summary 1
      Introduction 1
      The Company 1
      Market and Opportunities 2
      Financial Considerations 2
     II. Company Overview and Strategy 3
      Our mission 3
      Key to success 3
      Management Team 3
     III. Product Summary 5
      e-Library Service 5
      Knowledge Space Center 6
      Pricing Model 8
     IV. Business Model 10
     V. Market Analysis Summary 11
      Factors contributing to Rapid Diffusion of e-Books in Taiwan since 2010 11
      Overall Internet Shopping and Online shopping Industry in Taiwan 14
      Key Factors boosting market growth rate of our e-Library service 17
      Market Size 18
      Target Market Segmentation 19
      Competitive Analysis 22
      Porter five forces analysis 22
     
      SWOT Analysis 28
     
     VI. Business Strategy 31
      Corporate level Strategy 31
      Business-level Strategy 33
      Functional-Level Strategy 34
     VII. Technology 38
      Website 38
      E-payment system 38
      E-Viewer software 38
      Cloud Computing Architecture 39
     VIII. Financial Plan 41
      Performance Indicator 41
      Exit Strategy 41
      Cash Flow Projection 41
      Service Revenue Forecast 43
      S&A Expense budget 44
      Cash Budget 45
      Pro Forma Income Statement 45
      Pro Forma Statement of Cashflow 46
zh_TW
dc.language.iso en_US-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0979330582en_US
dc.subject (關鍵詞) 免費增值商業模式zh_TW
dc.subject (關鍵詞) 長尾理論zh_TW
dc.subject (關鍵詞) 雲端計算zh_TW
dc.subject (關鍵詞) Freemium Business Modelen_US
dc.subject (關鍵詞) Long Tail Theoryen_US
dc.subject (關鍵詞) Cloud Computingen_US
dc.title (題名) 在台灣崛起中的電子圖書館計劃zh_TW
dc.title (題名) Emergent electronic library project in Taiwanen_US
dc.type (資料類型) thesisen